Digital Signage - A Brief Tutorial

Transcription

1 Friday 11 September 11:00-12:30 Introduction to Digital Signage According to some analysts, the digital signage market is set to grow beyond $2.5 billion in 2009, creating a new advertising and sales channel for content producers, technology suppliers and brand owners alike. Chair: Miya Knights, Editor, Retail Technology, DigitalSignageScene.com 11:00 Out-of-home advertising and digital signage in Europe State-of-play and prospects Vincent Létang, Senior Analyst, Head of Advertising, ScreenDigest Drawing on a decade of experience monitoring global advertising markets and six years analysing the development of high definition TV, Vincent will provide an overview of the digital signage market in the context of the current economic and broadcast industry climate. 11:30 Digital Signage Trends Roberto Segato, Director, Lighthouse Technologies A look at how the digital signage market has evolved in recent years; use of digital signage in the market from retail to broadcast; the need for screens that can display HD content; how to best to match current screen technology to common digital signage requirements 12:00 A higher level of customer experience using interactive 3D Digital Signage Jean-Pierre van Maasakker, CEO, Tom Peters, CTO, Zero Creative A vision of the future of Digital Signage, focussed on ways to enhance the viewing experience. The presentation will discuss: Why 3D? Integration of auto-stereoscopic 3D displays to grab attention Interactivity through gesture control for extra experience and customer bonding Pepsi Foot Volley campaign case study on 3D displays in Dutch supermarkets 13:30-15:00 Developments in digital signage Recent innovations that respond to the emerging needs of customers in the digital signage market Chair: Miya Knights, Editor, Retail Technology, DigitalSignageScene.com 13:30 Delivering increased brightness while reducing power consumption in digital signage Tsujihara Susumu, General Manager of PDP Module Engineering Group Christian Sokcevic, General Manager Marketing, Professional Projector & Display Europe, Panasonic While demand for larger displays, especially across events and rental, and signage for retail and leisure spaces, continues to grow, improved efficiency, greater brightness and reduced power consumption are increasingly important demands from customers and users. Panasonic will provide insight into the strategic approach for plasma technology and dispel some common myths on display technologies 14:00 Topic, speaker and company to be confirmed IBC09_Business_Briefings 1 Version: 08/09/2009

2 IPTV 11:00-12:30 IP: Adding new dimensions to video distribution and programme production The IP world opens up a whole new range of opportunities for the broadcast and video production sectors. This session will look at some diverse and innovative ways in which IP can enable new approaches to video distribution and programme production. 11:00 Building IPTV: Live TV and video distribution over the LAN Colin Farquhar, CEO, Exterity Ltd Although Internet IPTV gets most of the press, IPTV over organisational LANs could have a significant and positive impact on business, education, broadcast and government. TV and video on the LAN open up a world of possibilities for high-impact, interactive communications backed by the tremendous scalability and flexibility of IP technology. In this presentation, Exterity will discuss: The benefits of IPTV compared to analogue systems How to alleviate network managers worries about IPTV s impact on LAN performance How to leverage the power of TV, video-on-demand, live cameras, digital signage and many other technologies. 11:30 Transforming your Media Business to Deliver a Personalized Experience Migge Hoffmann, Senior Director EMEA, Media &Entertainment, Oracle The media industry has over the decades been privileged with limited competitors, exclusive licenses, strong brands and one-way communication to customers. This is now changing - creating both challenges and new opportunities for all players in the market. This session will show the importance of combining the two most critical components in today s media marketplace: understanding and insight into customers the targeting of appropriate and timely content offerings. Customer examples, such as Sirius XM, will illustrate how media companies can create a competitive edge in retaining and attracting customers to their platforms in this highly dynamic industry. 12:00 Joining audiences conversations to make broadcasts even more compelling David Lane, Global Publishing Lead, Media & Entertainment Services Practice, IBM Global Business Services How can news organisations tame the tsunami of user-generated content and turn it into something that makes the news more compelling and engaging? Journalists are overwhelmed with the volume of unstructured content. Imagine if you could automatically filter the internet's sources, pick-up a developing story and have the background research delivered to your workstation in time for your deadlines. IBC09_Business_Briefings 2 Version: 08/09/2009

3 IPTV 13:30-15:00 Opportunities, challenges and standards for IPTV and VOD IPTV provides a platform for the delivery of a range of new TV-style services. This session will look at some of the challenges in deploying IPTV, market trends, new business opportunities and the contribution of standards to mass market services. Convergence: Unified content delivery Sergej Berišaj, CTO, Fora The adoption of industry standard open technologies, protocols and interfaces is the only way to guarantee that platforms for delivering rich multimedia content - to set-top boxes, personal computers, mobile phones and PDAs - across diverse IP-based networks are future-proof. Based on the real-life experience of working with T-2, Slovenia s leading alternative service provider, across multiple connected networks, Fora will examine the opportunities and challenges for single, convergence-based multimedia platforms and discuss how open technologies facilitate integration and significantly shorten time-to-market for operators. 14:00 Opportunities in Online Video-On-Demand: The emergence of new consumer propositions Rob Hamlin - Strategic Development Director Arqiva Arqiva has recently acquired the video-on-demand ( VOD ) platform assets of Project Kangaroo, a joint venture set up by BBC Worldwide, ITV and Channel 4. Arqiva plans to use the Project Kangaroo platform assets to launch a new video-on-demand service to UK consumers in the coming months. The platform will host top-end quality content from leading broadcasters and independent content providers to provide a broad range of user experiences to its audiences. This presentation will explore market drivers and trends in the VOD market and examine the opportunities for content rights owners, advertisers and technology providers to generate new revenue streams in this emerging sector. 14:30 Towards open standards for IPTV - Panel Open IPTV Forum Moderator: Monika Gadhammar, Chair Marketing Group, Open IPTV Forum Panellists: Luca Pesando, Telecom Italia Richard Baker, ANT Henrik Voigt, Ericsson Paul Berriman, PCCW Oliver Mills, Intertrust Alberto Morello, RAI Broadcasters, telecom operators, software, component and system suppliers debate the lessons learned during the development of release 1 of the Open IPTV standards (published in January 2009), and aspirations for release 2 that are scheduled for publication before the end of the year. IBC09_Business_Briefings 3 Version: 08/09/2009

4 MOBILE 15:30-17:00 Delivering video & TV content to mobiles With more than four billion mobile phones in use worldwide, there is growing interest in the concept of consuming TV and video content on the move. This session explores the very latest thinking on delivery options and business models. 15:30 The Broadcast Mobile Media Opportunity Neville Meijers, SVP and General Manager, Qualcomm MediaFLO Technologies A true broadcast mobile media experience leveraging the best mobile and web technologies will heavily influence the mobile entertainment landscape. Qualcomm will address the complementary strengths of all technologies: Broadcast networks provide instant gratification for live, time-sensitive content, simulcast and time-shifted programming and always-on, broadcast IP data services. 3G networks offer immense content variety and a return path for interactive applications. Web 2.0 technologies can be employed to suggest relevant content to mobile users. A high-quality, personalised and integrated mobile entertainment experience will drive consumer adoption and revenue, ensuring greater success for the industry. 16:00 Mobile Video Delivery 2.0 Thierry Fautier, Director, Telco Solutions, Harmonic Inc In the past, mobile operators have deployed unicast streaming and mobile broadcast services - with mixed success. New technologies based on network storage have proven to be successful in IPTV and seem to be a much better fit for mobile video usage, as this approach decouples the content from user availability and network coverage. In addition, mobile operators are also looking how to converge their fixed and wireless services into one seamless user experience. This presentation will explore: How mobile operators can develop a multi screen service, including content protection, automation of content delivery, network QoS, support for various phones/devices and end user experience. New revenue streams for mobile operators and with a unique selling point: your content, where you want, when you want 16:30 Topic, speaker and company to be confirmed IBC09_Business_Briefings 4 Version: 08/09/2009

5 Monday 14 September 11:00-12:30 Expanding opportunities for alternative TV and video distribution IPTV subscriber bases are expanding in many markets while consumption of online video has experienced exponential growth - aided, in-part, by the improved web-browsing capabilities of mobiles, many of which now supplement 3G with wifi. This session looks at efforts to expand the opportunities for these alternative distribution channels for TV and video content. 11:00 Creating the mass market for next generation IPTV Yun Chao Hu, Chair, Open IPTV Forum The OIPF is currently working towards a year-end publication for Release 2 of its IPTV Solution Specifications. Key focuses are interoperability testing and profiling. The presentation will review the lessons learned during the development of release 1, published in January, and its aspirations for release 2. 11:30 Leveraging technology to bridge the gap between service providers and experience providers Nick Fielibert, CTO VTG Europe, Cisco Systems Nick Fielibert discusses the major technology innovations that are reshaping the industry and what will happen when the line between TV entertainment and the Internet disappears. How will service providers transform a service model that was designed for static, one-way video delivery into a platform for delivering rich, personalised, social, and interactive media experiences. He describes how service providers can meet these challenges by making the transition from conventional service provider to true "experience provider" through evolving their network into a medianet. IBC09_Business_Briefings 5 Version: 08/09/2009