CAR DONATION PROGRAM INFORMATION GUIDE. Welcome. About Us. Testimonials. How It Works. Marketing. FAQs

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1 CAR DONATION PROGRAM INFORMATION GUIDE Welcome About Us Testimonials How It Works Marketing FAQs

2 WELCOME Greetings From Cars Helping Charities Thank you for your interest in the Car Donation Program through Cars Helping Charities! Implementing a successful Car Donation Program for your organization can make a big impact in helping you reach your fundraising goals. Most likely, one of your donors has donated a car to a charitable organization in the past wouldn t you have loved to have accepted that donation on behalf of your charity? Cars Helping Charities has made it easy for donors and charities to give and receive car donations for more than ten years. In fact, Cars Helping Charities has helped hundreds of charities raise millions of dollars combined. Want to learn more? This packet contains virtually everything you need to know about Cars Helping Charities car donation program. After reviewing this packet, if you have additional questions about the program or process, please don t hesitate to contact me or a member of my team. If you are ready to sign up, just let us know and we will send you a Car Donation Program Enrollment Packet. Thanks again for your interest in the Cars Helping Charities Car Donation Program! We look forward to helping your great organization meet and exceed its fundraising goals. With gratitude, Steven E. Morrow Founder & CEO Cars Helping Charities

3 ABOUT US Cars Helping Charities has been Empowering Donors and Charities Since 2002 by providing expert facilitation, administration and management of car donation programs on behalf of hundreds of charities nationwide. Cars Helping Charities founder, Steven E. Morrow, is a 15+ year veteran of the car donation industry. Steven has created and led extremely successful in-house car donation programs for the Boys & Girls Clubs of metro Denver, as well as Big Brother & Big Sisters of Colorado. Steven is acutely aware of the time, focus and resources that can be lost from the core mission of a charitable organization when engaged in the day-to-day operation of a car donation program which is ultimately a separate business from the charity. Because of Steven s desire to help organizations raise money through a successful car donation program, but also to relieve them of the headaches and potential pitfalls, Steven formed Cars Helping Charities, Inc. Since its inception in 2002, Cars Helping Charities has helped hundreds of charities and raised millions of dollars through a smooth and seamless car donation processmaximizing the amount charities get for each car, which is beneficial for both the charity and donor. Because Cars Helping Charities conducts the program for hundreds of charities nationwide and benefits from economies of scale, the program is more profitable than any individual charity could accomplish on its own. Cars Helping Charities has a nationwide network of car auctions, towing and title clerks that make it possible to service the entire country and provide a great donor and charity experience.

4 TESTIMONIALS WHAT DONORS ARE SAYING The tow driver did such a good job. He was capable, intelligent, courteous and efficient! Heather M., Fresno, CA It was very easy! Tom Balka This will be my second vehicle donation. You make things very convenient! Cheryl Hosterman The process couldn't have been easier! Barbara McLean Very smooth process. Thanks! George Hendrix It was quite easy! I work with a group via HIV Care Link and I know how much in need many of the people that depend on this outreach program are. I'm blessed to be able to bless someone who really needs a vehicle. God is good!! Maureen McKee It was very easy. A lot less worry involved in finding a way to donate on my own. Howard Maynard This has been extremely simple. I've already recommended it to friends. Gena Carini WHAT CHARITIES ARE SAYING Donations through Cars Helping Charities have provided vital unrestricted funds that help support and sustain Wildland s Restoration Volunteers and the amazing restoration work we are able to perform across Colorado s beautiful public lands. Wildland s Restoration Volunteers Cars Helping Charities has managed the vehicle donation program at Goodwill Industries since During that time the net revenues to Goodwill from the program have more than quadrupled! Goodwill is happy to recommend Cars Helping Charities to all nonprofit organizations we know they will add value to your bottom line! Goodwill Industries, Denver Rocky Mountain PBS has experienced high quality business practices, prompt donor services, and a wonderful working relationship with Cars Helping Charities. Partnering with CHC has proven to be a smart move for Rocky Mountain PBS. Within six months of working with Cars Helping Charities, Rocky Mountain PBS s vehicle donations increased by over 30%, netting 50% more revenue over the previous year. The positive trend continued, ultimately yielding a vehicle donation program growth of over 200% for our fiscal year. Rocky Mountain PBS Thanks to Cars Helping Charities, Water For People is able to provide more clean drinking water and services to those in desperate need around the world. For our donors, it is quite possibly the easiest way to donate. Call or fill out a quick online form, and CHC will tow and sell your car, provide you a receipt, send your charity a check and handle all the details! Water For People

5 HOW IT WORKS The Cars Helping Charities Process Running a car donation program can be costly, difficult and distracting to a charitable organization. The good news is that Cars Helping Charities simplifies the process for both donors and charities, so you can focus on the vitally important work your organization was founded to accomplish. Here s how it works: 1. A donor finds out about your car donation program via on or offline marketing efforts, word of mouth, etc., and either calls or submits a form online to donate a car to your organization. 2. The friendly and professional staff at Cars Helping Charities available 7 days a week answers any questions that your donor may have, and processes the car donation on your behalf. The Cars Helping Charities staff will schedule a convenient time with your donor to have the vehicle towed or removed from their property or location. 3. Once the car/vehicle is towed or removed, the donor will receive a receipt from Cars Helping Charities via or mail. 4. Once the car/vehicle is towed or removed, the experienced staff at Cars Helping Charities will work to determine the vehicle s value and create a plan for selling the car for the highest amount to benefit both the donor and charity. 5. Once the car is sold, the donor will be sent a tax receipt. 6. Every month, Cars Helping Charities will prepare a donor list, a tax form and a check for all car donation proceeds and will send it your organization. Our goal at Cars Helping Charities is to make the car donation process simple for both the donor and charity. You will receive all the benefits of having a car donation program, but won t have to deal with any of the hassles of managing the program internally. Why is your organization waiting? Sign up today! P.S. Marketing and promoting the car donation program for your organization is one of the keys to its success. We have included valuable information about marketing in this guide, so please keep reading!

6 MARKETING One of the keys to a successful car donation program is marketing. It s important that your donors understand your car donation program, and that they are reminded frequently that cars make wonderful donations. According to the IRS, about 500 million dollars of tax deductions a year are granted to US tax payers for donated vehicles to charitable organizations this means that the car donation industry is very competitive, with many organizations vying for your donors vehicles. Cars Helping Charities has been working with charities for over ten years and has observed many marketing tactics that have an excellent ROI. Most of these tried and true marketing campaigns are cost effective and easy to implement. For instance, many charities have raised hundreds of thousands of dollars by using a simple sticky note tactic (pictured below). Once your charity has enrolled with Cars Helping Charities, we will send you a Car Donation Program Marketing Guide loaded with tips, ideas and examples of successful marketing campaigns. An essential ingredient to your success is that your charity commit at least a small amount of time and resources to successfully promoting your car donation program, and we will help you in every way possible. We can t wait to witness your success!

7 FAQs Q: Does it cost anything for our charity to sign up with Cars Helping Charities? A: There is no cost for your charity to sign up or participate in the Cars Helping Charities car donation program. Q: How should our charity get started with Cars Helping Charities? A: Cars Helping Charities will provide you with a Car Donation Program Enrollment Guide that will walk you through the simple steps of signing up. Q: Does having a car donation program require our charity to have any special registrations, licensing, permits, insurance or bonding? A: No. Cars Helping Charities is responsible for all acquiring and maintaining all required licensing. Q: Would it be more beneficial for our charity to run our own car donation program than to outsource it to Cars Helping Charities? A: Most charities have found it to be more profitable, less of a hassle and much less time consuming to use a reputable car donation program partner, such as Cars Helping Charities, to handle fulfillment of their program. Q: Will CHC help with marketing the car donation program for our charity? A: Yes. Cars Helping Charities will place your charity s information on the main Cars Helping Charities website for donors to view and select. In addition, Cars Helping Charities will provide you with a comprehensive Car Donation Program Marketing Guide with examples of successful car donation marketing programs that are low cost and have a good ROI. Once enrolled with Cars Helping Charities, we will provide you with a complimentary 30 minute marketing consultation to aid you in the creation of a custom marketing plan for your organization. Q: Is there any cost to the donor to donate his or her vehicle? A: No, there is no cost to the donor. Q: How much will our charity get from a donated car? A: When 5 or fewer cars are donated per month, your charity will receive 50% of the profit. When 6 or more cars are donated per month, your charity will receive 75% of the profit on ALL cars donated that month. Q: What costs are deducted from the amount received for a donated car? A: Only the auction and towing fees. Q: How does Cars Helping Charities sell each donated car? A: Each vehicle is processed differently, based on the best way to maximize the vehicle s potential profit to the charity. Continued on next page...

8 FAQs (continued) Q: Who sends the donor a receipt and the appropriate tax information after they have donated a car? A: Cars Helping Charities provides these documents to the donor. Q: Do you only accept cars, or do you take other types of vehicles? A: We accept most vehicles, as long as the vehicle can be profitable for the charity. Q: How quickly can you pick up a car from a donor? A: Sometimes we can arrange a same day pickup, but the average time is usually within 24 to 48 hours. Q: Approximately how long does it take a donated car to sell? A: 30 to 45 days. Q: Will we receive a donor list for the cars donated to our charity? A: Yes. Q: When will our charity receive the proceeds from donated cars? A: Approximately every 30 days. Q: Are there IRS reporting requirements that our charity must complete related to the car donations we receive? A: Yes. Cars Helping Charities will provide you with a 1098C form that you will mail to the IRS each year by the February 28th deadline. Q: Can Cars Helping Charities access towing and auctions in my city/state? A: Yes. Cars Helping Charities has access to a vast network of reputable towing and auction companies nationwide. Q: What days and hours can someone donate a car? A: CHC accepts donations 7 days a week, from 8am 8pm MST. Q: Is Cars Helping Charities required to have special registrations, licensing, permits, insurance or bonding to operate in my city/state? A: Cars Helping Charities maintains licensing as required by law. Q: How long has Cars Helping Charities been in business? A: Cars Helping Charities has been in business for over ten years. Q: Can Cars Helping Charities provide charity references for past work? A: Absolutely! Q: Will Cars Helping Charities accept a vehicle even though it doesn t run? A: Yes, as long as the donation will be profitable for the charity.

9 THANK YOU! We look forward to serving as your Car Donation Program Partner.

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