USA Top 112 Digital Agencies Profiles & Rankings 2012

Transcription

1 The DARD Reports USA AGENCY Profiles & ings Top 112 June

2 USA Top 112 Digital Agencies Profiles & ings Introduction PART 1 PART 2 CONTENTS Foreword Methodology & Definitions Index of the TOP 112 agencies studied (A/Z) ing of the TOP 112 USA digital agencies (staff order) 29 Profile Cards of major Digital Agencies (A/Z) AKQA (WPP) acquired in June Atmosphere Proximity (Omnicom Group) Blast Radius (WPP) Critical Mass (Omnicom Group) Digitaria (WPP) Digitas (Publicis) dotjwt (WPP) Draftfcb Digital USA (Interpublic) Epsilon (Independent) Euro RSCG 4D (Havas) G2 (WPP) HUGE (Interpublic) icrossing (Independent) LBi Group USA (Independent) MEplusYOU (Independent) 112 Basic Profiles Digital Agency MXM (Independent) MRM Worldwide (Interpublic) Nurun (Independent) OgilvyOne (WPP) Performics USA (Publicis) Publicis Modem (Publicis) R/GA (Interpublic) Razorfish (Publicis) Resource Interactive (Independent) Rosetta (Publicis) Saatchi & Saatchi (Publicis) The Martin Agency (Interpublic) VML (WPP) Wunderman Interactive (WPP) ing with basic profiles of the TOP 112 USA digital agencies by staff number from Digitas & OgilvyOne (2 000 staff) to Phonevalley (60 staff) PART 3 Digital Agency ings & Panorama ing of the TOP 112 USA digital agencies (staff order) Panorama by Groups of marketing/ communications (4 families) ing by Group (7) ing by (39) ing by reporting status within Groups: Advertising groups (43) ing by reporting status: Media agency branches (29) ing by reporting status: Specialists (18) ing of Major independents (23)

3 RECMA Inc New York RECMA Manila RECMA London RECMA SA Paris May31, PART Basic Profiles Digital Agency 2.1 ing with basic profiles of the TOP 112 digital agencies by staff number from Digitas & OgilvyOne (2 000 staff) to Phonevalley (60 staff)

4 PART 2 Digital Agency ings & Panoramas 2.1 ing & Basic Profiles of the TOP 112 digital agencies These tables present the global ranking of the TOP 112 digital agencies, part or non part of the Marketing Communication Services Groups (all reporting status included). Agencies names may have been modified by RECMA for an easier understanding. Agencies in blue are independents from the Marketing Communication Services Groups. RECMA has created digital brands to standardize different brandings these brands are in grey. Agencies / units in Italics are included in their parents' staff. Parents' rank is indicated; ie: (see n 10). Staff are either declared, or estimated by RECMA. Summaries for each agency presented in this chapter offer the same order of information. 1/ the name of the agency / unit / department. Some of these names are rebranded by RECMA (indicated: RECMA branding) 2/ the name of the parent group or agency. 3/ the name of the head of the agency and its official job title. 4/ the main services offered by the agency. 5/ the geographical coverage (list of countries or cities). 6/ the main clients or references. 7/ the date of launch, acquisition or rebranding.

5 Global ranking of 112 digital agencies n 1-3 Core Business 1ex Digitas 1980 Publicis VivaKi Media Digitas is a global digital marketing and media agency member of Publicis Groupe's VivaKi. Digitas was headed by Laura Lang (CEO, Digitas Global) before she left to the Times in Dec President, Colin Kinsella heads the operations in North America. Digitas provides integrated strategy, technology and marketing solutions to leading Internet-based, e-commerce companies. Digitas also operates The Third Act (brand content platform); The NewFront (producers of event on digital content); Digitas Health (the healthcare marketing brand) and Prodigious Worldwide (global digital productions company). Clients include Procter & Gamble (Always, Tide), Foster, Comcast, Samsung, Longchamp, Kraft, Shell, and American Express. Digitas has 32 offices spread out over 19 countries in North America, South America, Europe, Asia, and Australia. Founded in ex OgilvyOne 1972 WPP Ogilvy & Mather Advertising OgilvyOne Worldwide Group (RECMA Branding) is the global digital unit of Ogilvy & Mather, part of WPP. OgilvyOne unites Ogilvy & Mather s digital capabilities (OgilvyEntertainment, Ogilvy Public Relations, OgilvyAction, Ogilvy Digital Innovation Labs, Ogilvy Healthworld and Neo@Ogilvy, etc.). Chairman and CEO Brian Fetherstonhaugh heads the digital operations at OgilvyOne Worldwide. John Seifert is Chairman of Ogilvy & Mather in North America. OgilvyInteractive is a global interactive network of more than 4,700 people in 120 countries. 3ex Razorfish 1995 Publicis VivaKi Media Razorfish is a full interactive agency part of VivaKi (Publicis Groupe). Headed by CEO Bob Lord. Razorfish provides services including digital advertising & content creation, media buying, strategic counsel, analytics, technology and user experience. Razorfish has U.S. offices in 8 countries. Razorfish clients include AT&T, Capital One, Best Buy, Carnival Cruise Lines, Ford, Levi's, Kraft, EMC, Williams Sonoma, Adidas, Wyeth Pharmaceuticals, and the Economist. Headquartered in Seattle, Razorfish was founded in 1995 and acquired by VivaKi in September 2009 (formerly Avenue A Razorfish).

6 2- Global ranking of 112 digital agencies n 3 to 6 Core Business 3ex SapientNitro 1991 Independent Sapient Independent SapientNitro is an independent digital advertising agency. Headed by President and Chief Executive Officer Alan Herrick. Their services include brand building, audience analysis, web design & development, information architecture, social media, marketing, search marketing, media P&B and technology marketing. Key clients include Jeep, Unilever, Yahoo!, Footlocker, Coca-Cola, Volvo, Mars, Sony, Viacom, Cisco, Vodafone and BskyB among others. Headquartered in Boston, SapientNitro operates more than 30 offices in 13 countries. Founded in Epsilon 1969 Independent Alliance Data Independent DATA Epsilon is an independent (Alliance Data) full marketing services agency headed by President & CEO Bryan Kennedy. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling. Services include also direct and digital agency services, including creative, interactive web design, deployment, search engine optimization and direct mail production. Epsilon is based in Irving, TX with approximately 10 countries worldwide (with digital staff) and counts clients such as Pepsi, Marriott, Kraft, KeyBank, National Geographic, Best Buy and AAA. Epsilon was founded in Draftfcb Digital USA 2006 Interpublic Draftfcb Advertising MARKETING Draftfcb is a member of the Interpublic Group of Companies and a fully integrated marketing communications agency operating against a single P&L with one unified management team and no silos. Draftfcb is headed by Draftfcb CEO & President Laurence Boschetto and executive chairman Howard Draft. Christopher Miller heads the digital operations in the US. Draftfcb s capabilities include advertising, branding, strategic planning, CRM, customer intelligence, data strategy and analytics, digital, direct, experiential, event/sponsorship, media planning, multicultural, retail, shopper marketing, promotion, and DTC and professional healthcare communications. Headquartered in New York, the Draftfcb network spans 99 countries with more than 9,200 employees (RECMA estimates 40% is digital). Draftfcb network was formed in June 2006 by the merger of Interpublic's Draft (1978), a marketing services shop, and FCB (Foote, Cone & Belding 1873) an ad agency.

7 3- Global ranking of 112 digital agencies n 7 to 9 Core Business R/GA 1977 Interpublic R/GA Specialist R/GA is a digital advertising agency part of Interpublic Group of Companies. Bob Greenberg is the global CEO of R/GA. Core offerings include platforms/applications, campaigns, digital advertising, relationship marketing, web sites, ecommerce, systematic design, product innovation, data visualization, brand development, mobile, social, retail and live events all integrated through R/GA s unique agency model. R/GA has 8 offices in 6 countries. Offices are: New York (HQ), London, San Francisco, São Paulo, Singapore, Chicago and Buenos Aires. Its most notable clients are Nike, Walmart (2009), Verizon, Nokia (2004), SC Johnson, L Oreal (2006), Pfizer, Johnson & Johnson, Unilever, McCormick, Converse, Pearson, Avaya, HP, Ameriprise (2009), MasterCard (2009), Barnes & Noble, Tiffany & Co., Taco Bel (2009), Chanel, Aston Martin, BBC and BNP Paribas. Founded in 1977 (as R/Greenberg Associates) Euro RSCG 4D 1994 Havas Havas Worldwide / Euro RSCG Worldwide Advertising Isobar is a global communication network (comprised of 55 agencies) focused on digital capabilities and owned by Aegis Media Group (Aegis Group). Headed by Global CEO Mark Cranmer. The services offered include advertising, design, content creation, studio production, brand strategy, audience planning, propagation (community management, online PR, SEO / SEM), integrated platform & service design, technology strategy (ecommerce, CMS), user experience, technical development (web design & development, mobile & social solutions) as well as data and analytics. Some of their key clients include Adidas, Nokia, The Sun Newspaper, Coca-Cola, Fiat and Nikon. Isobar is headquartered in London and has a global network of over 50 offices in 32 markets. In May 2010 Aegis announced the creation of a new Isobar structure: Isobar UK (glue Isobar) ; Isobar North America ; Isobar Brazil (AgênciaClick Isobar) ; Isobar APAC (wwwins Isobar) and Isobar France. Established in VML 1992 WPP Young & Rubicam Advertising MARKETING VML is a full service digital marketing agency and a member of the Y&R Brands network (WPP). VML is headed by CEO and President Jon Cook and Matt Anthony (Global Chairman). Its offerings include Strategic Planning, Digital Marketing, Digital Creation, Systems Integration, Software Development and Emerging Technologies. Its most notable clients are Microsoft, Gatorade, Southwest Airlines, Ford, Colgate-Palmolive, SAP, Dell, Carlson Hotels, Xerox and Premier League. VML operates in Kansas City (Headquarters), New York, Seattle, London, Milan, Geneva, White Salmon, Atlanta, Boston and Bogotá (10 offices in 5 countries). Founded in 1992.

8 4- Global ranking of 112 digital agencies n 10 to 12 Core Business The Integer Group 2001 Omnicom TBWA Worldwide Advertising SHOPPER The Integer Group is an integrated traditional agency with digital capabilities part of Omnicom's advertising network, TBWA worldwide. CEO Mike Sweeney leads The Integer Group. The Group offers digital services such as e-commerce platforms development, online promotions, CRM, microsites & websites, information architecture, user experience design, search and mobile marketing. Clients references include 7-Eleven, BancVue, Bimbo Bakeries, MillerCoors, Michelin and Victory. The Integer Group operates five offices in the USA: Chicago, Dallas, Denver (HQ), Des Moines, and New York. In 2001, Integer became part of Omnicom. First as part of DAS and then, with TBWA as part of its global agency group (five years later). Founded in MRM 2005 Interpublic McCann Worldgroup Advertising & DIRECT MRM is a global digital marketing agency with more than 95% of its staff in interactive wholly owned by McCann Worldgroup / Interpublic. MRM is headed by Bill Kolb (Global CEO). MRM offers original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion and web design. MRM has a global network of 62 offices in 40 countries and counts Dell, Intel, Microsoft, Verizon, Vodafone, General Mills, L'Oreal, Microsoft, U.S. Army among its largest clients. Founded in 1962 (March Advertising & Direct Marketing) renamed in 1985 (McCann Direct), rebranded as MRM in 1996, MRM Worldwide in 2005 and MRM in DotJWT (JWT 100%) WPP JWT Advertising DotJWT acts under unites the digital expertise in JWT offices and the specialist agencies JWT owns to solve client problems on an international scale. President John Baker heads the agency. With 2000 specialists across the 10 agency brands spread in 20 locations, the agencies that compose dotjwt digital expertise are A4A, Casa, Digit, Digitaria, HeathWallace, JWT Dialogue, icherry & XM. DotJWT offers its USA clients global scale services & reach in brand journalism, social marketing, gaming, online marketing platforms & analytics. Clients include J&J, US Marines, Qualcomm, Macy's, HSBC, Nestlé, PetCo. ed in.

9 5- Global ranking of 112 digital agencies n 13 to 15 Core Business Rosetta 1998 Publicis Publicis Worldwide Specialist Rosetta is a consulting-based interactive agency that operates as an independent brand platform in the Publicis family of companies (recently acquired by Publicis Groupe as of July 2011). The agency is led by Chris Kuenne, Chairman and CEO. Rosetta offers all services of a digital marketing agency including consulting, creative customer experience, creative design, search & media, CRM and analytics & optimization. Rosetta has supported clients including OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply; Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka; Citizens, HSBC, Nationwide and Fidelity; and Marriott, Microsoft and T-Mobile and many others. The agency is headquartered in Princeton, NJ, with additional offices across North America in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta s footprint with offices in Los Angeles, San Luis Obispo and San Jose. Founded in 1998 Rosetta acquired Wishbone in December 2009 and LEVEL Studios in September Wunderman Interactive 1958 WPP Young & Rubicam Advertising & DIRECT Wunderman is a network of advertising, marketing and consulting companies focused on digital capabilities and owned by the Young & Rubicam network (WPP). Wunderman Interactive (RECMA branding) includes Wunderman digital staff. Wunderman is headed by Chairman and CEO Daniel Morel. Wunderman digital services include integrated solutions, digital marketing, ecrm, web analytics, data analysis, customer profiling, data strategy, search and social media. Key clients include Citi, Burger king, Diageo, EA, Ford, Jaguar, Kraft Foods, MSN, Microsoft, Nokia, Land Rover, Xbox 360, AT&T, Nintendo, Novartis, Nike, Southwest.com, Time Warner, Colgate, L Oreal, Lufthansa, Telefonica and Xerox. Headquartered in New York, Wunderman operates over 120 offices in 50 countries and was originally founded in 1958 and acquired by Y&R in AKQA WPP since June 1995 WPP WPP Specialist AKQA is a full service digital marketing agency part of WPP (June ). CEO Tom Bedecarré heads the global operations of the agency while Stuart Sproule & David Bentley heads the San Francisco & New York Office respectively. Its offerings include interactive marketing, technology services, CRM, media research, and content creation as well as distribution. AKQA has offices in San Francisco, Washington, New York, London, Amsterdam, Shanghai and Berlin. Its most notable clients are Coca-Cola, Mc Donald s, Nike, Ferrari, Fiat, Heineken, GAP, Unilever, Orange etc. AKQA was founded in 1995 and privately held by General Atlantic since In 2010 GA tried without success to sell AKQA to Dentsu. In, AKQA was finally sold to WPP.

10 6- Global ranking of 112 digital agencies n 16 to 17 Core Business 16ex 570 Carat Interactive 1968 Aegis Carat Media MEDIA 16ex 570 Carat Interactive (RECMA branding) represents in this ranking the digital presence of the global media agency Carat (Aegis Media Group). Carat Interactive includes various digital brands such as Carat Digital and Carat Direct. Carat Interactive has no global headquarters but local teams worldwide within all Carat agencies. Carat Interactive provides services such as digital display, direct response, SEM / SEO, mobile and gaming solutions through 33 countries. Innovation Interactive 2002 Dentsu Dentsu America Advertising (incl.360i, SearchIgnite, Netmining) Innovation Interactive is a global digital marketing services company comprised of SearchIgnite, 360i and Netmining. In January 2010 Innovation Interactive LLC became a wholly owned subsidiary of Dentsu s U.S. unit. Innovation Interactive is headed by co-ceos Will Margiloff and Bryan Wiener. The agency provides services such as digital marketing, search and digital media and audience optimization. Innovation Interactive is headquartered in New York City with offices across North America, Europe and Asia. Innovation Interactive client list includes Avis, Borders, Danone, Digitas, Fiat, GM, HGTC, H&R Block, IHG, i-level, LBi, Marvel, Paramount, Red Roof inn, NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE. Innovation Interactive was launched in ex 525 MEplusYOU (formerly IMC2) 1995 Independent MEplusYOU Independent MEplusYOU (formerly IMC2) is an independent digital marketing agency headed by CEO, Doug Levy. The Dallas headquartered agency offers services such as, digital marketing, CRM and brand building. MEplusYOU operates offices in Dallas, New York, and Philadelphia. Their client portfolio includes Campbell, Barilla, Pizza Hut, Samsung, Mars, The Coca Cola Company, Sharp and P&G. IMC2 was founded in 1995 and rebranded in MEplusYou on May 1st. 18ex 525 Publicis Modem 2007 Publicis Publicis Worldwide Specialist Publicis Modem is a digital marketing agency part of the network Publicis and a member of the Publicis Groupe. Jean- Philippe Maheu (Global CEO) headed the agency in the US until March. VP, Managing Partner Bryan Kane heads the operations in North America out of Toronto. Publicis Modem offers a range of Full service digital experience including website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics. Publicis Modem works across the globe in more than 40 countries. Clients include LG Electronics, General Mills, Hasbro, Citi, PayPal, Cartier, L'Oreal, Sanofi Pasteur, Subway, Marriott, HP, Siemens etc. Modem Media was founded in 1988 and Publicis Modem in 2007.

11 7- Global ranking of 112 digital agencies n 20 to 22 Core Business Organic 1993 Omnicom BBDO Worldwide Advertising Organic is a digital advertising agency owned by BBDO subsidiary of the Omnicom Group headed by CEO Marita Scarfi and chaired by Jonathon Nelson. Their offerings include Digital Services, Search and Analytics, Mobile Marketing, Direct marketing, Promotion, and Brand building. Among their key clients are Bank of America, Nike Canada, Reebok, P&G, Intel, Chrysler, GAP, 20th Century Fox, Warner Bros, Jeep, and Kimberly-Clark. Headquartered in San Francisco, Organic Inc operates five offices (San Francisco, New York, Detroit, Los Angeles and London) in 2 countries. Organic was founded in Acquity Group 2001 Independent Acquity Group Independent Acquity is an independent multi-channel commerce and digital marketing company headed by Pres & CEO Chris Dalton. Acquity provides services such as digital strategy, digital marketing, experience design, ecommerce, content management, social media, IT planning and IT governance. Acquity is headquartered in Chicago with 11 additional offices in Boise, Irvine, Los Angeles, New York, Overland Park, Plano, San Francisco, Scottsdale, Seattle, Beijing and Shanghai. Acquity client list includes American Airlines, American Express, Ashley Furniture, AT&T, Atlas Air, Duke Energy, Eileen Fisher, Garmin, GM, Halliburton, Ivy Funds, JP Morgan, Kohl s, McDonald s, Motorola, Nautilus, Playboy, Sears, United Airlines and Yamaha among others. Acquity was founded in ex 470 HUGE (IPG 51%) 1999 Interpublic Huge Specialist Huge Inc is an interactive agency owned by the Interpublic Group of Companies (51%). Headed by CEO Aaron Shapiro, the capabilities featured by HUGE Inc are strategic planning, user experience, interactive & search marketing, technology as well as emerging platforms. Main clients include The New York Times Co, Thomson Reuters, MTV Networks, Time Warner, Cisco, J&J, L'Oreal Group, Unilever, British Airways, Ikea, Nestlé, Nokia and much more. Headquartered in Brooklyn, Huge Inc also has offices in Los Angeles, London and Stockholm. Founded in 1999.

12 8- Global ranking of 112 digital agencies n 22 to 25 Core Business 22ex 470 Tribal DDB ww 1998 Omnicom DDB ww Com. Group Advertising MARKETING Tribal DDB Worldwide is a global interactive marketing agency aligned with DDB Worldwide Group and a member of the Omnicom group of companies. Tribal DDB Worldwide is headed by Paul Gunning (CEO). Tribal offers Strategy, Marketing, Creative, Web and Development. Tribal DDB Worldwide is headquartered in NY with 56 offices worldwide. The network counts McDonald's, McAfee, Clorox, J&J, Pepsi Cola N.A, Exxon Mobil, Jones Apparel Group, Novartis among its largest clients. Tribal DDB Worldwide was founded in Acxiom Digital 1969 Independent Acxiom Independent DATA Acxiom digital is an independent data-centric direct marketing and customer relationship management agency. Acxiom is headed by CEO John Meyer since Acxiom digital offers services such as Customer Data Integration (CDI) Technology, Data, Database Services, IT Outsourcing, Consulting and Analytics, Privacy Leadership. Most notable clients are Sprint, Lowe s, Comcast, Marriott Vacation Club, FedEx, Unilever, HP and Kaiser Permanente. Headquartered in Little Rock Arkansas, Acxiom has other locations throughout the United States (San Francisco, New York, Nashville), Europe (London), and Asia Pacific (Singapore, Sydney). Acxiom was founded in 1969 and absorbed ChoicePoint Precision Marketing in Acxiom Digital was formerly Digital Impact (2001) Roundarch Isobar Aegis Isobar Media Aegis Media has rebranded Isobar North America into Roundarch Isobar after the acquisition of Chicagobased Digital shop Roundarch in February. In May 2010 Isobar North America had completely integrated under one brand the digital brands AMMO (social, viral, WOM-1999), Bluestreak (SEM/SEO-1999), Freestyle Interactive (Creative Web production & others-1997), Mindblossom (digital display-2001) and Molecular (SEM/SEO-1994). Headed by President Darryl Gehly, Roundarch Isobar infuse creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world. With locations in Boston, Denver, Chicago, New York and San Francisco, key clients include Harman Kardon, Yahoo!, Coca-Cola, adidas, Dolby, and Fidelity Investments. Founded in 2010 and rebranded in.

13 9- Global ranking of 112 digital agencies n 26 to 27 Core Business Deutsch Digital 1969 Interpublic Lowe + Partners Worldwide Advertising ADVERTISING Deutsch Digital (RECMA branding) is the digital and marketing arm of Deutsch (Interpublic Network). The agency is headed by Chairman, Donny Deutsch and for the USA by CEO North America Linda Sawyer. Deutsch specializes in account management, account planning, creative, creative technology, data strategy, design, digital, experience design, experiential marketing, integrated production, invention strategy, media planning & buying, mobile marketing, and search. Main clients include HTC, Unilever, Ikea, J&J, Volkswagen, Sony Playstation, Sharp, Microsoft, Novartis, Kodak, PricewaterhouseCoopers, Patek Philippe, Dr pepper, DIRECTV and Got Milk?. Deutsch has offices in New York and Los Angeles (1995). Founded in 1969 (David Deutsch Associates) and sold to Interpublic Group in 2000 as Deutsch, Inc. 27ex 425 Hill Holliday Digital 1968 Interpublic Hill Holliday Advertising ADVERTISING Hill Holliday is an advertising agency owned by the Interpublic Group of Companies. The agency is headed by Mike Sheehan (CEO). Hill Holliday service offerings include digital production, technology marketing and integrated digital advertising solutions. Their most notable clients are Verizon Wireless, Bank of America, Liberty Mutual, Dunkin' Donuts, Major League Baseball, (RED), John Hancock, Oxfam America, Chili's, CIGNA, Great Wolf Resorts, and Novartis. The agency is headquartered in Boston and operates offices in Boston, New York City, and Greenville. Founded in ex 425 OMD Digital 1996 Omnicom Omnicom Media Group (OMG) Media MEDIA OMD Digital (RECMA branding) represents in this ranking the digital presence of Omnicom Media Group (OMG). OMD Digital includes various digital brands such as OMG4CE, OMG Digital, OMD Digital, OMD Search, OMG Mobile and OMG Perf. OMD Digital has no global headquarter and no Global head of digital. OMD Digital provides the full range of digital service including strategic planning, e-crm, digital display (PPC), direct response, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 47 countries.

14 10- Global ranking of 112 digital agencies n 29 to 31 Core Business Arc Worldwide 2004 Publicis Leo Burnett ww Advertising & DIRECT Arc Worldwide is a global digital direct marketing agency part of Leo Burnett, a subsidiary of Publicis Groupe. Arc Worldwide operates as a subsidiary of Leo Burnett Company part of Publicis Groupe. Tom Bernardin is Chairman and CEO of Leo Burnett Worldwide, comprising the Leo Burnett brand agency and its marketing partner Arc Worldwide. William Rosen is the President and Chief Creative Officer of Arc North America. Its services offerings include consumer analysis, digital marketing strategy, user experience design, digital content creation, branding, web design & development, online campaign, ecrm, direct & database marketing. Its most notable clients are Comcast, Kellogg, McDonald's, Millers Coors, HP, ebay, Visa, Nestlé Purina, P&G, RIM, Symantec, The Coca-Cola Company United Airlines and Whirlpool. The company is headquartered in Chicago, Illinois and operates 40 offices in 30 countries and founded in Campbell-Ewald Digital 1994 Interpublic Campbell-Ewald Advertising ADVERTISING Campbell-Ewald digital (RECMA Branding) is the digital division of Campbell Ewald (CE) a full-service collaborative marketing communications company owned by the Interpublic Group of Companies. The agency is headed by Chairman and CEO Bill Ludwig and counts a Group Creative Director, Interactive (Iain Lanivich), a Director of Interactive Experience (Dave Linabury) and a Director of Interactive Strategy (Arthur Mitchell) among its key leaders. CE offers different capabilities of which: analytics, custom publishing, digital, experiential marketing, integrated content development, media, millennial marketing, promotions, relationship marketing, retail, social media, and solutions planning. Main clients are: AT&T, GM, Chevrolet, BAE, NEC, US Postal Service, Alltel, Carhartt, Lowe s, US Navy. Campbell-Ewald has offices in Detroit (headquarters), Los Angeles, San Antonio, Miami and Washington; Campbell Ewald was founded in 1911 (RECMA estimates first digital offering in 1994). 31ex 350 iprospect 1996 Aegis iprospect Media SEARCH iprospect is a global digital performance agency owned by Aegis Media Group since December Headed by President & CEO Robert J. Murray. The range of services offered includes paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modelling and management, research, and other related services. Among their most notable clients are Toshiba, Macy's, Calvin Klein, Xerox, Panasonic, Bristol-Myers Squibb, Jones Apparel Group, Long & Foster Companies, Shoemall.com or Allegis Group among others. Headquartered in Boston, iprospect also operates offices in 30 countries and 40 offices. Founded in ex 350 Communispace Corporation 1999 Omnicom DAS Specialist MARKETING Communispace Corporation builds and manages online communities for market research. Diversified Agency Services (DAS), a division of Omnicom Group Inc. acquired Communispace in Feb Communispace is headed by President and CEO Diane Hessan. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London (UK), New York, San Francisco, as well as Imperia (Italy), and Sydney (Australia). Communispace has created more than 500 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Founded in 1999 and bought by DAS / Omnicom Group in 2011.

15 11- Global ranking of 112 digital agencies n 31 to 31 Core Business 31ex 350 Starcom Digital USA (Starcom MediaVest Digital) - Publicis Starcom MediaVest / VivaKi Media MEDIA Starcom MediaVest Digital (RECMA branding) represents in this ranking the digital presence of the global media agencies Starcom, MediaVest and Starcom MediaVest part of VivaKi (Publicis Groupe). In the USA Starcom SMG and MediaVest SMG are two different entities. Starcom SMG is headed by Lisa Weinstein. The agency provides the full range of digital services including strategic planning, digital display (PPC), direct response, affiliation, ing, Digital-TV, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 40 countries. 31ex 350 Rapp Digital Network 1999 Omnicom DDB ww Com. Group Advertising MARKETING Rapp Digital Network (RECMA branding) is a global digital and data-based marketing network a subsidiary of Rapp Collins Worldwide owned by DDB Worldwide (Omnicom Group). Digital at Rapp is headed by Global Chief Digital officer Ricardo Pomeranz. Rapp USA is headed by Managing Director, New York and Global Chief Healthcare Office, Robert Grammatica. Rapp / RappDigital offers services such as direct marketing, digital solutions, data base marketing, CRM and search marketing. Key clients include Kaiser Permanente, Hyatt, Pfizer, SBC, Reuters, Bacardi, Air France KLM, Bel, Bouygues Telecom, HP, Henkel, Glenfiddich, ING Direct, Sony, Nivea, SKY, McDonalds and Volkswagen among others. Headquartered in New York, RAPP operates 50+ offices in 30 countries. Rapp has 3 offices in the USA: New York, Los Angeles and Dallas. Rapp was originally founded in 1965, RappDigital Network. Founded in ex 350 Resource Interactive 1981 Independent Resource Interactive Independent Resource Interactive is an American independent digital agency headed by Founder Nancy Kramer and CEO Kelly Mooney. Resource Interactive offers services such as branded digital experiences (web sites, content creation, mobile, apps); Ecommerce (strategy, user experience design, implementation, social (Facebook + ecommerce), mobile); digital marketing and media (social media strategy, SEM and display, SEO, mobile search and display); Mobile (mobile strategy, applications, web sites, mobile messaging); consumer research and insights (usability). Key clients include Apple, P&G, HP, Nestlé, and Victoria's Secret among others. Headquartered in Colombus (Ohio). Resource was originally founded in 1981.

16 12- Global ranking of 112 digital agencies n 31 to 38 Core Business 31ex 350 Moxie Interactive 2000 Publicis ZenithOptimedia / VivaKi Media Moxie is a full service digital advertising agency and part of ZenithOptimedia (VivaKi and Publicis Groupe). Headed by President Suzy Deering, Moxie focuses its service offerings on content creation, technology and social marketing. Key clients in their portfolio include: Verizon Wireless, Coca-Cola, L Oreal USA, BBC America, 20th Century Fox, Cartoon Network, RecycleBank, Turner Broadcasting, and AutoTrader.com. Headquartered in Atlanta, Moxie operates offices in New York and Los Angeles. Founded in 2000, Moxie was bought by Zenith Media (USA) in August icrossing 1998 Independent Hearst Interactive Media Independent icrossing is a digital marketing company part of the Hearst Corporation. Led by Don Scales, President and CEO, the company s main offerings are search engine marketing, digital marketing solutions, social media, website development, market research, analytics and mobile services. icrossing operates 12 offices in the U.S. as well as in Europe and works with clients such as Epson, Toyota, The Coca-Cola Company or Office Depot. Headquartered in Scottsdale Arizona, icrossing was founded in Critical Mass 1995 Omnicom DAS Specialist Critical Mass is a digital marketing agency 54% owned by the Omnicom Group. Headed by CEO Dianne Wilkins. Their main offerings include measurement, brand building, content, technology services, mobile marketing, and social marketing. Critical Mass operates from 7 offices located in Calgary, Toronto, Chicago, New York, London, Amsterdam and Costa Rica. Client portfolio includes Adidas, Budweiser, Gillette, NASA, Valvoline, Pampers and P&G. Critical Mass was founded in 1995, acquired by Omnicom in 1999 (20%) G WPP Grey Group Advertising MARKETING G2 is a global network of specialized marketing-communications agencies that is wholly owned by WPP. Headed by Joe Celia (Chairman & CEO, G2 Worldwide; Vice Chairman, Grey Global Group). CEO John Paulson heads the US operations of G2 USA. Digital offerings from G2 include website development, ecrm, online promotions and interactive marketing. G2 operates 70 offices in 52 countries. Clients include Adobe, Aetna, Campbell Soup Company, Boehringer Ingelheim, EA, Kraft, GlaxoSmithKline, Heineken, Procter & Gamble and Waste Management. G2 companies worldwide were aligned under a unified brand in 2006.

17 13- Global ranking of 112 digital agencies n 39 to 41 Core Business Meredith Xcelerated Marketing (MXM) 2000 Independent Meredith Corp. Independent & DIRECT Meredith Xcelerated Marketing (MXM) is an American independent digital and direct marketing agency division of Meredith Corp. In Oct MIM rebranded as Meredith Xcelerated Marketing (MXM). Chief Operating Officer, Briggs Ferguson heads the digital operations of MIM since Martin Reidy's resignation in April. MIM specializes in direct, database, digital, and word-of-mouth marketing. The agency is headquartered in Des Moines (Iowa) USA, with additional offices in New York City, Chicago, Detroit, San Francisco and Los Angeles. Meredith Integrated Marketing client list includes Acura, Carnival, Chrysler, DirecTV, Kellogg's, Kraft, The Principal, State Farm, Pepsi, Nestlé, Kia Motors America, Publix, Honda and Sony among others. Meredith Corp was founded in 1902 and digital investments started in March MediaCom Interaction 1995 WPP GroupM Media MEDIA MediaCom Interaction is the Global digital unit of MediaCom Worldwide part of GroupM / WPP. MediaCom Interaction is headed by CEO Harvey Goldhersz. MediaCom Interaction provides a variety of digital marketing services, including digital advertising, marketing intelligence, data analysis, and strategic consulting through offices in 50 countries. MediaCom Interaction client list includes AMD, Audi, Bayer, Canon, Coca-Cola, Diageo, Electronic Arts, FAO Schwarz, GSK, H&M, Hasbro, Ikea, Michelin, MTV, Nokia, Playtex, Realogy, Staples, Subway, Volkswagen, Warner Bros, Western Union and Wrigley among others. Founded as Beyond Interactive in 1995 and acquired by Grey (WPP) in 1998, Beyond was renamed Beyond Interaction in 2008, and MediaCom Interaction in Feb LBi Group USA (incl. Icon Nicholson, Special Ops, Atlanta, Syrup) 1996 Independent LBi International Independent LBi is an independent global digital marketing and technology agency globally headed by CEO Luke Taylor and by President, Managing Director Judith Carr in the USA. LBi offers the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. LBi has centers, such as Amsterdam, Atlanta, Berlin, Brussels, Copenhagen, London, Los Angeles, Madrid, Milan, Mumbai, Munich, New York, Paris and Stockholm and counts Sony PlayStation, easycar, Oxfam, BT, D&AD, Barratt and Electrolux among its largest clients. LBi was formed in 2006 by the merger of interactive agencies LB Icon (2001 Icon Media Lab + Lost Boys) and Framfab (1992). In 2007 LBi acquired Iven & Hillman and Syrup, in 2008 Special Ops Media integrated the group and in 2010 Bigmouth Media joined the group.

18 14- Global ranking of 112 digital agencies n 42 to 43 Core Business Zenith Media Digital 2006 Publicis ZenithOptimedia / VivaKi Media MEDIA Zenith Media Digital (RECMA branding - under ZenithOptimedia) is one of the US digital media network of ZenithOptimedia (part of VivaKi, part of Publicis Groupe). ZenithOptimedia Digital includes zed digital, Moxie Interactive and Performics. Headed by Chief Executive Officer Steve King, ZenithOptimedia Digital offers integrated services such as technology marketing, mobile marketing, consumer experience, SEM or user generated content. Some of their most notable clients include ING, Pernod Ricard, British Airways, Cartier, O2, Puma, HP, Cadbury, Red Bull, Heineken, Nestlé, P&G, L'Oréal, Toyota, Philips, General Mills, Reader's Digest, SNCF, Reckitt Benckiser, Emirates, Honda, Lactalis, IKEA, Sanofi, or Buena Vista International. Headquartered in London, ZenithOptimedia Digital operates offices across North America, EMEA, and Australia. ZenithOptimedia launched Zed Digital in Moxie was acquired in 2006, and Performics was bought in 2008 (consequently integrated into ZenithOptimedia in 2010). ZenithOptimedia Digital was launched in ex 300 MediaVest Digital (Starcom MediaVest Digital) 1959 Publicis Starcom MediaVest / VivaKi Media MEDIA Starcom MediaVest Digital (RECMA branding) represents in this ranking the digital presence of the global media agencies Starcom, MediaVest and Starcom MediaVest part of VivaKi (Publicis Groupe). In the USA Starcom SMG and MediaVest SMG are two different entities. The agency provides the full range of digital services including strategic planning, digital display (PPC), direct response, affiliation, ing, Digital-TV, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 40 countries. 44ex 300 MEC Interaction 2002 WPP GroupM Media MEDIA MEC Interaction is the global digital unit of MEC global media agency part of GroupM / WPP. Headed by MEC global CEO Charles Courtier. MEC Interaction offers services such as online media, content development, SEO, paid search, community management, viral strategy, mobile, gaming, IPTV advertising, analytics as well as optimization. Through offices in 43 countries. Meredith Corp was founded in 1902 and digital investments started in March 2000.

19 15- Global ranking of 112 digital agencies n 43 to 47 Core Business 44ex 300 Mindshare Digital 1998 WPP GroupM Media MEDIA Mindshare Digital (RECMA branding in this ranking) represents the digital presence of the global media agency Mindshare (GroupM / WPP). Mindshare Digital has no global headquarters but local teams worldwide within all Mindshare agencies. Mindshare Digital is headed by Global Digital Leader Scott Sorokin (NY). The agency provides the full range of digital services including digital display, direct response, search, social, mobile, gaming and creative. Through offices in 45 countries Saatchi & Saatchi 1970 Publicis Saatchi & Saatchi Advertising ADVERTISING Saatchi & Saatchi is a wholly owned subsidiary of Publicis Groupe. Kevin Roberts (CEO Worldwide) heads the agency globally while Mary Baglivo CEO & Chair of the Americas heads the US operations. Saatchi's digital creative and business team is based in London with integrated digital capabilities in the U.S. (NY and two locations in LA), Canada, Brazil, U.K., Poland, France, Germany, Italy, South Africa, Israel, China (Guangzhou, Shanghai, Beijing), Singapore, the Nordics, the Netherlands, Australia, Spain, Russia and New Zealand. Top clients include Toyota, Lexus, Procter & Gamble, Sony Ericsson, T-Mobile and Visa Atmosphere Proximity 2000 Omnicom BBDO Worldwide Advertising & DIRECT Proximity is a global direct and digital agency network aligned with BBDO worldwide and a member of the Omnicom group of companies. Proximity is headed by Andrew Robertson (Chairman) and offers a range of full service digital experience including: Interactive Marketing, Mobile and Social Media, Analytics, Branding, Marketing and ecrm, Direct Marketing, Interactive advertising and design, Customer Segmentation, Search Marketing, Strategy and Planning, Technology Architecture & Integration and Strategic Planning. Proximity has 61 offices around the world. Top clients include Aviva, Bayer, Campbell s, Citi, Emirates Airline, Frito Lay, HP, Hyatt, J&J, Mars, Mercedes, Monster.com, New Balance, Pepsi and P&G. Proximity was founded in 2000.

20 16- Global ranking of 112 digital agencies n 48 to GroupM Search / Outrider / Catalyst Online Core Business 1995 WPP GroupM Media SEARCH GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP. GroupM Search is co-headed by CEO Rob Norman, MD Asia Pacific Rosemary Lising and COO EMEA Anders Hjorth. GroupM Search provides search marketing strategies, technology development, research, staffing and training to GroupM communications planning agencies divisions (Maxus, MEC, MediaCom, and MindShare) as well as the direct-to-client brands Catalyst Online, Quisma and Outrider. GroupM Search has global footprint comprised of 870 search marketing strategists serving more than 40 countries throughout The Americas, EMEA and APAC. Key clients across the organization include: AT&T, Dell, Microsoft, Yum Brands, IKEA, Volkswagen, Proctor & Gamble, Amgen, Abbott and Texas Instruments KBM Group (Wunderman) 1997 WPP Young & Rubicam Advertising DATA KBM Group is a knowledge-based marketing solutions company. KBM Group s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP. Headed by CEO Gary S. Laben, the company is expert in both digital as well as traditional direct marketing while helping companies manage, analyze and optimize marketing data. KBM Group s integrated solutions include strategic consulting, digital services, data & database services, analytics, marketing management, response services, marketing outsourcing & marketing technology. KBM Group s key clients include AT&T, T-Mobile, United Health Group, Ford, Microsoft, Nokia, Mutual of Omaha, Humana, Aetna and Michelin, NA. The company has 35 offices in 21 countries which include USA, Canada, UK, France, and India. KBM Group is headquartered in Richardson (Texas) and was founded in Initiative Digital 1975 Interpublic Mediabrands Media MEDIA Initiative Digital (RECMA branding) represents in this ranking the digital presence of the global media agency Initiative part of Mediabrands / IPG. Michael Hayes is the digital solutions worldwide director. Initiative Digital provides display, direct response, SEO / SEM, mobile & gaming as well as social media and creative web production through partner agencies. Initiative Digital operates from Initiative's offices in 30 countries.

21 17- Global ranking of 112 digital agencies n 51 to 52 Core Business /7 Media 1995 WPP WPP Digital Specialist SERVER 24/7 Media is an ad network company owned by WPP Digital, subsidiary of WPP. The company is globally headed by founder Chairman and CEO David J. Moore. In the USA 24/7 is headed by President, North America, Ari Bluman. 24/7 Media offers services such as Ad Networking, Search Marketing, Branding, Technology marketing, Display and Platform advertising, CRM, Digital media planning & buying as well as measurements. Main clients include, Accor, Eurosport.com, Playboy, the Weather Channel, Yahoo, Expedia.fr, among others. 24/7 Media operates 18 offices in 12 countries. Formerly known under 24/7 Real Media and rebranded in under 24/7 Media. Founded in ex 240 hawkeye 1999 Independent Hawkeye Independent hawkeye is an American independent marketing agency with digital capabilities. Headed by CEO Richard Beanland, hawkeye offers services such as marketing strategy, web design & development, ing, print, consumer experience, mobile marketing as well as social media. Key clients include American Airlines, Bank of America, Capital One, Hewlett Packard, Cisco, Microsoft, Juniper, The North Face, Gatorade, Peterbilt, and Michelob Ultra among others. Headquartered in Charlotte with 10 other offices in the USA, UK, Poland and Singapore. hawkeye was founded in ex 240 UM Digital 1999 Interpublic Mediabrands Media MEDIA UM Digital (RECMA branding) represents in this ranking the digital presence of the global media agency Universal McCann part of Mediabrands / IPG. UM Digital has no global headquarters and no global head of digital. UM Digital provides services such as display, direct response, SEO / SEM, social media, viral, WOM as well as Mobile & Gaming solutions. Through offices in 34 countries.

22 18- Global ranking of 112 digital agencies n 54 to 56 Core Business 55ex 218 Kaplan Thaler 1997 Publicis The Kaplan Thaler Group Specialist The Kaplan Thaler Group is a network of digital agencies part of Publicis. The agency is headed by CEO Linda Kaplan Thaler. The agency offers web creative services, video production, social media, direct response, gaming, mobile, and branded content. Client references include, Champion, Continental, Aussie, Dawn, Herbal essences, Revlon, Sheraton, Swiffer, Trojan, US Bank and Wendy's among others. The Kaplan Thaler Group is headquartered in New York and was founded in ex 218 Neo@Ogilvy 2006 WPP Ogilvy & Mather Advertising MEDIA Neo@Ogilvy is a fully integrated division of OgilvyOne Worldwide part of Ogilvy Interactive Worldwide's global operation unit for digital media, search marketing, and direct response (part of Ogilvy & Mather Worldwide / WPP). Neo@Ogilvy Worldwide is headed by global CEO Nasreen Madhany. The agency is headquartered in New York and has 30 offices in 18 countries. Neo@Ogilvy main services are media P&B (85%) and SEM / SEO (15%). Key clients include IBM, American Express, Cisco, Kodak, Lenovo, American Express, TUI, Orange, SixFlags, Audi, BT, Nike, TDAmeritrade, Allstate, SAP and Yahoo! among its largest Global clients. Neo@Ogilvy was launched in Performics USA 1998 Publicis ZenithOptimedia / VivaKi Media Performics is a global performance marketing agency part of ZenithOptimedia owned by VivaKi (Publicis Groupe). Global CEO Daina Middleton and reports to Tim Jones ZenithOptimedia CEO N/A. Performics provides services such as SEO / SEM, social media, ing, e-crm, display, creation, web analytics and online surveys. Key international clients include HP, Verizon Wireless, Bose, Eddie Bauer, Kohl s, and Cabela s. Performics is headquartered in Chicago and has offices in Europe (London, Paris, etc.). Performics was founded in the USA in 1998, bought by Publicis to Google in 2008 and fully integrated into ZenithOptimedia offering in 2010.

23 19- Global ranking of 112 digital agencies n 57 to 59 Core Business Level Studios (Rosetta) 1995 Publicis Publicis Worldwide Specialist MOBILE LEVEL Studios is a digital agency headed by President & CEO Tom Adamski acquired by Rosetta in Sept LEVEL delivers integrated marketing and product development for global brands including user experience, digital media, application development, research, marketing research, web development, CMS, technology architecture, hosting services, campaign management, social media, search, 3D, video and post production and database engineering. Level Studios has supported clients such as Hewlett-Packard, Cisco, Apple, Toyota and Blackberry (Research in Motion), Disney, Quiksilver, NAMCO BANDAI Games, Monster Energy and many others. The agency is headquartered in San Luis Obispo (CA) and has two additional offices in San Jose (CA) and El Segundo (CA). Level Studios was founded in 1995 (as Web Associates) and acquired by Rosetta on Sept ID Media 2002 Interpublic Mediabrands Media & DIRECT ID Media is an American digital media agency owned by Interpublic. Headed by Chairman & CEO Lynn Fantom, the services offered include planning, consumer intelligence, audience measurement, media buying, branded content programs, online display advertising, search, ing, direct mail, online bidding as well as performance and analytics as well as emerging media. Clients include Merck, Meineke, American Express, J&J, HBO, Kaiser Permanente, Computer Associates, Nautilus and Verizion. Headquartered in New York, ID Media operates additional offices in Chicago and Los Angeles. Founded in ex 200 E-Graphics / designory Omnicom TBWA Worldwide Advertising MARKETING designory. is a marketing services agency specializing in interaction design across media. The agency is part of E-Graphics Worldwide, owned by Omnicom Group (TBWA Worldwide network). designory. is headed by CEO Paul Hosea. The agency offers strategic planning, creative design (of which digital), production and technical implementation. Key clients include Nissan, Infiniti, Subaru, Mercedes-Benz, Mitsubishi, Lockheed Martin, adidas Golf, AIG, ABC Radio, Paramount, Universal, Columbia Pictures, Overture Films, Dream Works, Warner Brothers, Disney Interactive among others. designory. is headquartered in Long Beach, California, with offices in Chicago, Nashville and Tokyo. Founded in 1973.

24 20- Global ranking of 112 digital agencies n 59 to 62 Core Business 60ex 200 Merkle (incl. IMPAQT, Cognitive Data, AnalytiCi) 1999 Independent Merkle Independent SEARCH Merkle is an independent marketing agency offering the full scope of digital capabilities through the subsidiaries of its group: ANALYTICi, CognitiveDATA, IMPAQT & Response Management Group, Chairman and CEO, David Williams heads the agency. Services offered by Merkle includes data mining, hosting, measurement & analysis, direct marketing, customer databases as well as search engine marketing. Merkle counts as its clients P&G, Bose, Dell, Motorola, Heinz, BMW, General Mills, Geico, Walmart, Chase, Friday's & Urban Outfitters among others. In the US, Merkle operates from its headquarters in Columbia with additional offices in Boston, Chicago, Denver, Philadelphia, Seattle, Little Rock, Minneapolis, New York, New Jersey and Pittsburgh. Merkle was founded in ex 200 Possible Worldwide (incl. Zaaz) 2011 WPP WPP Digital Specialist Possible Worldwide is a global interaction agency part of WPP Digital formed through the combination of Schematic, Bridge Worldwide, BLUE, Quasar, Gringo (2011) and ZAAZ (from Wunderman in ). Headed by former ZAAZ CEO, Shane Atchison, serves as Global CEO of Possible Worldwide. Service offerings feature strategic planning, analytics & optimization, content development, interactive advertising, user experience development and technology services. Possible Worldwide serves a broad range of Fortune 1000 clients including AT&T, Barclay s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, P&G, Samsung, SAP, Southern California Edison and Starwood. Headquartered in New York, Possible operates 18 offices worldwide with major operations in Beijing, Cincinnati, Delhi, Dubai, Kenya, London, Los Angeles, Mumbai, New York, Shanghai and Singapore. Possible Worldwide was founded in Javelin Marketing Group 2003 Omnicom DAS Specialist MARKETING Javelin Marketing Group is a a full-service customer marketing agency (direct, digital and database marketing) part of Diversified Agency Services (DAS) a division of Omnicom Group Inc. Javelin is led by CEO, Pamela Larrick and President, Mike McCartin. Javelin provides a variety of marketing services including strategy, analytics (modelling, forecasting, targeting & Segmentation, tracking & Reporting, Improvement), creative, technology (multichannel marketing programs, Web development, Database Marketing Solutions) and integration. Javelin's client list includes: AT&T U-verse, AT&T Analytics, Hyatt, GE Intelligent Platforms, Healthy Directions, Guthy-Renker, among others. Headquartered in Dallas, the group also has offices in Atlanta, New York, Seattle and Beijing. Javelin was founded in 2003.