About Advantage. Our clients include many of the world s most recognized brands spanning a broad base of industries
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1 Company Overview 1
2 About Advantage Advantage was founded in 1993 and is a leading consultancy specializing in the payments industry and the development / management of merchant credit card programs Our offices are located in Long Island, NY and Charlotte, NC Our team includes payments industry executives with more than 100 years of collective experience For more than two decades, Advantage has supported the development and management of hundreds of innovative merchant credit card programs in the U.S. and international markets. Our expertise encompasses co-brand, private label, affinity and agent bank consumer credit and debit card programs as well as commercial card programs Our clients include many of the world s most recognized brands spanning a broad base of industries 2
3 Senior Management Team Advantage is led by seasoned payments industry veterans with years of experience directing a variety of card program management activities for leading credit card issuers Chris Theoharides Founder & President 30 years of payments industry experience Line experience - Citibank, Chase Development of over 100 card alliances, management of dozens of portfolio valuations and due diligence processes Paul Basquin 15 years of payments industry experience Line experience Bank of America Expertise in product development, loyalty programs, lifecycle marketing Matt McKenna 20+ years of payments industry experience Line experience MBNA, Bank of America Expertise in card program management, marketing and portfolio optimization Jim Sebo Nearly 20 years of payments industry experience Line experience Bank of America Management of 300+ co-brand and affinity customer relationships Eliot Rudnicki 20+ years of payments industry experience Line experience FNBO, Profit Insights, MBNA Expertise in portfolio valuations and transactions, merchant card program development and management Jeff Lichtner 23 years of payments industry experience Line experience Bank of America Financial Analysis Portfolio sales 3
4 Our Consulting Services Our menu of consulting services encompasses the full credit card program lifecycle Payments Industry Management and Advisory Services Portfolio Valuation and Transaction Support RFP Development and Process Management Program Renegotiation and Restructuring Support Marketing Planning & Optimization 4
5 Merchant Credit Card Program Experience Creating and managing merchant credit card program s is our heritage. We were pioneers in the card alliance space and continue to be a major force in the development and reshaping of merchant card programs Our team has extensive card alliance experience and expertise Hundreds of co-brand, affinity, private label and agent bank alliance programs supported for our clients Hundreds of card programs managed by our team as executives with leading card issuers Significant experience in all merchant sectors Rich knowledge of current market activity for merchant card programs Strong knowledge of best practices being applied to card programs Rich database of deal terms 5
6 Merchant Credit Card Programs Advantage has supported the development of credit card programs spanning a broad base of merchant categories Retail Lodging Cruise Lines Airlines Financial Services Technology Charities Petroleum Travel Consolidators Entertainment Automotive Sports 6
7 Two Decades of Satisfied Clients Our merchant clients include many of the world s most recognized brands A&E Network Air Canada Air New Zealand Alaska Airlines Amazon Amway Ann, Inc. Audi Avon BJ s Wholesale Club BP North America Barnes & Noble Bed Bath & Beyond Best Western Hotels British Airways Cache Catherine s Charming Shoppes Choice Hotels Conoco, Inc. Costco Corp. Eddie Bauer Expedia Fairmont Hotels Fashion Bug Fortunoff s Frontier Airlines Gander Mountain General Motors Good Sam Club Gymboree Hawaiian Airlines Hess Corporation Hertz Corporation InterContinental Hotel Group J. Jill JetBlue Airways Lane Bryant MGM Mirage Marriott International Marathon Petroleum Mercedes-Benz Microsoft NBC Universal NAPA (Genuine Parts) Orbitz Pottery Barn Pitney Bowes RaceTrac Petroleum Raymond James Sprint Starwood Resorts Sony Corporation Southwest Airlines Spirit Airlines Sports Chalet Sunoco The Home Depot The Ritz-Carlton The Walt Disney Company Tommy Bahama United / Continental University of Virginia U.S. Airways Volkswagen Valero West Elm WestJet Williams-Sonoma Williams-Sonoma Home Wyndham Resorts Partial client list 7
8 Merchant Credit Card Program Engagements Advantage conducts a broad range of strategic engagements for our merchant clients, spanning the complete credit card program lifecycle. The following is a sampling of engagements conducted by Advantage during the past 18 months. Payment industry / competitive analysis Credit card strategy development/refinement Program planning & development Product development and expansion strategies Targeting and acquisition strategies RFP development & partner selection process management Contract negotiation support Program implementation & launch support Portfolio performance assessments & benchmarking Agreement assessments & benchmarking Alliance agreement renegotiation Alliance transition support Portfolio valuations and sales support Portfolio conversion support 8
9 Strong Network with All Payments Industry Providers Card Issuers Card Networks Alliance Data Systems American Express Bank of America American Express GNS Barclays Capital One Chase Discover Network Discover Citibank GE Capital MasterCard First National Bank of Omaha TD Bank US Bank Visa 9
10 Why Advantage Consulting Group? Industry leading merchant credit card program consulting experience Recent and active participation in key market place transactions Extensive database of programs and agreements Strong, productive alliances with all payments industry providers Complete program lifecycle management expertise - extensive knowledge of the best practices being utilized in the market to maximize program performance 360 degree perspective on merchant credit card programs. Several of our team members managed hundreds of card programs as executives with card issuers In-depth knowledge of merchant credit card program support terms and agreements Senior team management of all engagements 10
11 377 Oak Street, Suite 301 Garden City, NY Tel Fax
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