Status Evolution Balance Trends

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2 This summary represents opinions of Project Botticelli Ltd as of March 2011 only, and does not represent opinions or recommendations of Microsoft Corp, Gartner Group, Forrester Research, except when directly quoting such statements. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Project Botticelli Ltd makes no warranties, express, implied or statutory, as to the information in this presentation Project Botticelli Ltd & quoted portions 2011 Microsoft Corp, Forrester Research, Gartner Group, unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by use rights assignment. All rights reserved. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli and other parties must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Project Botticelli or Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.

3 Status Evolution Balance Trends

4 Only 28% of potential BI users have any meaningful access 32% of Excel users are comfortable with using it for Advanced Analysis e.g., PivotTables 31% of all BI initiatives partially meet or don t meet the business goals originally set Knowledge workers spend too much time looking for, not enough time analyzing the information. Lines between producers and consumers of information have largely disappeared. Requirements change way too fast for IT and traditional technology to keep up. Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010

5 Traditional BI Self-Service BI Provision Analysis Reports Dashboards & Scorecards End Users Data Staging ETL/Data Quality Analysis Cubes Data Warehouse Spreadsheets Specialized Tools Existing Data LOB Applications Data Marts Files IT Pro To But provision Rapidly IT business has Harvesting breaking been reports, Is is it busy outpacing possible dashboards down existing keeping the to IT data, balance barriers and up & with scorecards End cleaning Control of the Users growing it and are with to meet with demanding staging Agility? Self-Service End it User for Agility BI demand. BI!

6 Agility Control

7 Traditional BI Unification & Integration Self-Service BI Delivering the next generation of BI Agility with IT Oversight

8 [Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission on behalf of Microsoft Corp granted for the event where this slide deck was presented live. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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10 selfserviced In-memory deploy collaboration

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13 Unified

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18 Striking A Balance IT Professional Connect & Provision End-User Find & Access Monitor & Manage Mash-up & Analyze Deploy & Future Proof Share & Collaborate Control Agility

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