Trade Show Logistics

Transcription

1 Trade Show Logistics

2 Before After

3 Before After

4 Topic Overview Budgeting Show Venue Options Staffing & Preparations Booth Size & Location Advertising & Promotions The Tool Kit Lighting Shipping Options Order Taking Sales Goals (Pre, During and Post Show) Budgeting

5 $$$ BUT HOW MUCH IS IT GOING TO COST? $$$ PRE SHOW Booth Fee (10x10 w/ corner) $2,250 Advertising $900 Postcard Mailing $900 Display Materials $1,000 Order Forms $.30) $150 Light Kit $250 Electric Service $130 Misc. Rental $50 Transportation $100 Freight/Shipping $300 Subtotal $6,045 DURING/AFTER SHOW $175/Night (6 nights)$1,050 Per $45/day x 2 x 6 days $540 Freight/Shipping $300 Subtotal $1,590 BASIC 10 x 10 SHOW TOTAL $7,935 Additional Booth $2,000 Additional Travel $800 ADDITIONAL SHOW TOTAL - $10,735

6 So Many Shows, So Much Money! Smaller/Regional $-10x10 $-Corner Show Mgt Orlando $1,375 $250 Urban Philadelphia $1,445 no fee Urban Seattle $1,765 w/electric Urban Chicago/Windy City $1,600 NA Urban Boston $1,690 $150 Urban Smoky Mtn. (NC) $2,000 $100 Urban Los Angeles $2,200 $200 Urban San Francisco $2,350 w/lightsurban Dallas $2,575 $325 Dallas Mart Bigger/National Stationery/NY $2,970 $400 George Little Mgt Atlanta $3,547 $375 AmericasMart NY NOW $4,000 $450 George Little Mgt Natural Prod. Expo $5,250 $380 New Hope Media

7 How to Get the Best Trade Show Location, Location, Location Visit Before You Exhibit See the place; talk w/ other exhibitors; and Meet the Division Manager They re more likely to promote you if they know you Create Good Visual Presentation Materials Good spaces are allocated to well presented product Write a Good Letter to put on File Why you deserve a good location? Be Persistent, and Always Polite Keep checking on availability

8 Advertising & Promotion Post Card Mania, PS Prints, Overnight Prints 5,000 postcards & postage for $900 E-Blast Constant Contact or custom made Fax-Blast jblast.com, Faxbb.com Shipping Inserts In-house production Out Calling Combined w/ customer service calls Show Directory Ad Atlanta: $1,200 for 1/4 pg Trade Magazine Ad Gift Shop News, Insight Retailer ($950 for 1/3 pg) FTF Marketing Web Listings & Exhibitor Locator List at the shows

9 Basic FTF Booth Aesthetics - Cover the Show Curtains! - Use a material that complements your product. - Use Your Company Logo - Skip the standard issue sign by the show. - Provide for Good Lighting - Make it stand out, and avoid blue halogens - Then Put Your FTF Exhibitor Locator Bin Out Front! - Branding and co-promotion is key

10 Display Structure Hard Walls Particle or Ply Board 4 x8 sheets =$25 - $40ea Can display nicely but hard to ship Foam Core Panels 4 x8 1/4 sheets = $24ea 4 x8 1/2 sheets = $34ea PROS- - Professional appearance - Paintable to any color - Provides strong booth aesthetic CONS- - Slow to set up, Expensive, Wasteful

11 - Slat Wall - Panel Wall - Grid Wall - Etc. Display Structure Inner Walls

12 Shelving & Display Stands Sources Can Include: - Ikea - Pier 1 - Home Depot EasyPedestal.com, $30 $60 / stand

13 Display Structure Door Panels Hollow Core Doors 36 x 80 = $25ea PROS- - Paint & repaint any color - Substantial appearance - Easy for light attachments - Easy for hanging flat items CONS- - Bulky to ship - Can be damaged

14 Display Structure Flooring WonderMat.com Displays2Go.com $200 for 10x10 PROS- - Fast to put down - Soft under your feet - Provides booth aesthetic CONS- - Bulky to ship - Additional set up time - Can move on top of carpet -Fix w/ Carpet Tape

15 Display Structure Curtains Spray On Fire Retardant : - Safe-T-Guard, $40/gal. fr DharmaTrading.com Fire Retardant Fabrics: - fr RoseBrand.com

16 Display Structure Pop Ups PROS- - Fast to set up - Impressive presentation - Communicates story CONS- - Bulky to ship - Additional set up time - Can move on top of carpet -Fix w/ Carpet Tape

17 Yourself! Shipping Freight Carriers UPS Trade Show Freight: Exhibit Transfer Inc. (ETI): Preferred Show Carrier Show Caravan Between Shows SAMPLE COST: One 400 lbs Palette fr MA to NY, $350

18 Shipping By Car! Then Get it to The Booth -Loading Dock - Hand carry

19 Palette Etiquette Shrink it Good!

20 Shipping Crate em Up! Costly to make or buy Heavier to ship But protects Your Stuff

21 Electric & Lights First the Service

22 Electric & Lights Rent or Buy Show Kit - $155 to rent Your Kit - High End $75 - $100 ea - Low End $5-25 ea

23 Electric & Lights - Options -High End $75 - $100 end Low End $10-25 ea

24 Electric & Lights Track Style

25 ipad/scanner Systems -Bluealligator.com -(SalesPresenter) -LettuceApps.com -GoShowIt.com -Handshake-App.com -$25 - $60/month Budget -ipad Mini $300 -Socket Mobile $175-2 Sets for $950 But Requires Barcodes! 2 part order forms $.30ea Taking Orders

26 Collecting Prospect Information

27 Collecting Sales Information

28 $$$ BUT HOW MUCH IS IT GOING TO COST? $$$ PRE SHOW Booth Fee (10x10 w/ corner) $2,250 Advertising $900 Postcard Mailing $900 Display Materials $1,000 Order Forms $.30) $150 Light Kit $250 Electric Service $130 Misc. Rental $50 Transportation $100 Freight/Shipping $300 Subtotal $6,045 DURING/AFTER SHOW $175/Night (6 nights)$1,050 Per $45/day x 2 x 6 days $540 Freight/Shipping $300 Subtotal $1,590 BASIC 10 x 10 SHOW TOTAL $7,935 Additional Booth $2,000 Additional Travel $800 ADDITIONAL SHOW TOTAL - $10,735