The Metamorphosis of Communications Competition
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1 The Metamorphosis of Communications Competition Driven By Broadband, Internet & CloudTechnologies The Transformation of Communications Competition Requires a Transformation in Communications Law Scott Cleland Chairman, NetCompetition * President, Precursor LLC** October 21, 2011 scleland@precursor.com * is a pro competition e forum supported by broadband interests. ** Precursor LLC is a research consultancy serving Fortune 500 clients.
2 The Metamorphosis of Communications Competition From Monopoly to Free Market Competition More computing power, bandwidth, mobility, & opportunity enabling more competition Omni modal Internet Cloud Competition 2011 Intra modal Resale Competition Inter modal Facilities Based Competition Multi modal Broadband Internet Competition CLEC UNE & UNE P Resale Telco, Cable, Wireless, DBS Broadband enabled VoIP, Skype, YouTube, Social Media, Smart phones, Kindle, ipod/itunes, Hulu, games, etc. Cloud enabled: content/data; applications/software; computing/hardware; connectivity/conduit; consumer electronics/devices; & retail/finance 10/21/2011 2
3 Increasing Communications Competitive Intensity More companies/industries competing with more communications offerings Cloud Drives Omni Modal Communications Competition from MultiplyingIndustries Omni Modal Cloud Driven Competition Multi Modal Broadband Competition Inter Modal Facilities Competition Intra Modal Resale Competition CLECs Telco, Cable, Wireless, DBS Broadband enabled VoIP, Skype, YouTube, Social Media, Smart phones, Kindle, ipod/itunes, Hulu, games Cloud enabled: content/data; applications/software; computing/hardware; connectivity/conduit; consumer electronics/devices; & retail/finance 10/21/2011 3
4 Explosion of Communications Competition Cloud Platforms Offering Voice, Video, Text & More to Hundreds of Millions of Users Cloud Communications Competition Apple: calls ichat, messaging, video chat Microsoft Skype: Outlook, calls, messaging, video conferencing Broadband Competition Facilities Competition Telecom Cable Google YouTube Apple itv, ITunes Microsoft Xbox TV Facebook: messaging, Wireless video chat Facebook/Netflix Google Voice, Hulu Hangout video conferencing, Google +, Gmail, Twitter messaging Apple iphone Microsoft Nokia Facetime messaging iphone App Heytell Walkie Talkie 10/21/2011 4
5 Internet Cloud Competition Everyone can be a cloud service provider delivering any virtual product or service Most every competitor can partner, lease or buy the competitive building blocks they lack Markets Content & Data Applications &Software Cloud Computing & Hardware Connectivity & Conduit Consumer Electronics & Devices Retail & Finance Services Personal data, maps, video programming, music, books, news, financial, documents, communications Search, social media, advertising, operating systems, apps, e-commerce, software, security etc. Data centers, servers, storage, virtualization, security, integration, support services, etc ISP service, Backbone, fiber/dsl, cable, wireless, satellites, CDNs, virtual networks, secure networks, network security Smart-phones, tablets, PCs, TV s, e-readers, cameras, gaming, audio & video electronics, automotive, appliances, accessories, monitors, etc. Stores, restaurants, e-wallet, payments, financing, etc. 10/21/2011 5
6 The Cloud Enables Omni Directional Competitive Free for All In Cloud, Different Competitive Starting Points Don t Limit Competitive End Points Apple: Personal computing experience centric Google: Information/data centric Amazon: Store Customer centric Facebook: Social centric Microsoft: Software centric ebay/paypal: Transaction centric Content industry: Content centric Software industry: App centric Cloud computing industry: virtualization centric Broadband providers: Bandwidth centric Consumer electronics industry: Device centric Retail/Finance industries: transaction centric 10/21/2011 6
7 Cloud Enabled Communications Competition Is Spreading Fast and Omni Directionally Markets Communications Competitors Services Content & Data Google-YouTube, Amazon, Apple, Microsoft, Facebook, Time Warner, NewsCorp, Disney, Comcast-NBCU, Bloomberg, DirecTV, DISH, CBS, Viacom Netflix, Verizon AT&T Sprint etc. Personal data, maps, video programming, music, books, news, financial, documents, communications Applications &Software Cloud Computing & Hardware Connectivity & Conduit Consumer Electronics & Devices Retail & Finance Google, Microsoft, Apple, Amazon, ebay, Facebook, IBM, Oracle, Nokia, Nintendo, HP, Symantec, McAfee, EMC, Electronic Arts, AT&T, Verizon, Sprint, Comcast, Cisco, etc. HP, IBM, Amazon, Google, Verizon-Terremark, Microsoft, Salesforce, CSC, RackSpace, Apple, Hulu, Oracle, Cisco, AT&T, Comcast, Sprint, Time Warner Cable, Facebook, etc. AT&T, Verizon, Comcast, Sprint, T-Mobile, Time Warner Cable, Cox Comm., Microsoft-Skype, Google-Voice, Apple, Amazon, Cablevision, Cisco, Akamai, Facebook, etc. Apple, Samsung, Nokia, HTC, Motorola, RIM, LG, Microsoft, Sony, Amazon, Google, AT&T, Verizon, Sprint, Comcast,Time Warner Cable, Nintendo, Facebook, Cisco, etc. Apple, Amazon, Best Buy, Walmart, Costco, Target, Verizon, AT&T, Sprint, Comcast, Microsoft, Staples, Office Depot, MasterCard, Visa, ebay-paypal, Google, Facebook, etc. Search, social media, advertising, operating systems, apps, e-commerce, software, security etc. Data centers, servers, storage, virtualization, security, integration, support services, etc ISP service, Backbone, fiber/dsl, cable, wireless, satellites, CDNs, virtual networks, network security Smart-phones, tablets, PCs, TV s, e- readers, cameras, gaming, audio & video electronics, automotive, appliances, accessories, monitors Stores, restaurants, t e-wallet, payments, financing, etc. 10/21/2011 7
8 Conclusions Broadband, Internet and cloud computing technologies combined with adapting business models increasingly enable more competition, innovation, and opportunity to create entirely new markets and employment. The world has changed with technology, but ttechnology specific laws have not. Obsolete technology specific laws and regulations threaten to increasingly strangle, distort and ration economic growth, job creation, and innovation. America can t win the future anchored permanently to the relics of bygone technology eras. Technologyis ever changing, but current law is fossilized in the pre Internet communications monopoly era. Existing technology specific laws are obsolete and based on: Pre TV, pre digital, pre Internet technology assumptions; Depression Era economic and demographic assumptions; Antiquated monopoly predicates; and Pre Internet media ownership limits. Policy obsolescence undermines infrastructure s utility and value and renders property less attractive and competitive. Future economic growth will come from new: markets, products, services & innovation. Bottom line: the metamorphosis of competition demands a metamorphosis in the law. Obsolete technology specific laws and regulations keep the communications analog caterpillar grounded in a permanent cocoon preventing the natural transformation to a digital butterfly that can fly anywhere in the clouds. 10/21/2011 8
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