QUALITY PRODUCTS. Strong image and brand perception FERRARI IS LEADER IN ITALY

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2 TRADITION FAMILY QUALITY PRODUCTS LAND Brand values PRIZES AND AWARDS PRESENCE IN TOP LEVEL EVENTS Strong image and brand perception FERRARI IS LEADER IN ITALY

3 TRADITION The history of a brand lies in the history of those who run it

4 Giulio Ferrari, the origin 1879 Birth of Giulio Ferrari. After his studies in France, Giulio Ferrari returned to Trentino and planted Chardonnay: nobody had done it before First bottle of Ferrari Spumante Ferrari won the first Gold Medal at the great International Exhibition in Milan. To deserve the label bearing his name, every bottle had to be a work of art.

5 Bruno Lunelli, a nomination Giulio Ferrari chose Bruno Lunelli as successor for his beloved business Bruno Lunelli retired. His pact of honour with Ferrari had been firmly acknowledged: production grew considerably: from bottles in 1952 to almost the superior spumante was as excellent as ever.

6 Lunelli family: the second generation Three out of Bruno Lunelli s five children succeeded their father: Franco and Gino were to work on the company strategies Mauro, the enologist, followed Giulio Ferrari s footsteps in the art of creating the noble bubbles New wine cellar 1971 Creation of Ferrari Perlè First vintage of Giulio Ferrari Ferrari reaches 1 million bottles. Yet, never enough to meet the demands of the market.

7 Lunelli family: the third generation The third generation of Lunelli family is now involved in the Company, closely working with a strong management structure: Marcello, enologist, coordinates all the production and he is in charge of the estate vineyards. Matteo, vice chairman, is in charge of General Management, Sales, Finance and Administration. Camilla is responsible of Communication and P.R. of the Group.

8 Ferrari today Production: 4,8 millions bottles Leader in Italy with 27% of market share Among the top 10 champagne producer in the world Today Ferrari is conceived and matured in a modern cellar: thirty thousand square meters dedicated to the resting and ageing of over fifteen million bottles.

9 Ferrari today is A marriage between CULTURE

10 Ferrari today is TRADITION and TECHNOLOGY

11 LAND The history of a wine lies in the history of the soil that nourishes the vines.

12 Trentino and its vocation for Chardonnay Giulio Ferrari was convinced that his Trentino was at least equal to, and perhaps better than the Champagne region. Trentino s land has never betrayed Giulio Ferrari s trust. Today the Ferrari vineyards fan out over the slopes of the green hollow of Trento. The strong gaze of the sun during the day and the sharp chills of the night air, make Trentino a land of magnificent grapes. An outstanding Metodo Classico can be made only from outstanding Chardonnay grapes.

13 Trentino and its vocation for Chardonnay

14 Trentino 10 sites 120 hectares estate vineyards mts above sea level Milan Trento Venice Florence Rome Naples

15 Quality starts in the vineyards Ferrari is produced only with grapes from Trentino: harvested in our estate vineyards or collected from exclusive grape growers constantly followed and controlled by our technical staff (8 winemakers and 4 agronomists). Every step in the production process of Ferrari is accurately controlled from the soil to the table. All Ferrari products are created according to the strict rules imposed by the Trento classico D.O.C.

16 PRODUCTION Obsession for quality

17 Manual harvest of grapes and soft pressing to obtain the must Metodo Classico (Classic Method) the noblest form of spumante Grapes are checked and separated according to their origin First fermentation in tanks

18 Metodo Classico (Classic Method) the noblest form of spumante Bottling and second fermentation in cellar for at least 24 months and up to ten years for great reserves Gradual turning of the bottle up-side-down (rémuage) to allow falling of sediment to the bottom of the bottle neck

19 Metodo Classico (Classic Method) the noblest form of spumante Disgorging operation: to eliminate the sediment Final touch: addition of the liqueur d expédition, a tiny dose of sugar and selected wines. Ferrari s secret formula is jealously guarded.

20 Quality control: laboratory Research, experimentation and innovation to achieve excellence

21 PRIZES AND AWARDS

22 Top Italian Prizes Oscar of Wine* gained 4 times * Awarded by the Italian Association of Sommeliers 3 Bicchieri Gambero Rosso/SlowFood * gained 16 times * Awarded by the Guide to Italian Wines No other Italian wine producer has won these two prizes as many times as Ferrari did.

23 International Prizes Wine Enthusiast mentioned Ferrari Brut among the Top 100 Wines of Year 2006 Ferrari Perlé vintage 1997 Ferrari Perlé vintage 1998 GOLD MEDAL

24 Ferrari vs. Champagne Blind tasting comparing 7 different vintages of Giulio Ferrari and Dom Pérignon. The result was an EVEN JUDGEMENT. Giulio Ferrari VS. Dom Pérignon

25 A blind tasting jury panel of the German wine revue «WEINWELT» declared Giulio Ferrari 1994 as number one in the world. Ferrari vs. Champagne

26 Spumante vs. Champagne Giulio Ferrari beats Dom Pérignon 5 stars to 4

27 Ferrari vs. Champagne Ferrari was the first non-french champagne on the wine list at LIDO in Paris.

28 The most important award for us The quality and the tradition of Ferrari is recognized every day by our customers, the best restaurants, hotels and bars all over Italy and throughout the globe. In year 2000, a survey among Italian Restaurants awarded Ferrari as: The Metodo Classico of the Century. In year 2006, a survey among experts from 66 countries organized by Vinitaly, one of the largest international events dedicated to wine, awarded Ferrari as: Myth of the last 40 years.

29 PRESENCE IN TOP LEVEL EVENTS.Ferrari s friends

30 Institutional events His Holiness Pope John Paul II Former Italian President Francesco Cossiga with former President of the USSR Mikhail Gorbaciov

31 Institutional events Ronald Reagan Her Majesty Queen Elisabeth II and the former President of Italian Republic C.A. Ciampi

32 Institutional events Ferrari was selected for the G8 in Genoa The Prime Minister Romano Prodi

33 Art Centenarium by Arnaldo Pomodoro Pop Art creations by Pablo Echaurren Mimmo Rotella - Ugo Nespolo

34 Art Andy Warhol

35 Cinema Sofia Loren Gwyneth Paltrow

36 Cinema Bruce Willis Robert De Niro

37 Cinema Charlton Heston Roger Moore

38 Sandy Powell Oscar Winner for costume Hollywood Oscar Night 2005

39 Hollywood Oscar Night 2005 Sir Elton John Brooke Shield

40 Fashion & Italian style Santo Versace Anna - fashion magazine no. 1 in Italy A special packaging for Valentino

41 Fashion & Italian style Ferrari is a founder of Altagamma. Altagamma is an association of italian companies leaders in the high-end of their own market. Altagamma promotes the culture of excellence as a synthesis of the highest values of Italian lifestyle.

42 Fashion & Italian style Among many, world-wide known members are:

43 Sport Italian National Football Team cheers after winning the World Championship in 1982 and in 2006

44 Sport Gilles Villeneuve Ayrton Senna Alberto Tomba

45 Sport Ferrari & Ferrari Ross Brawn Ferrari Cars Technical Director Grand Prix F1

46 Sport Ferrari Spumante is partner of Ferrari Club Italia Opening of Ferrari Store in Milan

47 THE BRAND STRENGTH

48 Brand awareness A research carried out by Young&Rubicam ranked Ferrari as one of the strongest brand in Italy

49 Brand awareness A recent study carried by one of the most prestigious marketing research institutes, confirmed Ferrari as the most representative label of Italian oenology in terms of class and luxury. If Ferrari cars dominates the list of car brands, among Italian wines the champion is Ferrari spumante.

50 THE LUNELLI GROUP Drinking with style

51 The Lunelli Group: Wines and Grappa Nowadays, Lunelli does not only mean Spumante Ferrari, but includes also all the aspects of excellence in beverage: Lunelli Wines are excellent whites and reds, produced using only grapes from the Lunelli vineyards in Trentino. Podernovo (Tuscany) and Castelbuono (Umbria) red wines are the most recent adventure of the Lunelli family and the first outside Trentino. Segnana Grappa, produced since 1860, is a monument to the great Trentino tradition and is obtained from the pomace of the Ferrari grapes.

52 The Lunelli Group: Surgiva Mineral Water Surgiva. Water of excellence, exclusiveness for bars and fine restaurants. Its lightness, its pure flavour and the discretion with which it accompanies the creations of Chefs and the selections of Sommeliers make Surgiva the privileged partner of first class restaurants and delicatessens. Its precious virtues demand nothing less than glass bottling. Water selected by A.I.S. (Italian Association of Sommeliers)

53 Surgiva: naturally light With a dry residue of g/l, Surgiva is really light and has a very low mineral content, making it ideal for low-sodium diets and for babies. Its extremely low content of nitrates is proof of the extraordinary purity of the source. After a long journey underground, Surgiva emerges at a high-altitude spring located in the Adamello Brenta Natural Park.

54 Surgiva: naturally refined Natural Sparkling

55 FERRARI PRODUCT RANGE

56 Ferrari endless matching Ferrari is ideal for appetizers as well as to accompany the whole meal. Excellent bubbles for an excellent dinner.

57 Ferrari Brut The Flagship product of the House. Most sold sparkling wine in Italy. Our favourite matching: appetizer and Parmisan cheese

58 Ferrari Maximum Brut A fine versatile product, perfect to accompany every moment. Our favourite matching: pasta dishes and white meat

59 Ferrari Rosé The first rosé metodo classico produced in Italy. Our favourite matching: italian Parma ham

60 Ferrari Maximum Rosé An attractive and charming wine with a characteristic old pink colour Our favourite matching: lamb filet

61 Ferrari Perlé, vintage 2001 A great vintage produced only with particularly fine Chardonnay grapes Our favourite matching: prawns, lobster, all kinds of fish

62 Ferrari Perlé Rosé, vintage 2002 A seductive wine with a delicate finesse of old pink colour. Our favourite matching: Parma and San Daniele ham, florentine steak

63 Giulio Ferrari, vintage 1997 An excellent vintage, considered one of the finest metodo classico wines in the world and produced only in the very best years. Our favourite matching: anything you feel like except for the dessert

64 Ferrari Demi-Sec The sweetest among the Ferrari products Our favourite matching: tipical Panettone from Milan and baked cakes

65 Ferrari Maximum Demi-Sec Slightly sweet, it gives its best as an afterdinner or dessert wine Our favourite matching: baked cakes and pastry

66 THANK YOU FOR YOUR ATTENTION