DEGREE IN TOURISM AND

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1 DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT Academic Year Program Guide COURSE: PERIOD: Semester 5 Cultural diversity management Lecturer: Jordi Ficapal Publication for the exclusive use of Turismo Sant Ignasi (ESADE, Universitat Ramon Llull). No reproduction permitted Affiliated to the ESADE Foundation

2 Tourism & Hospitality Management Degree COURSE SYLLABUS SUBJECT: Cultural diversity management MODULE: International tourism and hospitality management CODE: OB5HRM-II SUBJECT TYPE: Compulsory YEAR: 3d ECTS CREDITS: 3 SEMESTER: 5 LANGUAGE: English LECTURER: Jordi Ficapal 1. General description of the course: The conceptual framework in cross-cultural issues will be the main focus. Identity, concept of culture, intercultural theories, cultural shock and cultural training are some of the subjects to be developed. In parallel, experiential learning and selfreflection through specialized assessments will be important to achieve enough cultural self-awareness and intercultural competencies. 2. Competencies developed within the course: Type Name Indicators General G1 1,3 G2 2,3,4,7 G3 6 G11 1,2,3 Specific E19 1,2,3,4,5,6,7,8,9 E21 6,7 Basic B2 1,2 B3 3,4 B4 2,7 3. Content Topic/Unit Introduction Culture basics Analysis models. Self-awareness inventories Content Cultural spheres of identity. Concept and definitions of culture. Levels and attributes of culture. Cultural issues observation. Stereotyping. Cultural Shock. Introductions to analysis models on cultural dimensions. Hofstede s, Trompenaars, Hall, Kluckhohn-Strodtbeck Cross-cultural assessments. Developmental Model of Intercultural Sensitivity.

3 Cross-cultural adaptability inventory. Cultural preferences in organization inventory. 4. Required readings Author/s (year) Schneider, S. and Barsoux, J.(2003) Title (pages) Managing Across Cultures Publisher. City. Hertfordshire: Prentice Hall. Comments Chapters 2, 3, 4 (90 pages) Author/s (year) Adler, N. J. (2006) Title (pages) International Dimensions of Organizational Behavior Publisher. City. Cincinnati: South-Western Comments Chapters 2, 4, 5 (84 pages) Author/s (year) Verluyten, P. (2002) Title (pages) Intercultural Communication in Business and Organisations Publisher. City. Leuven: Acco Comments Chapters 10, 11 (30 pages) Total number of pages/ 204pages/ 20 hours estimated hours 5. Exercises and assessments. Type Title Extension Dates Report Levels of culture in movies 1800 words Report Intercultural skills autoanalysis 1800 words Portfolio Portfolio: class notes, summaries Exam Presentation CC Problem solving 5 minutes 6. Learning activities and distribution of work load Type Activity Hours EA Contact Hours Lectures 12 In-class exercises 8 EA Directed study Readings 20 Reports 8 Assessment and exam 12 EA Self study Portfolio 10 Study 20 TOTAL 90

4 7. Methodology and sessions chart Week Theory Practice Directed study 1 Introduction: Faux-pas and Spheres of culture spheres of culture 2 Basic concepts: Definitions of Definitions selection culture and levels of culture 3 Explicit and implicit culture Levels of culture in movies. Report. Chapters 2, 3 Schneider& Barsoux 4 Cultural clashes and frictions Simulation Chapter 2 Adler 5 Self awareness inventories VSM + take-away CCAI and CPOI Chapter 4 Schneider & Barsoux 6 Cross-cultural humour In-class exercise Report Chapter 4 Adler 7 Analysis models I In-class exercise Chapter 5 Adler 8 Analysis models II Chapter 10 and 11 Verluyten 9 Facing challenges in CC scenarios Presentations 8. Evaluation activities Activity Percentage Competencies evaluated Report. Levels of culture in 10% E19, E21 movies Report: Intercultural skills 20% E19, E21 autoanalysis Portfolio 20% G1, G2, G3, G11, E19, E21, B2, B3, B4 Presentation: CC Problem solving 20% G1, G2, G3, G11, E19, E21, B2, B3, B4 Exam 30% G1, G2, G3, G11, E19, E21, B2, B3, B4 9. Bibliography Recommended reading(s): Verluyten, Paul. Intercultural Communication in Business and Organisations. Leuven: Acco, ISBN:

5 Rosinski, Philippe. Coaching across cultures. London: Nicholas Brealey Publissing, ISBN: Adler, Nancy J. International Dimensions of Organizational Behavior. Cincinnati : South Western, D Iribarne, Philippe. La logique de l honneur. Gestion des entreprises en traditions nationales. Paris : Editions du Seuil, Hall, Edward T., Beyond Culture. New York: Anchor Books, Hampden-Turner, Charles and Trompenaars, Fons; Building Cross-Cultural Competence. How to Create Wealth from Conflicting Values. New Haven: Yale University Press, Hobsbawm, Eric and Terence Ranger (eds.), The Invention of Tradition. Cambridge: University Press, Hofstede, Geert. Cultures and Organizations. Intercultural Cooperation and its Importance for Survival. Software of the Mind. London: HarperCollinsBusiness, Pickering, Michael. Stereotyping. Basingstoke, Hampshire: Palgrace, Trompenaars, Fons. Riding the Waves of Culture. Understanding Cultural Diversity in Business. London: The Economist Books, Usunier, Jean-Claude. Marketing Across Cultures. Hertfordshire: Prentice Hall, Hofstede, Geert. Cultures and Organizations. Intercultural Cooperation and its Importance for Survival. Software of the Mind. London: HarperCollinsBusiness, Klidas, Antonis. Employee Empowerment in the European Hotel Industry: Meaning, Process and Cultural Relativity. Amsterdam: Thela, Lecturer Jordi Ficapal Bachelor in Arts in Anthropology, Universitat de Barcelona. Social Sciences Teacher Diploma. Master degree in Economy of Development and International Cooperation and postgraduate diplomas in Anthropology of Family and Welfare and in Anthropology and problems of the contemporary society. Doctorate courses in Anthropology and PhD. Research in Corporate Social Responsibility in Tourism and Hospitality. Current research focus are cross-cultural training, cross-cultural relations in tourism and hospitality and ethics of tourism and hospitality. Head of Studies and Research at TSI- Turismo Sant Ignasi (ESADE Universitat Ramon Llull). Lecturer in Cross-cultural Issues and Intercultural Coaching at MSc in Management Program Innovative Hospìtality Management and other courses at undergraduate programs ( Culture: the quest for sense ; Cross-cultural Management and Intercultural competencies for Tourism and Hospitality ; Ethics and CSR in Tourism and Hospitality, Tourism and development ). Board member and former director of VOLPA (Voluntariado Pedro Arrupe), NGO of volunteers for development in Latin America. Board member of SIETAR (Society for Intercultural Education, Training and Research) in Spain. Member of the Academic board of UNESCO Chair on Education, Technology and Development of Universitat Ramon Llull. Member of the Academic board of ETHOS Chair on ethics, Universitat Ramon Llull. Leader researcher at Ethics of Tourism and Hospitality URL research group. Experience on the field in anthropology research and in development projects. Working in development cooperation in Bolivia for 3 years for Intermon-Oxfam. Trainer in

6 intercultural relations for development for candidates to international volunteers at VOLPA. Trainer in Intercultural communication in tourism and hospitality for master students and professionals. He has published articles, presented communications and conducted workshops in many different congresses such as, for instance: "Cross-cultural management in the Hospitality Industry: the Relevant learning" at the EuroChrie Congress in Barcelona (2002), "Intercultural awareness in 4 and 5 star hotels in Barcelona" at ESADE's Symposium (2003), "Cross-cultural information as a critical factor for future quality service in hospitality: a preliminary study in Barcelona" at the Hospitality Education Congress in Bad-Honnef (2004), "CSR in Tourism" at the International Congress for Fair Tourism in Valencia (2005), "Ethics of intercultural relations in tourism" at the UNIJES Congress in Xavier (2006), "Tourism, passport to development" at the Intercultural Week in Barcelona (2007), The social responsibility of tourism companies at the International Congress of Tourism for development in Barcelona (2008), Spain is different? Updating Spanish Area Studies through Concept Mapping (2008) at the SIETAR Global Congress in Granada, Study tours as experiential learning tool for tourism studies at TSI (2009) at the World Tourism Organization Education Council Ulysses Conference and From noqayku to noqancheq: critical success factors for intercultural cooperation (2011) at the URL conference on University cooperation to development.