HEW 6. Manager, Communications

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1 HEW 6 Position Title Reports to Organisational Unit Position Statement/Purpose Senior Social Media Officer Manager, Communications Web Services & Communications Marketing The overall purpose of the Senior Social Media Officer is to coordinate and grow the University s social media presences across a number of chosen platforms for external communications (Facebook, Twitter, Instagram, etc), providing excellent brand experiences and increased awareness of the University s national and international reputation. This role will assist to deliver the University-wide social media strategy to recruit, inform and engage key University audiences. The role will also be required to oversee the University s social media monitoring and crisis management tools, and provide support and guidance to others in the use of these tools. Organisational Context and Relationships Location/Campus Within the University the position: works closely with all members of the Web Services and Comms teams also works closely with the broader Marketing & Advancement portfolio, Student Connections, VUI, Colleges and Institutes to ensure effective messaging of online content in social media. is managed by the Manager, Communications. Outside the University the position liaises with prospective and current students, social media providers, prospective staff, industry and the community. The position is currently located at the Footscray Park Campus of the University. The position and incumbent may be relocated to any other existing or future University work locations where it conducts its operations. Position Number POSITION DESCRIPTION Typical Activities/Indicative tasks Develop (i.e. write and edit) and coordinate the preparation of online material for the University s 1

2 POSITION DESCRIPTION Social Media channels (e.g. written content, images and video). Liaise effectively with Colleges and corporate areas to gather information, stay informed and ensure the key messages internal stakeholders want communicated via the web are done in the most appropriate manner. Access and update information within relevant University databases and systems, particularly content management systems. Assist in preparing and moderating staff requests for the promotion of campaigns in online community channels Assist in educating internal departments on how social media can be used and leveraged to achieve strategic goals Apply relevant policies and procedures to ensure the provision of effective and efficient online content. Scope of the role Engage with the University s social media audiences in line with the University Strategic Plan. Increase visibility, awareness and participation in the University s social media presences online. Responsible for community management and moderation of social media platforms. Define and provide best practice customer service online, including responding to indirect enquiries where appropriate. Assist in managing requests for posts and create/maintain a calendar of key opportunities and suggested content (includes stakeholder management with senior staff). Create and curate graphical content for multiple channels; liaise with key contacts across the University in order to source content. Seek new opportunities to promote Victoria University s achievements, courses, research and corporate partnerships on a global scale, generating demand. Share responsibility for social media monitoring; oversee the University s social media monitoring and crisis management tools. Liaise with Public Relations where crisis management is necessary. Offer advice on social media best practice to a wide range of University staff, Colleges, students and public stakeholders/partners. Implement integrated social campaigns, liaising with a wide range of marketing professionals and stakeholders; includes attendance at high level strategic meetings and planning days as a representative of Social Media. Attend events and create engaging content in line with the University s strategic goals. Stay abreast of trends and opportunities online, and contribute knowledge to strategy and integrated campaigns. Contribute to social media policy, strategy and process improvements. Collaboration with other Marketing and Advancement staff to ensure web communications are planned, co-ordinated and delivered in a way that is inclusive of key stakeholders in Colleges and corporate areas. Management of communications related to the project/role. Works at an operational level with an element of strategic input. Level of Supervision Operates under broad direction from Manager Communications 2

3 POSITION DESCRIPTION Judgement, Independence and Problem Solving Display initiative and exercise judgement in the provision of high level administrative services to support the achievement of Department goals. High level of judgement, initiative, independence and problem solving skills required in resolving issues and providing advice within own area of responsibility. More complex issues to be referred to senior management for advice or decision. Develop, review and evaluate administrative procedures. Direction is provided in terms of objectives, which may require the planning of staff, time and material resources for their completion. Operates within and operationalises University policies, procedures and guidelines. Limited detailed guidance will be available. Works collaboratively with senior management and staff. Proactively resolves issues (within clearly specified parameters) within their area of operation. Responsibilities Responsible for quality and consistency of online content across the University s social media channels. Responsible for completing work within specified timelines. Responsible for following University policies and procedures relevant to their role. Responsible for identifying issues and contributing to/implementing improvements in policies, procedures and practices in areas relevant to their role. Responsible for achievement of position objectives. Must comply with all University governance and relevant legislative requirements. Share VU commitment to Equity and Diversity, Health and Safety, VU Values and Behaviours and display these in the way they go about their work. Professional and Organisational Knowledge Expertise in written communication for digital communication channels including social media. Familiar with user centred design approach to developing digital products and services and associated technologies and techniques. Understanding of roles of managers in their area and how the managers interact with other parts or the University, clients and partners. Aptitude or ability to work with relevant University systems and databases. Awareness of quality assurance policies and procedures and other relevant legislative requirements. Interpersonal Skills Well-developed interpersonal and written and oral communication skills and the ability to interact with individuals from diverse backgrounds. Ability to work co-operatively, to accomplish joint tasks and build positive working relationships. Ability to work independently. 3

4 POSITION DESCRIPTION Ability to work with minimal supervision. Effective client management skills, including the application of initiative and problem solving skills. High levels of integrity, commitment and judgement, including the ability to deal with sensitive and highly confidential information. Qualifications and/or Equivalence I. A degree with subsequent relevant experience, or II. extensive experience and specialist expertise or broad knowledge in technical or administrative fields, or III. an equivalent combination of relevant experience and/or education/training A copy of the Work Area Organisational Chart is attached to this position description document 4

5 Key Selection Criteria: Essential: 1. Knowledge or training equivalent to: Completion of a degree with subsequent relevant experience; or extensive experience and specialist expertise or broad knowledge in technical or administrative fields, or an equivalent combination of relevant experience and /or education/training 2. Demonstrated experience in writing and editing for social media channels with the aim of engaging and informing diverse audience groups. 3. Capacity to built strong relationships with University staff, students and external stakeholders to ensure content is timely, accurate, adheres to best practice and promotes the University s online presence. 4. Demonstrated experience developing social media content using a range of desktop publishing and social media management tools. 5. Ability to manage confidential and sensitive material. 6. Excellent verbal and interpersonal communication skills together with the ability to work on multiple projects simultaneously (either independently or as an effective team member) in a diverse and deadline-driven environment. 7. Demonstrated ability to organise and prioritise workload with minimal supervision and meet the position objectives. 8. Demonstrated capacity to understand and comply with employer policy and practices in all aspects of work and conduct, including OHS and Anti-Discrimination responsibilities and complete/attend relevant training. 9. Willingness to commit to the VU Values and Behaviours : Values Access, Excellence, Respect Behaviours Engagement, Collegiality, Courage Desirable: 1. Previous experience in a similar role in the tertiary education sector or in a similarly complex institutional environment. 2. Experience in handling student feedback and complaints online within organizational policies and legal frameworks. 3. Awareness of user experience principles and practices. 5

6 4. Experience in sourcing, creating, editing and publishing content online, preferably using a content management system (CMS) People and Culture Use Only: DATE POSITION UPDATED 24/06/15 DATE POSITION CLASSIFIED 6

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