The Big Picture of Business Intelligence: Goals, Concepts, and the Platform

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1 The Big Picture of Business Intelligence: Goals, Concepts, and the Platform Rafal Lukawiecki Strategic Consultant, Project Botticelli Ltd 1 1

2 Objectives Overview state of Business Intelligence in 2010 Discuss the technology platform Introduce fundamental BI concepts This seminar is based on a number of sources including a few dozen of Microsoft-owned presentations, used with permission. Thank you to Chris Dial, Tara Seppa, Aydin Gencler, Ivan Kosyakov, Bryan Bredehoeft, Marin Bezic, and Donald Farmer with his entire team for all the support. 2 The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions 2010 Project Botticelli Ltd & entire material 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE. 2

3 3 Overview of BI and PM

4 Business Intelligence BI - Improving Business Insight A broad category of applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help enterprise users make better business decisions. Gartner 4 4

5 5 1. BI and Power of Visualisation 2. Balanced Scorecards

6 Business Intelligence Today Low end-user adoption rates and high reliance on IT Analyst Issues: Hard to access organizational data Reliant on IT for reporting Difficult to share insight IT Pro Issues: No time for ad-hoc BI requests Lack of control Organizational BI often expensive 6 6

7 IT Unmanaged IT Involvement IT Managed From Organizational BI to Personal BI Enabling managed self-service BI Corporate BI Empowered, Managed, Accurate Data Sources Data Marts BI and LOB Apps Portals and Dashboards Accurate Secure Scalable Up to date Self Service Easy to use On and Offline Collaborative Reliant on IT User Context Rogue Spreadmarts Empowered 7 7

8 Microsoft BI Strategy Democratizing Business Intelligence Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Familiar environment Integrated into Microsoft Office Built on SQL Server 8 8

9 FY1 FY2 FY3 FY4 FY5 9 9

10 FY1 FY2 FY3 FY4 FY

11 Classic Business Intelligence FY1 FY2 FY3 FY4 FY

12 Classic Business Intelligence Self-Service Business Intelligence FY1 FY2 FY3 FY4 FY

13 Three Contexts of BI Use 1 Personal BI Built by me, for me, used only by me 2 Team BI Built by someone on the team, shared inside a team 3 Organizational BI Built and maintained by IT, for use across company 14 14

14 15 Technology Platform

15 Microsoft Business Intelligence You may already have these products Business User Experience Business Collaboration Platform Data Infrastructure & BI Platform Familiar User Experience Self-Service access & insight Data exploration & analysis Integrated Content and Predictive analysis Collaboration Data visualization Thin client experience Contextual visualization Dashboards & Scorecards Search Content Management Data Infrastructure and BI Platform Compositions Analysis Services Reporting Services Integration Services Master Data Services Data Mining Data Warehousing 16 16

16 Big Picture: Managing Information Integration Services Master Data Services ERP Data Warehouse CRM BI Developer or Analyst HRMS Analysis Services 17 17

17 Big Picture: Dashboards, Scorecards Analysis Services Cubes, Warehouse Knowledge Worker 18 18

18 Big Picture: Reporting Analysis Services Reporting Services Cubes, Warehouse End User 19 19

19 Big Picture: BI Analyst, Power User Analysis Services PowerPivot for Excel PowerPivot for SharePoint 20 20

20 21 Fundamental Concepts

21 Enterprise Data 22 22

22 Silo Integration Challenge Call Center CRM Web Apps Finance SOA Enterprise Service Bus Data Warehouse Inventory HR ERP 23 23

23 Predictive Analysis Role of Software Proactive Data mining Predictive Analysis Self-service Analysis Interactive OLAP Ad-hoc reporting 29 Passive Canned reporting Presentation Exploration Discovery Business Insight 29

24 Ad-hoc Self-Service Analysis Interactive, pivot-based analysis of columnoriented large volumes of data (>>millions of rows) Pivots, advanced filtering (slicers), and tabular expressions + OLAP-style analytics Almost multidimensional Cubes without a cube in Excel 34 34

25 Dashboards and Scorecards Scorecard Table (pivot-like) of KPIs Dashboard Contains scorecards, analytical reports, and other analytical visualisations Create them: DIY: PowerPivot Quickly: SharePoint 2010 PerformancePoint Services Bespoke: custom SharePoint, Silverlight, and.net development 38 38

26 39 Conclusions

27 Customer Evidence Market conditions evolve rapidly, the business has to follow. A rapid development tool for BI is a necessity nowadays. Valerij Budiak, Head of IT, Apranga Group Leading fashion retailer in the Baltic States consolidates reporting and BI systems Apranga Group operates 109 stores across different franchises in all Baltic States. Apranga Group needs a single standardised BI platform that would become a central point of information for corporate information workers. In March 2009, Apranga Group replaced several different reporting and BI systems with a single solution made on MS SQL Server platform with Profitbase an accelerator for Data Warehouse Deployment. Apranga now can analyze sales and inventory via a single BI system using SSRS and MS Office Excel Pivot Tables Minimized Risks by using proven BI templates Reduced Costs by short implementation Improved Productivity 40 40

28 Microsoft BI and PM Solutions At: 41

29 Summary Business Intelligence is a top IT priority for businesses Self-service analytics are quickly becoming crucial tools enhancing employees performance Good data warehouse design, master data management, data integration, and multidimensional design enable rich BI use 42 42

30 2010 Microsoft Corporation & Project Botticelli Ltd. All rights reserved. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions 2010 Project Botticelli Ltd & entire material 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE

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