Siemens Professional Education

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1 Siemens Professional Education Assessing future apprentices online: Lessons on STEM preferences Global Apprenticeships Network, Best-Practice Sharing Meeting, Madrid Ulrike Assmann & Jürgen Siebel, December 5, 2013 siemens.de/ausbildung

2 To overcome youth unemployment, we need growth and education reform Labor Market Flexibility More flexible and productive labor markets More responsive education system that supports individuals with marketable skills, better education-to-job and job-to-job transition Employability as the source of job security Education Reform Make the choice of STEM subjects more attractive, ideally through national STEM platforms involving all relevant stakeholders Modernize vocational education and translate the duality of theory and application to secondary and tertiary education Build entrepreneurship education in secondary school curricula Work-based Learning Work-based vocational education combines theory taught in a classroom with practical application experience in the workplace it supports the transition from education to work it delivers the skill sets needed in industry it provides young people with accepted and marketable certificates Seite 2

3 Siemens Professional Education ensures a high quality of vocational training Modern forms of teaching/learning Innovation Permanent optimization of the portfolio of professions in line with business needs Modern technological equipment Internationally recognized qualifications Internationality Foreign languages (Cambridge Certificate, language study trips) Overseas experience (Practical periods) Experienced instructors / lecturers Quality Additional qualifications Continuous benchmarking Program for disadvantaged young people Apprentice positions for young people with disabilities Social responsibility Seite 3

4 Siemens is one of the largest providers of vocational training in Germany hired in 2013 Vocational training cost in Germany: 184 ' p. a. 21% 9% 70% Technical apprentices Commercial apprentices Siemens Technik Akademie Siemens apprentices: Technical professions Commercial professions 5, females 1, females Dual degree programs 38% Siemens Technik Akademie females External apprentices : IHK programs 62% Cooperation partners approx. 200 (mainly SMEs) Seite 4 as of

5 Demographic change results in new challenges for securing our future talent pipeline The vocational training market will become a market for applicants The number of school leavers will fall by 2020 Competition for suitable candidates increases Too little school leavers are interested in STEM-subjects Especially women prefer commercial professions An increasing number of companies offer dual degree programs Seite 5

6 Our sophisticated selection process starts online from the applicant's home Online application* siemens.de/ausbildung Online assessment Recruiting Center * For written applications, the applicant's basic data (name, address) are recorded by the Recruiting Center. In the reply, the applicant will be asked to complete his/her personal data online and to complete the Online Assessment. Seite 6 Assessment Center or interview Job offer / hiring

7 The Online Assessment (OA) tests for applicants' skills which are relevant to vocational training Abstract-logical abilities Logical Thinking Recognition of patterns Individual profile of abilities for technical, commercial and IT programs In addition all applicants complete a color vision test Numerical abilities Numerical reasoning Numeracy Verbal abilities Verbal reasoning Linguistic comprehension Seite 7

8 Applicants choices: Women prefer commercial men prefer technical professions 80% 70% 75% 68% Recruiting year > applications as of11/ % 50% 40% 30% Women Men 20% 22% 21% 10% 0% Commercial Technical IT 4% 9% Seite 8

9 Talents according to the Online Assessment 40% Women 40% Men 35% 35% 30% 30% 25% 20% 15% 10% 5% 25% Technisch 20% Kaufmännisch 15% IT 10% 5% Technisch Technical Kaufmännisch Commercial IT 0% % According to the Online Assessment, both men and women are talented for technical, commercial and IT tasks. Explanation: 1 represents the best result in the tests, 5 represents the weakest test results. For both men and women the normal distribution of test results is shown however a high number of women achieved the best result (1) in the field of IT. Seite 9

10 Our new Online Assessment significantly improves our apprentice recruitment process Test results convey a comprehensive picture of candidates talents regardless of their choice for an apprenticeship or dual degree program Strenghts-based career counselling as a chance for candidates to learn more about their own talents Increase in communication and personal contact Opportunity for alternative offers to fill vacancies with best-fit candidates Better matching of candidates talents and job requirements Our future challenge is to retain talents by continuous communication, bonding events and attractive career perspectives. Seite 10

11 Contact Ulrike Assmann Expert apprentice selection Siemens Professional Education Human Resources Otto-Hahn-Ring Munich Tel.: +49 (89) Mobile: +49 (162) Dr. Jürgen Siebel Head of International Business Siemens Professional Education Human Resources Otto-Hahn-Ring Munich Tel.: +49 (89) Mobile: +49 (173) Siemens.de/ausbildung /StarteDeinSiemens /Siemens /Siemens Seite 11

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