PRODUCTION SPECIFICATION HANDBOOK
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1 PRODUCTION SPECIFICATION HANDBOOK ST. LOUIS VOLUME 1.0 7/20/15 Copyright All Rights Reserved
2 INTRODUCTION VOLUME 1.0 Out-of-home advertising is a cost-efficient medium with an extraordinary reach. Whether used along with other media forms like television and radio, or by itself, its impact is undeniable, and its design limitations are defined only by the imagination of those who create for it. An understanding of the details of print production, as applied to outdoor media is critical. No matter how good an idea is, the practical matter of making sure the copy is prepared correctly to the correct size, with adequate image resolution, on the appropriate substrate is necessary for its success. This Production Handbook has been designed to introduce graphic designers and art directors to the range and diversity of s media forms; and to assist in their understanding of the copy and print specifications necessary to produce copy that can be posted on the various out-of-home media site types. Wherever possible, has endeavored to create national specifications for its media forms; however some media forms are unique to certain markets. Please confirm specifications with your account executive prior to printing to insure accuracy. While it is possible to buy printing directly through Outfront Media s own Production Group, many clients choose to produce copy using their own printer. This book provides guidelines printers can use to understand which materials must be used, and the timeframe in which the copy must be delivered in order to be posted in time. Whether you choose to use our production facilities, or decide to handle the printing on your own, we are at your service. Please let us know if there is anything we can do to help!
3 ST. LOUIS BULLETINS
4 5 x h x 14 w : 5 h x 14 w Overall 6 h x 15 w : 5 h x 14 w Overall h x 15 w (with bleed) Critical Area: 1/4 in from on all sides Actual 15 All content is subject to the approval of
5 6 x h x 12 w : 6 h x 12 w Overall 7 h x 13 w : h x 12 w Overall 7 h x 13 w (with bleed) Critical Area: 1/4 in from on all sides Actual 13 All content is subject to the approval of
6 6 x 16 7 Actual 6 h x 16 w 17 : 6 h x 16 w Overall 7 h x 17 w : h x 1w Overall 7 h x 17 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
7 7 x h x 12 w : 7 h x 12 w Overall 8 h x 13 w : 7 h x 12 w Overall 8 h x 13 w (with bleed) Critical Area: 1/4 in from on all sides Actual 13 All content is subject to the approval of
8 7 x h x 14 w : 7 h x 14 w Overall 8 h x 15 w : 7 h x 14 w Overall 8 h x 15 w (with bleed) Critical Area: 1/4 in from on all sides Actual 15 All content is subject to the approval of
9 7 6 x h x 20 w : 7 6 h x 20 w Overall 8 6 h x 21 w : 7.5 h x 20 w Overall 8.5 h x 21 w (with bleed) Critical Area: 1/4 in from on all sides Actual 21 All content is subject to the approval of
10 8 x h x 12 w : 8 h x 12 w Overall 9 h x 13 w : 8 h x 12 w Overall 9 h x 13 w (with bleed) Critical Area: 1/4 in from on all sides Actual 13 All content is subject to the approval of
11 8 x h x 16 w : 8 h x 16 w Overall 9 h x 17 w : 8 h x 1w Overall 9 h x 17 w (with bleed) Critical Area: 1/4 in from on all sides Actual 17 All content is subject to the approval of
12 8 x h x 20 w : 8 h x 20 w Overall 9 h x 21 w : 8 h x 20 w Overall 9 h x 21 w (with bleed) Critical Area: 1/4 in from on all sides Actual 21 All content is subject to the approval of
13 9 x h x 20 w : 9 h x 20 w Overall 10 h x 21 w : 9 h x 20 w Overall 10 h x 21 w (with bleed) Critical Area: 1/4 in from on all sides Actual 21 All content is subject to the approval of
14 10 x h x 16 w : 10 h x 16 w Overall 11 h x 17 w : 10 h x 1w Overall 11 h x 17 w (with bleed) Critical Area: 1/4 in from on all sides Actual 17 All content is subject to the approval of
15 10 x h x 20 w : 10 h x 20 w Overall 11 h x 21 w : 10 h x 20 w Overall 11 h x 21 w (with bleed) Critical Area: 1/4 in from on all sides Actual 21 All content is subject to the approval of
16 10 x h x 24 w : 10 h x 24 w Overall 11 h x 25 w : 10 h x 24 w Overall 11 h x 25 w (with bleed) Critical Area: 1/4 in from on all sides Actual 25 All content is subject to the approval of
17 10 x 25 : 10 h x 25 w Overall 11 h x 26 w h x 25 w : 10 h x 25 w Overall 11 h x 2w (with bleed) Critical Area: 1/4 in from on all sides Actual 26 All content is subject to the approval of
18 10 x h x 30 w : 10 h x 30 w Overall 11 h x 31 w : 10 h x 30 w Overall 11 h x 31 w (with bleed) Critical Area: 1/4 in from on all sides Actual 31 All content is subject to the approval of
19 10 x h x 32 w : 10 h x 32 w Overall 11 h x 33 w : 10 h x 32 w Overall 11 h x 33 w (with bleed) Critical Area: 1/4 in from on all sides Actual 33 All content is subject to the approval of
20 10 x h x 36 w : 10 h x 36 w Overall 11 h x 37 w : 10 h x 36 w Overall 11 h x 37 w (with bleed) Critical Area: 1/4 in from on all sides Actual 37 All content is subject to the approval of
21 10 x h x 40 w : 10 h x 40 w Overall 11 h x 41 w : 10 h x 40 w Overall 11 h x 41 w (with bleed) Critical Area: 1/4 in from on all sides Actual 41 All content is subject to the approval of
22 10 6 x h x 36 w 37 : 10 6 h x 36 w Overall 11 6 h x 37 w : 10.5 h x 3w Overall 11.5 h x 37 w (with bleed) Critical Area: 1/4 in from on all sides Actual All content is subject to the approval of
23 12 x h x 24 w : 12 h x 24 w Overall 13 h x 25 w : 12 h x 24 w Overall 13 h x 25 w (with bleed) Critical Area: 1/4 in from on all sides Actual 25 All content is subject to the approval of
24 12 x h x 25 w : 12 h x 25 w Overall 13 h x 26 w : 12 h x 25 w Overall 13 h x 2w (with bleed) Critical Area: 1/4 in from on all sides Actual 26 All content is subject to the approval of
25 12 x 30 : 12 h x 30 w Overall 13 h x 31 w h x 30 w : 12 h x 30 w Overall 13 h x 31 w (with bleed) Critical Area: 1/4 in from on all sides Actual 31 All content is subject to the approval of
26 12 x Actual 12 h x 42 w 43 : 12 h x 42 w Overall 13 h x 43 w : 12 h x 42 w Overall 13 h x 43 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
27 12 x h x 50 w 51 : 12 h x 50 w Overall 13 h x 51 w : 12 h x 50 w Overall 13 h x 51 w (with bleed) Critical Area: 1/4 in from on all sides Actual All content is subject to the approval of
28 13 x Actual 13 h x 40 w 41 : 13 h x 40 w Overall 14 h x 41 w : 13 h x 40 w Overall 14 h x 41 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
29 14 x Actual 14 h x 40 w 41 : 14 h x 40 w Overall 15 h x 41 w : 14 h x 40 w Overall 15 h x 41 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
30 14 x Actual 14 h x 48 w 49 : 14 h x 48 w Overall 15 h x 49 w : 14 h x 48 w Overall 15 h x 49 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
31 15 x h x 30 w : 15 h x 30 w Overall 16 h x 31 w : 15 h x 30 w Overall 1h x 31 w (with bleed) Critical Area: 1/4 in from on all sides Actual 31 All content is subject to the approval of
32 16 x 40 : 16 h x 40 w Overall 17 h x 41 w h x 40 w : 1h x 40 w Overall 17 h x 41 w (with bleed) Critical Area: 1/4 in from on all sides Actual 41 All content is subject to the approval of
33 19 6 x 48 : 19 6 h x 48 w Overall 20 6 h x 49 w h x 48 w : 19.5 h x 48 w Overall 20.5 h x 49 w (with bleed) Critical Area: 1/4 in from on all sides Actual 49 All content is subject to the approval of
34 20 x Actual 20 h x 60 w 61 : 20 h x 60 w Overall 21 h x 61 w : 20 h x 60 w Overall 21 h x 61 w (with bleed) Critical Area: 1/4 in from on all sides All content is subject to the approval of
35 20 x h x 80 w 81 : 20 h x 80 w Overall 21 h x 81 w : 20 h x 80 w Overall 21 h x 81 w (with bleed) Critical Area: 1/4 in from on all sides Actual All content is subject to the approval of
36 24 x h x 8 w : 24 h x 8 w Overall 25 h x 9 w : 24 h x 8 w Overall 25 h x 9 w (with bleed) Critical Area: 1/4 in from on all sides Actual 9 All content is subject to the approval of
37 24 x 60 : 24 h x 60 w Overall 25 h x 61 w h x 60 w : 24 h x 60 w Overall 25 h x 61 w (with bleed) Critical Area: 1/4 in from on all sides Actual 61 All content is subject to the approval of
38 26 x h x 24 w : 26 h x 24 w Overall 27 h x 25 w : 2h x 24 w Overall 27 h x 25 w (with bleed) Critical Area: 1/4 in from on all sides Actual 25 All content is subject to the approval of
39 ST. LOUIS ECO-POSTER
40 ST. LOUIS ECO-POSTER 10 5 x 22 8 Actual 10 5 h x 22 8 w : 10 5 h x 22 8 w Overall 10 5 h x 22 8 w : 10.5 h x 22.8 w Overall 10.5 h x 22.8 w (no bleed required) Critical Area: 1/4 in from on all sides 100% Polyethylene See next page. All content is subject to the approval of
41 ST. LOUIS ECO-POSTER 10 5 x 22 8 (cont.) 10 5 h x 22 8 w Actual
42 ST. LOUIS DIGITAL
43 ST. LOUIS DIGITAL 14 x h x 48 w Live/Overall Area: 14 h x 48 w Display Resolution: Color Space: RGB: 8 Bit per channel File Format: JPEG (.jpg) 208 x 720 pixels; 72 dpi Special Note: Avoid white backgrounds: Use off-white instead of 100% RGB (which is how white is created with light), RGB white generates unintended shimmering that shifts depending on the site line. Reduce your 100% RGB value to avoid this effect. For controlled aesthetic results, use darker backgrounds. Final artwork for these displays are small and can be ed directly to your Account Executive.
44 ST. LOUIS DIGITAL 10 6 x 22 Poster 10 6 h x 22 w Live/Overall Area: 10 6 h x 22 w Display Resolution: Color Space: RGB: 8 Bit per channel File Format: JPEG (.jpg) 160 x 336 pixels; 72 dpi Special Note: Avoid white backgrounds: Use off-white instead of 100% RGB (which is how white is created with light), RGB white generates unintended shimmering that shifts depending on the site line. Reduce your 100% RGB value to avoid this effect. For controlled aesthetic results, use darker backgrounds. Final artwork for these displays are small and can be ed directly to your Account Executive.
45 ST. LOUIS TRIVISION
46 ST. LOUIS TRIVISION 14 x 48 Actual 14 h x 48 w : 14 h x 48 w Overall 14 h x 48 w : 14 h x 48 w Overall 14 h x 48 w (no bleed required) Critical Area: 1/4 in from on all sides Rigiblade PVC Print on Rigiblade PVC in 96 sections, 5 6/16 wide x /4 long All content is subject to the approval of
47 ST. LOUIS BACKLIT
48 ST. LOUIS BACKLIT 14 x Actual 13 h x 47 1 w : 13 h x 47 1 w Overall 14 9 h x w : 13 h x w Overall h x w (with bleed) Critical Area: 1/4 in from on all sides UltraFlex (or comparable) backlit material Art should be printed in high resolution on BOTH sides of material and bleed to all edges. Bleed is 12 at the top and 9 at the bottom. All content is subject to the approval of
49 ST. LOUIS BACKLIT 19 6 x Actual 19 6 h x 48 w 49 8 : 19 6 h x 48 w Overall 21 2 h x 49 8 w : 19.5 h x 48 w Overall 21.1h x 49.w (with bleed) Critical Area: 1/4 in from on all sides UltraFlex (or comparable) backlit material Art should be printed in high resolution on BOTH sides of material and bleed to all edges. Please bleed to the edge of pockets. All content is subject to the approval of
50 ST. LOUIS BACKLIT 9 9 x 24 3 Poster 10 9 Actual 9 9 h x 24 3 w 25 3 : 9 9 h x 24 3 w Overall 10 9 h x 25 3 w : 9.75 h x w Overall h x w (with bleed) Critical Area: 1/4 in from on all sides UltraFlex (or comparable) backlit material Art should be printed in high resolution on BOTH sides of material and bleed to all edges. Please bleed to the edge of pockets. All content is subject to the approval of
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