Multi-Domain Master Data Management. Subhash Ramachandran VP, Product Management webmethods Product Line

Transcription

1 Multi-Domain Master Data Management Subhash Ramachandran VP, Product Management webmethods Product Line

2 The Grand MDM Give Away Be the first to assemble the Nut and the Bolt in the packet you received and win our Grand Prize 29 June 2011 ProcessWorld

3 Oops, we made a mistake! We did ship the a bolt and a nut However, the nut was ordered from the wrong catalog and did not fit the bolt Software AG lost money You the customer are unhappy Bad Master Data is a Serious Business Problem 29 June 2011 ProcessWorld

4 What is Master Data? Core enterprise data used across business Master processes. Data Management is a Example Customer, Product, Vendor, business Partner capability etc. enabling an organization to first identify trusted master data and then leverage master data to Product Master Data Wrench improve business processes Produ Descriptio Corp Prod. Product Unit ct ID n. Category and decisions. Class Measure Cod e - Forrester 1234 Small Wrench 33 SM-01 TLWR- 34 EACH 1235 Medium Wrench 33 MD-01 TLWR- 44 EACH Consistent & uniform Identifiers & attributes Reused widely 29 June 2011 ProcessWorld

5 Drivers for MDM #1 Driver - Improve Business Processes 29 June 2011 ProcessWorld

6 Business Value of MDM 29 June 2011 ProcessWorld

7 Master Data Domains & Subject Areas Asset Location Customer ( Party ) Product ( Thing ) Reference Data Supplier Interest Rates Account Customer Prospect CounterParty Product Services Materials Code Lists Exchange Rates 29 June 2011 ProcessWorld

8 Cause & Effect of Bad Master Data Customer Data Product Data CRM Mkt DB PLM SD Silos of Silos Huge Business Challenges 29 June 2011 ProcessWorld

9 Single Domain MDM Single View of Customer Misses the Full Picture Sales Better up-sell and crosssell Better management of regions Marketing Better customer segmentation Better marketing techniques Customer Service Improved customer experience Multi-channel sales and service Finance Improved billing and invoicing Better analysis and decision making 29 June 2011 ProcessWorld

10 But, what about Product, Location, Hierarchy Sales Better up-sell and crosssell Better management of regions Marketing Better customer segmentation Better marketing techniques Customer Service Improved customer experience Multi-channel sales and service Finance Improved billing and invoicing Better analysis and decision making 29 June 2011 ProcessWorld

11 MDM is a Multiple Domain and Subject Area Problem Sales Better up-sell and crosssell Customer + Better Product management of regions Customer Service Improved customer experience Customer + Multi-channel Hierarchy sales and service Marketing Better customer segmentation Better marketing Location techniques Customer + Finance Improved billing and invoicing Customer + Better Reference analysis and decision making Customer ( Party ) Location Asset Reference Data SupplierAccount Product ( Thing ) 29 June 2011 ProcessWorld

12 Multi-Domain MDM is the Answer Location Asset Multiple Types of Data Customer ( Party ) Reference Data Product ( Thing ) Real-Time Use Cases SupplierAccount Multiple Implementation Styles Multi-Domain MDM Platform Data Quality & Governance 29 June 2011 ProcessWorld

13 Multi-Domain: Multiple Types of Data Model-Driven Hierarchy Management Open and Extensible Governance & Change Control Flexible Relationships Business User Presentation Layer Validation & Workflow Granular Security 29 June 2011 ProcessWorld

14 Multi-Domain: Real-Time Use Cases Operational Analytical Data Warehouse Legacy BI Data Acquisition Transactional WS*, REST, JMS Data Propagation Batch Oriented ETL, Data Integration 29 June 2011 ProcessWorld

15 Multi-Domain: Multiple Implementation Styles Consolidation Centralized Hybrid B2B Customer (consolidation ) B2B Customer (consolidation) + Product (centralized) B2B Customer (hybrid) + Product (centralized) 29 June 2011 ProcessWorld

16 Multi-Domain MDM: Data Quality & Governance Data Quality Data Governance Configurable Validation Rules Configurable Business Workflows Survivorship, Match, Merge/Unmerge Compliance & Audit Trails Cleansing & Enrichment Concurrent Change Management 29 June 2011 ProcessWorld

17 Introducing webmethods OneData Multi-Domain MDM Platform Proactive Data Governance Operational & Analytical Use Cases End-to-End MDM Lifecycle 29 June 2011 ProcessWorld

18 Proactive Governance thru End to End MDM Lifecycle Dual Schema with Enrichment & Approval Workflow 29 June 2011 ProcessWorld

19 Process-Driven MDM Process-Driven MDM is Software AG s business-oriented approach to MDM that supports process optimization or transformation. MDM as a business discipline supporting process optimization or transformation. Process improvement needs directly drive scope of MDM programs. MDM investments tied to specific process improvement ROI. 29 June 2011 ProcessWorld

20 How does Software AG enable Process-Driven MDM? webmetho ds OneData Multi-Domain Model-Driven Governance Enforced Services & Methodology for Process-Driven MDM Technology for Process-Driven MDM 29 June 2011 ProcessWorld

21 Process-Driven MDM in Action 29 June 2011 ProcessWorld

22 Summary Most organizations have Master Data problems Multi-Domain MDM is the Preferred Approach webmethods OneData is a leading Multi-Domain MDM product webmethods OneData is tightly integrated with the Suite Software AG has clear differentiation using Process- Driven MDM 29 June 2011 ProcessWorld

23 Next Steps Visit the Solutions Hall Stop by the Master Data Management Booth webmethods OneData s Multi- Domain MDM capabilities Integration of webmethods OneData with ARIS and webmethods Suite Stop by the Trillium Booth Data Quality Partner 29 June 2011 ProcessWorld

24 Thank you! Subhash Ramachandran VP, Product Management webmethods Product Line