Expression Engine Editing

Transcription

1 Expression Engine Editing

2 Old Site vs New Site WWW2 Internal work Desktop Oriented Pages Formatting options Edit using sitebuilder Many users have access including student editors WWW External commercial All Platforms responsive design small packets of information Minimal styling Edit using Expression Engine Limited access

3 Content Types Academic Related Offices and Groups Other Content Types Department Center/Institute Article Major/Minor/Certificate Club/Organization Building Admin Academic Opportunity Administrative Office College/School school Career/Industry Administrators and Staff Employment Posting HR Course Event department school Faculty News department, school Scholarship Alumni Siena Alert Communications Siena Difference Communications Hero Spot communications Siena News Communications Siena Events communications You ll manage other unique pages through the Generic Page type. When your department has content that doesn t fit into the predefined content types, you ll use the Generic Page type.

4 Content types used in multiple ways For example, add an academic department content type: It becomes associated with its School (Business, Liberal Arts or Science). The department name and short description appear in the master list of majors, minors and certificates. The main content area appears on its department page. The department chair, contact information and related details are also maintained from the single entry

5 Login use your Siena username and password Publish Save and preview Save and close Archive Save revision saves Submit save and posts To cancel changes navigate away from screen without saving or submitting

6 Structure Screen

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8 Adding/ Editing Content 1. Find area you have access to 2. Mouse over the page you want to add a page under 3. Select add child page 4. Or just select the page you want to edit

9 Generic Page Entry

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13 Publish

14 Video Upload your video file to YouTube and enter the embed code here. To embed a video: 1. Find your video on YouTube. 2. Click the Share link under the video. 3. Click the Embed link. 4. In the Video Size dropdown, choose the largest available option (such as 1280x720). 5. Copy the code provided in the expanded box. 6. Go back to ExpressionEngine and paste the link in the Video Plugin Code area (on the Videos tab). To embed another video, click the + sign on the Videos tab and repeat steps 1 6. Click Submit

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16 Links

17 Downloads

18 FeatureTabs

19 Categories Categories help you associate your content with related site content. For example, a news story or event can be associated with an academic department, making it accessible from the news section and the department section.

20 Modules Modules are consistent features and calls to action that appear across the site. They support site goals and create consistency for site visitors.

21 Search Words Date

22 Structure The Structure tab allows you to easily change the content s parent. (location) Also to hide a page from navigation

23 Revisions

24 Faculty Staff

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26 Create News / Event

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28 Modify News / Event Caution you now have access to ALL EVENTS / NEWS listings. Make sure you only edit your own.

29 To get news items/events to your page 1. On page be sure to select the module 2. Be sure to set the category for your page 3. Create the news/event 4. Set the category for news/event to same as page is set

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31 FAQ s How do I add a person to the faculty/staff page? Edit the department page select the faculty staff tab add/remove the person to the correct grouping at the top add/remove the person to the directory listing at the bottom A person is not showing up in the directory search (or is and shouldn t) Edit the department page select the faculty staff tab add/remove the person to the directory listing at the bottom Office Location is incorrect contact HR Phone number is incorrect contact HR

32 Where person info comes from LDAP Banner preferred first name EE person table Banner & LDAP

33 EE person table Banner or Sedona Banner LDAP Sedona

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35 WEB WRITING FUNDAMENTALS (from CCA Web Writing Workshop) 1. Write for your audience. Understand who your users are and what they are looking for. 2. Be concise. Web writing should be clear and direct. Stick to one main point at a time. 3. Make content scannable. Users read a small percentage of your content. They often scan the page in an F shaped pattern. Think about reading a webpage like reading a newspaper. Use an inverted pyramid approach, leading with the most important information followed by the supporting details. Use bulleted lists, subheads, captions, pull quotes and embedded links. Ensure you can identify the target audience, page purpose, the information they ll find, and the action they ll take. 4. Write effective headlines. Choose words that clearly describe the content. Keep the content useful, descriptive and reflective of the Siena voice and tone. Tell the whole story. Focus on descriptive words and phrases. Start your headline with your main keyword or phrase. 5. Use active voice. It s more clear and direct, and it makes your writing more dynamic and energetic.

36 1. Use plain language. Write using words your readers would use when conducting a web search. Avoid complex words, slang and jargon. 2. Be professional and human. Web content persuades best when it acts like a trusted advisor. Shift from a we/me orientation (who we are, and what we care about), to a you orientation (who users are, and what they care about). 3. Say yes to the occasional sentence fragment. When writing for the web, complete sentences are not always necessary. Fragments let you eliminate unnecessary words while adding emphasis and variety. 4. Stay fresh. Outdated web content is confusing. Create a content maintenance plan and regularly review your web content. Proof before posting. Use spell check. Proofread your work, and have someone else review it. Preview everything.

37 SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of increasing the site s relevance to search engines. Although we primarily create content for our audiences, we must also consider the machines that makes decisions about the site s quality and importance as visitors search online. Consider SEO as you plan content, and before you create it. It s more difficult to optimize content that s already been created. Remain focused on creating high quality, relevant and unique content. Although SEO tactics can help elevate the site, quality content will engage readers and ultimately build your rankings more effectively. Balance SEO with the Siena brand and messaging platform. A well optimized headline, for example, may not convey the appropriate brand message. At the other extreme, brand focused headlines that don t consider SEO may not benefit your rankings. Identify audience centric keywords rather than College centric keywords. Many words and phrases commonly used by the College may not match the terms used by its audiences online. Opt for familiar words rather than internally focused words, or use a mix of both. Reference keywords throughout your content. Look for opportunities to incorporate your keywords in content, but avoid over optimizing it. (If it reads unnaturally, or it has a spammy quality, you ve probably over optimized.) Key areas for optimization include:

38 SEO Title Tag: Reference your most important keywords in this area. The CMS automatically adds Siena College (New York), so you don t need to reference the College. SEO Meta Description: This text often displays under search engine results (it isn t visible on the Siena site, since it s embedded in the code). It s an opportunity to tell visitors what s on the page, and sell them on its value.

39 Image and Video Titles: This will help optimize your content for image and video searches.