丰 达 雄 商 学 院 学 士 工 商 管 工 商 管 理 硕 士 研 究 生 商 业 计 划

Transcription

1 丰 达 雄 商 学 院 学 士 工 商 管 工 商 管 理 硕 士 研 究 生 商 业 计 划

2 丰 达 雄 商 务 学 校 欢 迎 您, 我 们 学 校 致 力 于 培 养 高 素 质 的 领 导 精 英 这 些 人 经 过 高 品 质 的 培 训 之 后, 通 过 自 己 的 努 力 和 热 情 将 带 领 团 队 获 得 成 功 本 商 务 学 校 已 经 培 养 了 5 万 名 来 自 西 班 牙 欧 洲 和 拉 美 国 家 的 学 生, 他 们 之 中 的 许 多 人 都 在 西 班 牙 政 府 或 在 跨 国 公 司 任 要 职, 如 Inditex 公 司 ( 前 身 是 Zara 的 小 店 铺, 现 在 是 世 界 第 三 大 服 装 公 司 之 一, 其 总 部 位 于 西 班 牙 加 利 西 亚 地 区 ) 提 前 感 谢 您 阅 读 本 页 面, 并 且 感 谢 您 对 国 际 学 术 合 作 的 兴 趣, 这 将 推 动 文 化 产 业 的 创 新 和 荣 发 展 丰 达 雄 商 学 院

3 丰 达 雄 商 学 院 THE LEADING BUSINESS SCHOOL OF THE NORTH-WEST OF SPAIN Afundacion Business School is part of Galician Social Fund Afundacion whose mission is the promotion of education, culture and social development in our region. Our Management Body is composed of the Regional Government (Xunta de Galicia), the Regional Parliament, the seven largest City Councils, Banesco Group and staff representatives. Afundación has played an important role promoting the creation of institutions that cover all stages of the education cycle, ranging from primary and secondary education to the foundation of the University of Vigo. This strategic investment in the training field was finally completed by the establishment of a postgraduate centre: Afundacion Business School. With more than 25 years of history, our business school has trained over 50,000 undergraduates, postgraduates and managers, all of them sharing a common goal: that of becoming socially responsible leaders able to get the most out of their organisations. Many of our graduates hold relevant positions in the Spanish Government, such as Dña. Ana Pastor Julián, current Minister of Infraestructure Development, and in large multinational companies, such as D. Moisés Costas, Director of Expansion North & South America for INDITEX GROUP (Zara). In 2013 our school obtained the Award of Quality Leaders by the Regional Government due to our contribution to the business development in our environment and since 2008 we rank among the top 1000 Business Schools in the world according to Eduniversal research. Also, our business school is an affiliated centre of the University of Vigo, which in turn ranks among the best 100 universities in the world with less than 50 years of history according to the prestigious The Times Rank We are very proud of having been selected in 2015 the best centre in terms of student satisfaction among the 32 colleges of the University of Vigo. Our school has a faculty composed of over 450 teachers of recognised prestige both at a national and international level, 59% of them holding Phd degrees and 90% postgraduate degrees. All members of our faculty combine intensive academic and research activities with an active involvement in business consultancy, which allows the school to keep long-established links with over 7,000 public and prívate organizations and to be the leading business school of the North West of Spain. 2

4 A place to discover Vigo Vigo is the largest city in the region of Galicia, in the north-west of Spain, with a population of over 300,000 inhabitants. It is the closest European city to New York and is situated in the Portuguese border in one of the most picturesque bays in Spain. Vigo is the leading fishing harbour in Europe and the main traffic route to North and South American markets with the second most productive automotive plant in the continent (PSA- Citröen). Over the last years, many prestigious Chinese companies such as CITIC HEAVY INDUSTRIES, CHINA SONANGOL AND SINOMASTER have established operations in the city and have selected Vigo as an attractive area for investments in a variety of sectors. The city has more than 23 kilometres of coastline and unique landscapes, such as the Cies Islands, home to The Rodas Beach, which has been classified as THE BEST BEACH IN THE WORLD by The Guardian British Newspaper and selected for the European Odyssey 2010 by the National Geographic Society. Vigo is surrounded on the one side by the bay, and on the other side by mountains and woodlands, therefore there are magnificent viewpoints from which to admire the scenery. The local climate is characterized by mild winters, and warm but not extreme summers, because the temperature does not normally exceed 32 º C. Vigo is the main tourist destination in the North of Spain, being a regular stop for international cruise ships. Vigo is famous for its excellent seafood restaurants which offer a wide range of gastronomical riches of the Atlantic sea. Also, the city is conveniently situated to visit important tourist destinations in Spain and Portugal. Santiago de Compostela is 100 kms far; Madrid is at forty five minutes and Barcelona at one hour by plane, and the beautiful Portuguese city of Oporto is just at 150 kms. Cies Islands has the most beautiful beach in the world The Guardian 3 1

5 The perfect bridge between Europe & America The region of Galicia is well-known for its strong historical links with Latinamerica. With over 10 million Galician descendants in the American continent, the term Galician is commonly used in most Latinamerican countries to refer to Spanish residents. This factor has made our Business School a leading centre in Spain with over 25% latinamerican MBA graduates in Our school is a member of AEEN, the Spanish Association of Business Schools, member of CLADEA, the most important Latin American Council of Management Schools, and is a centre of Academic Excellence by FUNDACION CAROLINA, the main institution to promote educational links between Spain and the Iberoamerican Community of Nations. We belong to EFMD (European Foundation for Management Development) and have developed a wide network of prestigious international partners in the UK, Ireland, France, Switzerland, Austria, the Netherlands, Poland, Cánada, Perú Guatemala, Panamá, El Salvador, México, USA (Georgetown University). 4

6 The BBA bprogramme is a full-time four year programme with an overall and pratical training in all management areas. 21 cohorts and over 800 graduates have obtained this degree that equips them with high teamwork capacity, good communication skills, excellent command of languages and extensive use of new technologies. All students are provided with a laptop computer and must accredit a B2 level of English to enroll on the second semester of the 3rd year, which is entirely taught in English. Graduates can enjoy international stay periods in the third year with our international partners. Additionallly students can obtain a DUAL INTERNATIONAL DEGREE by the Dubllin Business School where they can choose among various specializations: Undergraduate Training BA (Hons) Marketing BA (Hons) Marketing with Event Management BA (Hons) Marketing with Digital Media BA (Hons) Financial Services BA (Hons) Business Information Systems Postgraduate Training At a General Business Administration level the Afundacion Business School offers an MBA, a Master in Business Administration, which has been operating for more than 20 years now. The MBA is a full-time one-year programme based on learning -by-doing methodologie that makes our graduates highly demaded by companies. Studernts enjoy a remunerated intership period in companies and are also provided a laptop computer for their learning process. MBA full time Students have the possibility of carrying out a Study Abroad period at Poznan University in Poland or at Georgetown University in Washington. As from september 2010, the MBA and undergraduate Business Administration degree taught at the Afundacion Business School are awarded by the University of Vigo. These awards are therefore official certificates which are valid throughout Europe, for access to employment, both in the public and private sectors, and to further education. 5

7 Career path in management Executive Training The Business School offers a range of general management masters programmes in order to train those professionals who are going to take on the leadership of companies in the near future. MBA part time Executive MBA Training for Managers The current business environment is constantly changing hence the Business School offers general Management programmes in order to help managers improve their daily management, and to design action plans for their companies: Top Management Programme Management Training programme Advanced Coaching programme We offer specialised programmes for managers who wish to gain an in-depth knowledge of a specific area: Advanced Courses Specialisation courses Training Courses These programmes are complemented with masters programmes aimed at professionals who need specialised training in specific fields. Financial Management International Business Marketing Management Human Resources Management SAP Integrated Business Management Additionally, Afundacion Business School design made-tomeasure in-company training for the leading companies in our región. The general portfolio is also reinforced by a wide range of seminars and short courses aimed at introducing the most up-to-date topics in each field. 6

8 Our special offer for China Diploma in International Business 国 际 关 系 高 级 文 凭 Our Diploma in International Business has been specially designed for meeting the needs of Chinese undergraduate students of Spanish. It is aimed at third and fourth year students who need to acquire fundamental business training and achieve a high command of Spanish for Business. The Diploma is entirely taught in Spanish by professional lecturers. Students attend lessons at the weekend and during the week they participate in intensive Spanish for Business Lessons. Also, we offer a two-month remunerated internship period either in official institutions ( Vigo Council, Vigo Harbour Authority...) or in international companies. Our learning-by-doing methodologies based on intensive team-work, dynamic lectures, full access to digital materials on our platform and intercultural comunication skills training makes the Diploma in Intenational Business the perfect complement for Chinese students of languages. KEY POINTS: Weekend lessons Additionally, students will participate in a wide variety of business and cultural activities. Students will be accommodated half board in double room either in our Afundacion Residence or at hotels in the city centre. Remunerated Internship Accommodation Intensive Business Spanish practice Company visits & Conferences Access to Master in International Business Degree 7

9 Generating knowledge Book Collection Our book collection transmits to our students, partners and to the society the business knowledge that has been acquired by the faculty. Recently a new collection, of pocket-size books has been launched, covering current business topics. Research and consultancy projects Our hands-on approach endeavours to bring the knowledge taught in the classroom to the reality that company s management teams need to implement. We are convinced that the applied research projects that are carried out by the Afundacion Business School s faculty are are one of the best ways to visualise the effort carried out by this team of professionals in the advance of the learning process. Some examples are: DESIGN OF A RECIPROCAL GUARANTEE SYSTEM FOR THE SPANISH FISHING SECTOR (COMMISSIONED BY THE SPANISH MINISTRY OF FISHING) OBSERVATORY OF THE INFORMATION AND COMMUNICATION TECHNOLOGIES SECTOR STRATEGIC PLAN FOR THE MUSSEL SECTOR PLAN TO POTENTIATE ENTREPRENEURSHIP STRATEGIC PLAN FOR THE TOURISM SECTOR STRATEGIC PLAN FOR THE RÍAS BAIXAS WINE CERTIFICATION OF ORIGIN. THE BLUE BOOK OF NAUTICAL SPORTS. ANALYSIS OF TECHNOLOGICAL SURVEILLANCE FOR THE LOGISTICS SECTOR. ORGANIZATION OF A PANEL OF EXPERTS ON BUSINESS CREATION AND SUPPORT FOR ENTREPRENEURS (INTERREG IV C ICHNOS PLUS) ANALYSIS OF THE FACTORS WHICH INFLUENCE R&D NNOVATION AND THEIR EFFECTS ON BUSINESS RESULTS (INCITE) ANALYSIS OF THE ECONOMIC, SOCIAL AND STRATEGIC IMPACT OF TOURISM IN THE PROVINCE OF PONTEVEDRA. STRATEGIC REPORT ON GALICIAN COMPANIES 8

10 Some of our lecturers. Prof. Roberto Marcos Alvarez del Blanco (International Marketing) Phd in Economic & Political Science by the University of Barcelona. MBA by ESADE and Postdoctoral Fellow by California University (Berkeley) and Executive Graduate by Harvard University. He is a Senior Lecturer at IE, at Haas School of Business (Berkeley University), at Stern School of Business (Nw York University) and Rockefeller University (New York). He has been responsible, among other relevant international projects, for the Marketing Promotion of Barcelona 1992 Olympic Games. He is a member of the Spanish Brands Forum and Jury of the Prince of Asturias International Awards to Business Excellence. Prof. Mario Weitz Schneir (International Economics) Phd in Economics by the American Unviersity (USA). BBA Economics by the University of Buenos Aires. He has been Head of the Advisory Board of major Banks in Argentina, USA and Spain. He has also been Head Counsellor of Argentina Railways and of the IMF (International Monetary Fund). He is a senior lecturer at Instituto de Empresa (IE), University Carlos III, ESCP-EAP Europe and he is a regular columnist of economic articles for Spanish lading press media (ABC, La Razón, El Pais, Expansión). He is also a Consultant on Economic Issues for the World Bank and for the European Commission. Prof. Alfonso María Gómez (International Negotiation) Bachelor in Business Administration & Master in International Trade by the University of Murcia. He has held various international positions in the textile sector, such as that of Managing Director of the Bangladesh subsidiary of ENIGMA TRADING ( ) and Men s Department Manager of INDITEX (ZARA). Since 2005 he works as Director of Sourcing and Product of CORTEFIEL GROUP worldwide based in Hong-Kong, being responsible for locating, auditing and negotiating with all international suppliers taking into account SRC requirements of the firm. He is an invited speaker at the Master in Fashion Management of the Polytechnic University of Hong-Kong. Prof. Jesús Albizu Soriano ( International Strategy) BBA by Deusto University. Postgraduate degrees by Minessota University (USA) and Göteborg (Sweden). Over 30 years experience as adviser of International Competitiveness of Governments and Ofiicial insitutions in more than 17 countries, mainly in Central & South America. Expert in SMS expansion by the European Commission. Professor of the European Cooperation Project with Latinamerican countries AL-INVEST IV and international adviser of the German goverment (CENTRA-GIZ proyect). Regular invited Lecturer of the Eurochambers Latinamerica Academy. Director General of the International Consultancy firm AVU SL. Prof. Anna Matysek-Jędrych (International Finance) MA, Ph.D., Professor at the Faculty of International Competitiveness, Coordinator of International Business specialization at the Poznan University of Economics, macroeconomist, specialist in financial crises, financial stability and central bank policy. She is a member of Editorial Board of 'Journal of Eastern European and Central Asian Research' (published by the Institute of Eastern Europe and Central Asia in cooperation with Webster University). Member of Advisor Committee of MP and co-ordinator of X-Culture Project at the Poznan University of Economics (realized by the University of North Carolina at Greensboro). Aslo member of SUERF (Societe Universitaire Europeenne de Recherches Financieres), EEA (European Economic Association) and AIB (Academy of International Business). 9

11 Our Intercultural Experts. Prof. Lu Longgen World prestigious professor of Sino-Hispanic studies at the Beijing International Studies University. Recognized adviser of the Instituto Cervantes, The Spanish Education Office in China, and the Ministry of Tourism of the People s Republic of China Government. He is author of numerous publications and a regular international and national speaker and trainer in chinese culture for important institutions such as Foreign Embassies, China Airlines, and Business Trade Missions from Latinamerican and African countries. Prof.Longgen will start videoconferencing lecturing in the 2015 edition of our Master in International Business. Prof. Begoña Jamardo Suárez BBA in English by University of Santiago de Compostela. MBA & Diploma in International Business. Certificate in Eastern European Countries by Poznan University of Economics and PhD programme at USC (Spain). She has been an Associate Teacher at Richmond Upon-Thames College (Uk), Catholic University of Porto (Portugal) and Vigo University (Spain). At present she is an invited lecturer at the Executive MBA of Poznan University of Economics (Poland) and at the Global Emerging Markets MBA at Tianjing Polytechnic University (China). She is the Director of the Master in International Business and Expansion Manager for Asia of Afundación Business School. She is a member of the International Research group SPERTUS, a team of excellence funded by the Spanish Ministry of Education. Prof. Ana M. González Fernández BBA in Hispanic Philology by University of Vigo (especialised in teaching Spanish as a Foreing Language). Extensive teaching experience and teacher training. Master in International Dispute Resolution by UOC (Spain). Researcher in the field of Non Verbal Communicationa and Cross-Cultural business (China-Spain&LATAM). Advisor of Intercultural Communication skills and Chinese-Hispanic Business Protocol for a large amount of public and private insitutions. Lecturer of Negotiations with China at Master International Business (Business School Afundacion). Currently she s teaching at the Beijing International Studies University. Since almost 15 years ago her professional life has been deeply linked to China, where she is based at present. 10

12 Vigo Avda. de Madrid, 60 CP: 36204, Vigo (Pontevedra) Tel. nº: (+34) Tel. nº: (+34) A Coruña Ronda de Nelle, 31 CP: 15007, A Coruña (Coruña) Tel. nº: (+34)