Low Budget Marketing. #tssa13. John Manes Chief Operating Officer The Jenkins Organization

Transcription

1 Low Budget Marketing #tssa13 John Manes Chief Operating Officer The Jenkins Organization

2 So We Beg the Question How much is a rental worth? With little to no capital you can create a really strong marketing plan and generate rentals that are FREE or very inexpensive.

3 Facility Manager as a Marketing Campaign People buy from People You must have sales skills during every event Professional appearance while in the office and during events Networking

4 In plain English The person in the office IS the face of your business

5 Low Budget Local Marketing Business Fairs Banks Chamber Linked in Create your own business fair Coats for Kids Contact Salvation Army, Goodwill, or United Way Toys for Tots Contact Salvation Army, Goodwill, or United Way Donate use of your moving truck

6 Low Budget Local Marketing continued Flood, Tornado, Fire, Hurricane Relief Contact Salvation Army, Goodwill, or United Way Donate use of your moving truck Garage Sales Craigslist ad Newspaper ad under garage sales blast for sign ups and announcing the event Sign up sheet in office Hand out coupons Home Shows A little more expensive Make your booth memorable

7 Low Budget Marketing continued 4-H, FFA and High School Car Washes Contact local athletic director Contact 4-H or FFA Chamber Events Become a member Create your own event Pet Adoption SPCA Veterinarian for free shots Pet wash Petco for give aways

8 Low Budget Marketing continued Blood Drive Contact American Red Cross Car Shows Google car clubs in your area Network with customers that have nice cars Church Events Reach out to the churches close to your store Craigslist Post ads for storage Post ads for boat RV Post ads for office space

9 Low Budget Marketing continued Community Appreciation Day Send blast out to tenants a month before and then every week until the event. Post a sign in the office a month in advance. Day of event set up a canopy and hand out hot dog, chips, ice cold bottled water w/your name on it and lemonade. Hand out a special offer flier for prospective customers and $25 referral cards for current tenants. Military Support Tillman Troops Soldiers Angels Wounded Warriors Fisher House HOA Involvement Purchase coolers, ice bins, candy and a canopy tent. Order 10 cases of labeled bottled water. One month prior, block out rental of the moving truck for use on the day of event. On day of event, load up the moving truck with all the supplies. Park the moving truck near the entrance of the event and set up near the DJ for best exposure. Hand out water, candy and Free Month coupons. Have some other type of giveaways like pens, koozies, key chains, notepads, etc Run ads in monthly newsletters

10 Press Releases What Should You Write? Announcements Expansions New purchases Seasonal press releases Where Do You Post Press Releases? Austin Business Journal Commercial Property Executive CommercialRealEstateDirect.com CoStar Dallas Business Journal Freelance Writer Houston Business Journal Houston Chronicle Inside Self Storage Mini Storage Messenger National Real Estate Investor Real Estate Forum PR newswire Red News Rejournals.com San Antonio Business Journal Self Storage Association Texas Self Storage Association Wall Street Journal

11 Electronic Media Newsletters Event announcements Refer a friend Post cards Marketing to past tenants & leads You must collect addresses from your customers!

12 Low Cost Internet Marketing Exposure- Sparefoot- $75-$125 a rental US Storagesearch $35-$75 a month Storagefront - $49-$75 a month Google Pay Per Click- Small Budget $100 a month Organic- Free Claim Your Maps- Free

13 Low Cost Internet Marketing continued Yelp Yext or GoLocal- Directory management companies- $500 annual fees- service provided Getlisted.org Free Manual directory listing management- Do it yourself Social Media Contests 100 th like gets 1 st full month free Affiliate Marketing Moving companies, apartment communities, etc.

14 In Closing How much is a rental worth?