GENEVA BUSINESS SCHOOL

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1 GENEVA BUSINESS SCHOOL Real Business. Future Leaders. MBA IN DIGITAL BUSINESS MOSCOW CAMPUS in partnership with MSSES GENEVA - BARCELONA - MOSCOW - CASABLANCA

2 TABLE OF CONTENTS Why Geneva Business School Moscow Campus? Why a Master in International Relations at the Geneva Business School, Moscow Campus? Master in International Relations Program Structure Faculty Profile Application Requirements and Process ACCREDITATIONS Weareproudtoannouncethatwehavethreeprincipalaccreditations.Thesecomefromourcommitmenttoattaininghigh-quality educationand toensure thebestfutureforourstudents.therichmixtureofinternationalaccreditationsallowsourstudentstoreceiveahighstandardoftrainingwithakeenblend of the oryand practice. IACBE - GBSpossessesIACBEaccreditation,thisU.S.basedaccreditationisrecognizedbyCHEA,thelargestU.S. accrediting body for accreditations in education. CHEAisthelargestU.S.accreditingbodyforaccreditationsineducationofwhichIACBEisafullyaccreditedmember. ECBE - TheuniversityalsopossessesECBE,aEuropeanaccreditingbodywhichallowseasiertransferofstudentstoother ECBEaccreditedinstitutes,thestringentstandardssetbythisaccreditationensurethatGBSmeetstheBologna requirements and the ECTS system. EDUQUA - EduquaisarecognizedSwissqualitylabelthatfocusesprimarilyonthequalityofteachersandthecontinuoustraining they receive. 2

3 WHY GENEVA BUSINESS SCHOOL MOSCOW CAMPUS? TheRussianFederationisthemostprevalentmemberoftheBRICScountries.Inaddition,herterritoriesencompassthelargestreservesofnaturalresourcesin theworld.withastablepoliticalandeconomicsystem,russiahasaverypromisingfuture.withanopen and professionallocalworkforce,russianprivateand publiccompaniesandinstitutionsharborahugedemandforeducatedskilledlaborandexpertknow-howfromaroundtheglobe,providingampleopportunities forlocalandinternationalgraduatestosecurechallenginginternshipsorpermanentemploymentinthecountry.toreachyourgoals,weatgbsmoscowcampus would provide you with an excellent opportunity to get international exposure and to open your career horizon. Welcome to the Moscow Campus GBS and its partner Moscow School of Social and Economic Sciences (MSSES)provideprogramsthatmeetthiscentury schallengeofglobalizationandcomplexity.theseprogramsareplannedwiththemostinnovative educationalconceptsandtaughtbyaninternationalfaculty,allrecognized intheirrespectivedomains.thegbsmoscowcampusfacultywillprovide guidanceandcounseling,listentoyouanddefendyourideas,discusssolutions to current business questions, And to accompany you in your career plans. The Moscow School of Social and Economic Sciences (MSSES) is an accredited,global,educationalinstitution.since1995,msseshas worked activelytoprovidevariousprogramsofhighereducation namelymaster s degrees and professional training. The main aim of the Moscow School sfounderswastocreateauniversityinrussiathatcouldcompete withthebestuniversitiesintheworld.sixyearsbeforethesigningofthe BolognaDeclaration,theMoscowSchoolhadalreadyadoptedthe Bologna structure. Languages MostofthecoursesatGBSaretaughtinEnglishandpreparestudentsfor successinaninternationalcompanyorabank.otherlanguagessuchas French,GermanorChinesearealsotaughtatGBS.Furthermore,theschool prepares students for language diplomas. Accommodation Allfacilitiesandaccommodationnecessaryforourstudentsisprovidedinside the Moscow Campus. Career Workshop and guaranteed Internships Wehaveadedicatedcareer-workshopsupportteamassistingandplacing studentsinourguaranteed-internshipopportunitiesprogram, where student cangainvaluablepracticalexperience.thisservicealsocoverspreparation and interview techniques for jobs and interviews. Mentoring OurmentoringserviceispartofourgoaltogivestudentsthereallinkbetweentheiracademicachievementatGBSandtheprofessionalworld.A mentorwillbedesignatedtofollowthestudentthroughouthisorherresearch projects in the latter stages of the degree. Location of the campus Whentravelingbymetrofromthecity scenter,themoscowcampuscan easilybereachedwithin15minutes.alltheservicesandtheamenitiesyou needaresituatedinsidethecampus,forexample,restaurants,storesetc. Theclassroomsaredesignedandequippedtoofferthebestteachingand learningconditionsandthereisalsoanacademiclibrarywithalargecollectionofenglishbooksandopenmedia.thereiswi-fiavailablethroughout the campus. Leisure activities & Sports Therearenumeroussportingactivitiesorganizedbystudentsinsidethe campus.theacademiccenter sfacilityprovidessportscenteraswellas a swimming pool. 3

4 WhyanMBAinDigitalBusinessattheGenevaBusinessSchool,Moscow Campus? International environment GBSstudentscomefromallcornersoftheworldandcurrentlyrepresent 40nationalities.TheHQCampusinGenevaisastone sthrowtotheunited Nationsandtheinternationalorganizationsaswellasaquicktramrideto thecity sfamousfinancialinstitutionsandcorporations.thegbscampus ingenevaistherightplacetodiscoverandappreciateamulticulturaland international environment. Academic Orientation services Thepedagogicalapproachisfocusedondigital-businessservices.Thanks toglobal-managementlecturesandmorespecializedmodulesindigital marketing,studentswillgaintheknowledgeandexperiencenecessaryfor asuccessfulcareerinthevastworldofdigitalmarketing.thisalsoincludes anewcareerindigitalmarketingforthosewhohavenopriorexperienceor theoretical background in the field. TheprogramsprovidedbyGBSareaccreditedbyInternationalAssembly forcollegiatebusinesseducation (IACBE)intheUnitedStates,European CouncilforBusinessEducation (ECBE)inEurope,andSwissqualitylabelfor furthereducationinstitutions (EDUQUAcertification)inSwitzerland.These accreditationsandcertificationsareaguaranteeofaqualityeducationand anopportunityforstudentstopursueprogramsbyothermemberuniversities around the world. Theprogramlecturersareexperiencededucatorswhoareprofessionally activewithinthedigitalindustry.thisallowsstudentstoapproachtheirtopics applyingtangibleandpracticalproblemsandgainvaluableknowledgeduring the training sessions. The experience of GBS GBS has existed for over many years and has forged ties with local and international companies. The School s alumni become employed in both public andprivatesectorsoftheeconomywithmanyworkinginthegenevaarea. Opportunitiesforourstudentswhocandeveloptiestocreatetheirnetworks and to ensure their professional future is abundant. Innovative Methods Thisprogramusesanintegralapproachtolearningwithahybridmethodology andtheinteractionofaworld-classfaculty.conferencesareheldwithexperts toprovidetherightlinkbetweentheoryandpractice.groupprojectswillhelp toenhancedifferenttoolsofmanagementanddigitalmarketing.realbusiness plansandprojectpresentationswillensuretheknowledgegainedthrough theory and practice. 4

5 MBA in Digital Business QUICK FACTS Attendee Profile Experienced professionals; highly motivated in digital marketing. Degree Awarded MBAinDigitalmarketingorExecutiveMasterinDigitalMarketingwhich combinesspecializedcoursesindigitalmarketingwithgeneraltopmba management courses. Format The program is a combination of evening courses with 3-day intensive workshops and online support. Start Dates February and September Duration One year of taught courses and a 6-month master thesis writing. Language English Integral Approach to learning A proven hybrid methodology Interaction with a world-class faculty Case-study method analysis Company visits Conferences with experienced industry professionals World awareness seminars and leadership workshops Group projects and assignements Finalbusinessplan /projectpresentationandoraldefenseof thesis 5

6 MBA in Digital Business The Master in Digital Marketing is an essential course for those who want to master digital marketing today and become the forerunners in the field tomorrow. DigitalmarketingwillrepresentonethirdofthemarketingbudgetintheUS in billion dollars will be invested by U.S. advertisers in digital marketing in 2016, predicts Forrester. (Published le 26/08/2011). Theracetoproductivityiscontinuouslypushingthedevelopmentofnew technologiessuchasinternetand3gandproductssuchastouchpadsand iphone.theemergenceofthistechnologyischangingconsumerbehaviour and will completely revolutionize the traditional approach to marketing. Hence, withthedevelopmentoftheinteractiveweb (socialnetworkslikedigg)and digitalmedia (next-generationmobilephone,internettv),communication channelsmultiplyandprovidenewopportunitiesfromwhichtowinover prospectsandpotentialcustomers.channelsfromdigitalmarketingaddedto traditional media and marketing form a multi-channel strategy. Thedevelopmentofsocialnetworkssupportedbydigitaltechnologymoves communicationpatternsbothinspaceandintime.themeetingplacehas becomethewebandthewebisbecomingfasterandfaster.informationflows more quickly and ever-more easily over the internet and communication media arebecomingmoresophisticated:yesterdaysms,todayvideo-live and tomorrow? Marketersmustnowtakeaccountofthistechno-sociologicalbehaviour.They must adapt their approaches and continuously integrate new developments in their work processes and decision making. Digital marketers need to continuously absorb new communication technologies anddevelopskillstoanticipateandadaptreadilytoever-changingtrends. TheMasterinDigitalMarketingisanessentialcourseforthosewhowant tomasterdigitalmarketingtodayandbecometheforerunnersinthefield tomorrow. 6

7 Who is the program designed for? TheMasterinDigitalMarketingisdesignedforfreshmenandprofessionals interestedinfurtheringtheircareerinindustryandwishingtotakealead position in the new world of career marketing. The graduate will: Acquire knowledge of new digital technologies Have the capability to work actively in the development of a marketing strategy Master the tools of digital marketing Be able to develop business plan for digital marketing Be familiar with digital culture and social networks Have contact with leaders in the digital vision Learning Methodology Thetotaldurationoftrainingisoneandahalfyears:ayearofcoursesand6 monthsofthesiswork.theacademicyearisdividedintotwosemestersof12 weekseachwherecoursesaretaughtintheeveningfrom6:00p.m.to9:15 p.m.thesecoursescouldbefollowedoncampusoronline.plusthereare some study weeks at campus. Intotalthereare16courses.Eightcoursestaughtduring4studyweeksand eightcoursestaughtduringthe2semesters.aplatformfordistancelearning willlinkstudentstoteacherstoanswertoquestionsandtocontinuously monitor reading and individual and group work. What kind of positions can students apply for? E-Marketing Manager Digital Communication Manager E-Commerce Manager Community Manager E-CRM Manager Web Project Manager Traffic Manager Search Engine Optimization Manager Affiliates Manager 7

8 What knowledge and skills will be provided? TheMasterinDigitalMarketingisahighly-relevantinnovativedegreethat preparescandidatesforsuccessinanever-changingprofessionalfield. TheMasterinDigitalMarketingprovidesapowerfulskillsetinnewmarketing techniquesfortheemergingdigitalfieldandwillraisethevalueofcandidates with potential employers Content Managementcourses,law,conceptsandimplementationofadvertising,sales, publicrelationsanddirectmarketingandotheraspectsofthemarketingmix (the founding courses for an MBA). Strategy of Digital Marketing Internet and Digital Marketing communications DigitalMarketing :Metrics,AnalysisandPerformanceEvaluationtools Community Manager Entrepreneurship, and Leadership Final Project (Dissertation). Theaimofthedissertationistoshowthestudent sabilitytocarryoutdetailed research,conductcriticalthinkingandprovidesolutionsforaspecificproblem. Thisfinalprojectallowsstudentstodevelopaprojectbasedaroundtheir specific career objectives or using some other real-life project. Objectives Participantswillbefamiliarizedwiththeimplementationofstrategiesspecific todigitalmarketinganditsadaptationtothetypeofcommerce:e-business, e-commerce, e-marketing, and e-communication. Part of the course is devoted tomarketinganddigitalcommunicationinvariousenvironments-internet, web,mobile,touchpads,television,video-liveandthedifferenttechniquesfor creatingandmanagingwebsiteandanalytictools.particularattentionwillbe paidtosocialnetworksandespeciallytheirmanagementandmaintenance. Wealsoaddresstheissueofleadershipandentrepreneurshipasthemain qualities for success. The topics covered in summary are: Integratenewtechnologicaltoolsandconceptsofdigitalcommunication intooverallmarketingplansanddesigningeffectivedigitalmarketing. Integratethetraditionalandrelationalmarketingfundamentalswithinthe new digital environment. CreateandoptimizesuccessfulwebsitesandManageportalcontent. Measureandmonitormarketingeffortsthroughmultiplechannels. Takeadvantageofsocialmediatodevelopnewdigitalmarketingtools. Internship Aftergraduationthecandidatecanapplyforaninternationalinternshipin businessfield.itisagreatopportunitytohaveaprofessionalexperienceand probably the access at the first job. 8

9 Program Structure General Management Strategy of Digital marketing Digital Communication Tools Digital Communication Tools General Management Courses Fundamental financial management Financial accounting Management control HRM Business Plan Cyber Law Virtual companies and legal environment Business Law Marketing Fundamentals of marketing Management Marketing strategy plan International marketing Entrepreneurship & Leadership Personal performance Leadership workshops Business English Strategy of Digital Marketing History and development of DM Creation of a Business Plan Managing a project in DM Deployment of a successful strategy Buzz and Viral Marketing ImplementationofDigital Marketing The new Web interfaces Search Marketing, Affiliation Comparators Successful retention strategy on the Internet e-crm: customer relationship Internet optimization Online surveys Digital Communication Tools Rich media, WebTV and Video Live on Internet Sites and applications for touch pads SEO: new techniques Writing for a better SEO Mobiledevelopmentmultiplatform E-Communication Advertising campaign online Mastering the techniques of promotion through a website Successful newsletter strategy Writing for the Web: editing newsletters Communitymanagement Digital culture Become a community manager Creatingandleadingacommunity Using the new levers of influence over the Internet Creating and leading a B-to-B community Social Media Platforms and creating a website Designergonomyandoptimization (Internet & Touch pads) WritingfortheWeb:basicrulesand exercises Successful redesign of a website Portals and Content Management Writing for the Web: Special B to B Performance-analysistools (Media Effectiveness & Measurement) Definitionandimplementationof dashboard monitoring Mastering Google Analytics Improving the performance of Measure profitability Internet campaigns 9

10 Some GBS Faculty Members Mr Mohamed ES FIH MSc from University of France - Cômpte, France International e-comerce Teaching Experience 3 years Proffesional Experience 12 years Mr Mark HATTON MSc from University College London, UK Information System 6 years 7 years Dr Jonathan CURCI Ph.D from University of Geneva, Switzerland International Studies, Relations, Intelectual Property, Cyber law Teaching Experience 10 years Proffesional Experience 10 years MsDanielaGugliottaBAGAIAN MBA From University of Texas, Dallas, USA International management, e-marketing 3 years 22 years Dr Jean Claude MANINI Ph.D from University of Geneva, Switzerland Financial Instruments, Portfolio Management, Principle of Finance 9 years 8 years Mr Jorge SANCHEZ Ms from UniversityPolitenciadeMadrid,Spain E-business, social media 2 years 13 years Dr Jean Claude ESAKI Ph.D from University of Geneva, Switzerland Information Management Systems 9 years 8 years Mr Bertrand MARCELLY MA from University of Timber Engineering, UK e-marketing, Entrepreneurship 8 years 12 years Dr Philippe BUTTY Ph.D from University of Lausanne, Switzerland International Law, Trust, Foundation 8 years 20 years Dr Yahia ZOUBIR Ph.D from The American University of Washington DC, USA Multicultural Management, International Negociations & Politics 38 years 41 years Dr Till STOLL Ph. D. from University of Cambridge Economics Teaching Experience 12 years 28 years Dr Elizabeth KEMF Ph.D from Graduate Institute of International and DevelopmentStudies.Geneva,Switzerland Environment and Sustainability, Crosscultural Communications, Journalism/Media. : 20 years : 30+ years 10

11 Final Project Anappliedresearchprojectinoneofseveralareasofdigitalmarketing.Thisprojectmustbedoneindividuallyandwillbefollowedbyaprofessionalexpertinthe field.thisprojectallowsuseofalltheoreticalandpracticalaspectslearnedinclass.thecandidatemustdemonstrateaproficiencyinstrategyandmanagement of digital marketing and his ability to lead a digital-marketing project and a team of collaborators. The project must be practical and innovative. Application Requirements and Process Anappliedresearchprojectinoneofseveralareasofdigitalmarketing.Thisprojectmustbedoneindividuallyandwillbefollowedbyaprofessionalexpertinthe field.thisprojectallowsuseofalltheoreticalandpracticalaspectslearnedinclass.thecandidatemustdemonstrateaproficiencyinstrategyandmanagement of digital marketing and his ability to lead a digital-marketing project and a team of collaborators. The project must be practical and innovative. Selection criteria GBS sselectionprocessemphasizesleadershippotential,academicability, personalqualitiesandcompetencies.wearelookingforcandidateswith managerialexperience,peopleskillsandaprovenacademicrecord.therefore theadmissionscommitteewillconsiderthefollowingcriteriawhenassessing applicants: A Bachelor degree from an accredited college or university Demonstrated professional experiences A complete application including all supporting documents Pleasenote:SincetheprogramisconductedinEnglish,agoodworking knowledgeofenglishisessential.wemightaskyoutosubmitevidenceof your proficiency such as a TOEFL examination. Visit our website and apply online: Admission Requirements Contact the Master in Digital Marketing Team Completed application form Photocopy of all academic diplomas or certificates obtained. (Min.requirementsforMasterdegree:Bachelordegreeorequivalent inarelatedfield.requirementforexecutivemaster:5yearsexperience in Marketing and Communication). OfficialEnglishexamresults (IELTS5.5,TOEFLIBT66,proofofstudying previouslyinanenglishspeakingenvironmentforaminimumof3years) orsuccessfulcompletionoftheuniversity sadmissionexamination. One passport photo on application form. Photocopy of your passport. Receipt for the payment of the application fee (CHF 150) Curriculum Vitae (C.V.) 1 Recommendation letter from (Academic or professional) Wewouldbehappytohearfromyouearlyinyourdecisionmakingprocess sothatwecanguideyouandprovideyouwithusefulanddetailedinformation about the program and the admission process. Please contact: T F

12 MOSCOW CAMPUS C/o MSSES Office 400/F Vernadskogo Prosp Moscow, Russia T F GENEVA - BARCELONA - MOSCOW - CASABLANCA

MASTER IN DIGITAL MARKETING

MASTER IN DIGITAL MARKETING GENEVA BUSINESS SCHOOL GENEVA BUSINESS SCHOOL MASTER IN DIGITAL MARKETING Av. Blanc 53-1202 Geneva Switzerland W: gbs-ge.ch E: info@gbs-ge.ch 1 Table of Contents Why... Geneva Business School? 3 Why a

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