The internet s s for everyone. Peter Varlow CPRE Online communications for Branches 6 May 2009
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2 The internet s s for everyone Peter Varlow CPRE Online communications for Branches 6 May 2009
3 1. Why it s a priority 2. Two example websites 3. Social media 4. Blogs 5. Mobile 6. Content management systems 7. Website analytics
4 Why it s s a priority
5 65% of UK households have internet access Highest: South East 74% Lowest: North East 54% ONS, 2008
6 56% of households have broadband They use it in an average month over 60% are online ONS, 2008
7 From gardeners to internet surfers! Silver surfers (55+): Becoming the largest group of online users Hitwise, 2007 Internet more popular than gardening/diy Axa 2006
8 Online average 23 hours a week Websites Games Shopping & banking Video & internet TV YouGov hours 5 hours 3.5 hours 2 hours 2.5 hours
9 Social networking online Nearly half the population are using social networking sites
10 200 million active users
11
12 Campaign websites 2 examples
13 The godfather of web campaigns: wye.org Clean, easy Wordpress interface Updated twice a day Fed by network of informants Print version For local pubs, shops And downloadable Key documents uploaded Allowed comments from readers anonymous posting not allowed They won! They didn t get sued! With thanks to Sean Furey, Kent
14 Attractive but lifeless: Clean, attractive layout Well written and technically good Rarely updated No reader comments or interaction
15 Calls to action FOR DATA CAPTURE Join us Donate Enrol for newsletter Send for printed info Phone us Ask us to call you this page/image to a friend FOR ACTION BUT NOT DATA CAPTURE Download a brochure PDF Answer our survey: Full survey Quickie 1-page survey pop-up Yes/No poll on homepage
16 What is Web 2.0 and social media and user-generated content?
17
18 ://us.holland.com Slogan: Join. Share. Learn. Multiple feeds - Dutch travel trade, visitors, Flickr, YouTube, Google News, YahooTravel Site users can join in: Add articles, video and images Tag entries Subscribe to other users messages Send messages to other users Customize their own profile (eg to get relevant newsletter) Save favourite content in My Suitcase (and print a brochure) Content geo-tagged and placed on integrated Google Map Navigation through a tag cloud
19 What is Web 2.0? Web 1.0 Publishers of websites Search engines Directories (taxonomy) Web 2.0 Web 1.0 plus: People to people: Social & business network sites Tagging (folksonomy) Wikis Blogs and vlogs Ratings and reviews = User generated content Mapping & mash-ups Rich media video, animation Mobile Podcasting, RSS & content syndication Viral marketing, Virtual worlds Crowdsourcing
20 Questions to ask ourselves Exactly who is using these sites, communities etc? Are they our target groups? Can we strengthen the CPRE brand on their site? Or drive their traffic to our sites? Do you have the skills to do it? Yes Can you upload/integrate it to your website? Is it free? If there is a cost, is it worth it? Can you do it in partnerships? Do you know how to measure success?
21 Blogs
22 blogging dangerously: save-kent.blogspot.com Humorous, if potentially libellous Regular updates Links to similar campaigns Not focused on a specific campaign Probable picture copyright breaches With thanks to Sean Furey, Kent
23 Just wrong: (Friends of Lydd Airport) Terrible appearance flashing text! NO! funny picture deliberately misleading information not updated regularly downloadable newsletters Can be accessed by any web-browser With thanks to Sean Furey, Kent
24 Others: sludgeandlorrypark.blogspot.com good content, but a bit dull attractive, informative, but not interactive With thanks to Sean Furey, Kent
25 Mobile
26 The iphone smart phone Plays video GPS satnav Camera Web browser Stuffed with easy-to-use info, just like a PC Fast 4 BILLION mobiles Rising at 1BN per annum One-third of them smart phones by 2012 Apple iphone 3G, June 2008
27 Location-sensitive
28 Content management systems
29 Content partners Structured data (members) Content Management system campaign management system Website 1 Website 2 E-newsletter 1 E-newsletter 2 Member/ supporter customer relationship management system Website 3 Website 4
30 Content management systems (CMS) Your first essential! Ideally, runs on top of the emebership database Easy and fast WYSIWYG for anyone to use even temps and volunteers! Make up a checklist of essential CMS facilities Open source CMSs are free to use, eg Joomla
31 Website analytics
32 Google Analytics
33 Google Analytics integrated with e-commercee
34 Carry on keyboarding
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