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1 Maximize your event s potential with Zuri Group s Event Pack. Events are a critical part of your fundraising strategy. But competition for participants and donors gets steeper each year. Set your event apart give participants tools to be successful! From established signature fundraisers to new events, the fundraising landscaping is changing and increasingly competitive. Studies show that participants who fundraise online raise an average of six times more than those who only use traditional methods. But a simple online presence is no longer enough. Zuri Group s Event Pack leverages the technologies and expertise proven to increase event fundraising success giving your nonprofit more for its mission. HOLISTIC Approach Zuri Group understands that every nonprofit is different. Instead of offering a standard package to every organization, Zuri provides custom solutions that are tailored to meet your unique needs. By taking the time to understand your participants, donors and organizational requirements, Zuri develops event solutions designed to meet and exceed your fundraising goals. Focus Groups Zuri s event strategy centers on focus groups to ensure that the challenges facing participants and employees are properly understood. With scalable focus group offerings, from online testing and recorded interactions to on-site interviews, Zuri Group delves into the intricacies of the entire event cycle.

2 Template Design Drawing on the focus group findings, Zuri s team of design experts work to develop an event template that eliminates user challenges and maximizes fundraising success. Zuri Group uses not only best practices in nonprofit web design, but uniquely incorporates proven techniques to foster increased usage, more donations and a better online experience all while keeping your organization s specific needs and challenges in mind. ENHANCED Online Experiences While impactful event design contributes to fundraising success, it doesn t guarantee it. Today s participants and donors expect more from nonprofits online, and Zuri Group s Event Pack includes the technology and online enhancements that engage more participants and raise more money. Zuri clients have experienced considerable results with custom landing pages with engagement tools such as: Interactive Maps A popular addition to nonprofit event sites, interactive maps enable visitors to easily identify events by region or location, helping them find the closest event to their locale. Event pins appear on the map, marking event locations. When selected, each pin ncludes a pop-up window with event details, total amount the event site has raised to date, and the fundraising goal -- as well as a call-to-action button for visitors to register immediately. Interactive maps provide an easy way to engage visitors online and direct them to local event information.

3 Top Lists Today s participants and donors want access to critical fundraising information at a glance. Top lists provide an easy, interactive way for visitors to view the success of the event, participating teams and individual participants. Popular top lists include: Total Amount Raised to Date Displayed on the main event site, this list displays the total amount raised for a group of thons. Alternatively, the list could appear on each participant s personal fundraising page, displaying their individual fundraising success to date. Top Donors Displayed on personal fundraising pages, top donors are recognized, inspiring others to achieve top donor status through similar donations. Top Fundraisers Placed on the main event site, top donors for a designated group of thons are displayed, as well as the total amount they have raised. Top Teams Top teams for a particular event group are displayed on the main event site with their team name and total amount raised to date. Participant Search: Visitors often want to know about friends, family and acquaintances participating in events. The search allows site visitors to easily find event participants by searching for first or last name. Search results return the participant s name, event location and a link to their personal fundraising page. Event Search: A scaled down version of the interactive map, allowing site visitors to search for events by entering zip or city/state. Results are returned for all events that match the information entered, and include a link to the event site.

4 MEANINGFUL Communication With donors and participants using an increasing number of technologies to stay in touch, nonprofits not only need to broaden their reach, but also make interactions more meaningful. Zuri Group understands that successful fundraising requires both high-touch and personal touch and that s why the Event Pack includes the expertise and tools needed for more impactful contact. Strategies: Ongoing contact with past, current and potential participants helps maximize the event s success. Zuri Group understands the importance of , and provides strategy through the cycle from custom template design to highimpact copy, segmentation and scheduling. Zuri s expert strategies result in successful campaigns that cultivate lasting relationships, increase event participation and encourage active donation solicitation. Facebook Strategies: With the increasing popularity of social media, nonprofits need to incorporate Facebook into their event fundraising strategy. Zuri Group s Facebook strategies enable nonprofits to offer participants easy-to-use tools to reach supporters and donors on Facebook. Zuri s Facebook Auto- Updater, for example, enables participants to post automated fundraising updates and solicitations on their Facebook wall with one click. Mobile Strategies: More donations are taking place on cell phones, and Zuri Group s Event Pack equips nonprofits with the tools needed to be successful in today s mobile environment. Mobile-friendly event sites allow visitors to access all the event information they need right from their cell phone. In addition, mobile apps help participants stay connected to their fundraising efforts from any location.

5 Custom Widgets: Personal, high-touch communications that reach donors and participants where they are is important. But sometimes visitors need quick, at a glance information to quickly get what they need. Custom widgets, such as custom meters, thermometers and countdown to event, provide quick information that keeps visitors engaged. Get the DATA YOU NEED Standard reports from your fundraising system don t always yield the data you need. But data integrity is at stake when nonprofits risk a high probability of error when exporting data into Excel or spend days, if not weeks, running multiple reports or reporting in increments to get useful information. Zuri Group s Event Pack enables nonprofits to get the custom information they need to be more successful, from determining the success of campaigns to tracking conversions properly. In addition, organizations can understand important participant information, such as how many have sent , who has created a personal fundraising page and more. Zuri Group can also create custom dashboards, graphically depicting event data, such as average gift and total funds raised, for executives who want critical information at a glance.

6 Testimonials Big Brothers Big Sisters is thrilled to use GoMobile for our Bowl for Kids Sake event. The process of setting up the app was incredibly easy and the implementation of the app through our Friends- Asking-Friends website was incredibly smooth. We re excited to offer our participants an easy way to reach out to their contacts to raise the funds necessary to support our life-changing relationships. Jennifer Ashbaugh Individual Giving Manager of Donor Development Big Brothers Big Sisters of America "...So fast and easier to use! It looks great. The registration process is the best ever." Reed Scott, Courage Tours event participant since 1979 "Thank you for all your responsiveness and stellar work. - Morgan Richards, ecommunications Specialist, The Children's Hospital Foundation They accomplished more than I thought we ever could and in a far shorter time. They always seemed to be one step ahead of me...they knocked it out of the park! - Marc Sirkin, Chief Community Officer, Autism Speaks About Zuri Group Zuri Group provides nonprofits with custom technology solutions to meet critical fundraising and awarenessbuilding needs using their existing platform. Serving as an extension of the organization, Zuri Group s innovative solutions enable nonprofits to leverage the latest technology and media to rapidly meet and exceed their goals. Let Zuri tailor a custom solution to meet your needs. ZuriGroup.com / Follow Facebook