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2 Welcoming Message Bienvenidos! On behalf of the Regional Hispanic Chamber of Commerce we welcome you to the Southern California Business Development Conference We are committed to developing Businesses in Southern California by showcasing the Strength and Vitality of our Business Community. We hope you enjoy today s event and that you take advantage of the lineup of Dynamic speakers and discover the latest Business-Building Tools, Resources, Ideas and Trends. The RHCC s final goal is The Education and Advancement of The Southern California Business Community Sandy Cajas President & CEO Regional Hispanic Chamber of Commerce On behalf of the Small Business Development Center (SBDC) hosted by Long Beach City College, we welcome you to the 2010 Southern California Business Development Conference. Each year, our experienced consultants provide 1000s of hours of confidential, one-on-one consulting to small business owners at no cost to the business owner. That s right you pay nothing. You can receive expert insight and guidance into areas such as access to capital, branding, retail merchandising, government contracts, social media, legal concerns, search engine optimization, and much more. Bret O Connor Director Small Business Development Center The Long Beach International Trade Office (LBITO) hosted by Long Beach City College, is proud to be an organizing partner for the 2010 Southern California Business Development Forum. The LBITO specializes in helping Long Beach area businesses find new revenue streams in foreign markets, enhance their international sales levels and attract investment. To help your business succeed, we provide free, or low-cost customized services, one-on-one trade consultations with expert business advisors, trade show assistance and facilitation, trade conferences, training seminars and customized trade market reports. Cesar Arellanes Program Manager Long Beach International Trade Office 2

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4 Conference Agenda 8:00am -9:00am Registration 9:00am -10:10am Moderator Renee White Fraser, Ph.D, Fraser Communications Welcoming Remarks Lou Anne Bynum Vice President, Economic and Resource Development, Long Beach City College Opening Remarks Eloy Oakley President / Superintendent Long Beach Community College District Morning Keynote Address Abel Maldonado Lieutenant Governor, California Gilbert Ivey Chief Administrative Officer, Metropolitan Water District of Southern California Doug Failing Executive Director Highway Programs, Metro Joe Alderete Supplier Diversity Manager, Southern California Edison Fred Lona Senior Director Supplier Diversity (Supply Management) Hilton Worldwide 4

5 Conference Agenda 10:20am -11:30am Breakout Session Innovative Capital Stimulus For Your Business Marketing 11:30am -1:00pm Lunch Remarks Richard Swanson, Southwest Regional Director, U.S. Department of Commerce Remarks Verizon Small Business Lunch Keynote Address Chip Conley CEO and Author, Joie de Vivre Hospitality 1:00pm -2:30pm Breakout Session International Trade Contracting and Procurement Business Assistance & Resources 2:30pm -4:00pm Breakout Session Social Media & SEO/SEM Green Your Business Business Tools to Succeed Healthcare David Chase, Small business Majority 4:00pm - 5:00pm John Ballotti CPIM, C.P.M Insights about the Process of Developing a Business Relationship with Corporate America. Networking Mixer Remarks Julian Canete California Hispanic Chambers of Commerce 5

6 Honorary Speakers Abel Maldonado Lieutenant Governor, California Abel Maldonado is the oldest son of immigrant field workers. Like many immigrants, his father came to this country with little more than the shirt on his back. Abel was elected to the City Council at the age of 26. Two years later, he was elected Mayor. After guiding the city out of a financial crisis, Abel took his common-sense style of leadership to Sacramento when he was elected to the State Legislature. In the legislature, Abel proved himself an effective voice for California taxpayers cutting government waste and fighting to reform a state budget process that had repeatedly failed the state. Eloy Ortiz Oakley Long Beach City College Eloy Ortiz Oakley is a true community college success story. After graduating from high school and four years in the U.S. Army, the Southern California native found focus at a community college. President Oakley went on to receive his B.A. in Environmental Analysis and Design and his MBA in Business Administration from the University of California, Irvine after transferring from Golden West College. Chip Conley Joie de Vivre Hospitality Chip Conley is founder and CEO of Joie de Vivre (JdV), California s largest independent hotel company and what USA Today called the most delightfully schizophrenic collection of hotels in America. Today JdV consists of over 40 unique and award-winning hotels, restaurants and spas, 3,000 employees, and annual revenues of $250 million. A best-selling author, Chip shares his unique prescription for success in his most recent book, PEAK: How Great Companies Get Their Mojo from Maslow (Jossey-Bass, 2007). 6

7 Honorary Speakers Bret O Connor Small Business Development Center Bret started his first small business at the age of 10, painting house numbers on neighborhood curbs for $5 each. Since that time, he has played key roles in developing small businesses in a wide range of industries, from web technology to management consulting. Bret is honored to be serving the local small business community and fellow entrepreneurs in his newest role as the Director of the Long Beach Small Business Development Center (SBDC). Doug Failing Metropolitan Transportation Authority Mr. Failing is currently serving as the Executive Director of the Highway Program and the Interim Chief Planning Officer for Los Angeles County Metro where he is responsible for Delivery of the nearly $8 billion Measure R Highway Program and delivery of the Environmental Clearances for the nearly $16 billion Measure R Transit Program. In 2006, Failing was chosen by the Los Angeles Times West Magazine as one of the 100 most influential people in Southern California. John Ballotti Mattel John Ballotti has worked for Mattel for 27 years and is currently a Senior Director in the Global Procurement department. Over his career at Mattel, John has worked in both the direct and indirect areas of procurement. In support of Mattel s manufacturing operations John has traveled to 22 countries sourcing raw material, commodities, components, assemblies, and finished product. In the area of indirect, John has sourced a variety of goods and services in support of the corporate officers in the areas of Human Resources, Information Technology, Logistics, Facilities, Product Integrity and Design and Development. 7

8 Honorary Speakers Joe Alderete Southern California Edison Joseph F. Alderete has been the Manager of the Supplier Diversity Program for Southern California Edison for over 12 years. In this position, he oversees the Company s Women and Minority Business Program. He insures compliance with all CPUC rules and regulations, and all public law relating to women and minority procurements. Rose Cote Los Angeles World Airports The Business and Job Resources Center, Los Angeles World Airports, provides assistance to the business community by collaborating and participating with business organizations to increase awareness of procurement opportunities at Los Angeles World Airports. Rose is an active member of the Construction Management Association of America, Southern California Chapter and the Airport Minority Advisory Council. Kelly Flint Constant Contact Kelly is Constant Contact s local small business expert in the Greater Los Angeles area. A knowledgeable marketing expert, Kelly has helped thousands of small businesses, associations, and nonprofits develop and implement effective marketing and online survey strategies. A popular speaker and educator, Kelly gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing. 8

9 Honorary Speakers Danetta Jackson California Department of General Services Danetta Jackson is the Manager of the California Department of General Services Communication and Outreach Branch for the Procurement Division. She also serves as the Department s Small Business and Disabled Veteran Business Enterprise (DVBE) Advocate. In these capacities, Danetta and her staff work to make certain that Small and DVBE businesses get access to their share of state awarded contracts. Gilbert Ivey Metropolitan Water District of Southern California Gilbert F. Ivey is the Chief Administrative Officer of The Metropolitan Water District of Southern California, having served as interim Chief Executive Officer during the agency s five-month search for a permanent replacement in Ivey has contributed to the community by serving in leadership positions on numerous boards and commissions. He currently serves on the executive boards of the Los Angeles Central City Association, the Valley Industry and Commerce Association, and the American Association of Blacks in Energy. Blake E. Christian Carlin & Van Trigt LLP Blake Christian is a CPA, specializing in corporate and business consulting and tax planning. Blake also provides services to high-net-worth individual taxpayers. Blake has over 29 years experience. He received a master s degree in taxation from the University of Southern California and completed a bachelor s degree in business administration from California State University Long Beach. 9

10 Honorary Speakers Fred Lona Hilton Worldwide As Senior Director - Supplier Diversity for Hilton Worldwide and based in Beverly Hills, California, Fred Lona directs the development, administration and execution of the Hilton Supplier Diversity Program. While ensuring compliance with the corporate-wide diversity strategy, he also seeks to incorporate innovative best practice programs in supplier diversity. Mr. Lona has earned numerous awards and recognitions, including: Advocate of the Year (Asian Business Association), Volunteer of the Year (National Center for American Indian Enterprise Development), Resolution of Appreciation (Southern California Minority Business Development Council), Outstanding Corporate Board Member (Rocky Mountain Supplier Diversity Council), Support Appreciation Award (the California Black Chamber of Commerce), and AT&T s Creating Excellence Awards, Super Achievers Club, and Excellence in Customer Satisfaction Awards. Roy Jasso Wells Fargo Responsibilities and experience in community development, business development, facilitation with philanthropy/charitable giving, government affairs, and community involvement. Market s the bank s community lending and investment programs throughout Los Angeles, Ventura, Santa Barbara Counties. Community Relations Manager Coors Brewing Company Developed and enhanced relationships among the top ethnic groups, nonprofits, community leaders and public officials in California and the Pacific Northwest. Focused primarily on the Latino community by promoting Coors products and programs to this group. Advised senior management, marketing, and other internal departments on how to advertise, market, promote and approached the Latino market. 10

11 Honorary Speakers Angel CArrera California Department of General Services Angel Carrera was appointed as Business Development Program Manager on November 28, As the Business Development Program Manger he is the Department s key advisor and small business liaison to underrepresented, emerging and other small business communities regarding certification, reciprocity programs, contracting opportunities and infrastructure bonds (AB 761). Before his current position here at DGS, Angel was the Disadvantaged Business Enterprise Manager at the Department of Transportation. Jay Torres Roger Stone Insurance Agency Mr. Torres began his career in 1982 working for one of the largest insurance companies in the United States with over $100 Billion in assets. His insurance and financial services background includes over 15 years of service in the Sales and Marketing areas with major healthcare insurance companies. These companies include Metropolitan Life, The Equitable Life Assurance Society, Cigna, Blue Cross of California and Blue Shield of California. For over 10 years, Mr. Torres owned and operated a full-service insurance and financial services agency in Newport Beach, California. Sherman Gay Metropolitan Transportation Authority Sherman Gay is Metro s Small Business Outreach Officer and has worked for metro for (12) twelve years and has over twenty (20) years experience assisting small businesses. Mr. Gay is responsible for providing assistance and guidance to small businesses interested in pursuing contracting opportunities at Metro. He conducts Metro s Small Business Orientation Workshop held each month for small business firms seeking to develop, expand and do business with Metro and other agencies. 11

12 Honorary Speakers David Chase Small Business Majority David Chase is the California Outreach Manager for Small Business Majority, a national nonprofit, nonpartisan organization founded and run by small business owners, that brings the voices of America s 28 million small businesses to the public policy table. The organization has been focused most recently on solving the single biggest problem facing small businesses today: the skyrocketing cost of healthcare. Lou Anne Bynum Long Beach City College As Vice President - Assistant Superintendent of Economic and Resource Development at the Long Beach Community College District, Ms. Bynum has administered over $80 million in grants and contracts and oversees workforce development; community education; corporate education and training; federal and state workforce grants; economic development grants and contracts; and special resource development projects on behalf of the District. Ms. Bynum earned a master s degree from the University of California at Los Angeles and a bachelor s degree from CSU Long Beach. Cesar Arellanes Long Beach International Trade Office Cesar Arellanes has over 10 years of international business experience: ranging from his time at the US Department of Commerce to founding and operating his own real estate development company. Cesar Arellanes is currently the appointed Program Manager for the Center for the International Trade Development (CITD). As the CITD Manager, Mr. Arellanes provides technical assistance and training in international trade to small and medium sized companies. 12

13 Innovative Capital Roy Jasso Wells Fargo Mark Robertson Pacific coast regional Cinthia Amador CHARO Maria Acosta minority business development agency Angela Stanislawski valley economic development center Forescee Hogan community financial resource center Deborah Shufrin Initiative for a Competitive Inner City 13

14 Board of Directors rhcc Executive Board Carlos Galvan Chairman La Amapola, Inc Sandy Cajas Chief Executive Officer/President Rick Radillo VP of Finance Financial Solutions of California Andy Perez ViP of Communications Union Pacific Brisa Sotelo-Vargas VP of Community Relations Tesoro Jorge Pla Cordova Corporation Luis Martinez Martinez Sign, Inc. Octavio Orozco BRT COM Miguel Baeza Sevilla Restaurant Sonia Gomez Alegria Frank Montes Inland Body and Paint Center RHCC Directors RHI Executive Board Carlos Galvan Chairman La Amapola, Inc Sandy Cajas Chief Executive Officer/President Ena Alcaraz State Farm Roy Perez CHCC Adriana Baeza Sevilla Restaurant Fernando Chavez Cerrell, Associates. Inc Jay Smith The Maya Hotel Edward Voysest LB Petroleum Club Andy Torres VP of Community Relations S & W Garage Inc. Gloria Inzunza-Franco VP of Education CSULB-HSI Mi Casa. Mi Universidad Rose Cote VP of Economic Development Los Angeles World Airports 14

15 Board of Directors rhcc Advisory Council Alberto Alvarado US Small Business Administration Roy Jasso Wells Fargo Eddie Martinez State Farm Fernando De Necochea Southern California Edison Brett O Connor SBDC Donya Webb YMCA of Greater Long Beach Margarita Lopez Walsh & Austin Company, L.P. Brenda Castillo BP Steven Faichney Valero Cesar Arellanes LBITO rhi Advisory Council Roy Jasso Wells Fargo Juan Benites CSULB James Alva Long Beach City College Dr. Michael Solt CSULB - College of Business Administration Executive Interns Regional Executive Internship Program Alejandro Lozano Marco Eguvirde Jenny Dominguez RHJCC Executive Board Teena Prado Jocelyn Rodriguez Sarah Escalona Juan Carlos Macias Richard Coronado President Cesar Garcia Cecilia Barragan Cardy Huynh Susan Hidalgo Veronica Martinez Reyna Ruvalcaba Monica Vargas 15

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17 Sponsors 17

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25 LOPEZ NEGRETE AD 25

26 Thanks to our Attendees Adorno Yoss Alvarado & Smith Advanced Business Technology, Inc. Advantage Business Forms Company Advantec Consulting Engineers AFS - Americans for Financial Security Alignment Solutions AMA / Maganet Center De Mexico, A.C. Americas United Bank Apex Building Arquitektura Balloons in Motion, Event pageantry & Festivity California Hispanic Chambers of Commerce Cambria Solutions CHARO Citi Claveran Law Firm Community Financial Resource Center Constant Contact Corporate Relocation Services, Inc. Cumming Diana Industries International, Inc. Downtown Long Beach Associates E.B.S. Supply Inc. Ecco-Technologies,LLC Eric Turis ExcellentFlow Financial Solutions Flowers & Tuxedos Galore Fontana Business Foot Solutions Fresh! GCAP Services Global Procurement GoEd - Small Business Advocate Goldman Sachs 10,000 Small Businesses Program Green Tech - LBCC Haberbush & Assoc. High Desert Hispanic Chamber of Commerce Hilton Worldwide Holiday Transfer Co. Holthouse, Carlin, VanTrigt LLP ICIC Illustrious Detail Initiative for a Competitive Inner City Inland Body & Paint Center Inner City Capital Connections Program James Corbett Jay Torres Jlawson Furniture John McKeon Joie de Vivre Hospitality Jumpstarter Bodyfuel Keystone Gifts LA County Office of Sustainablity Layne Christensen Company Lean Manufacturing Lena Ly Lieutenant Governor Long Beach Area Chamber of Commerce Long Beach City College Long Beach Downtown Association Los Angeles County Metro Los Angeles World of Airports Marketing Fundamental Martin Auto Color Company Mattel Medical Counseling Association Metropolitan Water District of Southern California Mettler Electronics Corporation Mia Lehrer + Associates Mid-Cities Financial Credit Union National Econ Corporation Neighborhood Educational Training Center One Promotional Product Orange County Transportation Authority Pacific Coast Regional Patten Natural gas Inc. PC Mall, Small Business Network Pegasus Transit, Inc. PELTAR Corp. Port of Long Beach Power Media Group. Inc Pre-Paid Legal Services Inc, NYSE:PPD Premier West Raymond Cruz Regional Hispanic Chamber of Commerce Richard Janus SBDC - College of the Cayons SBDC - EDCVC SBDC - El Camino College SBDC - LBCC SBDC - Pacific Coast Regional SBDC - Santa Monica College Small Business Development Center Small Business Majority SMS Transportation Services Inc. South Coast Metal Finishing, Inc. Southern California Edison State of California Department of General Services Super Cool Air Conditioning Inc. The ANROMA Group Traffic Management, Inc. United Healthcare Universal Corporate Solutions Int l US. Dept. Of Commerce Valley Economic Development Center Verizon Victor Ramirez Visual RS Design Walsh-Austin Wayne Perry, Inc. Wells Fargo Yelp YMCA of Greater Long Beach

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31 Regional Hispanic Chamber of Comerce Membership Application Company: Member Name: Address: City: State: Zip: Phone: Website: Number of Employees: Products or Services: Membership Investment: Gold $5,000 Bronze $3,500 Amigo $2,000 Small Business $ 500 Non-Profit $ 300 Professional Individual $250 Payment Information: Visa Master Card American Express Credit Card #: Name on Card: Expires: Zip Code: Authorized Signature: Please mail this form to: Regional Hispanic Chamber of Commerce, World Trade Center P.O. Box 32474, Long Beach, CA Phone:

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