Williamsville C.U.S.D. #15 Business Department. Program Guide

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1 Program Title: Management/Marketing Williamsville C.U.S.D. #15 Business Department Program Description: This course provides students with concepts and tools needed to better understand the role of the supervisor and manager in the workplace, varieties pervasive in the way companies are organized, the way supervisors must manage, and the nature of the workplace. With this dynamic environment in mind, students will be taught how to supervise in the modern world. A few areas included in the this section of the course are: 1) functions of a supervisor 2) characteristics of successful leaders 3) how communication works 4) decision making 5) motivating employees 6) selecting and training employees. The second half of the semester will move into the area of marketing. Students will learn about the various aspects of marketing by examining specific strategies used in entertainment, sports and business. A few of the areas included in this section are: 1) public images/public relations 2) marketing plans 3) marketing products and services 4) marketing individuals, teams and corporations. Program Content: Supervision is divided into four parts: AThe Role of the ASkills of the ASupervision and Human and ASpecial Challenges of the 1323The Role of the Supervisor Program Guide A.The Supervisor and Diversity 1323Types of supervisory skills 1323categorizing skills 1324skills for a diverse work force 1324General functions of the supervisor 1.planning, organizing, staffing, leading, controlling 2.relationships among functions II.Responsibilities of the supervisor a)restructuring b)accountability B.Becoming a supervisor A.preparing for the job B.obtaining and using power and authority C.characteristics of a successful supervisor

2 Management/Marketing 2 B.The Supervisor as Leader ICharacteristics of a successful leader IILeadership styles IIIGiving direction IVHuman relations Vwomen in leadership roles ii)skills of the Supervisor i)communicating i)how communication works i)hearing vs. listening (b)communicating effectively (c)barriers to communication (d)types of messages (e)communication in organizations (f)directions of communication (2)Problem Solving and Decision Making 1.the process of decision making (a)rational model (b)human compromises (2)guideline for decision making (3)tools for decision making (1)probability theory (2)decision trees (3)computer software a.group decision making b.creativity c.barriers and overcoming them 2.Motivating Employees 1.how does motivation work 2.money as a motivator 3.how supervisors can motivate 4.relating rewards to performance, participation, feedback

3 Management/Marketing 3 II.Supervision and Human Resources XLVIIISelecting Employees A.working with the human resources department B.recruitment C.the selection process D.screening, interviewing, administering tests, and selection decisions E.legal issues B.Training Employees A.orientation of new employees B.training C.coaching to support training D.evaluation of training A.What is Sports and Entertainment Marketing a)marketing basics b)sports marketing c)entertainment marketing d)recreation marketing ii)college and Amateur Sports A.Marketing college athletics B.Economic impact of college athletics C.Amateur sports II.Professional Sports i)big league sports ii)attracting a professional team iii)agents, managers, and ethics (b)marketing Products and Services Through Sports I.Using sports to market II.Sponsorship III.Promotion IV.Endorsements

4 Management/Marketing 4 II.Entertainment Marketing (a)entertainment profits (b)distribution of entertainment (c)marketing music and theater (d)awards and annual events (e)entertainment marketing and careers (2)Marketing Entertainment A.Customized entertainment B.Entertainment technology and marketing C.World entertainment marketing II.Recreation Marketing (1)Recreational sports (2)Travel and tourism (3)Resorts and theme parks (4)Recreation marketing careers k.marketing Plans I.Promotion II.Marketing research III.Develop a marketing plan IV.The bottom line

5 Management/Marketing 5 Selected References and Other Materials Textbook: Supervision: Quality and Diversity Through Leadership (Irwin Publishing,1994) Sports and Entertainment Marketing (South-Western, 2001) Teaching Resources: Supervision:Quality and Diversity through Leadership Teachers Manual Practical Management for Supervisors by Lester R. Bittel Business Principles and Management, tenth edition, by Everard and Burrow Microsoft Word software Power Point software Equipment: overhead projector and screen LCD projector and computer Software: Corel Suite Presentations and Power Point Internet Sites: Assessment: chapter quizzes study guides chapter tests informal observation

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