ATCM Update. June 2014
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- Ursula Hampton
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1 ATCM Update June 2014
2 ATCM Central - Membership Support & Advice Quick Links Bulletin Town Centre HealthCheck Mailings & News Access to Industry experts
3 ATCM Central - Policy The Treasury has published a paper starting a discussion on business rates administration reform. ATCM will be responding to state that the scope of the paper does not go far enough and complete modernisation is needed. ATCM has responded to a CLG Select Committee inquiry on NPPF, stating that Town Centres First is not doing enough to centralise development. More info: ojay.mcdonald@atcm.org
4 New Commission Realising the Potential of Under-performing Towns and Cities Set up by ATCM with RICS, the IED, the RTPI and Town & Country Planning Assoc. Roundtable discussions N. Ireland in August
5 ATCM Central - Comms Join the conversation Help us deliver our overall organisational objectives. Engage effectively with stakeholders. Demonstrate the success of our work. Ensure people understand what we do. Change behaviour and perceptions where necessary. Contact: darryl.nicholas@atcm.org
6 Knowledge Bank & online tools Member s Area: Access to ATCM online Library of bulletins and webinars Social Media Links New background & sliders with transparency Linked Logos Rolling Newsfeed
7
8 PopUp Britain Joins ATCM s Family of Programmes Collaboration will enable increased support for high street entrepreneurs. PopUp Britain outlets to appear on more UK high streets. ATCM s existing programmes will work closely with PopUp Britain to provide additional benefits and knowledge for ATCM members More info: becky.jones@atcm.org
9 KEY STATS & RESULTS 12 shops across the country, from Poulton-le-Fylde to Piccadilly start-up tenants 150,000+ high street trading hours 599 = average sales per tenant 2,500 = average sales per tenant in Piccadilly 91% of tenants say they significantly benefited from the experience 72% are looking to secure further physical retail space, and many have gone on to popup independently or launch their own store 8 start-up brands stocked on John Lewis and Sainsbury s shelves via our PitchUp initiative.
10 PopUp Birmingham Opened 15 th April for 7 weeks Tutorial on the model at the Summer School
11 3 x foundation modules Module 1: Understand Your Customer and Digital Marketing This module covers the basics of marketing right through to online channels. Think you have this covered? Think again. Module 2: Develop Your Business Online: an introduction to e-commerce and virtual shops Why it isn t optional anymore for any high street business not to have a mobile-responsive web presence. Module 3: Grow Your Business Through Social Media Provides an introduction to social media content, how to make it easier to generate and find out which route is best to keep your customers engaged with your business. More info: guy.douglas@atcm.org
12 Do your small businesses a BIG favour. save a 1,000 in doing it! Provide them with valuable basic digital skills. The Digital High Streets Skills Programme is a nationwide programme that is conquering the digital divide (between big retail and independents) Lack of digital skills for SMEs is a big threat to the high street Workshops developed jointly by ATCM and the National Skills Academy for Retail. SMEs need the knowledge and confidence to engage with their customers online and through mobile to grow their businesses.
13 Book NOW and SAVE 1000 on a bespoke Digital High Street Skills Package for 15 delegates, which includes : 3 x half-day digital skills workshops for small businesses Nationally accredited and licensed Digital High Street Skills Trainer Full set of National Skills Academy for Retail workbooks for each participant Publicity package for BID, Town Centre Partnership or Local Authority Package price 2000+VAT until 31 July (Normal price 3000). For more information, or to book this special offer, contact Guy Douglas, Digital High Street Programme Manager at Guy.Douglas@atcm.org. ATCM will be running a special webinar on this
14 More info: Town Team Forward Sessions A series of free to attend workshops all over England taking local partnerships from start-up to stability. Sign up online Firm Foundations Planning & Delivering Comms, PR & Marketing 'Next Steps' (legacy; sustainability) New guides added to online portal; for latest annoucements
15 Website under review New training Programmes existing BIDS Presentation techniques Conflict Resolution Renewal Training Property Owner BIDs consultations, Regional BID Meetings will be taking place BID Development in N Ireland Contact Mark Ross for any enquiries, ideas or questions: mark.ross@atcm.org
16 Info: Development Purple Flag Ireland Academy - launch May 2014 Purple Flag International: Sweden launches in 2014 Purple Flag University Pathfinder - summer 2014 Application deadlines (three rounds from 2014) 31st May 2014 (Bray & Kilarney) 15st September st January 2015 Events Dublin International Study Tour 26th & 27th March ATCM Summer School (round nine awards) Purple Flag week 4th to 12th October
17 International & Research Most global Summer School ever - 30 international delegates coming to Dundee International survey of destination management professionals results to be presented at Summer School 2014 ATCM Awards prizes sponsored by European Commission Place Branding support for Town Teams - field research completed in 4 pilot locations
18 ATCM Today CEO Deputy CEO Office Admin Policy Accounts PopUp Britain Digital Purple Flag Internatio nal Town Teams BIDs Communi cations Membership Project Manager Project Manager Contractor Project Manager Scotland/NI coordinator X7 Sp Adv. Contractor Key: RED = Fixed term or contract. BLACK = ATCM Central
19 Dundee 25 th 27 th June 2014 Workshops, tutorials, panel discussions, guest speakers Study visits Perth, St Andrews, Dundee, Alloa/Falkirk BIDs Awards dinner Free bus travel from Edinburgh Airport Visit our website
20 Summer School Speakers Mark Weiss, Chairman and CEO. Global Urban Development, Rio de Janero James Roper, CEO, IMRG Craig Aldridge, Smart Cities Council Katherine Heiberg, MIND 16, Copenhagen Bjorn Bergman, CEO Svenska Stadskarnor Neil McInroy, CEO, CLES Jess Steele, Locality
21 Summer of Initiatives Great Leadership Great High Streets Why Town Centre Still Matter (Portas) ATCM Town Centre Futures (Experian) ATCM Manifesto for Town Centres Parking What Works
22 Summer of Events Summer School, Scotland Great Places Expo, England Town Centres Conference, Wales Town Centres Conference, N. Ireland
23 N Ireland s Town Centres 11 th September, Bangor Nelson Mc Causland: Minister Department for Social Development Bill Grimsey: Author of The Grimsey Review Karise Hutchinson: University of Ulster Paul McErlean: Urban Exchange NI Roisin McKee/Guy Douglas: Digital High Street Training Alana Renner (Head of Comms at the Post Office): Leadership - Future High Street Forum
24 N Ireland s Town Centres 11 th September, Bangor Break out Sessions Choose 2 out of 3 Business Improvement Districts (BIDs) Mark Ross Evening and Night time Economy (ENTE) Jonny Birkett Digital High Street Guy Douglas Pre conference dinner, 10 th Sept.
25 N. Ireland s Town Centres 11 th September, Bangor Costs: Members Public/Third sector Private sector Members: Buy 1 get 2 free until 31 st July
26 Contacts
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