Lead Generation on Steroids: How to Use Your Book to Generate More Leads & Better Leads That Are Predisposed to BUY. Presented by Adam Witty

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1 Lead Generation on Steroids: How to Use Your Book to Generate More Leads & Better Leads That Are Predisposed to BUY Presented by Adam Witty

2 What You Will Learn Today Why The Best Customer is a Book Buyer/Reader Why a Book Is Better Than Any Other Marketing Tool Case Studies, Examples of Using Book for Lead Gen

3 Website

4 The Envelope Please Total responses: 126 Converted leads: 25 Won opportunities: 4 Win Rate: 16% Closed business: $30,074 Cost of Ad: $0 ROI: Infinity 4

5 Direct Mail Over 100 authors who are Financial Advisors and Professionals Can t Be Wrong For FPA members only, request a free copy of the book that has made top advisors re-think their marketing strategy To get your FREE copy of 11 Ways Financial Advisors Attract Their Ideal Clients With a Book, just call the 24-hour book hotline and leave the necessary information at or visit I would say we re already paid for the book a few times over with new clients and all the intangible benefits we ve gotten from it. - Jeannette Bajalia, Founder & President, Woman s Worth Being an author has done a lot of things for my business. Mostly its elevated my status within my niche industry. - Chris Hurn, CEO & Co-founder, Mercantile Capital Coporation The book has lassoed in at least a half dozen new clients, with a lifetime value of $50K+ each. From a money making perspective, the book has been an important tool to acquire new clients and grow revenue. - Brian Fricke, President, Financial Management Concepts It was the best thing I ve ever done It was the best investment I have ever made. - Thomas Helbig, Founder & CEO, Retirement Advisory Group ADVANTAGE MEDIA GROUP t f advantagefamily.com

6 The Envelope Please Number sent: 1,394 Total responses: 28 Converted leads: 6 Won opportunities: 1 Response rate: 2.0% Closed business: $1,510 Cost of Ad: $750 ROI: 200% 6

8 The Envelope Please Number sent: 20,000 Total responses: 326 Converted leads: 35 Won opportunities: 12 Response rate: 1.6% Closed business: $150,137 Cost of Ad: $5,000 ROI: 3,000% 8

10 Landing Page

11 Webinar

12 Webinar Request a FREE COPY of my newest book, co-authored by marketing guru Dan Kennedy. * INSIDE: Discover NINE exciting, different ways to make money for your career, business or cause by being the author of a book * Visit TODAY!

13 The Envelope Please Number sent: 20,000 Total responses: 184 Response rate: 0.001% Converted leads: 18 Won opportunities: 7 Closed business: $73,383 Cost of Ad: $2,445 ROI: 3,000% 13

14 Speaking ADAM WITTY PRESENTS BOOK THE BUSINESS HOW TO WRITE, PUBLISH, MONETIZE & MARKET A BOOK TO GROW YOUR BUSINESS Wednesday October 29 th 7:30 a.m. Castilla Room DONE PROPERLY, A BOOK CAN CHANGE YOUR LIFE AND YOUR BUSINESS FOREVER. Dan Kennedy, noted business guru and author of more than 11 books, said it best. So why don t more business owners have a book? Why don t you? Publishing a book that will grow your business doesn t have to be hard, but it is nearly impossible without the right plan. Join Adam Witty, Founder and CEO of Advantage Media Group, as he shares the most exciting case studies, marketing ideas, and best-practices he has learned from helping hundreds of entrepreneurs, consultants and professionals write, publish, monetize and market their books. Here are some of the things you will learn Ways to quickly write and publish a book, and how to tell which method is best for you The 2 problems that sabotage 95% of aspiring authors, and how to solve them A powerful way to use your book to get publicity for yourself and your business And so much MORE! ADAM WITTY guides professional speakers, industry experts, gurus, leadership coaches, even franchisors to create, fully capitalize on and leverage their unique books to grow their businesses. His company, Advantage Media Group, is the new model book publishing leader, truly partnering with its authors. Fellow Gazelles members who have published with Advantage include Nancy Eberhardt, Penny Spencer, Shannon Susko, Herbert Johnson - and many others.

15 Speaking WRITE AND PUBLISH YOUR BOOK RESOURCE REQUEST FORM EXCLUSIVE LIMITED TIME OFFERS... ATTENDEES ONLY! Yes, please me a free copy of Adam Witty and Dan Kennedy s new book Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy Yes, for $5 Shipping & Handling please mail me an autographed physical copy of the Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy along with the CD recoding of Dan and Adam s teleseminar Yes, I would like to schedule a complimentary, no-obligation Discovery Consultation to discuss my book idea further Yes, I want to explode my bottom line by being a published author! I want to increase my credibility instantly and gain the celebrity-power that only a book can create. As a published author, I will have the power to unlock additional income with this secret marketing weapon. Regularly priced at $1,475. Attendees pay ONLY $975. The Fast Start Author Program includes: 2-Page Book Marketing Plan and Blueprint Think Your Book Writing Consultation 6 Week How to Make REAL Money With Your Book Teleseminar Series Name: Company: Billing Address: City: State: Zip: Country: Phone #: Fax #: Address: Payment Method (Circle One): Visa MasterCard AmEx Discover Credit Card #: Expiration Date: / Authorized Signature: The 2014 Info-SUMMIT Event - No Hassle Guarantee: All products and resources can be returned for full refund within 60 days of purchase. For support contact info@gkic.com, visit GKIC.com or call Customer Service Phone:

16 The Envelope Please Number of attendees: 450 Total book requests: 97 Won opportunities: 18 Response rate: 18% Closed business: $176,471 ($200K in pipeline) Cost of Ad: Affiliate: $1,500 per ROI: Infinite 16

17 Conferences: Booth 'SPN UIF "VUIPST PG 0WFS #FTUTFMMJOH.POFZ.BLJOH #VTJOFTT #VJMEJOH #PPLT Claim your complimentary copy TODAY! "EBN 8JUUZ %BO,FOOFEZ *OTJEF UIFTF QBHFT ZPV MM EJTDPWFS /*/& FYDJUJOH EJêFSFOU XBZT UP NBLF NPOFZ GPS ZPVS DBSFFS CVTJOFTT PS DBVTF CZ CFJOH UIF BVUIPS PG B CPPL *G ZPV LOPX ZPV IBWF B CPPL PS CPPLT JOTJEF ZPV IFSF ZPV XJMM MFBSO OPU POMZ IPX UP HFU UIBU NFTTBHF BOE UIPTF JEFBT JOUP UIF SJHIU CPPL BOE HFU JU QVCMJTIFE CVU NPSF JNQPSUBOUMZ IPX UP MFWFSBHF UIBU CPPL GPS BMM JU T XPSUI *G PO UIF PUIFS IBOE ZPV RVFTUJPO XIBU ZPV IBWF UP DPOUSJCVUF UP B CPPL BOE ëoe UIF JEFB PG XSJUJOH POF EBVOUJOH UIJT CPPL XJMM SFQMBDF ZPVS EPVCUT BOE RVFTUJPOT XJUI QSBDUJDBM BEWJDF BOE NPUJWBUJPO */4*%& 8): B CPPL JT CFUUFS UIBO BOZ PUIFS NBSLFUJOH UPPM )08 UP CVJME BVUIPSJUZ BOE FYQFSU TUBUVT XJUI B CPPL :PVS CPPL BT ǰF 6MUJNBUF -FBE (FOFSBUJPO 5PPM :PVS CPPL BT ǰF 6MUJNBUF 3FGFSSBM (FOFSBUJPO 5PPM 6TF ZPVS CPPL UP HFU JOUFSFTUJOH BOE QSPíUBCMF 4QFBLJOH &OHBHFNFOUT :PVS CPPL BT UIF LFZ UP UIF WBVMU PG 'SFF 1VCMJDJUZ " 1SPWFO 1MBO GPS #FJOH B 1VCMJTIFE "VUIPS %JE ZPV NJTT VT BU UIF FWFOU PS GPSHFU UP WJTJU PVS CPPUI %PO U XPSSZ '"9 "55/ $ISJTUJOB."*"EWBOUBHF.FEJB (SPVQ (BETEFO 4U t $IBSMFTUPO 4$ &."*$ISJTUJOB BU DXFMMT!BEWBOUBHFXX DPN

18 Book Signings

19 Magazine Ad

20 The Envelope Please Number sent: 90,000 Total responses: 2,500 Won opportunities: 50 Response rate: 1.6% Closed business: $1,000,000 Cost of Ad: $20,000 ROI: 5,000% 20

21 Facebook Ad

22 Banner Ad

23 The Envelope Please Total responses: 23 Won opportunities: 0 Response rate: 0% Closed business: $0 Cost of Ad: $450 ROI: 0% 23

24 Gifting

25 Follow Up!

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