Strategic Plan The College of Business Oregon State University. Strategic Plan. Approved June 2012 Updated June 2013 Updated June 2014

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1 The College of Business Oregon State University Strategic Plan Approved June 2012 Updated June 2013 Updated June

2 The College of Business Oregon State University Vision Developing professionals who responsibly provide innovative solutions to complex, global challenges. Integrating people for innovative solutions. Mission The College of Business provides internationally recognized research-based education that prepares profession-ready graduates who will lead in an innovati0n economy. The college will accomplish its MISSION and VISION through: educational programs that translate theory into practice and emphasize innovation and the entrepreneurial process; distinctive experiential learning opportunities for students; an active learning environment where education and research is cross-cultural, multidisciplinary, inter-generational; innovative outreach and engagement that is based on well-grounded theory and research; internationally recognized research with applicability to business and industry; a global reputation for providing a quality educational experience in a diverse learning community; and a talented and connected community of faculty, staff, high achieving students, and industry partners. Strategic Initiatives The College of Business is focusing its efforts in educational programs on entrepreneurship and innovation by providing knowledge and expertise that promote the development of sustainable business practices, new products, processes, and organizational forms. 2

3 Definitions Innovation is the process of conceiving and implementing something new, whether it is a new product, process, market, or technology. Entrepreneurship is the act of recognizing and connecting innovation with opportunity. Strategic Framework Shared Values Our shared values are held within a commitment to create, maintain, and nurture a culture of innovation, cooperation, diversity, ethical behavior and mutual respect. These values include: Excellence in Teaching and Scholarship: We deliver quality instruction combined with interactive and experiential learning processes. We integrate new technologies and practices relevant to changing business environments. We conduct relevant and practical research that has enduring value and we encourage student involvement in scholarly activities. We integrate new technologies and practices relevant to changing research environments Social Responsibility: We provide meaningful service to the professional community and the global society by improving the sustainability of organizations, communities, and the planet. Collaboration: We address complex business issues through partnering with industry, faculty, students, and the community. We improve student learning by committing to interdisciplinary teaching and scholarship. Primary goals: Guiding Principles for Growth in Programs and Faculty 1. Build international distinction in programs and research aligned with the university s goals. 2. Leverage internationalization as a distinction for students and faculty. Objectives: 1. Build on our distinctive strengths to develop top-quality students as profession-ready graduates and future business leaders. 2. Create opportunities to attract high-performing faculty and students to the College of Business who will enhance our international reputation. 3. Work in partnership with businesses regionally and globally to provide groundbreaking research and innovative educational programs that are responsive to changes in student and employer demands. 4. Increase the necessary funding to attract and retain scholars with research distinction, in accordance with the college s vision and mission. 5. Build the college s reputation globally by developing a diverse learning community of international and domestic faculty and students and by providing quality educational experiences. 3

4 6. Increase the number of graduates from Oregon State University who graduate with a College of Business transcript distinction thus increasing the number of graduates who understand the entrepreneurial process of taking an idea/insight from discovery to implementation. Guiding Professional Standards for the College of Business Community Members of the College of Business community are expected to: treat others with honesty, respect, and courtesy; maintain the highest levels of academic integrity; act with integrity in accordance with ethical and social responsibilities; strive to foster a professional learning environment; and act in a professional manner. Code of Honor The Oath: Our behavior is guided by three core values: Integrity, respect and responsibility. Through the application of these values we uphold the reputation of our institution and strive to succeed in our public and private lives. 4

5 Strategic Framework Desired Capabilities People We have a diverse, innovative, and collegial culture that is responsive to and respectful of faculty, staff and students. Our target student population includes students from the Western U.S. and Pacific Rim regions and our other international partners. Scholarship We are recognized for our quality research and creative activities. Education Programs We offer quality education programs that integrate information technology, ethics, sustainability, social responsibility, the global economy, and the entrepreneurial process. We focus on the needs of businesses and students by connecting theory to practice. Strategic Objectives Communicate and implement changes that foster a collegial, innovative, responsive, and respectful culture. Provide an incentive system to promote the desired culture. Demonstrate a commitment to the goals of affirmative action, equal opportunity, and diversity at OSU. Communicate, implement, and institutionalize the College Code of Honor Develop faculty aligned with mission and vision Maintain and strengthen a culture that recognizes quality scholarship. Maintain and strengthen an incentive system that promotes and recognizes scholarship. Encourage faculty to expose students to their research both in the classroom and through the research process. Build on innovative, discipline-specific and multidisciplinary programs to create distinctive programs committed to excellence. Build and expand distinctive graduate business education. Expand and grow masters level business programs. Implement PhD program in business administration Accounting Commercialization and Innovation Increase effective and relevant on-line opportunities for students. Develop distinctive programs at Cascades campus that add value to the community and help OSU achieve its campus growth objectives Develop non-degree programs consistent with their strategic plans that deliver value to the marketplace and high-impact experiential learning opportunities for students. These programs include: Austin Entrepreneurship Program (AEP) Austin Family Business Program (AFBP) Close to the Customer Project (C2C) Advantage Accelerator Maintain and expand if needed, distinctive international exchange programs and international experience for domestic students. Build the School of Design and the Human Environment as a national leader for its design-focused research and 5

6 Desired Capabilities External Relations We are leaders in establishing and nurturing partnerships with alumni, the business community, and campus units. Internal Operations We have the expertise, processes, and organization to implement the mission and respond to changing stakeholder needs. Infrastructure We have the infrastructure and equipment to implement the mission and respond to changing stakeholder needs. Strategic Objectives academic programs. Sustain INTO-OSU partnership for student and College of Business success. Strengthen student recruitment and retention. Improve student placement success. Develop and implement marketing and communication plan for internal and external audiences. Strengthen external relationships, especially among alumni. Build robust, sustainable fund raising capacity. Increase business outreach activities. Build strong partnerships within the Division of Business and Engineering. Maintain organizational structures and processes to effectively allocate resources and govern the college. Ensure future leadership talent. Periodically review organizational processes. Provide resources and processes to develop the human capital of the college. Enhance and support the technology and information base for effective operation of the college. Maintain the physical facilities and implement sustainable practices. Design a phase II facility to meet future education and research needs. 6

7 Measures of Success Accreditation Faculty publication and productivity Meeting fundraising goals Demand and selectivity of students Student placement in jobs and internships and salaries Targeted Outcomes (by 2015) Accreditation will be maintained. An increase in the quality and quantity of publications will be observable (baseline ). New dollars raised for the college s portion of OSU s capital campaign is $76 million. The percentage of high-achieving freshmen with 3.75 GPA and 1900 SAT will increase annually. Average SAT for students entering the professional school will increase to Average GMAT for graduate students will increase to 600. Positive trend in placement in jobs and internships and salaries will be observable (no baseline data available). Percentage of U.S. minority students of total college enrollment will match or exceed the OSU target. The college s first-year retention rate will match or exceed the OSU target. The college s six-year graduation rate will match or exceed the OSU target. The college s student to faculty FTE ratio for primary majors will improve to

8 8

9 People: Objectives and Actions Objective: Communicate and implement changes that foster a collegial, innovative, responsive, and respectful culture. Communicate desired cultural attributes to faculty, staff, and students through the: Dean, Associate Deans, and o faculty meeting; Teaching and Learning o new faculty orientation meeting; and o new student orientation. Deliver cultural sensitivity sessions annually. Annually Teaching and Learning Ensure a student voice in college affairs through the Dean s Student Leadership Council. Dean Study student climate and culture o Implement solutions to address problems identified in the study at the student level Fall 2013 Associate Deans, Teaching and Learning, Dean, Faculty o Celebrate points of excellence Director of Marketing and Communications Objective: Provide an incentive system to promote the desired culture Continue to offer Newcomb Associate and College of Annually in May Awards committee Business awards that recognize those who promote the desired culture in scholarship, teaching, and service. Continue to support Dean s Leadership Scholarship program Annually in May Ad hoc faculty and staff taskforce Objective: Demonstrate a commitment to the goals of affirmative action, equal opportunity, and diversity at OSU Revise college s Diversity Plan. o Implement Diversity Plan Ensure sufficient faculty members are trained as affirmative action advocates Spring Diversity Plan Taskforce Leadership Council Associate Dean for Research Objective: Communicate, implement, and institutionalize the college s Academic and Professional Standards. Ensure the COB Academic and Professional Standards are well publicized, easy to find, and used by faculty and students. Implement Code of Honor throughout the college Objective: Develop faculty aligned with mission and vision Develop development plan for research and teaching excellence among professorial and instructional faculty 9 September 2014 December Leadership Council Teaching and Learning Associate Deans,

10 o Implement plan Teaching and Learning Measures to assess progress in meeting required capabilities for people category include: faculty and staff turnover Recruitment success 10

11 Scholarship: Objectives and Actions Objective: Maintain and strengthen a culture that recognizes quality scholarship Hire nationally competitive research faculty by: o increasing salaries to the AACSB 75 th percentile; o managing teaching assignments to support research; o increasing the number of high-performing students to help attract nationally competitive faculty; Retain nationally competitive research faculty by: o advocating for improvement of all faculty salaries; o improving the performance management system to support research productivity; o creating an environment for sharing research: o increasing the number of high-performing students to help retain nationally competitive faculty. Invest in faculty scholars by: o increasing funding and opportunities for research support, travel funds, and o increasing research assistance. o coordinating research supporting activities Ensure quality research center o Develop policies and procedures for the behavioral research center and implement Maintain and strengthen an incentive system that promotes and recognizes scholarship. o Continue to recognize scholarship that exceeds expectations with the Newcomb Associate awards. summer fellowships Annually Fall 2014 Dean, Associate Dean for Research, search committees Associate Dean for Academic Programs, Faculty Dean, Associate Deans, Teaching and Learning, Associate Dean for Academic Programs Faculty Dean Research Committee Associate Dean for Research and Director for Operations Associate Deans, Teaching and Learning Objective: Encourage faculty to expose students to their research both in the classroom and through the research process. Encourage faculty to apply for grants, including undergraduate students in research. Deliver research methods course to honors college students. Annually Fall term Measures to assess progress in meeting required capabilities for scholarship category include: faculty publication and productivity, faculty turnover; external recognition of faculty scholarship; 11 Associate Deans, Research Committee Chair Associate Dean for Research

12 Education Programs: Objectives and Actions Objective: Build on innovative discipline-specific programs to create distinctive programs committed to excellence. Monitor approved core curriculum. Undergraduate program committees, Associate Dean for Academic Programs, Faculty Manage an assessment process to ensure learning. Undergraduate program committees, Assistant Dean for Accreditation and AOL. Monitor teaching quality and the student classroom experience. Build strong linkages with the business community through advisory councils by: o reviewing curriculum; o generating internships; and o improving job placement. Provide faculty development opportunities and assistance to improve teaching skills. Set a regular review schedule of the core business program and majors and compare success in certain areas to leaders in undergraduate education, including: o learning outcomes o sequence; o subject matter; o breadth of subjects; o preparation for graduate-level courses; and o delivery methods. Maintain a culture and reward system that encourages outstanding teaching performance. Ensure a mix of student credit hours delivered is consistent with Association to Advance Collegiate Schools of Business standards. Objective: Build distinctive graduate business school Ensure an innovative and relevant graduate business program curriculum. December 2014 Teaching and Learning, Peer Review of Teaching Committee Dean, Associate Deans, Teaching and Learning, Discipline Directors and Coordinators, Industry Relations Teaching and Learning Undergraduate Program Committees, Associate Dean for Academic Programs, and Assistant Dean for Accreditation and AOL Dean, Executive Director for Teaching and Learning Assistant Dean for Accreditation and AOL Graduate program committee 12

13 Set a regular review schedule of the graduate business program and compare success in certain areas to leaders in graduate education, including: o o o o o o ongoing Graduate program committee learning outcomes; sequence; subject matter; breadth of subjects; preparation for graduate-level courses; and delivery methods. Expand and grow masters programs focused on the needs of businesses and students. Review existing program portfolio in light of the market, mission and values, economic viability, student needs, business needs, and best practices. Create and deliver hybrid MBA Create alternative IBP option MBA Identify international student needs and solutions to address o Monitor outcomes of the solutions Monitor teaching quality and the student classroom experience. Maintain a culture and reward system that encourages outstanding teaching performance. Develop and manage an assessment process to ensure learning. Develop the MBA Alumni Network. Develop and implement a process that ensures MBA cohort network of current students Build strong linkages with the business community. Improve the program s reputation. Improve networking. Improve funding sources for graduate business program scholarships, including: o endowments and o direct gifts. Winter December 2014 Masters Business Programs Director, Graduate Program committee, Masters program taskforce Director for Business Graduate Programs International Student Taskforce Associate Deans, Teaching and Learning Associate Deans, Teaching and Learning, Graduate Program Committee Dean, Executive Director for Teaching and Learning Graduate program committee. Assistant Dean for Accreditation and AOL Masters Business Programs Director Dean, associate Deans, Masters Business Programs Director, and graduate faculty Industry Relations Dean, Masters Business Programs Director and OSU Foundation 13

14 Objective: Build distinctive graduate program in design and human environment Revise the graduate program curriculum to improve graduate students research competencies and job preparedness Set a regular review schedule of the graduate program and compare success in certain areas to leaders in graduate education, including: o learning outcomes; o sequence; o subject matter; o breadth of subjects; o preparation for graduate-level courses; and o delivery methods. Winter 2015 Graduate program committee Graduate program committee Enhance research opportunities for graduate students. All grad faculty Explore the creation of design MBA track and make recommendation. Improve funding sources for SDHE graduate program scholarships, including: o endowments and o direct gifts. Spring 2015 Grad program committee Dean, Associate dean for SDHE Objective: Expand the Graduate Business Program. Continue to grow the graduate business program, targeting 150 students for fall 2012 and 180 students for fall 2013, 220 in fall 2014, 250 in fall 2015 by: On-going o developing and implementing a student recruitment plan for diversity and talent consistent with the Diversity Action Plan; o developing and implementing a student recruitment plan to increase the number of quality students; o strive to maintain the target mix of 50 percent domestic and 50 percent international students in the commercialization team-based program, and o improving communication with prospective students. Implement business PhD program proposal o Hire faculty for program o Recruit students o Launch program Fall 2014 Objective: Increase effective and relevant on-line opportunities for students. Work with the Center for Teaching and Learning to identify most needed on-line offerings. Work with E-Campus improve marketing efforts to promote Dean, Associate Dean for Academic Programs, Masters Business Programs Director PhD Director, PhD program taskforce Associate Dean for Academic Programs, Masters Business 14

15 the online offerings. Develop business core courses for on-line environment Fall2014 Programs Director Core faculty Monitor approved minor and online delivery. Undergraduate program committee and Graduate Program Committee Objective: Develop distinctive programs at Cascades campus that add value to the community and help OSU achieve its campus growth objectives. Annual HDCT growth of BA enrollment at 15% per year (currently 91). Fall 2015 INTO establish pipeline to OSU-Cascades BA program beginning with 6 students. Add the accounting major and certificate fall 2013 by hiring one AQ and annually receiving two transmitted or executive weekend format courses from Corvallis COB Associate Dean for Academic Programs Associate Dean Cascades Campus Objective: Develop non-degree programs consistent with the strategic plan that deliver value to the marketplace and high-impact experiential learning opportunities for students. Strategic plan developed to meet new director s vision. Fall 2014 AEP Director Implement plan (See plan) AEP Director Implement Strategic Plan: Austin Family Business Program (See Plan) Director of AFBP Implement Strategic Plan: Close to the Customer (See plan) Director of C2C Implement Strategic PlanAdvantage Accelerator (See Plan) Co-Directors Advantage Accelerator Objective: Maintain and expand if needed, distinctive international exchange programs and other international opportunities for students. Monitor business international exchange programs. Increase demand for the exchange program. Associate Dean for Academic Programs BA 101, BA 160 series, BA 347, BA 353 faculty, Advising office Internship Coordinator DHE Objective: Build the School of Design and the Human Environment as a national leader for its designfocused research and academic programs. (See plan) Recommendations for changes in systems for transition of SDHE Identify areas of collaboration to benefit students 15 September 2014 Spring 2014 Associate Dean SDHE Faculty Program coordinators

16 Recommendation for programmatic changes (if needed) Spring 2014 Objective: Develop INTO-OSU partnership for student and College of Business success. Work with the INTO-OSU Steering Committee to implement curricular programs for entry into College of Business programs, including: Undergraduate and graduate program committees, o undergraduate programs and o graduate programs. Recommendations for improving student and faculty experience relative to international students o Implement approved recommendations Enhance current College of Business curricular programs so that existing students increase their awareness of global issues as a result of the INTO-OSU program being on campus, including: o undergraduate programs and o graduate programs. Plan for growth in resources to support increased enrollments as a result of the INTO-OSU partnership, including: o undergraduate programs, o graduate programs, and o academic support (advising, etc.). o Internships and job placement Incorporate cultural diversity and awareness training into our curriculum. Objective: Strengthen student recruitment and retention. Strengthen student leadership opportunities and promote student understanding of professional attitudes and behaviors. o Monitor appropriate courses to include sufficient socialization to expectations. o Monitor results from the system to track and reward students who seek leadership opportunities and professional growth. Fall 2012 Winter 2013 International Student Taskforce Associate Deans, Teaching and Learning,and Dean Undergraduate and graduate program committees Dean, Associate Dean for Research, Executive Director for Teaching and Learning, Associate Dean for Academic Programs, Executive Director for Industry Relations Dean, Executive Director for Teaching and Learning, Associate Dean for Academic Programs Teaching and Learning, Associate Deans, appropriate Discipline Directors, BA 101, BA 160 series, BA 353 Associate Dean for Academic Programs, Director of Operations, Dean Develop and implement a student recruitment plan for Fall 2014 Dean, Associate Dean for Academic Programs 16

17 diversity and talent consistent with Diversity Action Plan. Increase the number of quality students by: o investigating restructuring of scholarship program to attract quality students and o pursuing additional merit and need-based scholarship support. Dean, Associate Dean for Academic Programs, OSU Foundation Develop and implement a graduate student recruitment plan Fall 2014 Graduate program committee, Dean, Director of Masters Business Programs Implement a 3 year plan to develop an internship program that results in growth of student involvement and quality opportunities. Develop excellence in COB supported student academic services. o Fall Executive Director Industry Relations Associate Dean for Academic Programs Improve communication with prospective students. Associate Dean for Academic Programs, Director of marketing and communications Continue to monitor student performance on a semi-annual Advising basis and use academic actions to identify under-performing students and recommend corrective actions. Objective: Improve student placement success. Implement a plan for excellence in COB supported career services (See plan) Fall Measures to assess progress in meeting required capabilities for education programs include: professional school graduation rate; 1 st year retention rate (as reported by OSU) 6 th year graduation rate (as reported by OSU) student satisfaction; student placement; number of qualified students with experiential learning Executive Director Industry Relations 17

18 External Relations: Objectives and Actions Objective: Develop and implement marketing and communication plan for internal and external audiences. See marketing plan Director of Marketing and communications Objective: Strengthen external relationships, especially among alumni. Continue to develop existing and new external relationships through: Director of marketing and communications, o printed materials OSU Foundation, Dean, o events Industry Relations o electronic media. Objective: Build robust, sustainable fundraising capacity. Increase the number of donor calls that include faculty. Dean, OSU Foundation development staff Increase fundraising activities for the college and faculty participation. Dean, OSU Foundation, and faculty Assist fundraising efforts by providing printed collateral and alumni-related Web site contents. Director of marketing and communications Objective: Increase business outreach activities. College of Business faculty will serve on university committees Associate Deans, Dean relevant to their expertise. College of Business will serve on a state government committee. Dean, Appropriate Directors College of Business remains active in the local business community Dean, Appropriate Directors Objective: Build strong partnerships within the Division of Business and Engineering. Add value to divisional objectives Dean, faculty Participate in Division activities Measures to assess progress in meeting the required capabilities for external relations include: alumni satisfaction, involvement, and contributions; number of contacts for internship and recruiting progress towards campaign goal. Increase in tracking alumni placement success 18

19 Internal Operations: Objectives and Actions Objective: Maintain organizational structures and processes to effectively allocate resources and govern the College of Business. Review College of Business governance structure: Dean, Associate Deans o Develop recommendations for change. o Implement recommendations approved by faculty. Objective: Ensure future leadership talent. Identify Next generation of College leadership Dean Provide leadership opportunities for the next generation college leadership. Provide leadership training for next generation of College leadership. Objective: Periodically review organizational processes. Assess satisfaction with business service center. Quarterly Dean Objective: Provide resources and resources to effectively develop the human capital of the college. Emphasize personal and professional growth including respect and appreciation for work of all Measures to assess progress in meeting required capabilities for internal operations include: endowments and contributions; and cycle-time to change. Dean Associate Dean for Research and Teaching and Learning 19

20 Infrastructure: Objectives and Actions Objective: Enhance and support the technology and information base for effective operation of the College of Business. Monitor technology and information needed. Director of Operations, director of budgets, Associate Dean for Academic Programs Continue to develop customer relationship management capability to support graduate business program, development and internship programs Director of Operations Minimize paper storage through document management strategies using technology and leveraging OSU technology Spring 2013 Objective: Maintain the physical facilities and implement sustainable practices. Enhance the appearance of building, hallways, classrooms, labs, offices, and student areas. Establish a baseline to measure sustainable practices in the building and implement best practices. Accommodate growth in faculty, staff, and students ahead of new building Objective: Design new facility to meet future education and research needs. Program Design 2014 Oversee the process. Director of Operations, Associate Dean for Academic Programs Director of Operations, faculty services Director of Operations, faculty services Director of Operations Dean, Director of Operations, faculty and students Move into the new building and monitor systems Fall 2014 Director of Operations with assistance from everyone Shop the Initial Plans for Phase II facility December 2014 Dean, Director of Operations Measures to assess progress in meeting required capabilities for infrastructure include: faculty, staff, and student satisfaction with infrastructure and College of Business information services; refresh rate of information technology; comparison of College of Business information services to peers and OSU campus 20

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