Table of Contents. Welcome to Meltwater News: An introduction to what you have bought. How to log on to Meltwater News

Transcription

1 User Guide

2 Table of Contents 1. Welcome to Meltwater News: An introduction to what you have bought 2. How To Log into Meltwater News 3. Meltwater News Morning Reports 4. Meltwater News Dashboard 5. Meltwater News Agents 6. Meltwater News Searches 7. Meltwater News Archives 8. Meltwater News Newsfeed 9. Meltwater News Analyze 10. Meltwater News Newsletter Welcome to Meltwater News: An introduction to what you have bought Meltwater News is a real-time media intelligence platform designed to enable businesses and brands to monitor their presence across online media. Combining the industry s broadest search capabilities, exclusive analytical tools and a consultative relationship with clients, Meltwater News delivers the business critical information that over 20,000 organizations worldwide are using to gain and maintain their competitive edge. Meltwater News combines global media monitoring and analytics with newsfeed and newsletter production capabilities to provide the most comprehensive online media platform available. How to log on to Meltwater News When you receive your Morning (Afternoon) Report: Go to Log in on the top right corner of the report from your 11. SMU 12. Meltwater News Media Contacts 13. FAQs Brand Architecture The master brand is Meltwater Group. All other products are Meltwater sub brands. These are always secondary to the master brand and should never overpower Meltwater Group. Master Brand Type in the username and password that you have been given by your Meltwater account manager. Sub Brands

3 If you have forgotten your password, click forgot your password : Mail report Auto Stats This feature provides a graphical representation of the data within an agent and can be setup to send once a week for each user. Meltwater Mail Reports Morning Reports: The Morning Reports are delivered every morning to each user based on their own preferences. These reports can be customized per user, where one person may receive a report at 06:00am EST and other users have option receive their reports at alternative time(s). Meltwater Dashboard The Dashboard displays a variety of widgets for quick views of your account across several graphs and charts, clouds, maps, and tables. These widgets can be viewed by day, week and month. The reports are just the tip of the iceberg and aim to provide our clients insight to their company, market, trends and anything else of importance. Afternoon Reports The Afternoon Reports will provide an update to what has happened from when the morning report was sent. For example, if a Morning Report is sent at 06:00am EST and an Afternoon Report is sent at 16:00pm EST, the Afternoon Report will include any articles that appeared from 06:01am until 15:59pm. As It Happens Alerts The As It Happens option will send an to the client as soon as the article is published and picked up by the Meltwater News system. We recommend using this option when there is a specific topic or crisis management, and not for everyday use.

4 Hits and Percentage Widget The Cloud displays the words that occur most frequently in the articles. The Hits shows the number of articles collected for that particular agent. Top Publication Widget The Percentage shows the difference between the previous week and the present week. It checks the articles and sources and calculates the percentage accordingly. The Top Publication displays sources with the highest contribution of articles to an Agent. Sentiments Meter and Word Cloud Widget. The Sentiment meter and word Cloud are made possible with our NLP (Natural Language Processing) technology. Countries Widget The Countries widget displays where the news articles are being published. The Sentiment conveys the dominant tone of voice in articles belonging to an Agent.

5 Translation and Users The Translation and Users menu are located in the footer of the Dashboard application as links. Translation: link you can translate articles into different languages. 4. By language. Each source is manually configured by a technician who chooses a language for that source. This will be important for many users in localized regions. Quick Tools Users: link you can change the user preferences and account settings. The Agents page gives you a selection of Quick Tools as below which allow the user to forward (send) the article to users, archive, hide (delete), or translate that article from the Agent. Meltwater Agents If an article in your report has a + to the left of it, you can click on the + to view the multiple sources that picked that article up. The Agents are probably the most important part of Meltwater s User Interface, as these are the keyword searches that are setup to find the latest articles. They are built from the user s keyword or boolean specification. Agents can be broken down in many different ways: 1. Broken down by Geographic region. In some places (e.g. Australia and China) we have broken down by sub region, such as Australian Capital Territory, New South Wales...etc. 2. By percentile, or importance/significance. We work with Nielsen Analytics show how many unique visitors a source has had, how many total page views, etc. If you break down by this method, you are able to pick the top 10% of sources by viewers and so on. Editing You are able to add the opening text (otherwise called the ingress), the hit sentence (the part of the sentence where this article was picked up), the archived articles (the ones that are built in to the agent from the archive) and information about the source. Rating is another feature that includes automatic sentiment based on natural language processing (NLP). 3. By type. We can break down sources by type; for example News sources, Blog sources, Tenders and Subscription Sources.

6 When editing/building an agent, be aware that there are options for case sensitivity. These are important when searching company names, and will also be an excellent way to filter articles when searching company mentions. Keywords If you search for a keyword, it will match this keyword if it appears as a single word. This means, before and after the word are non-word characters. Those can be space, punctuation, special characters - anything that is not letter or number. Example: photo Source Selection will return: photo photo-camera but will not return: photos photograph As you saw in the previous image, you can click Source Selection tab. This is the most important part of the agents tab; this is where you will be able to choose a geographic region that the agents are searching from. Boolean: Information The Boolean search is part of the Meltwater News user interface under the agents tab that allows us to construct advanced searches. Priority of Boolean Logic is: AND - highest OR - medium NOT - least

7 Make sure to group the keywords correctly. To group them, put them in open and close parenthesis. Here s another example where it s easy to forget all the parentheses do not use: (cat and dog) or (mouse and cheese) and not rat Depending on what you mean, use one of the following: ((cat and dog) or (mouse and cheese)) and not rat (cat and dog) or ((mouse and cheese) and not rat) Boolean: Tips USING PARENTHESES Always use ( ) if the search expression contains a combination of more than one of the boolean keywords (and, or, not, near, onear, xnot). This means that both of these are OK: The main point here is: if in doubt, always use parentheses. They never hurt (provided, of course, that they are used logically correct according to what you mean). The only exception is when using near this is explained next. USING NEAR AND PARENTHESES TOGETHER The near keywords (near, near/n, onear and onear/n) can only be used between words, phrases and subexpressions which includes or and near, not with subexpressions which include and. This means that you cannot use: cat near (dog and mouse) cat and dog and mouse cat or dog or mouse But you can use: (cat or dog) near (mouse or rat) But do not use: cat and dog or mouse USING ONEAR Instead use one of the following: (cat and dog) or mouse cat and (dog or mouse)... depending on what you mean. Using this functionality it can work to match your keywords when they are mentioned two or more times in an article. If you want to match company name when it occurs two or more times in a document, one can use: (companyname onear companyname)

8 (bill xnot bill gates ) ~ (REGULAR EXPRESSION) this can be used only on a given field, as the one listed below. After the ~ you can put a Regular expression. Example: url:=~.base=sft. will match anywhere in the url for the text base=sft title: title: this will only match against the title This can be used in combination with any of the operators above ie: title: cat and dog which says that cat must exist in the title and dog must appear somewhere in the text (title, ingress, body text) will hit Bill Murrey hates Bill Gates and Bill likes Linux but not Bill Gates wears a wig. or dog xnot hot dog This will not give hits in articles where dog is only found in the phrase hot dog. But articles which contain dog in other combinations (for example nice dog ) will give hits, even if these articles also contain the phrase hot dog. ingress: ingress: this will only match against the ingress This can be used in combination with any of the operators above. content: content: this will match against the full document content This can be used in combination with any of the operators above. author: author: Bill Murphy This can be used in combination with any of the operators above. country: = country:= se This can be used in combination with any of the operators above. USING THE ^ CHARACTER The ^ character (aka: Hi-hat or Circumflex) is used to boost or reduce the score of a word, phrase or subexpression and decide what is more likely to appear in the hit sentence. The default score is 1, so greater numbers can be used to boost the score, while decimal numbers between 0 and 1 can be used to reduce the score. Note the difference here to the search: dog not hot dog This will not give hits for articles that contain nice dog (or any other combination of dog ) if these articles also contain the phrase hot dog. xnot can be used several times after a word/phrase, they are all tied to the word/phrase to the left of the first xnot. So this ignores dog found in both the phrases hot dog and dog eat dog : cat or dog xnot hot dog xnot dog eat dog or mouse And it is exactly the same as this (using parentheses is always a better idea anyway): cat or (dog xnot hot dog xnot dog eat dog ) or mouse For example: cat and (dog^2 or mouse^0.5) says that dog should be preferred in the hit sentence before cat, and that cat should be preferred before mouse. USING XNOT The xnot keyword is typically used when you want to search for a word or phrase, but you want to ignore it in special combinations with other words and phrases. For example:

9 SYNTAX DICTIONARY Here are the keywords and characters used in the syntax for search expressions with boolean logic: And used between two compulsory words/phrases/subexpressions (both has to occur) Or used between two alternative words/phrases/subexpressions (either has to occur) Not used in front of a word/phrase/subexpression that should not occur Near used between two compulsory words/phrases that has to occur with maximum 4 words between them (when using near), or maximum N words between them (when using near/n, where N is a positive number). May also be used between subexpressions which contains words, phrases and the boolean operators OR, NEAR or ONEAR. Onear ordered near - similar to near, but the words also has to occur in the given order Xnot when used between words/phrases, the word/phrase on the left will not give a hit in those places in the text where the word/phrase on the right also matches. Another way to look at it: Before trying to match the word/phrase on the left, all the words/phrases on the right is temporarily deleted from the document. ( ) used to enclose subexpressions, i.e. to set the order of interpretation for and, or, and not used to enclose phrases (sequences of two or more words) * used as a wildcard for zero or more characters (only letters and digits, does not match punctuation or space). It can be used anywhere; at the start, inside and at the end of words (which may or may not be part of a phrase) Meltwater Search In addition to the stable search criteria you monitor in real-time, the Meltwater Search tool allows you to search in a targeted retrospective manner. Meltwater Search also allows for additional searches to be performed at any stage during your subscription at no added cost (all users on your account have access to this powerful feature). Meltwater Search can be operated via simple keyword searching, or for more filtered results, Meltwater s Boolean search technology. These searches may be new and need not be linked to your account s pre-existing searches. They can also be drilled down geographically or by other criteria. The results can be stored, forwarded, and translated, just like any other search results. This tool enables powerful retrospective searching, looking back at least eight years. Boolean searching allows Meltwater Search to be deployed to hunt for a needle in a haystack quickly and effectively.? used as a wildcard for one character (only letters and digits, does not match punctuation or space). It can be used anywhere; at the start, inside and at the end of words (which may or may not be part of a phrase) ^ used to boost or reduce the score of a word, phrase or sub expression and decide what is more likely to appear in the hit sentence. The default score is 1, so greater numbers can be used to boost the score, while decimal numbers between 0 and 1 can be used to reduce the score. For example: cat and (dog^2 or mouse^0.5) says that dog should be preferred in the hit sentence before cat, and that cat should be preferred before mouse.

10 Meltwater Archive Meltwater Newsfeed Use the Meltwater Archive to save critical articles into categorized folders for private or shared use among you and your team. This feature is a copyright compliant way of storing news and using it in your workflow The Newsfeed allows you to pick and choose articles from your Agents, and stream them directly to your website, intranet, social media pages. The articles (from your Agent) can auto-fill to your Newsfeed based on pre-existing Meltwater searches, or you can decide which articles to include on a case-by-case basis. This allows you to post up to date information in a matter of minutes, with no associated copyright implications. In the Archive tool, you will have unlimited folders to create with your choice of category. Article links remain stored indefinitely. These can be accessible to your Meltwater users from any internetenabled computer anywhere. You also have the option to create private folders, or collaborate with your colleagues. All users will have an unlimited number of private Archive folders and may access a shared pool, allowing them to collaborate. The Newsfeed is available in several standard web implementations, including HTML, JavaScript, XML, and RSS. An RSS feed can be also be implemented for target audience and we also allow for the ability to see which articles are receiving the most views and how much traffic is being directed to the section.

11 The Meltwater tech team will design the feed to match the look and feel of your site, making sure it integrates smoothly with the overall website design. Ideal for Measuring: The news section can be region specific to display news within each of your operating region. Tone evaluate if your coverage or media response is positive, negative or neutral Potential Reach Meltwater s integrated viewership data enables you to get an in-depth look into the quality of exposure and the online audience numbers your coverage receives Topic and Trend identify changes and developments within your industry and market Meltwater Analyze Share of voice analyze competitors to identify their strengths and weaknesses, and gain a better understanding of how they stack up against other brands and products across the globe. The Analyze tool is a quick and effective way of analyzing media coverage and creating tailored reports. Meltwater s Analyze feature offers a suite of highly customizable and professional looking graphs, and a matrix (tabular) view of relevant media outlets. This is an ideal way to review coverage based on timeframe, geographical breakdown, volume of hits, and user-defined sentiment ratings. You have the option to overlay multiple charts to allow for competitive analysis.

12 Graph This feature enables you to help develop international strategies by targeting specific regions where you want/should get coverage. The Graph measures the overall trends over a period of time, showing hits by day, week, or month. The graph identifies peaks of high publicity and gaps in coverage hits. Quantitative results can be exported via Excel,.jpg,.png, or PDF (icons for export located above your graph in your account). Below graph is showing us a breakdown over a three month period, week by week. Matrix To view Matrix, click on the aqua blue matrix option next to your Agent title above graph options. The Matrix measures the breakdown of each media outlet that has published articles about from your Agents. The Matrix provides insight to develop media strategies for the future, by showing you where press coverage is being picked up and where it is not. The below Matrix is an example of media outlet/press coverage breakdown for the month of June. Geographic Coverage Analysis The Geographical Coverage Analysis graph illustrates the geographical regions of the publications according to your Agent(s) over a period of time. It aggregates the coverage and can break it down by different categories (under Split By).

13 Article Clip Reports Comprehensive Excel report that collects the total number of articles (national and international) To add relevant business critical information, click on the Newsletter tab at the top of your Dashboard and select Newsletter from the options in your account to add relevant articles to your branded template. published about your company, brand, projects and products. Information can be categorized by: Date, publication, country, title, URL link This is an ideal way to see which publications are picking up your press releases and which ones should be. You can determine which publications are writing about you the most and are your biggest evangelists. When on single agent view, you will see a button above your agent grid called export. Click this, and make your selection between exporting the displayed page (ie, 15, 25, 50, or 100 articles) or exporting the displayed month. If you are on week view, and your week is on the border between two months, you may be asked to Newsletters can be sent out daily, weekly or as often as needed. You have the option to create targeted recipients lists to send to your Executive Team, Marketing Department, Sponsors, etc. This is tool is also used to spread information through out the company and keep all employees in tune with the latest news. make another view period selection before continuing. Once you ve made a choice, please wait a few moments, and your excel sheet will begin download in the browser. At this time, you cannot adjust the format of the exported clips, but once exported, you may delete any columns you do not need. You have unlimited distributions of your Newsletters, as well as store a database of all recipients. Archiving is also available and these articles can separate your news into folders/categories for easy organization. Meltwater Newsletter The Newsletter is a formal way to share information/articles with your colleagues internally or SMU: Social Media externally. The Meltwater tech team designs custom templates to match your brand and image.

14 The Social Media Upgrade allows you to monitor social media through the Meltwater News platform. This means a fully integrated product offering allowing you to stay on top of both news media and social media within the same platform. You have the ability to search 180,000 US journalists based on a multitude of filters, including the topics that journalists write about, associated publications, location, and circulation figures. Click through journalist profiles containing a list of the key topics that journalists write about and also their contact information. This is powerful for additional pitching tips for certain journalists that give You can see what volume of buzz there is surrounding your mentions, competitors and industry, and use the Social Media Upgrade as the first step to monitoring this revolutionary space in social media you extra information such as additional details on what the journalist covers, and also how they like to be pitched. conversations on more than 200 million blogs, Twitter, Weibo, Facebook and YouTube. Find out who is talking about you and identify key influencers. Meltwater Media Contact The Media Contacts page allows you to search for journalists and build media lists within the Meltwater News application. The Media Contacts tool gives you the ability to create and update custom media lists which can easily be exported.

15 The Media Contacts service is a simplified version of the Meltwater Press product offering, which is Meltwater s comprehensive media planning and engagement tool. Meltwater Press is for professionals who need additional information on journalists, and also the ability to send and analyze distributions within a single tool. FAQs Q. What sources does the social media upgrade monitor? A. At least 250 million blogs and all public microblogs (ie Twitter), as well as public Youtube content (title, descriptions, tags) and 8 million Facebook posts per day. available news content), we use innovative techniques to ensure optimum pickup. We discover these wall posts by searching against common words (such as the, and, car, home, etc.) and fetching these results for indexing. We index about 8 million public Facebook profile posts per day. We index wall posts from publicly accessible profile pages. Q. Why are blogs, YouTube, Facebook, and Twitter searches separated? A. This is because Twitter has the potential to drown out other social media sources if included in the same search. In addition, Twitter has rules of engagement to prevent its excessive use. The Boolean capabilities on the various sorts of social media currently differ, because the rules Q. How far back does the Facebook data go? placed on searching these different social networks by the owners of the social networks differ. A. We have collected data as far back as July Q. What does the social media upgrade NOT monitor? Q. How far back does the YouTube data go? A. YouTube searches will be available for the past 45 days or 100 past results, whichever is fewer. A. Myspace, LinkedIn, comment threads, videos, Wikipedia, message boards if you need additional content, you can speak with a product specialist about the Meltwater Buzz full suite product. Q. What YouTube content does Meltwater monitor? A. Public Youtube text content - titles, descriptions, tags - but not video content or video comments. Q. I cannot click my Sentiment fuel tank but I want to see rated articles: A. When you are viewing a saved statistic (unlike when viewing an agent), it is not possible to click on the sentiment fuel tank to display rated articles under the graph. Q. What does the Facebook data include? A. Please note as with all providers of Facebook monitoring, we do not monitor everything on Facebook. As Facebook monitoring is not as straightforward as monitoring other online sources (such as openly This is because saved statistics must be randomly sampled when arriving at an automatic sentiment rating, to improve performance. So, since not every article in the saved statistic will be assigned its own rating, it is not as valuable to display partial rated results.

16 By contrast, for agents and archives, your sentiment fuel tank should be clickable and articles will be shown under the graph. Q. Where is the export clips function available? A. On Agents and Archives, including social media archives.