FOR A FEW TERABYTES MORE THE GOOD, THE BAD and THE BIG DATA. Cenk Kiral Senior Director of BI&EPM solutions ECEMEA region

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1 FOR A FEW TERABYTES MORE THE GOOD, THE BAD and THE BIG DATA Cenk Kiral Senior Director of BI&EPM solutions ECEMEA region

2 Big Data Buzz The promise of big data Intelligent Utility - 8/28/11 Big data, analytics get even bigger, hotter in 2012 InfoWorld 12/30/11 Are you ready for the era of big data? McKinsey Quarterly - 11/11 Health care is next frontier for big data Wall Street Journal 1/19/12 Big data: science s microscope of the 21st century Business Week 11/8/11 Decisions, decisions will big data have big impact? Financial Times 1/24/12

3 Big Data a growing torrent 5 billion Mobile phones in use in % Projected growth in global data Generated per year vs. 5% Growth in global IT spending 30 billion Pieces of content shared On Facebook every month 235 $600 Terabytes data collected by the US Library of Congress in April To buy a disk drive that can store all of the world s music out of 17 Sectors in the US have more data stored per company than the US Library of congress Source: McKinsey Global Institute 2011 May

4 Why Is Big Data Important? US HEALTH CARE MANUFACTURING GLOBAL PERSONAL LOCATION DATA EUROPE PUBLIC SECTOR ADMIN US RETAIL Increase industry value per year by $300 B Decrease dev., assembly costs by 50% Increase service provider revenue by $100 B Increase industry value per year by 250 B Increase net margin by 60+% In a big data world, a competitor that fails to sufficiently develop its capabilities will be left behind. McKinsey Global Institute Source: * McKinsey Global Institute: Big Data The next frontier for innovation, competition and productivity (May 2011)

5 It s About the Devices. 30 million sensors 30% annual growth rate

6 What Does This Mean for Business Wind Smart Customers Smart Transmission Substation Smart Distribution Substation Solar farms Electric Vehicles Nuclear Sens ors, Smar t switc hes Smart Distribution Substation Smart Transmission Substation New Sensors / Distributed Computing on Transmission and Distribution Lines alert operators, fix problems, integrate large-scale renewables generation H o m e A r e a N e t w o r k Smart Meters and Home Networks help customers use energy wisely, mitigate peak demand, integrate local renewables Insurance Pay as you Drive Remote Medical Monitoring Logistics Smart Routing Utilities Smart grid Low Carbon Generation Traditional Generation Transmission & Distribution From other Grids Off-Shore Renewable energy Energy Retail

7 What Makes it Big Data? SOCIAL BLOG SMART METER VOLUME VELOCITY VARIETY VALUE

8 Big Data Use Cases Today s Challenge New Data What s Possible Healthcare Expensive office visits Manufacturing In-person support Location-Based Services Based on home zip code Public Sector Standardized services Retail One size fits all marketing Remote patient monitoring Product sensors Real time location data Citizen surveys Social media Preventive care, reduced hospitalization Automated diagnosis, support Geo-advertising, traffic, local search Tailored services, cost reductions Sentiment analysis segmentation

9 Growth in Enterprise Unstructured Data Increase significantly Increase moderately No change Decrease moderately Decrease significantly Don't know/unsure 9% 6% 2% 4% 33% 47% How will the amount of unstructured data change over next 3 years? Source: Unisphere Research, 2011

10 Value of Unstructured Data Somewhat important; 30% Very important; 39% Extremely important; 18% Don't know unsure, 6% Not important today; 8% How important is unstructured data to your business? Source: Unisphere Research, 2011

11 Unstructured Data 85% of data acquired is unstructured Structured Data Field Service notes Tech Support memos Call center narrative Customer comments Memos, letters, notes, reports HTML documents PDF documents Financial reports Product sheets Exported data News feeds Web sites Transcripts Research data Unstructured Data Actually, some of this data is structured (XML,...) But it is not in table/column (relational) format

12 Oracle Endeca Information Discovery A platform for provisioning data discovery applications across the enterprise Unified Querying Interactive Exploration Faceted Data Model App Composition Integration Enrichment Indexing Endeca Information Discovery helps organizations quickly explore all relevant data Combine structured & unstructured data from disparate systems Automatically organize information for search, discovery & analysis Rapidly assemble easy to use analysis applications

13 In-Database Analytics Oracle Integrated Solution Stack for Big Data HDFS Hadoop (MapReduce) Oracle NoSQL Database Oracle Big Data Connectors Data Warehouse Analytic Applications Enterprise Applications Oracle Data Integrator ACQUIRE ORGANIZE ANALYZE DECIDE

14 Usage Model Big Data Appliance Exadata Exalytics ACQUIRE ORGANIZE ANALYZE DECIDE

15 Oracle Exalytics Hardware Engineered for extreme analytics 40 Intel processor cores 1 Terabyte main memory 40 Gb InfiniBand connection to Oracle Exadata

16 Oracle Exalytics Software Oracle TimesTen In-Memory Database Adaptive in-memory caching of analytics In-memory columnar compression Tightly integrated with Oracle Exadata Enables speed-of-thought visualization Oracle Business Intelligence Foundation Suite

17

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