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1 1 Big Data Business Analy/cs

2 Introducing BIRT Analy3cs Provides analysts and business users with advanced visual data discovery and predictive analytics to make better, more timely decisions in the age of Big Data Combines the ease of use of data discovery tools with the power of sophisticated analytic products typically reserved for data scientists. Helps organizations overcome resource scarcity and data integration complexities of Big Data projects while rapidly: Gaining competitive advantage Understanding customer behavior Improving customer satisfaction Lowering risks Improving IT, marketing and sales efficiency BIRT Analy/cs insights feed KPIs, dashboards, reports, customer communica-ons and mobile content, which can then be shared across the organiza-on via the ActuateOne placorm. 2

3 BIRT Analy3cs: New Analy3c Visualiza3ons Discovering Hidden Rela3onships Cross- budge-ng opportuni-es Pa<ern Detec3on Why did this happen? What do my best projects look like? What dis-nguishes them the most? Associa3on Rules - Cause / Effect Detect paaerns of rela/onship or affinity Which projects succeed and stay on budget? Behavioral Uniqueness What things act alike? How do people behave when it is raining? 3 Predic3ng Future Behavior Decision trees What is the op-mal outcome for everyone? Predic3ng Future Values Time series Predict spending, units, new projects Clustering BeAer classifica/ons How do transac-ons group by benefit and poten-al risk?

4 BIRT Analy3cs User Experience That s ALL my data in one place! I can do this all by myself! 4 Look what I found! Wow that was fast!

5 Big Data NEEDS BIRT Analy3cs Visual data discovery & explora3on Advanced analy3cs & Visual data mining Set analysis with Venn diagrams Pareto and distribu-on charts Profiling and correla-ng Predic/ve analy/cs Time- series extrapola-on Data integra/on on massive scale Mul-ple social and Internet sources Billions of records Autonomy for business users LiXle or no IT involvement required Fast turnaround for analy-cally- savvy users 5

6 BIRT Analy3cs is Fast and Efficient FAST Fast to load No data modeling No pre- processing No cubes Fast to analyze Instant results Fast /me- to- market Easy to integrate and configure EFFICIENT Reduces IT warehousing costs The hub of all CRM, ERP, social, web, demographic, campaign data Data loading, cleansing, explora-on, discovery and analysis all in one Simplifies opera/ons BIRT ihub handles distribu-on, communica-on, opera-onaliza-on More data trumps beaer formulas every /me 6

7 Start Immediately Eliminate business latencies Autonomous and agile No warehouse lag Business- user easy No IT lag All data Without wai2ng for Hadoop Visual mining No data scien2st lag Predic-ve analy-cs No insight lag Everyone par-cipates No BI lag Creates and accelerates the analy-c cycle No process lag All your data, modeled when you need it, visually mined and segmented, analy-c AND predic-ve. All part of ActuateOne which then opera-onalizes your insights via dashboards, KPIs, interac-ve and ad hoc reports on web or mobile to immediately impact your business. 7 Actuate Corpora-on 2013

8 Actuate Analy3c Lifecycle Strategic KPI dashboards for Management Dashboard Analy3c Apps Share and visualize opera-onal and strategic insights via end- user and management dashboards and KPIs Opera3onal dashboards for business users Shrink lag 2me between analysis and business ac2on ihub Distribute content outside firewall and inves2gate root causes For business analysts Visual Data Mining and Predic3ve Analy3cs Iden-fy analy-cally relevant informa-on from Big Data Analysis 8 Set goals and forecasts Tradi3onal and Big Data Sources Improve analy2c culture For business, enterprise and external users Ad- hoc and Interac3ve Repor3ng Track & evaluate opera-onal results Given success or failure of ini-a-ve, refine and repeat process

9 9 Big Data Business Analy/cs

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