Distributed Asynchronous Focus Group Interviews
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1 Distributed Asynchronous Focus Group Interviews Prof. Dr. Ulrike Hammerschall Munich University of Applied Sciences Department of Mathematics and Computer Science Research Question Can focus group interview technique be adapted to asynchronous online environments? 2
2 Traditional Focus Group Interviews Group interview technique used for requirements elicitation, among others. Objective: elicit requirements from different stakeholders at the same time. Strength: reveal hidden information through group interaction in addition to face to face interviews. face expression, body language, chats, jokes, tensions, 3 Interview Setting Size: Small groups (up to 12 persons) in a room. Duration: Restricted time frame. Roles: usually two roles: moderator and participant. Methodology: free discussion guided (focussed) by a 4
3 Challenges in modern Requirements Elicitation Project team is globally distributed (Offshoring). Stakeholders for the projects may be globally distributed as well. Requirements need to be gathered from the stakeholders with adequate elicitation techniques. 5 Online Focus Group Interviews Synchronous OFGI: Similar to traditional focus group interviews. Small groups using an online meeting room. Fixed time frame. Discussion guided by moderator based on a Some non verbal information might get lost. Asynchronous OFGI: Group management and motivation is difficult. 6
4 Asynchronous Online Focus Group Interviews - Challenges Setting completely based on asynchronous online technologies. Participants cannot see each other. Participant might not know each other. Participants might live in different time zones. Participants might have different cultural backgrounds. Participants might not feel the same responsibility. No group feeling. 7 Online Discussion Model - Requirements Enable guided online discussions based on questions. Engage people to enter an online focus group discussion and participate actively. Engage participants to stay in discussion or come back until finalized by the moderator. Support visualization of non verbal behaviour as far as possible. Enable data analysis after online discussion. 8
5 Rationale: Two role model. Whatsapp-like discussion model. Two discussion artefacts: question and comment. Voting mechanism for comments to model agreement. 9 OFGI Interview Process Model Define focus group objective Plan online focus group session Recruit and inform participants Conduct and analyse session business objectives focus group objectives discussion platform participants discussion data system idea focus group context refined rules and informations constraints coarse time frame participant profiles 10
6 Research Questions What is a good group size for asynchronous online focus groups to achieve best results? How can participants be motivated and engaged to stay and participate in the discussion? What is a good discussion model do adapt traditional focus group interview models to online environments? What is a good role model for online focus groups? What are other application areas for asynchronous online focus groups? 11 Summary Focus group interviews are a powerful method to elicit requirements from stakeholders. Current and future project settings might prevent the use of traditional focus group interviews. Synchronous online focus group interviews are difficult to conduct with globally distributed participants in different time zones. Asynchronous online focus group interviews can be a solution but require careful preparation and suitable tool support. 12
7 Next Steps Implement and evaluate platform to support online focus group interviews based on the model. Define and implement a gamification model to improve long term engagement. Define and implement new discussion models to improve outcome. Analyse platform application in crowd software engineering environments. 13 Thank you for your attention!
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