Strategic Review on Big Data Application Hurdles and How to Overcome. Ashley Jeong T 13 Center for Digital Strategies

Size: px
Start display at page:

Download "Strategic Review on Big Data Application Hurdles and How to Overcome. Ashley Jeong T 13 Center for Digital Strategies"

Transcription

1 Strategic Review on Big Data Application Hurdles and How to Overcome Ashley Jeong T 13 Center for Digital Strategies

2 Agenda Leanings from primitive big data ebay and H-card Big data in current consumer markets Application hurdles and risks, and how to overcome

3 Learning from primitive big data ebay.com Once a dot-com bubble hero, one of the garage legends Incredible scaling of growth* 0.5mm users, $4.7mm in revenue (1998) 112mm users, $6.0bn in revenue (2012) Fanatic about number driven decisions w/ affluent data However ebay Inc. stock price ( ) $50 $40 $30 $20 $ * marketplace only. i.e. paypal and other businesses are excluded

4 Learning from primitive big data ebay.com (cont d) Business decisions based on dashboard (simplified example) Restricting more collection of DATA Monetize first, then service #Listings $$$ #Sold listings $$$ #Registered users #Visits Listing fee Additional photos Special fonts (bold, color, etc.) $Avg. sold item Disconnected between steps throughout #Page views #Biddings Track the metrics momentarily/daily/weekly/ Allocate resources based on weakness on the dashboard Monetize at two steps (when listing and when sold)

5 Learning from primitive big data H-card Financial arm of Hyundai group Frontier in lifestyle based segmentation Basic availability of data, but highly utilized Latest mover, and one of the top three players Overcame weak sales force, no offline office presence 25% 20% 15% 10% 5% Market share of major card companies Shinhan Hyundai Card Samsung Lotte

6 Learning from primitive big data H-card (cont d) Connected the dots and applied data interpretations to diverse marketing activities Membership info Age, sex, occupation, income level, address, credit rating, Transaction info Business location, transaction amount, type of business, time of transaction, + = Answers meaningful facts about a customer Favorite neighborhood and activities Purchasing power and price sensitivity Brand preference Expenditure allocation New product development bundling discount offers based on lifestyles Events invitations based on target group s interests

7 Agenda Leanings from primitive big data ebay and H-card Big data in current consumer markets Application hurdles and risks, and how to overcome

8 Bigger data available in consumer business The questions is how to create value, monetize and be better off Retail / e-commerce Communication Search engines Commercial activities including item categories, amount, frequencies, buyer/user locations Mobile, fixed-line, Internet based communications including communication length, time, participants, medium Search activities including keywords, clicks, behavioral sequence Social networks Healthcare Financial institutions Social relations and activities including communication, photos, videos, relationships, check-ins, reviews Health conditions and activities including physical profiles, treatment histories, visits, medicines prescribed Financial transaction activities including income, loans, savings, withdrawals, transfers, bill payments

9 Reality as a consumer Gmail Ad sample I m invited to a wedding, not getting married Dresses for a wedding guest Thus, I don t pay attention to Ads I exchanged an about making a pie Dessert recipe site I m already insured with Geico A competing/cheaper offer Very low bank balance, can t afford Outlet malls information

10 Agenda Leanings from primitive big data ebay and H-card Big data in current consumer markets Application hurdles and risks, and how to overcome

11 Application hurdles and risks Data abundance doesn t guarantee effective applications Incomplete models Partial observation Return on big data Privacy concerns Limited offers Although it s about probabilities, current predictive models frequently throw in random displays Depending on the data collector s business, the information is not comprehensive Collecting, storing and analyzing big data cost money, yet how to monetize is unclear Users concern about the usage of the information they feed to businesses Data analytics implications can be irrelevant to the business and it doesn t always own what it should offer

12 Tackling the hurdles Data exchange/pooling Filling the gap by exchanging complementary data from different businesses/data sources By active data exchanges, big data gives more comprehensive and dynamic views to understand user behaviors Can help improving Partial observation and incomplete models Example Foursquare (where a user went/did) + Facebook (with whom for what) Log-in w/ Facebook, gmail or etc. Mint.com w/ various financial institutions

13 Tackling the hurdles Capitalizing data asset Less than sufficient volume of data and unproven analytics models can harm the effectiveness of application Not every business will need a big data strategy Trade, barter and/or sale of data can help financially, while saving on unnecessary investment in implementing big data initiatives Can help improving Return on data and what to offer Example Many of retailers sell the point-of-sales data to its suppliers and business partners

14 Tackling the hurdles Partnerships w/ SMBs Big data companies can partner w/ small-medium businesses for facing consumers SMBs have more personal service capabilities, which meets sophisticated data analytics outcome Application of long tail marketing Can help improving Return on big data and what to offer Example Insurance companies connecting its customers to local repair shops

15 Tackling the hurdles Data stewardship Maintaining, updating and internally/externally communicating the organization s data governance policies Not a cost center, but helps regain lost business opportunities Can help improving Return on big data and privacy concerns Example 44% of US online adults report having abandoned a transaction because of something they read in a privacy policy or terms or use disconnect.me (https://icons.disconnect.me/icons) Microsoft committed to shipping Do Not Track as a default setting

16 Summary Issues and directions to tackle Incomplete models Partial observation Return on big data Privacy concerns Limited offers Data Exchange/Pooling Capitalizing data assets Partnerships w/ SMBs Data stewardship

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan.

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan. WELCOME TO YOUR VACATION RENTAL MARKETING PLANNING WORKSHOP Be prepared for brainstorming and hands-on fun. Hello, Vacation Rental Peeps! Welcome to the first VRMA Marketing Boot Camp One of the most important

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE

Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE IN THIS GUIDE Commerce Monks walk you through ebay store optimization best practices, ways to promote your ebay store, do s and don ts for an ideal

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

coresuite ecommerce 24h shop in the web

coresuite ecommerce 24h shop in the web coresuite ecommerce 24h shop in the web 1 Agenda (1)! 1 Advantages of coresuite ecommerce! 2 Architecture overview! 3 Features of epages Webshop design Social media integration Mobile view Search and find

More information

Getting Started on Fitmoo / User Guide

Getting Started on Fitmoo / User Guide Getting Started on Fitmoo / User Guide CONTENTS Sign up / Sign In Build Profile Post Box Account Settings / Instagram Sync Dashboard Earnings Sales Management Product Management / Adding Products / Shipping

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Skills for Employment Investment Project (SEIP)

Skills for Employment Investment Project (SEIP) Skills for Employment Investment Project (SEIP) Standards/ Curriculum Format for Affiliate & E-Commerce 1 Course Structure and Requirements Course Title: Affiliate & E-commerce Course Objectives: a) This

More information

Why Choose a Multichannel E-Commerce Platform... 1

Why Choose a Multichannel E-Commerce Platform... 1 Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................

More information

TRAINING & CONSULTANCY GUIDE

TRAINING & CONSULTANCY GUIDE TRAINING & CONSULTANCY GUIDE All Trainings are organised Fortnightly on Mondays, Tuesdays, Wednesdays and Thursdays between 5:30pm - 9:00 pm and Saturdays All Trainings are available in house or 1-to-1

More information

Yo!Kart Multi-Vendor Marketplace. Features List

Yo!Kart Multi-Vendor Marketplace. Features List Yo!Kart Multi-Vendor Marketplace Features List Yo!Kart Multi-Vendor Marketplace Features List Copyright 2004 2015 FATbit Technologies (Ably Soft Pvt. Ltd). All Rights Reserved. The information contained

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

Google Analytics Audit. Prepared For: Xxxxx

Google Analytics Audit. Prepared For: Xxxxx Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase

More information

Hand crafted feature rich ecommerce platform.

Hand crafted feature rich ecommerce platform. Become an agile and successful internet retailer Hand crafted feature rich ecommerce platform. EPoS integration, responsive websites for desktop, tablet and mobile, and the ability to seamlessly list and

More information

Seminar Three: Marketing Series. Jason Perratt Logikal Code September 22 nd, 2010

Seminar Three: Marketing Series. Jason Perratt Logikal Code September 22 nd, 2010 Seminar Three: Marketing Series Jason Perratt Logikal Code September 22 nd, 2010 Agenda Purchasing & selling online Internet auc2ons & virtual malls Online display adver2sing Social networking E- Expor2ng

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth

The State of Digital Marketing for SMBs. While many small businesses already use digital marketing tools, there is still room for growth The State of Digital Marketing for SMBs While many small businesses already use digital marketing tools, there is still room for growth 1. Introduction: Poised for Growth When something works well in the

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

II. Executive Summary

II. Executive Summary Contents I. Introduction... 3 II. Executive Summary... 4-5 III. Brand Digital Messaging: Going Social... 6-11 IV. Consumer Behavior... 12-18 V. Creating Influence... 19-24 VI. Influencers & Revenue...

More information

Exclusive access to metrics to measure KPIs in real time, and at scale

Exclusive access to metrics to measure KPIs in real time, and at scale Analytics Exclusive access to metrics to measure KPIs in real time, and at scale Metrics to optimize your campaigns Isolate sources that matter most Advanced filtering Track active and passive customer

More information

ZOINED RETAIL ANALYTICS. User Guide

ZOINED RETAIL ANALYTICS. User Guide ZOINED RETAIL ANALYTICS User Guide Contents Using the portal New user Profile Email reports Portal use Dashboard Drilling down into the data Filter options Analytics Managing analysis Saving the analysis

More information

WHAT IS FAABMCS MULTI CHANNEL MARKETPLACE MANAGEMENT INCREASE BRAND AWARENESS

WHAT IS FAABMCS MULTI CHANNEL MARKETPLACE MANAGEMENT INCREASE BRAND AWARENESS WHAT IS FAABMCS MULTI CHANNEL MARKETPLACE MANAGEMENT INCREASE BRAND AWARENESS ANYTIME, ANYWHERE, ANYHOW How can Faab Multi Channel help you? Faab Multi Channel is a web based e-commerce solution that enables

More information

Alexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline

Alexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline INFO 3435 E-Commerce Teaching Objectives 7. ecommerce Marketing Concepts Alexander Nikov Identify the key features of the Internet audience. Discuss the basic concepts of consumer behavior and purchasing

More information

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing

More information

Website Design Worksheet Form

Website Design Worksheet Form Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: e-mail: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit

More information

New Possibilities for Extending LivePerson Solutions

New Possibilities for Extending LivePerson Solutions LivePerson intelligent engagement solutions have proven to deliver significant ROI for online businesses of all sizes, currently monitoring more than 1 billion visits and handling 9 million chats per month

More information

A Guide to Ticketing an NAIA Event. Powered by

A Guide to Ticketing an NAIA Event. Powered by A Guide to Ticketing an NAIA Event Powered by WELCOME TO THE AUDIENCEVIEW FAMILY On behalf of AudienceView, I am thrilled to provide you with this Guide to Ticketing Any Event Using AV Community. We are

More information

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting Google Analytics: Connecting the Digital Marketing Dots Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting 1 Has This Ever Happened To You? I have a meeting with my VP in two hours. I need

More information

Getting started with Sage Accounts The online retailers guide

Getting started with Sage Accounts The online retailers guide Getting started with Sage Accounts The online retailers guide Contents Overview... 3 Which Sage Accounts package to use?... 3 Configuring Sage Accounts... 5 Nominal Codes... 5 Departments... 7 Bank Accounts...

More information

Actinic SME Retail Technology Report 2008

Actinic SME Retail Technology Report 2008 Actinic SME Retail Technology Report 2008 Published January 2009 2009 Actinic Software Ltd. All Rights Reserved. www.actinic.co.uk 1 Contents 1.0 Introduction...3 2.1. Retail Channel and Technology Adoption...4

More information

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360 Of the leading e-commerce channels, Amazon takes the cake as the most customer-friendly, holding shoppers in highest regard to provide a quality, seamless purchase experience from item search to check

More information

If you re not sure of an answer, please leave it blank. If a question does not apply to you please write not applicable.

If you re not sure of an answer, please leave it blank. If a question does not apply to you please write not applicable. PO Box 2680 Fitzroy DC, VIC 3121 Australia Level 1, Suite 4, 397 Smith Street Fitzroy, VIC 3065 Australia Website Design Brief Completing this website design brief will help us understand your organisation

More information

Your Next Customer Is Looking For Your Products & Services On Local Search Websites, Apps & Maps, RIGHT NOW!

Your Next Customer Is Looking For Your Products & Services On Local Search Websites, Apps & Maps, RIGHT NOW! Your Next Customer Is Looking For Your Products & Services On Local Search Websites, Apps & Maps, RIGHT NOW! What if you could ensure that your Local Search info is consistent and upto-date AND you could

More information

Commercializing Internet Activity Data: The Balance of Value, Transparency and Privacy

Commercializing Internet Activity Data: The Balance of Value, Transparency and Privacy 1 Commercializing Internet Activity Data: The Balance of Value, Transparency and Privacy Consumer Data: Widespread & Accessible Marketers know when you re shopping for a car, if you ve recently gotten

More information

Consultation With E-Commerce Expert success planning - process starts with an interview to determine what is the ideal e-commerce solution:

Consultation With E-Commerce Expert success planning - process starts with an interview to determine what is the ideal e-commerce solution: Consultation With E-Commerce Expert success planning - process starts with an interview to determine what is the ideal e-commerce solution: Goals of the site Expectations traffic, sell, fulfill, functionalities

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences Most retailers have seen the need to create omnichannel customer experiences. Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences TECHBLOCKS WHITEPAPER Leveraging

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Premium features. Manage Club Membership. Improve Team Communication. Raise Your Club Profile. Increase Club Revenue

Premium features. Manage Club Membership. Improve Team Communication. Raise Your Club Profile. Increase Club Revenue Premium features OPTIONAL UPGRADES FOR YOUR CLUB WEBSITE Manage Club Membership Improve Team Communication Raise Your Club Profile Increase Club Revenue Features From 8 Per Month - 14 Day Trial WELCOME

More information

Business-to-Consumer (B2C) parts and accessories website

Business-to-Consumer (B2C) parts and accessories website Business-to-Consumer (B2C) parts and accessories website Driving Business Performance Contents 4 Introduction 5 Introduction to the different levels 5 Static Website 5 Basic - Level 1 5 Standard - Level

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

Top Performing Personalization Tactics To Boost Email Effectiveness

Top Performing Personalization Tactics To Boost Email Effectiveness Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise

More information

5 Websites Where You Can Make Money Right Now

5 Websites Where You Can Make Money Right Now 5 Websites Where You Can Make Money Right Now A Quick Guide to Making More Money by: Brian Lang (Small Business Ideas Blog) www.smallbusinessideasblog.com 5 Websites Where You Can Make Money Right Now

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

ONLINE SHOPPING PRE-READING QUESTIONS

ONLINE SHOPPING PRE-READING QUESTIONS Online Shopping 1 ONLINE SHOPPING PRE-READING QUESTIONS 1. Do you shop online? Why or why not? 2. What are your favorite online shopping websites? 3. What items or services do you purchase online? 4. How

More information

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source

More information

magento features list

magento features list features list magento features list Magento is a feature-rich ecommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento

More information

DEEP DIVE COMPARATIVE ANALYSIS OF E-COMMERCE TOOLS

DEEP DIVE COMPARATIVE ANALYSIS OF E-COMMERCE TOOLS DEEP DIVE COMPARATIVE ANALYSIS OF E-COMMERCE TOOLS Kumar Mallampalli Head Emerging Solutions and IT Services Table of Contents 1 Introduction... 2 2 The Challenges... 3 3 Solutions Options... 4 3.1 Open

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Version 5.0 Lecturer: Gareth Dunlop Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital

More information

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

6 Critical Elements Of

6 Critical Elements Of 6 Critical Elements Of A Great ecommerce Program Meaning You Attract New Customers Keep Current Customers Coming Back Customers Buy More Items, More Frequently 1-888-491-8888 We know that brick and mortar

More information

Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts

Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts It can be difficult sometimes to show your clients the value that they get from your service. Your job, as an SEO, is to

More information

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together. Call Tracking Simplified Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Etsy. How to Buy and Sell on WEDNESDAY, APRIL 3, What is Etsy? PAGE 2. Buying on Etsy PAGE 3-8. Selling on Etsy PAGE Selling Notes PAGE 13

Etsy. How to Buy and Sell on WEDNESDAY, APRIL 3, What is Etsy? PAGE 2. Buying on Etsy PAGE 3-8. Selling on Etsy PAGE Selling Notes PAGE 13 How to Buy and Sell on WEDNESDAY, APRIL 3, 2013 Etsy What is Etsy? PAGE 2 Buying on Etsy PAGE 3-8 Selling on Etsy PAGE 9-12 Selling Notes PAGE 13 General Notes PAGE 14 What is Etsy? Etsy is an online community

More information

Alexander Nikov. 12. Social Networks, Auctions, and Portals. Video: The Social Media Revolution 2015. Outline

Alexander Nikov. 12. Social Networks, Auctions, and Portals. Video: The Social Media Revolution 2015. Outline INFO 3435 Teaching Objectives 12. Social Networks, Auctions, and Portals Alexander Nikov Explain the difference between a traditional social network and an online social network. Explain how a social network

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

The ABC s of Selling Online

The ABC s of Selling Online DEFINITION E Commerce: Business done on and through the web The ABC s of Selling Online FOREIGN LANGUAGE QUICK HISTORY 1979: Michael Aldrich invented online shopping 1984: CompuServe launches an electronic

More information

Designing a Measurement Strategy that Drives Results

Designing a Measurement Strategy that Drives Results Designing a Measurement Strategy that Drives Results How to Achieve Real ROI from your Analytics toolkit Jesse Nichols Global Partner Program Manager, Google Analytics How do you determine whether your

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

DELIVERS PEACE OF MIND

DELIVERS PEACE OF MIND DELIVERS PEACE OF MIND PRODUCT FLYER ACI ebill ELEVATE CONSUMER ENGAGEMENT BY 30% 1 LOWER DOCUMENT DELIVERY COSTS BY 50% 1 REDUCE CUSTOMER SERVICE CALLS BY UP TO 10% 1 To profitably grow their business,

More information

TheRetailerApp Platform Brochure A PRODUCT OF

TheRetailerApp Platform Brochure A PRODUCT OF TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the

More information

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results

Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results Methodology Challenges Web analytics as a discipline is established yet changing as the technology and privacy regulations evolve.

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

Open Source. Case Study: Online Video Interview Solution for a Recruitment Agency

Open Source. Case Study: Online Video Interview Solution for a Recruitment Agency 1 Open Source Case Study: Online Video Interview Solution for a Recruitment Agency Problem Statement One of the recruitment agencies based in US required an online portal to arrange online live interviews

More information

Digitally Disrupted to Digital Disruptor

Digitally Disrupted to Digital Disruptor Digitally Disrupted to Digital Disruptor Disrupt your enterprise (before someone else does...) Per Uno Österman Managing Director Analytics Nordics mobile +46 73 0513695 per.osterman@accenture.com Digital

More information

Magento Features List

Magento Features List Magento Features List Magento is a feature-rich ecommerce platform solution that ofers merchants complete lexibility and control over the functionality of their online channel. Magento s search engine

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information

Local Commerce Monitor UK Wave 2 Executive Summary. October 2013

Local Commerce Monitor UK Wave 2 Executive Summary. October 2013 Local Commerce Monitor UK Wave 2 Executive Summary October 2013 Introduction This document defines Local Commerce Monitor UK (LCM: UK) and presents the findings from Wave 2 The LCM: UK survey is an extension

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT 6E Chapter 9: E-Commerce and the Entrepreneur

ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT 6E Chapter 9: E-Commerce and the Entrepreneur CHAPTER 9 E-Commerce and the Entrepreneur The Internet: Changing the Face of Business Successful companies use the Internet as a mechanism for transforming their companies and for changing everything about

More information

The Express Route to Multi-Channel ecommerce Success

The Express Route to Multi-Channel ecommerce Success The Express Route to Multi-Channel ecommerce Success.co.uk The Express Route to Multi-Channel ecommerce Success 2 About SellerExpress SellerExpress helps retailers of all sizes sell across multiple ecommerce

More information

E-commerce 2014. Kenneth C. Laudon Carol Guercio Traver. business. technology. society. tenth edition

E-commerce 2014. Kenneth C. Laudon Carol Guercio Traver. business. technology. society. tenth edition E-commerce 2014 business. technology. society. tenth edition Kenneth C. Laudon Carol Guercio Traver Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall Chapter 6 E-commerce Marketing and

More information

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION RAKUTEN MARKETING Measuring the Modern Shopper Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come

More information

About Blue Sky Sessions

About Blue Sky Sessions Web Technologies Agenda About Blue Sky Sessions What We Do Web Development Application Development Search Engine Marketing Social Media Strategy Trends in Web Questions? About Blue Sky Sessions What We

More information

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation Digital Marketing Services Sales and Profit Management INLAND Press Foundation Digital Agency Agenda 1. What is the Digital Agency? 2. Who cares? 3. A Starting Point 4. An Engine 5. The Model 6. Bundle

More information

Sell Online with a Website

Sell Online with a Website Sell Online with a Website Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s)

More information

BUILD, BRAND, LAUNCH. THE SAAS MARKETS GUIDE TO BUILDING YOUR OWN APP STORE.

BUILD, BRAND, LAUNCH. THE SAAS MARKETS GUIDE TO BUILDING YOUR OWN APP STORE. BUILD, BRAND, LAUNCH. THE SAAS MARKETS GUIDE TO BUILDING YOUR OWN APP STORE. Welcome This is Build, Brand, Launch, the SaaS Markets guide to creating your app store. This booklet provides insights into

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Best Purchased Products Report Administration Panel with ability to share as much

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015 How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Understanding the Real Impact of Social Media Monitoring on the Value Chain

Understanding the Real Impact of Social Media Monitoring on the Value Chain March 2013 Understanding the Real Impact of Social Media Monitoring on the Value Chain More and more companies have turned to social media monitoring or social listening tools to find the critical insights

More information

S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y

S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y C U S T O M E R R E L A T I O N S H I P M A N A G E M E N T O V E R V I E W CRM: Contact

More information

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO:

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO: DATA SHEET be seen. COMPARISON SHOPPING Whether it s Google Shopping, GetPrice, Nextag or Shopbot.com.au, ChannelAdvisor supports more than 130 individual comparison shopping engines to make your products

More information

Introduction to Online Trading

Introduction to Online Trading Introduction to Online Trading Housekeeping Toilets are located (insert text specific to venue) If the Fire Alarm sounds (insert text specific to venue) Smoking is not allowed in any part of the building.

More information

AJ Shopping Cart. Administration Manual

AJ Shopping Cart. Administration Manual AJ Shopping Cart Administration Manual AJ Square Consultancy Services (p) Ltd., The Lord's Garden, #1-12, Vilacheri Main Road, Vilacheri, Madurai-625 006.TN.INDIA, Ph:+91-452-2485553, 2485554. Fax : 2484600

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

Website Design Application Form

Website Design Application Form Website Design Application Form The following three part questionnaire will help us estimate the timeline and cost of your new website. To give you the best quality web design directly depends on us clearly

More information