ONPAR. golf advertising. Unique Target Market Advertising

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2 A NEW ERA IN ADVERTISING On Par provides local and national business a direct and measurable marketing channel into the nearly half a million consumers and business owners playing golf in New Zealand. Our solutions offer a mix of brand awareness, direct call to action and repeat marketing targeted to club members and casual players. A competitive cost of acquisition for new clients compared to traditional solutions. We do this by combining: On Course Signage Unique tee box signage, where between 20-60,000 rounds are played at each course. Website Marketing Targeted advertising on the golf clubs website to club members and local visitor players. Marketing Campaigns Bi-monthly advertiser promotional campaigns, customised and targeted to each clubs members and casual players.

3 WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF? Engaged market Decisions makers aged 18+ Credible influencers to others Repetitive brand awareness Cost effective marketing #1 participation sport in New Zealand 8 million rounds of golf played per year 82,000 Kiwis over 18 currently playing golf in New Zealand Of these 1% aged 18-2, 21% aged % aged % aged 50+

4 ONPAR ON COURSE SIGNAGE tee box advertising Tee Box Signage Advertising: Front of sign 1 Our signage is uniquely designed to engage the golfers with vital information required for the hole to be played. This then provides a great opportunity to promote your business with targeted exclusive offers. Tee off with 1 A registered member of New Zealand Golf who builds a new home with Jennian Homes will: Tee off with A registered member of New Zealand Golf who builds a new home with Jennian Homes will: 01 Receive a brand new set of Cobra Golf Clubs and bag * Aerial photography Pro s tip Distances markers Hazards & out of bounds Advertisement: prime position on the tee box. Call to action exclusive offer advertising, targeted to the discerning golfing consumer and business owner Have their golf club membership paid for one year * Receive a brand new set of Cobra Golf Clubs and bag * *Terms & conditions apply P E wellington@jennian.co.nz jennian.co.nz Tee Distance Par Stroke Pro s Tip Do you or don t you? A true risk-and-reward short par with a 200 metre carry to clear the creek. Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about metres out. A tricky green with narrow opening. 297m 10 JENNIAN HOMES WELLINGTON P E wellington@jennian.co.nz jennian.co.nz Pro s Tip Do you or don t you? A true risk-and-reward short par with a 200 metre carry to clear the creek. Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about metres out. A tricky green with narrow opening. 297m m 8 287m 6 White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry ONPAR 10m 6 293m 8 287m 6 White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry ONPAR FRONT Tee Distance Par Stroke Enable a donation of up to $1,000 back to New Zealand Junior Golf * JENNIAN HOMES WELLINGTON 150m & 200m distance lines taken from terracotta tee 150m & 200m distance lines taken from terracotta tee 03 Have their golf club membership paid for one year * *Terms & conditions apply Enable a donation of up to $1,000 back to New Zealand Junior Golf * 10m 6

5 ONPAR ON COURSE SIGNAGE tee box advertising Our back of sign locations are ideal for busnesses wanting additional exposure out on the course. Tee Box Signage Advertising: Back of sign 17 Back of sign advertising will be limited to where back of signs have hgh visability and foot traffic at each course. 17 Back ONPAR

6 ONLINE MARKETING golf course website Course Layout, Hole Details and Advertisers Offers Pages Each golf course website will feature professionally presented sections to promote advertising businesses. Course Layout Page: a visual gallery of all the holes on the course. Package 1 advertisers logo will feature here. Hole Details Page: detailed and visual description of each individual hole. Package 1 advertisers logo s and information will feature here. Advertisers Offers Page: a directory of all advertisers. Advertisers can update their offers on this page bi-monthly

7 DIGITAL MARKETING targeted campaigns Bi-Monthly Marketing On Par will send bi-monthly advertiser promotion s to members and local casual players. Adverts hyperlink to advertisers website or landing page, offering a measurable method of promotion. Advertisers can update their offer for each mail out, ensuring relevant targeted messaging.

8 PACKAGE ONE Package One Includes This package offers businesses a mixture of on-course, on-line and direct marketing to the memebrs and local casual players Tier 1 Course: $2295 Tier 2 Course: $1895 Tier 3 Course: $ month term 50% deposit / balance on sign install On-line and marketing offer can be changed bi-monthly On course advertisemen can be reprinted and changed out for $395 All prices exclude GST UNIQUE TEE BOX ADVERTISING prime position front of sign advertisement Website Marketing advertising on golf course website via Course Layout page, Hole Details page and Advertisers Promotions page Marketing Campaigns bi-monthly advertisers promotions sent to golf club members and visitor players Complimentary Rounds 10 complimentary rounds of golf at every course you advertise at

9 PACKAGE TWO Package Two Includes Our back of sign locations are ideal for busnesses wanting additional exposure out on the course. This will be where back of signs have hgh visability and foot traffic. Tier 1 Course: $995 Tier 2 Course: $795 Tier 3 Course: $ month term 50% deposit / balance on sign install On-line offer can be changed bimonthly On course advertisemen can be reprinted and changed out for $395 All prices exclude GST Unique tee box advertising: back of sign advertisement Website marketing: advertising on golf course website via Advertisers Promotions page

10 Package Three Package Three Includes This package is ideal for businesses wanting online and direct marketing exposure only Tier 1 Course: $995 Tier 2 Course: $795 Tier 3 Course: $ month term On-line and marketing offer can be changed bi-monthly All prices exclude GST Website marketing: advertising on golf course website via Advertisers Promotions page marketing campaigns: bi-monthly advertisers promotions sent to golf club members and visitor players Complimentary rounds: 5 complimentary rounds of golf at every course you advertise at

11 Summary of Benefits On Par has partnered with golf courses across New Zealand to provide local and national business a direct and measurable marketing channel into the highest participating sport in the country Targeting the nearly half a million consumers over 18 who are decision makers and influencers We offer on-course advertising through unique tee box signage, golf course website advertising and marketing campaigns direct to members and visitor players Unique signage layout means your prospect is engaged with your advertisement As advertising is offered on a 12 month term, repeat players will see your message at the time they are ready for your products or services We offer a highly competitive cost of acquisition for new clients

12 Unique highly targeted marketing Reach your target market with quality on-course, online and marketing solutions to consumers and business owners playing golf throughout New Zealand onpar.co.nz