LinkedIn Lead Generation Strategies Checklist
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- Jerome Mathews
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1 LinkedIn Lead Generation Strategies Checklist apple I have decided on my LinkedIn goal and strategies apple I have decided on my LinkedIn voice apple I am being selective about the things I share on LinkedIn apple I have chosen my best keywords for my Profile and used them in: apple My Profile Headline apple My Profile Subhead apple My Profile Summary apple I have taken care to ensure that my Profile does not contain keywords I don t want to be endorsed for apple I have added rich media and outside URLs to my Profile Summary apple Links to presentations apple Links to documents apple YouTube video link apple Sound file link apple Pinterest link apple Other apple I have paid attention to the following details and areas: apple Using an up-to-date, professional quality headshot with no distracting or contradictory elements in it apple Creating a Profile that speaks directly to, and is geared towards, the person I am most interested in reaching
2 apple Including relevant but unique details that make you stand out from similar Profiles apple Recommendations apple Recommending others who might be of interest to the reader apple Telling the reader what you ve got that you think they need apple Having as much of your Profile as possible filled in apple I have made sure my writing is clear and direct by: apple Eliminating adverbs and adjectives apple Breaking up long sentences up into short ones. apple Reading my Profile Summary aloud, to identify and eliminate any breaks in the flow or awkward sentences. apple Using active verbs as much as possible, providing it feels natural and not forced apple I have carefully proofread my Profile, including its Summary apple I have included any recommendations my fellow LinkedIn members have made apple I am making recommendations for other LinkedIn professionals I know apple I have gathered over fifty connections apple My Profile is over seventy per cent complete apple I have signed up for InMaps and: apple Shared my InMap social graph with my other social networks apple Labeled key players on my InMaps social graph apple I am aware that I have two Profiles: apple My internal LinkedIn Profile
3 apple A Public Profile apple I have customized both Profile Settings for maximum reach apple I have created my own custom URL for my Public Profile apple I have created Profile Badges for my external sites apple I am committed to steadily but selectively adding more LinkedIn connections. I understand more connections means: apple More endorsements apple More recommendations apple More leads apple I am faithfully customizing my messages, when sending invitations to new connections apple I am giving precise, specific and personalized reasons as to why I want to connect apple I have joined at least three relevant Groups where I can showcase my skills by being genuinely informative, helpful and interesting: apple I am committed to monitoring and interacting regularly with my Groups on a consistent basis apple I am looking for opportunities to provide truly helpful answers within my Groups apple I have made sure that the Groups I have joined are active apple I have taken note of the size of the Groups I wish to join, to make sure they are not too large apple I am integrating and cross-promoting with relevant outside sites, including:
4 apple I am: apple Pinterest apple YouTube apple Twitter apple Other apple Posting and commenting regularly and consistently preferably every day apple Never posting or commenting just for the sake of doing so apple Answering questions as helpfully as possible apple Sharing other great answers I, myself, receive apple Being quick to give credit where credit is due apple Thanking people for shares and recommendations apple Keeping my main target audience always in mind apple Sticking to my focused overview apple Other apple I have visited the Who To Follow Section and selectively picked key industry figures to follow, so I will be kept in the loop via their updates apple I am carefully observing and making note of: apple What techniques the influencers that I follow use apple Which ones get a noticeable response apple Which tactics annoy me apple Which tactics I respond to apple I am adding techniques I think would work for me with my target audience to my LinkedIn habits apple I am checking my LinkedIn messages, Groups and feed daily
5 apple I am interacting regularly on LinkedIn, to nurture and grow new leads!
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