PRE-LISTING INFORMATION PACKAGE

Transcription

1 Ronald J Shema- REALTOR Certified Residential Specialist PRE-LISTING INFORMATION PACKAGE Enclosed you will find information regarding Ron ShemaPresident of Gainesville Homes Realty, Inc.,on the 173-Step System Ron has created to get your home sold fast and for top dollar, details of Ron s guarantee, a list of Real Estate Myths, and much more! Please review this package before your next appointment with Ron.

2 Thank you for taking the time to review this package. I have sent you these materials in advance of our meeting so that you will know a little more about me and my services, and how they will benefit you. At this point, I don t know all of your particular needs and objectives, nor do I know your financial and family situation entirely. I do know that selling a home can be an extremely emotionally trying time, or a very exciting one. My job is to provide you with enough solid information so you can make an honest, informed decision based upon facts not hype. As you look through this package, use the forms at the back to note any questions that you have for me so that we will not forget to address them at our meeting.i am preparing a complete presentation and market analysis for our meeting. I will cover many important items that other agents may not even know, such as: The proven 173 Step Home Selling System And much more Selling your home is a complicated task, so it is crucial to have every possible advantage you can. Thank you again for your time, and I look forward to meeting with you. Sincerely, Ron Shema Ronald J Shema- REALTOR Certified Residential Specialist Gainesville Homes Realty, Inc.

3 Ronald J Shema Certified Residential Specialist MISSION STATEMENT It is the mission of Ron Shema to consistently provide the highest quality, most innovative and exceptional real estate service available. My client s needs always come first. I will strive to always provide value far in excess of our client s expectations. My constant goal is mutual respect, and long term relationships that are beneficial to all parties. I will be positive, helpful, and enthusiastic at all times always focusing on solutions, not challenges. I will take care of business first and foremost, but have fun and enjoy the process. I will run a clean, organized, and efficient operation, and always adhere to the highest standards of integrity and ethical business practices. I will never rest on my accomplishments. I will constantly strive to create, develop, and implement new ideas, strategies, and services that will benefit my clients. From every closed sale, I have committed to make a cash donation to the buyer s or seller s charity of choice. I am proud to state that I have supported the following charities: Children s Miracle Network, Stop Children s Cancer, Guardian Ad Litem, American Cancer Society, American Lung Association, Ducks Unlimited, Gainesville Police Department, American Heart Association, Ducks Unlimited, Santa Fe Teaching Zoo, Habitat for Humanity, Haven Hospice, March of Dimes, Chrome Divas, Dance Alive, Q Woman s Answer, The Arc of Alachua County, The Gestalt Center of Gainesville, St. Patrick Interparish School, Florida s 89.1 WUFT-FM, Boys & Girls Club, Florida Sheriff s Association, The Wildlife Society

4 Ron Shema s Amazing 173 Step System to Get Your Home Sold Fast and For Top Dollar 1. Research tax records to verify full and complete legal information is available to prospective buyers and buyer s agents on MLS printout. 2. Research property s ownership and deed type 3. Research property s public record information for lot size & dimensions 4. Research and verify legal description 5. Research property s land use coding and deed restrictions 6. Research property s current use and zoning 7. Verify legal name(s) of owner(s) in county s public property records 8. Research sales activity for past 6 months from MLS and public records databases 9. Research Average Days on Market for property of this type, price range, and location 10. Research competitive properties that are currently on the market. 11. Research competitive properties that have been withdrawn. 12. Research competitive properties that are currently under contract. 13. Research expired properties (properties that did not sell during their time on the market). 14. Research competitive properties that have sold in the past six months. 15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area. 16. Research the previous sales activity (if any) on your home. 17. Download and review property tax roll information 18. Prepare Comparable Market Analysis (CMA) to establish fair market value 19. Obtain and verify accurate methods of contacting you. 20. Gather information to help assess your needs. 21. Review current title information. 22. Measure interior room sizes. 23. Confirm lot size of your copy of certified survey, if available. 24. Obtain copy of floor and pool plans, if available 25. Review current appraisal, if available. 26. Identify Home Owner Association manager, if applicable 27. Verify Home Owner Association fees, if applicable 28. Verify security system, current term of service and whether owned or leased. 29. Verify if you have a transferable Termite Bond. 30. Ascertain need for lead-based paint disclosure 31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled. 32. Compile list of repairs and maintenance items. 33. Prepare showing instructions for buyers agents and agree on showing time window with you. 34. Assess your timing. 35. Assess your motivation. 36. Assess your immediate concerns. 37. Ask you questions about the property and yourselves to learn how to better serve and

5 provide helpful information if needed. 38. Discuss your purchase plans and determine how Ron Shema and Gainesville Homes Realty can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location. 39. Determine how quickly you need to move. 40. Obtain information that will help Ron Shema to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? 41. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potential save you money if you purchased less than three years ago). 42. Obtain one set of keys which will be inserted in the lockbox. 43. Perform Interior Décor Assessment 44. Review results of Interior Décor Assessment and suggest changes to shorten time on market. 45. Perform exterior Curb Appeal Assessment of subject property. 46. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability. 47. Give you an overview of current market conditions and projections. 48. Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer. 49. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.) 50. Review and explain all clauses in Listing Agreement (and addendums, if applicable). 51. Enter your name, address, phone number, and address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property. 52. Compile and assemble formal file on property 53. Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings. 54. Offer pricing strategy based on professional judgment and interpretation of current market conditions. 55. Assist you in strategically pricing home to enable it to show up on more MLS Searches. 56. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly. 57. Explore the option of marketing your home with an incentive of buying down points on the buyers loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the buyer saves on monthly payments and a tax credit. 58. Prepare an equity analysis to show you expenses, closing costs and net proceeds. 59. Explain the use of the Seller s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights. 60. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet. 61. Set up home Warranty, if you choose, to protect your home during listing period and for

6 12 months after the sale to reassure buyer of the quality of your home. 62. Install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family s security. 63. Write remarks within the MLS system specifying how you want the property to be shown. 64. Prepare showing instructions for buyers agents and agree on showing time window with you. 65. Prepare detailed list of property amenities to have readily available at your home. 66. Prepare MLS property Profile Sheet 67. Proofread MLS database listing for accuracy. 68. Enter property data from Profile Sheet into MLS Listing Database 69. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area. 70. Electronically submit your home listing to List Hub, a Listing Asset Management Network that reach about 500 real estate search Web sites like Realtor.com, Zillow, Yahoo, Front Door, Trulia, HomeFinder and Homes.com. to name a few. 71. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour. 72. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet 73. Explain marketing benefits of Home Owner Warranty with you. 74. Assist you with completion of Home Owner Warranty application. 75. Submit Home Warranty application for conveyance at time of sale. 76. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement 77. Create, order, and mail Just Listed Postcards to promote the value of your home over others on the market. 78. Provide marketing data to buyers coming from referral network 79. Create a marketing property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room. 80. Prepare copies of Seller s Disclosures and Home Owner s Disclosures to be placed in your home to be available for buyers; these are to be included in a contract. 81. Convey all price changes promptly to Internet real estate sites 82. Capture feedback from Realtors after all showings 83. Place regular weekly update calls or s to you to discuss all showings, marketing, and pricing. 84. Notify you immediately of any offers, potential offers, or needs. 85. Discuss feedback from showing agents with you to determine if changes will accelerate the sale. 86. Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or copies of your home listing information for them to review immediately. 87. Maximize showing potential through professional signage. Gainesville Homes Realty has the most attractive signage in Gainesville. 88. Install a Gainesville Homes Realty sign in front yard when allowed by Home Owners Association. 89. Market your home on the following internet sites: See 500+ LIST HUB SITES 90. Ron Shema is the exclusive Realtor for GainesvilleRealty.com. This produces additional potential customers for you.

7 91. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites. 92. If Open House is to be held, arrange advertising the Monday before Open House to maximize number of customers. 93. Make info box or tube available under For Sale sign making feature sheets available to those passing by. 94. Help you to prepare the Homeowner s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing. 95. Help Buyers with a financing sheet with several financing plans to educate buyers on methods to purchase your home. 96. Distribute flyer of your home to local lenders and potential buyers who are relocating to our area. 97. Promote your home to top Realtors in other areas. 98. Log in all home showings to keep record of marketing activity and potential purchasers. 99. Follow up with all the agents who have shown your home via fax or personal phone call to answer questions they may have Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood Continually be aware of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale Handle paperwork if price adjustment needed Take all calls to screen for qualified buyers and protect you from curiosity seekers Receive and review all Offers to Purchase contracts submitted by buyers or buyers Agents to determine best negotiation position Contact buyers agents to review buyer s qualifications and discuss offer 108. Evaluate offer(s) and prepare a net sheet on each for you for comparison purposes, if requested 109. Counsel you on offers. Explain merits and weakness of each component of each offer 110. Fax or deliver Seller s Disclosure form to buyer s agent or buyer (upon request and prior to offer being made if possible) 111. Confirm buyer is pre-qualified by calling Loan Officer 112. Obtain pre-qualification letter on buyer from Loan Officer 113. Negotiate highest price and best terms for you and your situation Prepare and convey any counteroffers, acceptance or amendments to buyer s agent 115. Fax e mail or hand deliver copies of contract and all addendums to closing title company 116. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer s agent 117. Record and promptly deposit buyer s earnest money in escrow account Deliver copies of fully signed Offer to Purchase contract to you 119. Deliver copies of Offer to Purchase contract to Selling Agent 120. Deliver copies of Offer to Purchase contract to lender 121. Provide copies of signed Offer to Purchase contract for office file 122. Provide copies of signed Offer to Purchase contract to Title Agency or Sellers Attorney Advise you in handling any additional offers to purchase that may be submitted between

8 contract and closing 124. Change status in MLS to Sale Pending 125. Assist buyer with obtaining financing, if applicable and follow-up as necessary 126. Coordinate with lender on Discount Points being locked in with dates 127. Order septic system inspection, if applicable 128. Receive and review septic system report and assess any possible impact on sale 129. Deliver copy of septic system inspection report lender & buyer 130. Coordinate termite inspection ordered 131. Coordinate mold inspection ordered, if required 132. Coordinate home inspection ordered and handle contingencies, if any 133. Confirm Verifications of Deposit & Buyer s Employment Have Been Returned 134. Follow Loan Processing Through To the Underwriter 135. Contact lender weekly to ensure processing is on track 136. Relay final approval of buyer s loan application to you 137. Coordinate buyer s professional home inspection with you 138. Review home inspector s report 139. Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs 140. Schedule Appraisal 141. Provide comparable sales used in market pricing to Appraiser 142. Follow-Up on Appraisal 143. Assist seller in questioning appraisal report if it seems too low 144. Coordinate closing process with buyer s agent and lender 145. Update closing forms & files 146. Ensure all parties have all forms and information needed to close the sale 147. Confirm closing date and time and notify all parties 148. Assist in solving any title problems (boundary disputes, easements, etc) 149. Work with buyer s agent in scheduling and conducting buyer s Final Walk-Thru prior to closing 150. Research all tax, HOA, utility and other applicable pro-rations 151. Request final closing figures from closing agent 152. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation 153. Review final figures on HUD statement with you before closing 154. Forward verified closing figures to buyer s agent 155. Request copy of closing documents from closing agent 156. Confirm buyer and buyer s agent have received title insurance commitment 157. Provide Home Owners Warranty for availability at closing 158. Review all closing documents carefully for errors 159. Forward closing documents to absentee seller as requested 160. Review documents with closing agent 161. Provide earnest money deposit check from escrow account to closing agent 162. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing Assist in scheduling the closing date for you and all parties Set up final walk- through of your home for buyers and their agent Coordinate closing with your next purchase and resolve any timing problems 166. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).

9 167. Have a no surprises closing and present seller a net proceeds check at closing 168. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent s ID numbers, etc Answer questions about filing claims with Home Owner Warranty company if requested 170. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied 171. Respond to any follow-on calls and provide any additional information required from office files Help you relocate locally, or out of area with highly experienced Certified Residential Specialist agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free Ron Shema is a devoted 37+ year full time REALTOR - not a part time real estate agent. Designations include the Certified Residential Specialist awarded by the National Association of Realtors. Your benefits include my expertise and knowledge of having closed over 1200 real estate transactions.

10 All Agents are NOT equal! Professors have Doctorates, Physicians have Medical Degrees, REALTORS have DESIGNATIONS! How can you tell if your real estate agent has the knowledge and experience you need? Ask about their Designations! Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation. This translates into a professional with advanced degrees to assist you in protecting YOUR biggest asset!

11 The CRS Designation, Awarded by the Council of Residential Specialists, is the highest professional designation awarded to REALTORS in the residential sales field. About 3% of all REALTORS in the United States hold the stringent requirements of the CRS Designation. Buying or selling a home can seem like an overwhelming task. But the right REALTOR can make the process easier and more profitable. A Certified Residential Specialist (CRS), with years of experience and success, will help you make smart decisions in a fast-paced, complex and competitive marketplace. To earn the CRS Designation, REALTORS must demonstrate outstanding professional achievements including high-volume sales and pursue advanced training in areas such as finance, marketing and technology. They must also maintain membership in the NATIONAL ASSOCIATION OF REALTORS and abide by its Code of Ethics. They are among the most successful Realtors in residential real estate.

12 Announcing The Gainesville Homes Realty, Inc EASY EXIT LISTING AGREEMENT What s your biggest fear when you list your home with a real estate agent? It s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Well, worry no more. Gainesville Homes Realty, Inc. takes the risk and the fear out of listing your home with a real estate agent. How? Through our EASY EXIT Listing Agreement. When you list your home through our EASY EXIT Listing Agreement, you can cancel your listing with us at any time. No hassles. It s easy. You can cancel your listing anytime You can relax, knowing you won t be locked into a lengthy contract Enjoy the caliber of service confident enough to make this offer Only one restriction applies we ask that you voice your concern and give us seven (7) days to try and fix the problem. That seems fair, doesn t it? If we can t fix any concerns within the fourteen day period, you are free to withdraw your listing. Ron Shema and Gainesville Homes Realty have strong opinions about real estate service. I believe that if you are unhappy with the service you receive, you should have the power to fire your agent. Gainesville Homes Realty, Inc Ronald J Shema - REALTOR

13 FACT On the average Buyers inspect In today s 12 homes market, before buyers are increasingly savvy. Many sellers making are an testing offer. the market resulting in a high number of l istings. This means the competition is stiff! That means 11 other homes are Working competing together, against we yours. can make sure your home gets the attention it needs to stand out from the pack. Your job is to make your home bright, shiny, and clean as clo se to a model home as possible. My job is to tell the world and work to gain maximum market exposure. What that means to you is

14 Your home will sell at highest profit and in the quickest amount of time when all the ingredients are combined perfectly. If only one ingredient is lef t out of the formula or is out of proportion to the others Your home will take longer to sell and will, quite possibly COST YOU MONEY There are 5 essential ingredients that comprise the formula for a successful sale of your home. LOCATION The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high or low traffic, and highway accessibility, all need to be considered in determining the value of your home s location. We cannot control the location CONDITION The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it we can t sell it! MARKET Recession, inflation, interest rates, mortgage availability, competition, and the public s perception of the general economy all make up the market. It may be a buyer s market or a seller s market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. We can, however, take advantage of the market. TERMS The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes.

15 PRICE is the #1most important factorin the sale of your home. Th e consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket. Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it). Failure to understand market conditions and properly price your home can cost you thousands of dollars and cause your home not to sell fouling up all of your plans. Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale. Utilizing the latest computer technology and my in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify th e correct price range for your home. PRICING GUIDELINES What you paid for your property does not effect its value. The amount of money you need to get out of the sale of your property does not effect its value. What you think it should be worth has no effect on value. What another real estate agent says your property is worth does not affect its value. An appraisal does not always indicate what your property is worth on the open market.

16 The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE VALUE!! DO NOT automatically list with the agent that gives you the highest price. Consumer Reports, July 1990 stated Expect the agent to suggest a price range, but don t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn t sold, they ll come back with a pitch to lower the price. When you work with Gainesville Homes Realty, we want to act in your best interests. We re eager to have you share your concerns & expectations about the sale of your home. *Please take a moment to complete the survey below What are you most concerned about? Not Concerned Very Concerned Advertising? Open Houses? Show Procedures? Multiple Listing Services? Pricing? Closing Costs? Commissions? Security? Buyer Qualifications?

17 Marketability? Financing? Negotiations? Communications? BENEFITS OF PROPER PRICING FASTER SALE: The proper price gets a faster sale, wh ich means you save on mortgage payments, real estate taxes, insurance, and other carrying costs. LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value. MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

18 DRAWBACKS OF OVERPRICING Waiting for offers at a higher price has no marketing effect on obtaining offers. REDUCES ACTIVITY: Agents won t show the property if they feel it is priced too high. LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value. LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced. ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money. HELPS THE COMPETITION: The high price makes the o thers look like a good deal. ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property. CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for. LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

19 In keeping pace with innovation and advancements in computer technology, we now will place your home on our List Hub Internet site. Pictures and a detailed description of your home, will be available to well over 100 million people worldwide - anyone with access to the Internet on their computer!

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21 CONTRACT & NEGOTIATION When an offer is presented on your home, you will have three basic choices in deciding how to respond. 1.Accept the offer. 2. Reject the offer. 3.Make a counter offer. Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you will decide how to respond. This is where a competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. Being intricately familiar with real estate contracts, I know how to protect your best interests. My vast experience in contracts and negotiation since 1977 and the success in closing over 1200 real estate transactions will benefit you! All to save you time,be of more convenience and net you the most money. Certified Residential Specialist

22 QUESTIONS Selling your home is a complex process, and it s only natural for you to have some questions and concerns. Please don t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question! Please note any questions you have, so that we can address them during our meeting: 1 2) 3) 4) 5) 6) 7) 8) 9)

23 When you pur chased this house, you did so for very specific reasons. Reasons that might sell it as well! IF someone was looking at your home, what specific things would you want to point out?

24 My goal is to put you in this picture Property Sold Check in Hand Off to the Bank This was my first real estate closing in back in1977. I have a reputation for happy endings Relax and leave the selling to me.

25 Testimonials For Ron Shema Tommy Williams Tommy Williams Homes I met Ron through my parents. They were happy with his sales ability and trustworthiness to sell their surplus investment acreage parcels in Alachua County. When I started to build homes for a living, I interviewed him and hired him as my Realtor. Over the next 12 years or so, Ron sold about 160 homes that I built. Ron handled everything from the listing, marketing and selling of the homes and including the happy ending closings. Every one of those 160 home transactions could have not gone smoother. And I attribute that to his knowledge and professionalism in the real estate field, the ability to work with buyers from every profession, race and ethnicity. Working with a knowledgeable Certified Residential Specialist like Ron is clearly in your best interest. I d recommend him highly. Allan and Jamie Little Little Air Conditioning Over many years my father and I had the privilege to service Ron s properties. When it came necessary to purchase a home for my growing family I looked to Ron to find a great buy for us. It didn t take long before we made an offer. From the searching for the best deal, the contract, the negotiations, the home inspections, the loan application process and the closing.all went smoothly under Ron s guidance. We are very happy campers in our home and would recommend Ron anytime you are in need of a knowledgeable and trustworthy Realtor. William McKeon Family Attorney Wanting to sell my large pool home in the Jockey Club in Gainesville, I was referred to Ron from an out of town Realtor. After meeting with him and observing his professionalism and that he served in the Air Force for our country I hired him to get my home sold. And that he did with an easy going attitude and great advice throughout the short listing period all the way to the date of closing with no complications. My sincere appreciations. Brandon & Keri Hare Licensed Building Contractor Prior to my wife and I making a decision to sell out luxury home in NW Gainesville I have known Ron for about 10 years. During that time I trusted Ron exclusively to sell 21 of my custom built homes. With his knowledge and sales ability in the real estate field he was able to command top dollar for my homes and all through the contract to close process I have never had a legal problem with any buyer. He has always

26 Layne Schultetus Deputy Sheriff I m a retired Palm Beach County Deputy and when it was that time for my mother to have her personal residence sold in Gainesville I went with the trust of a former law enforcement officer to get it done. He put our needs first and took care of all the details. After a few months of no offers, Ron advised us that waiting for offers at a higher price has no marketing effect on obtaining offers. So we took his advice, lowered the price by $5,000 and it sold. I would recommend his services to anyone. Dave Linn Administrator Department of Blind Services I was referred to Ron by a co-worker in my office to get my mother s home sold in a retirement community in Gainesville. I m very happy that I hired Ron to sell it. He gave personal attention to every detail and was a pleasure to deal with. His advice as to what it was going to take to get it sold was right on the mark. I would refer anyone interested in buying or selling to call Ron. Ron and Katie Yeckring Registered Nurse Coin & Jewelry Specialist When my wife and I were ready to move up into a new home, I contacted Ron to sell our home and locate for us a new one. He did a great job on coordinating the sale and our new purchase. Now, 18 years later, we are in a search to up-grade again and we are staying with Ron. We have since had other business dealings and trust him to get the job done again. IllyaNovikov Dentist I want to thank Ron for his patience in locating a home for my family. We had very narrow and specific requirements such as location, condition, and good resale value if we had to move. He accomplished our goals, and has that professional-personal touch as well. It was a pleasure to deal with him and I will not hesitate to ask him to be my real estate agent in the future. Priscilla Arinson Investor I was referred to Ron years ago by a business associate who found the perfect home for me. He also located and then negotiated for me the purchase of a large commercial retail plaza that I have now owned for over a decade. I love my house and my plaza and I m thankful that I was referred to him. He is always available by phone when I am in the need for advice on property, my tenant issues and real estate in general. He is always honest and informative and I d recommend him to anyone. George & Karina Aslanidi Assistant Professor I was referred to Ron by a close friend for who he was the agent in her purchase of investment condominiums. We had to sell our home first. Ron did a Market Analysis on our home. We

27 took his advice and did not overprice it. He explained to us that pricing relates to time on the market. Since we wanted to up-grade quickly, we took his advice and it sold in 40 days. We received our profit and turned it into purchasing a larger and newer home that Ron found us. Both the sale and the purchase could have not been smoother. He will be our trusting Realtor for life. Sal and Sheryl LaPlaca Business Owner s We met Ron when we owned a business in the Oaks Mall in Gainesville. We were desirous to sell our business and move out of town. We immediately had trust in Ron and listed it with him. Being a business opportunity in the Mall we knew that it would take a while to find that qualified buyer and Ron did just that. After a care free business closing we were ready to list our home. Ron sold it quickly. We are now considering moving back to Gainesville and already contacted Ron. We would not trust another Realtor to handle our investments in real estate. Ray Ivey Real Estate Attorney As a real estate attorney, I have closed several hundred houseand property sales in which Ron Shema was one of the Realtors. Ron Shema is extremely knowledgeable about real estate and always thoroughly prepared. It is this expertise and knowledge that Ron utilizes to solve the numerous problems and issues that frequently arise in real estate sales. Ron is masterful in solving the problems and bringing his transactions to successful closings. Michael Durham KD Technologies I first met Ron in 1986 when he found the perfect location for my new business. Being so satisfied with Ron's abilities, I contacted him again when I was ready to purchase my first home. Once again, he found the perfect place for me to now call home. Ron was there throughout the entire process explaining everything and always having my back. When it was time to upgrade my home I went to the only source I trust when it comes to buying and selling real estate, Ron Shema. And, once again, a job well done!