Mobile: Application Management, Infrastructure and Analytics UNION SQUARE ADVISORS LLC

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1 Mobile: pplication Management, Infrastructure and nalytics UNION SQURE DVISORS LLC

2 CONFIDENTIL DRFT Setting the Stage The mobile explosion is upon us both Consumer and Enterprise Growth in mobility accelerating, driven by increased user adoption of Smartphones / Tablets and the insatiable demand for anywhere, real-time connectivity and content 300M Data Capping Smartphones 3 Exabytes Mobile Traffic nnually 23% Mobile Devices are 3G/4G 87% Wireless Penetration 27% Mobile Devices are 3G/4G 70MM Tablet Sales nnually 5.4BN Mobile Users 7.6BN Mobile Users 75+ Exabytes Mobile Traffic nnually 80% Mobile Devices are 3G/4G Mobile Data Traffic to Grow 100x 2.5BN Smartphones 6.1BN 3G/4G Subscribers 99% Wireless Penetration 500MM Tablet Sales 2010 Today 2020 UNION SQURE DVISORS LLC Source: Jefferies Mobility 2020 as of September

3 Metrics and Trends Enterprise IT Should Really Care bout CONFIDENTIL DRFT Key Statistics and Metrics Underlying Growth in Enterprise Mobility There are +1BN mobile workers worldwide today 32% of employees globally now rely on more than one mobile device during the typical workday In 2016, 350MM employees will use smartphones; 200MM will be BYOD 27% of mobile workers use a tablet for work ccording to a Cisco Study, 3 out of 5 workers say they don t need to be in the office anymore to be productive Key Trends Driving Growth in Enterprise Mobility ccording to IDC, the mobile workforce is becoming a norm, as the mobile worker population continues to grow, driven by both emerging and developed markets Mobile enterprise communications is now a key business strategy for organizations due to the need to remain connected to corporate work information while traveling The emergence of sophisticated mobile devices such as tablets and smartphones, as well as the introduction of innovative business applications, is driving increased remote productivity s companies continue to compete within the global market, the demand for employees to be accessible to clients at all times is becoming increasingly important UNION SQURE DVISORS LLC 3

4 CONFIDENTIL DRFT Enterprise Mobility Gaining Significant Traction 2G 3G 4G / LTE Networks Messaging Devices VIRTUOUS CIRCLE Mobile Enterprise pps Field Service Help Desk Increasing Mobile Workforce Vertical pps Packaged + customized app development and support is a crucial offering for large enterprises which will require both capabilities given diverse user and IT requirements Given broad range of players involved in the mobile eco-system (carriers, systems and application software vendors, device OEMs, etc.), and the diversity of enterprise needs, ability to offer flexible delivery options to various constituents will be critical, e.g., SaaS vs. on-premise Multi-platform support will become increasingly critical as devices and use cases proliferate throughout the enterprise -- Microsoft, pple and RIM have application development toolkits that are focused on single-platform; large decentralized organizations will require robust multi-channel platforms Traditional apps and infrastructure software vendors are showing increased interest in enterprise mobility; confluence of events including virtuous circle of devices, networks and apps as well as broader acceptance of Cloud computing and SaaS paradigms UNION SQURE DVISORS LLC 4

5 CONFIDENTIL DRFT Mobile Device Management: Defining Industry Trends Shaping the Market number of factors are generating demand for solutions that can manage and secure enterprise mobile device usage 1 U.S. Labor Force t a Glance 2 Mobile Device Usage Is Skyrocketing (MM) MM U.S. workers (~17% of population) work remotely 1, , Smartphones Tablets Source: U.S. Bureau of Labor Statistics Source: IDC, Users sking For (and Getting) Choice 4 Security Threats on the Rise 11% 89% 2012 llow employee-owned devices for business purposes 89% of corporations allow employee-owned mobile devices for business purposes Business executives have been key to enabling this trend RIM, pple, Google are key beneficiaries Do not allow With over 400MM iphones, 20M Blackberries, and 900MM ndroid devices worldwide, smartphones usage is at critical mass to become attractive malware targets Recent study from Juniper found: Mobile malware rose 614% in from March 2012 to March 2013 Malware for ndroid has increased since 2010, growing from 24% of all mobile malware that year to 92% by March 2013 Source: Cisco IBSG BYOD survey 2012 Source: Juniper, June 2013 UNION SQURE DVISORS LLC 5

6 CONFIDENTIL DRFT MDM will Evolve to a More Comprehensive pplication and Data Management Solution While MDM primarily protects mobile devices, emerging technologies offer security of apps and content with dual personas on a single hardware device by separating business-centric apps from personal apps There are differing approaches to sandboxing critical business applications and information from personal information hypervisors, app wrapping, and containerization pproaches to Securing Mobile Devices Hypervisor / Virtual Bare Metal pplication Wrapping pproach (Sandboxing) Containerization = pps Personal vos1 Hypervisor Firmware Business vos2 Legacy approach borne out of the PC world Current approach being taken by certain carriers and hardware manufacturers (Wrap) (Wrap) (Wrap) (Wrap) Secures apps and data at an application level instead of device level Multiple layers of security can be added to apps individually (including 3 rd party apps) Requires access to app s binary code Enterprise Specific pplications (Container) Vendor s SDK needs to be used for this; difficult to extend to third party apps Corporate apps and data live in a separate, encrypted zone on a user s mobile device llows IT full control over container policies/controls; all apps that fall into container have equal policy controls Sources: (1) pperian UNION SQURE DVISORS LLC (2) Gartner 6

7 MDM Opportunity v2.0: CONFIDENTIL DRFT s BYOD and the Mobile Enterprise Becomes More Pervasive There Will Be Convergence cross Existing Enterprise Systems and the Mobility Stack and Vendors are Capitalizing on This To Expand Their Solutions Existing Enterprise Systems Expanding Mobile Device Management Footprint Service Mgmt Help desk SL mgmt Project mgmt Systems Mgmt Infrastructure Systems Storage Enterprise pplications Client/server Web apps ECM Identity Mgmt Directories uthentication uthorization pp/network Monitoring PM NPM Enterprise pplications / Data Data Repositories ECM Sharepoint Databases Network Security Firewalls IDS/IDP Content Security DLP pplication / Data Management Security Management Policy mgmt Remote wipe Mobile VPN Backup pp Store Doc collaboration Containerization Software Management Provisioning Configuration Software updates Patch/remediation Network Service Management Device/HW Management ctivation/deactivation sset mgmt Performance Imaging Usage tracking Reporting Support/help desk Contract mgmt Secure Mobile Devices ID verification ntivirus Containerization Encryption MDM v1.0 Device-centric MDM v2.0 pp / Data Mgmt-centric Mobile pplication Development Native pp development Web pp development Hardware functionality Software functionality Security functionality pplication functionality Network functionality UNION SQURE DVISORS LLC 7

8 These materials have been provided by Union Square dvisors LLC ( Union Square ) to your company in connection with an actual or potential mandate or engagement and may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement with Union Square. These materials are based on information from public sources or otherwise reviewed by Union Square. Union Square assumes no responsibility for independent investigation or verification of such information and has relied on such information being complete and accurate in all material respects. ny estimates and forecasts contained herein were obtained from, or are based on, public sources and Union Square has assumed that such estimates and forecasts represent reasonable estimates. No representation or warranty, express or implied, is made as to the accuracy or completeness of such information and nothing contained herein is, or shall be relied upon as, a representation, whether as to the past, the present or the future. These materials were designed for use by specific persons familiar with the business and affairs of you and your affiliates and are being furnished and should be considered only in connection with other information, oral or written, being provided by Union Square in connection herewith. These materials are not intended to provide the sole basis for evaluating, and should not be considered a recommendation with respect to, any transaction or other matter. Union Square assumes no obligation to update or otherwise revise these materials. These materials have not been prepared with a view toward public disclosure under state or federal securities laws or otherwise, are intended for the benefit and use of you and your affiliates, and may not be reproduced, disseminated, quoted or referred to, in whole or in part, without the prior written consent of Union Square. Union Square and its affiliates do not provide tax, legal or accounting advice. ccordingly, any statements contained herein as to tax matters were neither written nor intended by Union Square or its affiliates to be used and cannot be used by any taxpayer for the purpose of avoiding tax penalties that may be imposed on such taxpayer. If any person uses or refers to any such tax statement in promoting, marketing or recommending a partnership or other entity, investment plan or arrangement to any taxpayer, then the statement expressed herein is being delivered to support the promotion or marketing of the transaction or matter addressed and the recipient should seek advice based on its particular circumstances from an independent tax advisor. Notwithstanding anything that may appear herein or in other materials to the contrary, you and your affiliates shall be permitted to disclose the tax treatment and tax structure of a transaction (including any materials, opinions or analyses relating to such tax treatment or tax structure, but without disclosure of identifying information or, except to the extent relating to such tax structure or tax treatment, any nonpublic commercial or financial information) on and after the earliest to occur of the date of (i) public announcement of discussions relating to such transaction, (ii) public announcement of such transaction or (iii) execution of a definitive agreement (with or without conditions) to enter into such transaction; provided, however, that if such transaction is not consummated for any reason, the provisions of this sentence shall cease to apply. Each taxpayer should seek advice based on the taxpayer s particular circumstances from an independent tax advisor. UNION SQURE DVISORS LLC

9 U N I O N SQURE DVISORS LLC UNION SQURE DVISORS LLC 9

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