One of the UK s most trusted Business Text Messaging Services. Reach your customers instantly, on the only device they carry everywhere.

Transcription

1 One of the UK s most trusted Business Text Messaging Services Reach your customers instantly, on the only device they carry everywhere.

2 Contents Contents... 2 SMS: The Power and Effectiveness of Text Messaging... 3 How We Do It... 5 Intxt Key Features... 5 Our Services... 6 Fully managed leave it all to us... 6 Campaign Team... 6 Data Services... 7 How it works... 8 Personalisation... 8 URLs... 8 Master Access /SMS alert of incoming replies... 8 Sender Display Options... 9 Auto Replies... 9 Data Security Quick Response (QR) Codes What are QR codes and how do they work? Benefits QR codes designed to collect mobile telephone numbers Pricing Intxt Campaign Management Client Managed Manage Intxt in-house About Us Intxt Vision One Step Ahead Our Team Page 2

3 SMS: The Power and Effectiveness of Text Messaging Text messages are the most read form of communication with 99.9% of all text messages being read. 97.5% of all text messages are read within 5 seconds As I am sure you too recognise that feeling of curiosity and desire to know who that text message is from when you hear that beep, beep. In 2012 in the UK alone over 150 billion text messages were sent, that is more than 400 million texts per day. On average mobile users are sending 50 text messages a week. The level of voice calls in in decline and more people are using text messaging. The average mobile user will have their phone with them for 16 hours per day. Text messaging is the most effective marketing medium by far and has the reach, targeting and immediacy that no other channel can come close to. 16 hrs Text messages have a greater response rate than other forms of communication. s are often filtered out by spam and firewalls, and of those that do get to the recipient s inbox less than 10% are actually opened and read. Direct mail has a significantly poor response rate than text messages. Not only will you benefit from a higher response rate by using SMS instead of post, but you could also save on: Time Stationery Postal Costs The cost differences speak volumes: Cost of an Intxt fully managed SMS Campaign* (based on 5p standard text price) 5p per text message 10,000 texts 525 (includes 25 Campaign Management fee) Cost to send direct mail: 47p per letter (1 st class) 10,000 letters 4700 (excludes Time + Stationery) 33p per letter (2 nd class) 10,000 letters 3300 (excludes Time + Stationery) *Please see page 6 for full details of our Intxt Campaign Management Team Service Page 3

4 According to an independent survey in March 2013: 44% of respondents are already receiving messages from one or two businesses 72% of respondents have opted-in to up to 5 businesses Between 30 42% of respondents have interacted with a business upon receipt of an SMS Almost 80% of mobile users would potentially interact with a business Text messaging provides a direct path to your customers. Currently 27.9 million mobile phone users have opted-in to receive business communication via text messaging. By 2015, that number will increase to 35.3 million. Text messaging provides the opportunity for a business to engage with each customer. To develop a deeper one-to-one relationship with your customer and allow your businesses to effectively compete with your competitors start a SMS Campaign today. Page 4

5 How We Do It Intxt Key Features Instant Recognition: Personalise the Sender Display with Your Company Name Intxt gives you the ability to overtype the sender number with customised name. This allows for greater personalisation and instant recognition of the sender of the SMS Immediate Customer Responses for Your Messages Your customers can reply just like they would if they were texting back to a good friend and for the same cost to them. No short codes, inboxes or complicated processes to follow. Our Unique Word Matching Technology Intxt can match the answers to the original message sent, even when you have sent more than one message to the same person. You won't find this functionality with any other business SMS service. True One-to-one Customer Personalisation Intxt holds your clients details on a secure server, automatically matching them to their mobile phone numbers for instant access. We import multiple fields from your data to enhance the personalisation of the message so that it feels like you are addressing them individually, even though your texting large groups of people at the same time. Keep Up-to-Date: Real-time Reporting Keeping an eye on progress couldn t be easier. Intxt allows you to generate message history reports with ease so you can view the messages you have sent, see those that have been successfully delivered and those that received a response. Giving you compete control of your campaign in real time. Optimum Response: Schedule Messages to be Delivered at the Right Time If you re managing a large campaign you schedule the messages to be sent when you want. You can select to send messages at various times throughout the day, week, month or even year. Easy to Use: A User-friendly Intuitive System You don t have to be an IT whizz to use Intxt. We have designed it in a simple, logical style with free-form boxes for you to use. Intxt is easy to navigate if you can use MS Word, you will find Intxt a breeze. If you should have any problems you can simply hover over any box and a help message will appear, like magic, to help you along. Always in Control: Access Intxt wherever you are, 365 days a year Intxt is web-based. You can access the system from anywhere in the world. So if you're staying with friends in Hong Kong and wake up in the night with the overwhelming urge to text your team, you can do so just as though you were at home, simply do it using Intxt. Page 5

6 Our Services Fully managed leave it all to us We execute and manage your personalised and targeted SMS campaign for you, while keeping you fully in the picture with our customer-specific client reporting. Campaign Team Intxt offers you access to our dedicated Campaign Team. This reduces the burden on your team and is a very cost effective way to run any size of campaign. The campaign management includes: Your own dedicated Campaign Manager In order to provide the best service and form a very close relationship with our customers, we assign every customer their own Campaign Manager. Your Campaign Manager oversees and coordinates all activity on your account and by working closely with you and your team. Creation of your Intxt account You don t need to worry about the account set-up; we will take care of all of this for you. We will set-up your own Intxt account with secure and personalised login details. You ll benefit from expertise from the start, in creating your campaign strategy, through to the end, with your actual campaign message. Mobile data upload into your Intxt account All you have to do is send us your data; we will take care of the rest. Intxt will automatically cleanse the data for duplicates or errors during the secure upload process. All data can be used to personalise your SMS messages. Full execution of your SMS campaign We will execute, manage and report on your personalised and targeted SMS campaign for you. Real-time contact updates, creating a database of opted-in contacts for future campaigns Your Intxt account is updated in real-time, which means that opted-out contacts, delivery numbers and responses are available immediately. Importantly this means that an accurate contact database is maintained at all times and essentially that only opted-in contacts remain live for future campaigns. Daily reporting for the first week and weekly thereafter Most responses happen in the first 24 hours, therefore we will report on a campaign daily for the first week and weekly thereafter. In your report you can expect to receive full details of all positive replies. Page 6

7 Data Services It is essential that the data used in your SMS campaign is of good quality, accurate and reflects the type of audience that you are looking to reach with your campaign strategy. We can provide free of charge analysis of your data and will then inform you of the costs to procure each relevant service: Database cleansing and enhancement Your contact database is an asset to your company and, therefore, its accurate maintenance is essential. Where resources are short, Intxt can provide a full data cleansing service. o Data verification For verifying address details o Data suppression We can help you to suppress contacts that have moved house, ceased or requested not to receive communications o Data de-duping Removal of duplicate records Provision of prospect data Sourcing accurate marketing data is key to delivering effective marketing campaigns. We can help you to source data based on your target audience demographics. There are hundreds of variables you can choose from, including: o Demographics o Income and expenditure o Lifestyle and interests o Vehicle ownership Data appends Intxt can add value through enhancing your data. We can append your data at various levels to provide added insight as an aid to the targeting of your SMS campaigns. o Appending mobile numbers, landlines, and address detail HLR checking In short terms, HLR (home location register) is a cleaning programme, which identifies live, active, in use numbers, and shows the numbers that are not. We recommend SMS/mobile records are HLR d to ensure that you are only reaching out to live, active mobile phones. Page 7

8 How it works Personalisation All texts can be personalised. We import upto 12 fields from your data to enhance the personalisation of the message so that it feels like you are addressing them individually, even though you are texting large groups of people at the same time. URLs URLs can also be included in the content of a text message with ease. The best way to include a URL with in a text message is to use an abridged version. To abridge a URL, we simply reduce the standard URL so that a minimum amount characters is used. By shortening the URL none of its embedded content is lost at all. Master Access Intxt allows designated Master Accounts to have secure access and control over specified Subordinate Accounts. This is delivered through a hierarchical structure, allowing for example Head Office to access all accounts, Regional Managers to access their Regional accounts, Area Managers to access their Area accounts, with the individual Branches only able to access their Branch accounts. The levels of hierarchy are completely flexible and are user defined allowing you to structure the access to align directly with your own business organisation structure. Through the Master Account access functionality, it allows: Quick access to all subordinate accounts assigned to them Transferring of text credit balances between the subordinate accounts (assuming they have the sufficient overall balance) Retrieval and extraction of data from the subordinate accounts back to the designated master address Using the Master Account to send text messages to their designated subordinate accounts /SMS alert of incoming replies We understand you re busy and can t always be on hand to look out for incoming customer replies. Intxt can send a SMS and/or to a specified mobile/ address alerting you of replies to specific campaigns. You can receive a summary, for example You have received 52 responses to your campaign and a full extract of these replies can also be sent to an address. This gives the flexibility to send alerts at a summary level to a Manager and the detailed replies data to the team who will actually deal with them. Depending on your specific business requirements and personal preferences you can set when you receive the alerts through a calendar (scheduler). Meaning you can receive regular updates throughout the day or just one update say, first thing in the morning or last thing at night. Page 8

9 Sender Display Options You have the option to either send a text campaign that requires a response or send one that does not require a response. Campaigns that do not require a response/reply text are known as Fire & Forget messages. Campaigns that require a response/reply: Your customers can reply just like they would if they were texting back to a good friend and for the same cost to them. No short codes inboxes or complicated processes to follow. For this type of campaign the Sender Display will show that the text is from a number ( for example). Intxt can match the answers to the original message sent, even when you have sent more than one message to the same person. You won't find this functionality with any other business SMS service. Fire & Forget: Campaigns that do not require a response/reply For this type of campaign Intxt gives you the ability to overtype the sender number with a name. This allows for greater personalisation and instant recognition of the sender of the SMS. Auto Replies Let customers know you ve received their reply by automatically sending an Auto-Reply message. On receiving a particular reply from a customer, Intxt can send a further acknowledgement message automatically. Page 9

10 Data Security Intxt treats the security of our customer s data as an absolute priority. In addition the reliability of our service is ensured through the secure connection of our SMS Gateway into the main mobile network SMS centres (SMSC). As such Intxt: Never claims ownership of the Content, including customer names and mobile numbers you submit or make available for inclusion through the intxt application or service. Will return in electronic format at the request of our clients all their customers data including names and mobile numbers and then delete them from our system if and when requested. Never resells your stored data. Your personal details, your uploaded contact information, your captured mobile numbers will all be kept safe on our secure servers. Ensures systems access is always logged and tracked for auditing purposes Provides fully documented change control procedures Uses best practices in the random generation of initial passwords Ensures all passwords, contact and message data is encrypted during transmission (256bit SSL). Has dedicated firewall services to help block unauthorized system access. Uses additional inbuilt protocols to prevent message spoofing (unauthorised injection into our SMS message stream). Has all online financial transactions securely handled via SagePay. Has PCI/DSS checked by Trustwave. Offers a custom installation, locked to a customer s specified IP addresses (configured within Apache Web Services). Has real time data replication to backup servers. Provides off-site backups Page 10

11 Quick Response (QR) Codes What are QR codes and how do they work? A Quick Response (QR) code looks like this: QR (Quick Response) codes are becoming much more prevalent in the world. They are an effective marketing tool and chances are you ve already seen a couple before you even got into work today. QR Codes is the trademarked name for a barcode that is used to record information related to a specific item. Pretty much like a product barcode tells you the price of something; a QR code will give you the details. Of course, something this cool has to have been invented by the Japanese. Originally used in the motor industry as a way to track vehicles being constructed in 1994, it is an optical machine readable code that comprises of black dots arranged in specific pattern. An image sensor (such as a camera) will detect the 2-dimensional digital image by correctly configuring the boxes in the corners. The smaller dots are then changed to a binary configuration and checked with the software to ensure it s the right information. Once the code demonstrated its unique benefit; that the information can be brought up quickly (hence the name!), it was only a matter of time before someone had the bright idea to implement it in other industries; namely, marketing. Benefits As almost all modern mobile phones have a camera, it was only common sense that QR codes made the transition to advertising. The codes allow quick access to information about a product or service. This made it perfect for consumer markets who want things in the here and now. The flexibility is one of the QR code s great advantages. Almost anything can be designed to work with them. From banking to web browsing, QR codes look set the change the way we access information and communicate. QR codes designed to collect mobile telephone numbers QR codes can be customised to include your logos, videos or other images as required and URLs can also be embedded to direct people to a web page. They can also be included on all existing advertising you currently do from television, to journals, magazines and newspapers etc.. However, one of the key operational uses for using a QR Code is to capture the person s mobile number to be used in future marketing campaigns. Page 11

12 Pricing Intxt Campaign Management Our dedicated Campaign Team will fully manage your campaign so that all you have to do is provide the data for your target audience and we will take care of the rest. Our service to you includes: Your own dedicated Campaign Manager Creation of your Intxt account Mobile data upload into your Intxt account Full execution of your SMS campaign Real-time contact updates, creating a database of opted in contacts for future campaigns Daily reporting for the first week and weekly thereafter Campaign Management Fee Upto 1,000 contacts 25 1,000 (+) contacts 50 Text Messages 5p per 160 character text message NO Monthly Licence Fee Page 12

13 Client Managed Manage Intxt in-house Avail yourself of the full power of the Intxt system and manage your campaigns in-house. Intxt Account Set-up and Training: We are more than happy to discuss your requirements with you and show you how the system works. There will be a Monthly Licence Fee which will give you access to: Version and modular upgrades as and when required Intxt support Fee dependent on platform used The cost to purchase Text Credits from 4p to 5p per 160 character text message Customer replies are FREE Training 50 per hour Monthly Licence & Support Fee 50 per month Text Credits Upto 10,000 5p per 160 character text message 10, ,000 4p per 160 character text message 100,000 (+) Price on application Customer replies are FREE All the prices quoted are excluding VAT Terms and Conditions apply upon your acceptance of this proposal, full details can be found at Page 13

14 About Us Intxt Vision To revolutionise the business to consumer SMS market using the latest technologies One Step Ahead We have the technical know-how to push the boundaries and take high volume SMS communication a step further without going through the pain barrier. Our Team Collectively, our enthusiastic and dedicated team have over 100 years experience in the technology field and are totally committed to keeping abreast of the fast changing world we live in. We are passionate about helping companies of any size to harness the power of text messaging for increased sales, improved customer service, reductions in operating costs and communicating in a crisis. Our company philosophy has been created on an ethos of honesty, integrity and complete transparency at all times. Page 14

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