Company Profile. Luca and Urbano, November 2006

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1 Company Profile Luca Perfetto e Bart and Bart "Our approach will always be focused on offering authentic products and delivering unforgettable experiences for our selected consumer target. We'll only recommend destinations we are really familiar with, and only those services that will deliver our own standards. A territory-based strategy, a well-trained team of professionals, many relations in Florence and Tuscany and a lot of hard work will make the difference for the demanding clientele and will help us to become Leaders for quality tourism in Tuscany. Urbano Our Philosophy Luca and Urbano, November 2006 Florencetown was founded in 2006 by Luca Perfetto and Urbano Brini, college mates and passionate about tourism, with the mission to offer unique experiences in Florence and Tuscany, exclusive itineraries based on innovative ideas and new ways to live Tuscany and the Italian culture, with a quality-centered perspective. The Company today Nowadays, Florencetown is a leading company in the incoming tourism market for Tuscany, providing scheduled and tailor made tours, special excursions and itineraries, with direct expansions and investments in transportation, food & beverage, accommodation, retail and information points. The corporate structure has also changed, since Dr. Patrizio Montevecchi, Luca s tourism-passionate cousin, joined as a shareholder in 2013, taking over the role of President in Urbano currently acts as Director of Marketing and Sales, while Luca as CEO. Florencetown produces its own tours, and this allows us to have a full control on quality and overall organization of experiences. The company is highly specialized on the Florentine and Tuscan area and has quickly expanded on the territory among the years. It currently Patrizio operates from four locations among Florence city center and the Chianti countryside: a head office, a Florence cooking school, a transportation department, a boutique winery and a cooking school in Chianti, and there are a few other projects under rapid development! Florencetown employs more than 40 young professionals including guides, tour leaders, drivers, chefs and F&B crew, booking, marketing, administration each one with a deep focus for attention to details and on our guests' daily care and satisfaction.

2 Head Office, Florence Downtown The main office is the headquarter and administrative base of Florencetown, as well as perfect starting point for all tours provided by the company and reliable reference for visitors in Florence. It's also the operation center for experiences we run in the city, such as the Uffizi and Vasari Corridor tours, the introductory Bike and Walking tours, the exciting Inferno Tour and the enjoyable and relaxing Boat Tour on the Arno River.. In the Office At the meeting point Ready to start Transportation and Chianti Department Our transportation department takes specific care of transfers and excursions in the Tuscan countryside, providing vans and minibus, vespas and bikes for our Chianti experiences and an energetic group of highly trained tour leaders and drivers. Our guests can be captured by the beauty of Tuscany by visiting vineyards and cellars, learning about art and wines while exploring the amazing Chianti Region by Bike, Vespa, Horse and Walk or the comfort or our vans. Bike tour in Chianti Vespa tour in Chianti

3 The Cooking Schools, the Restaurant and the Boutique Winery Our cooking department, which began with cooking classes, has now become a company spin-off named Food & Wine Academy of Florence which provides cooking classes, in addition to tastings and meals in Florence and the Tuscan countryside, under the expert guidance of our well-known Executive Chef Giovanni Manna. The Food & Wine Academy runs a renowned cooking school in the city center of Florence, where our guests learn how to prepare traditional Italian meals with our chefs, including basics of Italian cuisine or pizza and gelato classes and wine tastings with professional sommeliers. Florencetown s Food & Wine Academy also manages a restaurant & boutique winery located in the cellars of a historical Tuscan Villa in the Chianti Area. Here meals are accompanied by visits at the cellars and wine and olive oil tastings, as well as where private and small group cooking lessons take place. Our boutique winery in Chianti Tasting in Florence Executive Chef Giovanni Our restaurant in Chianti Pizza & Gelato Cooking Class

4 Florencetown Regular Tours Florencetown's constant attention to quality and authenticity can be seen through our regularly run shared tours. Different from the rest for their distinct originality, these tours always maintain small groups of guests to preserve the quality we strive for. We guarantee daily departures even if there is only one participant for a tour and all experiences are skillfully overseen by the Booking Office, which is open every day of the year. We provide a full range of products with a focus on special interest tours like vespa and bike tours, visits to exclusive art collections and usually-unaccessible sights, cooking classes, wine experiences and even introductory city tours. Uffizi Gallery & Vasari Corridor Bike Tour Boat Tour Inferno Tour A pool of Tours

5 Florencetown Fit and Special Events Department "Plus" Our high specialization on the territory also gives us the opportunity to create any private event and special activity in Florence and Tuscany. In this way, the FIT department FLORENCETOWN PLUS has successfully become a point of reference for many agents worldwide when it turns to provide beyond-expectation-services in Tuscany. Florencetown Plus provides a wide variety of high-end, customizable services, including private excursions to discover art and history, openings of famous museums and un-accessible locations, fine wine and food programs including private cooking classes, chef demonstrations and packages, catering for special occasions, as well as sky, land and sea transportations and logistic, take-over of exclusive properties, villa rentals, complete event planning and, most importantly, 24/7 concierge service. Top rated venues Private Openings Customized Experiences Affiliation From March 2014 Florencetown is proudly an Official On-site of Virtuoso. Virtuoso is the world s biggest network of companies in the luxury travel segment, who pride themselves on their constant research for high quality, innovation and care for details. Being part of the network means committing to the passion for quality, being able to create unforgettable and authentic experiences, and the goal to show the best of our region in the best possible way.

6 The company, looking towards the Future The first Food & Wine Resort of Tuscany Florencetown has also recently developed an ambitious and uniquely intimate project: the creation of the first "Food & Wine Resort of Tuscany". The setting will be a former Castle turned into a noble Villa in the Chianti area on a gorgeous piece of land set amongst the hills in Chianti, and just a short ride south of Florence and surrounded by vineyards and olive groves. Florencetown met with the family that has owned the castle for generations and plans to bring guests an unparalleled opportunity to experience the Tuscan lifestyle like never before. This won t be a place to sleep, but a place relax and smell, taste, feel.. guests will be offered daily cooking classes, wine tours, art experiences, in a unique contest full of art and history. The soft opening of the Food & Wine Resort is planned for September 2015 while official launch is planned for April The Villa Facade overlooking Florence Vineyard and olives around the property one of the living rooms The main dining room The Tourist Points of Florence Florencetown, together with a strategic local partner, has developed a system of 3 information points in the city center, taking over old news stands and turning them into easily accessible and strategically placed locations, from where tourists are able to get free information and book tours and services. T.P. Piazza Repubblica The Florence Tourist Points Project should see 5 to 8 new openings in the next 2 years to cover the majority of popular tourist sites in the city center of Florence.

7 Contacts Websites: - plus.florencetown.com Follow us on: - Facebook: - Youtube: https://www.youtube.com/channel/uctkg_xvbi0ja3uko50hpftg For reservations and information: General inquiries: Regular tour bookings: FIT, Private experiences and special events: Accounting: Industry contact and Sales: Florencetown Head office Address: Via de Lamberti, 1 (corner with Via Calzaiuoli), Florence ITALY Tel. (+39) Fax (+39)

8 Proud of our STAFF Mario Edoardo c Elena Carlotta Giovanna Federica Giulia Pablo Andrea Claudio Ilaria Julio Silvia Steven Aniko Mario Barbara Gianluca Jessica Benedetta Tom Jacopo Maurizio Davide Giovanni Eliseo

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