McNEESE STATE UNIVERSITY COLLEGE OF BUSINESS. Facts and Figures

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1 McNEESE STATE UNIVERSITY COLLEGE OF BUSINESS Facts and Figures 1

2 Dept. Head Accounting, Finance & Economics Dean & Advisory Council Dept. Head Management, Marketing and Business Admin. MBA Director 2

3 Full time faculty, 21 with doctorates 23 Visiting lecturers (Adjuncts) 7 JD, MBA, M.Sc. Graduate Assistants 9 Professional support staff 7 TOTAL 46 3

4 B.Sc. In Accounting B.Sc. In Finance B.Sc. In Management B.Sc. In Marketing B.S. in Business Administration 4

5 Major Spring 2013 Spring 2012 % Increase or Decrease Accounting % Finance % Non-Degree Total Accounting, Finance and Economics General Business Admin % Management % Marketing % Total Management, Marketing, and General Business Administration % Total Undergraduate Enrollment % 5

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12 Master of Business Administration (MBA) Fall 2013: Graduate Certificate of Business Administration 12

13 Spring 2013 Spring 2012 % Increase or Decrease MBA: Business Administration % Non-Degree % TOTAL % 13

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17 STRATEGIC DIRECTIONS FOR THE NEXT FIVE YEARS 17

18 Enrollment is steady in accounting and MBA. Enrollment has been increasing in management, CALL Enrollment has been declining in finance, marketing, and business administration. COB is AACSB accredited. Budgetary challenges to recruit and market programs Two Economists left due to retirement and visa issues, which impacted HC Drew Center research output SBDC has been doing very good job and working to improve more SEED Center will open on Aug. 16, opening more joint opportunities 18

19 Strong demand for business degrees, locally, regionally, and nationally Affordable tuition Notable alumni and strong community support Faculty members are AQ Being part of the UL System: prospective partnerships. We are expecting to receive re-accreditation in Regional economic development: LNG and hospitality industries Successful track record of McNeese Foundation Successful internships program 19

20 Goal 1: Maintain innovative curriculum and teaching standards that provide students with general and specific knowledge and skills in business learning Objective 1: Maintain AACSB International Accreditation Objective 2: Sustain continuous improvements in undergraduate and graduate degree programs and initiatives Objective 3: Foster student engagement, retention, success, and graduation Objective 4: Support academic partnerships and internationalization Goal 2: Support and advance intellectual and professional contributions Objective 1: Ensure faculty s compliance with College s AQ and PQ criteria 20

21 Goal 3: Continue to provide active support to SWLA business community Objective 1: Engage faculty in community-based research and training Objective 2: Promote interaction between the Advisory Council and faculty/students Objective 3: Support active involvement of faculty and student with the SWLA Economic Development Alliance, Angel Investors, and Senior Corp of Retired Citizens (SCORE) Objective 4: Continue to support LSBDC mission in providing counseling, training and Information to help small businesses start, grow and succeed Objective 5: Continue to provide economic data and information through the H.C. Drew 21

22 Goal 4: Explore opportunities to tap into new revenue streams Objective 1: Diversify revenue streams and minimize operating cost of the College based on a fund-raising plan with attainable goals Goal 5: Increase enrollment/participation in College of Business degree programs and initiatives Objective 1: Increase student enrollment by adopting a marketing plan with attainable goals 22

23 Promote our main-stream programs Start in fall 2013 graduate certificate in business administration Be innovative in launching intra-university and inter-university partnerships (B.Sc. in Chemistry with concentration in Business, B.Sc. in Music with minor in Entrepreneurship, online MBA, online ) Be innovative in launching state and international initiatives programs: Vienna University of Applied Science, look into hospitality management, and oil and gas issues Offer business Professional development / Corporate training at COB 23

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25 Assess graduate preparedness in critical skills and knowledge to ensure stakeholders needs Examine specific skills and knowledge where students are weak Implement changes in course materials that impact student learning Observe student learning progress 25

26 1. Students will demonstrate knowledge of the general business knowledge. 2. Graduates apply critical thinking in academic and professional environments. 3. Graduates formulate and express ideas effectively through oral, written, and/or technological communications in academic and professional environments. 4. Graduates analyze the global community to make sound judgments in academic and professional environments. 26

27 Assessment occurs each semester. All graduating students are assessed at some point. Assessments are conducted in our capstone course, MGMT 481 and the MGMT 481 lab & MGMT 370 Operations Management. The five assessment tools used are the Major Field Test for Business (MFT), Core 50, Starbucks Case Study, student presentations, and student intern evaluations. 27

28 To assess general business knowledge, the College uses the MFT and the Core students completed the MFT and Core 50 exams this academic year. The average overall score for the MFT was 153 (59 th percentile). Benchmark for this exam is set so that individual students must score at least 140 and the average overall score ranks above the 50 th percentile. The average score on the Core 50, an in-house exam, was 53.5% correct. Benchmark - overall average score is greater than 50% correct. 28

29 In the Fall, 30 case study papers from MGMT 481 were assessed using the rubric developed by the AOL committee. Benchmark - greater than 70% of papers score at or above the passing for each learning goal. Results: 83% of the assessed papers scored at or above the passing level for the written communication learning objective. 73% of the assessed papers scored at or above the passing level for the critical thinking learning objective. 83% of the assessed papers scored at or above the passing level for the global awareness learning objective. 29

30 The global awareness learning objective is also assessed in part by the score on the MFT International Issues component. Benchmark - above 50 th percentile Results - Students scored at the 70 th percentile in global awareness. In Spring, twelve student presentations were evaluated to assess the oral and technological communication learning objective. Benchmark - 70% score passing Results - 58% score passing 30

31 Student intern data is used to assess critical thinking and communication skills. Employers of student interns responded with an average 3.71 (on a 4-point scale) to the question The intern demonstrated good analytical/critical thinking skills on the Supervisor s Evaluation form. Employers of student interns responded with an average 2.86 (on a 3-point scale) to the question Please rate the written communication skills of the intern on the Supervisor s Evaluation form. Employers of student interns responded with an average 2.86 (on a 3-point scale) to the question Please rate the verbal communication skills of the intern on the Supervisor s Evaluation form. 31

32 For more information, please visit the College of Business website: Thank you! 32