Crowdfunding Marketing Guide Table of Contents

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1 Crowdfunding Marketing Guide Table of Contents IMPORTANT NEXT STEPS... 2 Retain 100% of Contributions... 2 Powerful Marketing Strategies.. 3 About ForwardGood.. 7 1

2 Retain 100% Contributions ForwardGood provides 100% of Contributions to you! When making a contribution, the contributor makes the contribution plus the contributor agrees to pay a small Contribution Fee in exchange for you receiving 100% of their Contribution. Other Crowdfunding sites take up to 12% of your generated proceeds. The Acquirer electronically forwards 100% of the Contribution to the Nonprofit. ForwardGood then pays for the costs of expensive payment processing fees, and earns a small profit for forwarding good! All event processes include Social Media Multi-Level Team Marketing. IMPORTANT Next Steps: 1. Upon completing your Campaign, you will receive an from ForwardGood, you must click on the Activation Link with the to activate your Recipient Account. Failure to do so will result in your Campaign not being displaying within a live environment on the internet. 2. You will receive a separate from WePay, in order to receive funds in your bank account you are required to complete the brief Payment Processor online application and enter your personal identification information and your personal bank account information. You will NOT receive funds you generate until you complete the WePay application. 3. Check your progress anytime by Log into ForwardGood to manage your account: 2

3 Strategies to Make Your Crowdfunding or Fundraising Campaign Successful To reach your funding goals, you will need to utilize several different social media platforms, , and texting before, during and after your campaign. Creating a Crowdfunding or online fundraising campaign in most cases is not as easy as creating a campaign and posting it in social media, a marketing campaign must be created and followed up daily, several times a day, over a period of time. Personal Network Your number one source of funding can be your personal network. Your personal network includes family, friends, coworkers, and classmates. If your personal network does not have much expendable income to assist you to meet your funding goals, this guide will provide additional creative strategies to help you reach your goals, it does require effort! Convincing people in your personal network may be easy to get them to support you, this guide has been written to assist you in convincing people in your social network to contribute to your campaign. Social Network Your social network is comprised of acquaintances you have within social media, and friends of friends, and people of like mind, or people that may have the same interests as you. Step 1. Be Real. Be Honest. Be Passionate - You must be genuine, and honest and passionate about why you are creating your campaign. You must believe in why you are asking for funding and reflect this desire and passion into writing your description in your campaign. Step 2. Content You must believe in why you are asking for funding and reflect this desire and passion into writing your description in your campaign. You must be genuine, and honest and passionate about why you are creating your campaign. Upload photos that describe why you are raising funding. If you are going to make a positive difference in the world, explain how you will make a positive difference in the world. 3

4 Step 3. Marketing Copy and paste your campaign Unique Link in social media A. Leverage Social Media. B. C. Text POWERFUL Strategies to Leverage Social Media. To be successful, social media marketing requires follow up several times a day, every day, for the life of your campaign. Facebook Strategies 1. Personal Network a. Ask your family, friends, coworkers, and classmates to contribute. b. Copy and paste your Unique Link on your Facebook wall c. Tag family, friends, coworkers, and classmates to your post d. Ask family, friends, coworkers, and classmates to share your post 2. Social Network a. Facebook Groups Facebook has millions of groups. Search for groups that best describes why you are raising funding 1. First join the group if a closed group 2. Start a conversation and make social network friends 3. Copy and paste your Unique Link within conversations b. Facebook Searches In the Facebook search bar, search for a description that best describes why you are Crowdfunding. For example, if you require funding for medical expenses, search for topics concerning your medical condition. Find pages for nonprofit organizations and businesses and individuals and Like these pages. On a daily basis, with your Liked pages, Copy and paste your Unique Link within conversations of posts of your Liked pages. 4

5 c. Twitter Twitter has millions of people, businesses and nonprofit organizations Search for people, businesses and nonprofit organizations that best describes why you are raising funding 1. Follow people, businesses and nonprofit organizations that that best describes why you are raising funding 2. Comment and join conversations 3. Copy and paste your Unique Link within conversations 4. Ask people, businesses or nonprofits to follow you, then you can message your Unique Link to them d. Pinterest Twitter has millions of people, businesses and nonprofit organizations Pin a great image about your campaign with a detailed description and include your Unique Link e. LinkedIn LinkedIn has millions of people, businesses and nonprofit organizations Search for people, businesses and nonprofit organizations that best describes why you are raising funding 1. Search for people, businesses and nonprofit organizations that that best describes why you are raising funding 2. Add to your network, and message a description with your Unique Link 3. Comment and join conversations home page 4. Copy and paste your Unique Link within conversations f. Instagram Instagram has millions of people posting pictures 1. Search for and follow people, businesses and nonprofit organizations that that best describes why you are raising funding 2. Post pictures with a description of why you are raising funds with a description and include your Unique Link g. Google+ - Google+ has millions of people using the platform 1. Search for people, businesses and nonprofit organizations that that best describes why you are raising funding 2. Add people to your circles by using your contacts from Facebook, Twitter, and LinkedIn. 5

6 About ForwardGood ForwardGood provides Crowdfunding Platform for individuals to create personal fundraising campaigns. ForwardGood also provides a donation and contribution processing platform to nonprofit organizations, not for profit organizations and associations to accept donations and contributions utilizing all major credit cards. ForwardGood provides 100% of Contributions to individuals and to charitable organizations or Nonprofits. Other fundraising sites charge charitable organizations up to 10% of a contribution. Donors pay a small Contribution Fee, then ForwardGood pays for the cost of expensive processing and earns a small profit for forwarding good! ForwardGood has 16 different easy-to-use Screen Processes and is considered the most advanced charitable contribution platform on the planet. ForwardGood has invented a Social Media Multi-Level Team Marketing that is built into 14 different types of event Screen Processes that provide the ability to make event marketing campaigns go viral within social media. The ForwardGood platform is a payment facilitator for payment processors. Payment processors and other third party service providers require separate agreements requiring their approval prior to activation of your account with ForwardGood. ForwardGood is focused on quality, security, reliability and innovation. ForwardGood understands the importance of keeping personal information absolutely private and secure. ForwardGood does not save credit card or checking account data on its servers. Multiple security safeguards combined with payment processor payment gateway integrations provide PCI Compliance and the highest level of security. 6

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