5 Easy Ways to Generate Leads Using Your LinkedIn Company Page. Bruce Johnston

Transcription

1 5 Easy Ways to Generate Leads Using Your LinkedIn Company Page Bruce Johnston

2 Introduction There are three ways to use your LinkedIn company page You can tell your company s story and establish credibility and thought leadership You can engage with your followers You can generate sales leads We re here today to talk about the third reason: You can generate sales leads On your LinkedIn company page there is a magic word: link LinkedIn provides multiple opportunities on your company page to establish links from the page to your website landing pages. Using all of them, and using them in imaginative ways should be your goal.

3 Lead Generator #1 Status Updates Status updates are the bread and butter of a LinkedIn Company page. Most companies use status updates to shamelessly hype their company and products which is counterproductive and won t work. People have a choice of following a company or not. If all they see is spam, that s the end of following. You should aim for solid informational and educational posts with the occasional offer. A good mix is 14 inform and educate for each offer you make. I like to think of it as those fourteen posts earning me the right to make a soft offer every fifteenth post. So make an offer and put a link to a landing page. Offer a how-to guide or a top ten list of suggestions that will have value for your reader.

4 Lead Generator #2 Banners 1 Across the top of the main products and services area is a banner. Put your message in there with a link such as our software is 86% faster at a fraction of the cost. Click here for a free 30 day trial 2 And you can have three different banners. That s three different offers. Experiment. Does a demo offer do better than the E-Book? Does the webinar beat them both? Here s how you can add a banner: On your company page, click the products and services tab Click edit and choose edit page from the menu. See step 3 to add a banner and a click through URL. 3 And here s how a finished offer would look:

5 Lead Generator #3 Products and Services In describing a product or service you are allowed to add a link. So describe your product and provide a link to request a free demo...or a free assessment...or anything related to this specific product or service that your customer would value Here s where you can do this on the add product or service page And here s how one would look. Again, I am using HubSpot as an example. They have an outstanding LinkedIn company page: Notice that clicking on the Products and services page brings up an expanded version with more information...and a link to a landing page on the company s website:

6 Lead Generator #4 Run a promotion In the same set up page for your product or service, you have the option of adding a promotion if you would like. This is the wild card on the LinkedIn company page. Whereas most of your company page - and even offers - are geared towards instruction and education - early sales funnel stuff - the promotion is calling it what it is: a sales special of some type. So use this to sell. Offer 5% off this month. Offer your product in green at no extra charge. Then link back to a landing page on your website. You add a promotion on the same page you set up a product or service. Here s where you would add a promotion on your Product or Service setup page:

7 Lead Generator #5 Add Video And here s a bonus: you can add a YouTube video and YouTube link to any product or service. And if there is an offer embedded in the YouTube video? Well, why not? Once again, you add your YouTube video from the same set up page you have used for a product or service, it is covered under step 10 and step 11 on the product setup page. And here is one that HubSpot added to their page

8 Bonus Tip: How to Triple your number of Leads Most companies will use the products and services part of their LinkedIn company page for a bland explanation of what they do. Other companies will list and describe several different product areas. And still others will describe multiple products and services. But if you want to triple your leads? Make every offer you have a service. That e-book you wrote on industry trends? Write it up as a service on your company page with a link to a landing page to sign up and download it.

9 That webinar you have set up for next month? Write that one up as a service too, with a link. Those two on demand webinars you have? Ditto....and so on. If you have nine pieces of content that people would sign up for, offer them all as separate services through your company page. Here s a great example - on HubSpot s company page there are 11 Products and Services. Nine of them are free offers, with directions to landing pages on HubSpot s website. HubSpot has their company page figured out. Now watch the leads to pour in. One caveat to all this: You need to have people come and see your company page. We talk about that in my LinkedIn course.

10 What s Next? As an entrepreneur or a salesperson, your life is getting tougher: Gatekeepers block you Voice mail filters out your cold calls There are more influencers in complex sales, customers who can research you and your company online & through Social Media Technology can hurt But it can also help. Enter LinkedIn. Stop thinking of LinkedIn as just a place where you connect with some people, look at a few profiles and leave your online resume. You know the old expression we only use 10% of our brain? Well, that s most LinkedIn users. They are only using 10% of their LinkedIn brain.

11 But what if you could: Use your LinkedIn profile to drive sales leads Use LinkedIn to find, research, and meet every B2B prospect for your product or business Use LinkedIn to more effectively promote your company Increase your reach by adding more and higher quality LinkedIn connections Have both passive and aggressive ways to use LinkedIn Groups to your advantage Use your LinkedIn Company Page to drive sales leads, and present yourself as a person and company to be sought out and build your credibility Use LinkedIn for in depth research of competitors, customers, and potential employees Did I mention the sales leads? LinkedIn can give you the edge you need to get ahead. If you use correctly. Solution: Learn how to use that 90% of LinkedIn.

12 Introducing LinkedInstitute Turbocharging your LinkedIn Experience Week 1 Setting the foundation Overview of LinkedIn Your LinkedIn goals - Passive vs aggressive approaches Adjusting the course to your goals Week 2 Credibility Your LinkedIn profile Recommendations and Endorsements Using your profile to generate business Week 3 Connecting & Communicating Connections - understanding 1-2-3, big vs small network, invites, organizing people you may know, letting LinkedIn contact your lists, disconnecting Your messaging center The importance of big networks (including talking about LION s and recruiters) Contacts (LinkedIn s venture into CRM) Making first contact - interpreting profiles, sending invitations to connect, using Introductions and InMails Week 4 Tribes LinkedIn Groups - passive, research, aggressive, choosing, strategy and tactics for groups LinkedIn company pages - all about, uses, following, your own company page All about jobs on LinkedIn Status updates - strategy and tactics for status updates, LinkedIn news Week 5 Channeling Your Inner Sherlock Holmes Using advanced search function on LInkedIn - for people, for companies, using basic Boolean search Looking around corners - who s viewed your profile, people also viewed, notifications, the last name hack, using company pages for competitive research

13 Week 6 Settings and Setting Out LinkedIn settings - how do I manage the inflow and outflow of information? Paid subscriptions - should I upgrade? are they worth it? Using the LinkedIn help center Putting it all together - using your new skills to accomplish your goals Bonus: Week 7 Fine Tuning We discuss your progress, I cover any fine points or questions you have, and we make mid-course corrections to your strategy and tactics. This often leads into a discussion of LinkedIn s future and it s place in a sales and marketing campaign. How To Get Started Linked Institute consists of 7 one-on-one sessions with me I normally charge $995 for this

14 But because you ve taken the first step by reading this guide, I m willing to let you enroll for just $695 (a $300 discount) Click Here to Learn More and Join