Disrupt or be disrupted IT Driving Business Transformation

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2 Disrupt or be disrupted IT Driving Business Transformation Gokula Mishra VP, Big Data & Advanced Analytics Business Analytics Product Group Copyright 2014 Oracle and/or its affiliates. All rights reserved. 2

3 Safe Harbor Statement Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information The following purposes is intended only, to and outline may our not general be incorporated product direction. into any contract. It is intended It is not for a commitment information purposes to deliver only, any material, and may not code, be or incorporated functionality, into and any should contract. not be It is relied not a upon in commitment making purchasing to deliver decisions. any material, The development, code, or functionality, release, and and timing should of not any be features relied upon or functionality in making purchasing described decisions. for Oracle s The products development, remains release, at the and sole timing discretion of any of Oracle. features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 3

4 Data-Driven Decisions Analytics #1 for execs 1 key to growth, competitive advantage 2 Firms that adopt DDD perform better than firms that don t 1 Gartner 2014 CEO Study, CIO Magazine Study Copyright 2014 Oracle and/or its affiliates. All rights reserved. 2 MIT Study Strength in Numbers 4

5 Decisions What winning looks like Banking that reinvents the customer experience Merchant services in real time Industry s highest rankings in online services 5

6 Personalized banking based on big data, analytics Location-based services, advanced analytics finds patterns and correlations Better customer knowledge = better customer service Copyright 2014 Oracle and/or its affiliates. All rights reserved. 6

7 IT is in a time of transition Lead, or Follow Cloud Big Data Analytics Changing User Demands Copyright 2014 Oracle and/or its affiliates. All rights reserved. 7

8 Businesses 90% created in last two years 50 billion devices by 2020 Governance, risk and complexity Copyright 2014 Oracle and/or its affiliates. All rights reserved. 8

9 Disrupted Copyright 2014 Oracle and/or its affiliates. All rights reserved. 9

10 Disruption continues Copyright 2014 Oracle and/or its affiliates. All rights reserved. 10

11 Smarter Bigger Faster Better VALUE IN ANY FORM Cheaper Easier Copyright 2014, 2014, Oracle and/or its its affiliates. All All rights rights reserved. 11

12 "By 2018, one third of the top 20 market share leaders will be significantly disrupted by new competitors that use the 3 rd platform to create new services and business models. - IDC Predictions 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 12

13 Business user demands are changing Speed over consistency Visual data discovery Embedded analytics Copyright 2014 Oracle and/or its affiliates. All rights reserved. 13

14 Insight into every decision The right choice for IT leaders Copyright 2014 Oracle and/or its affiliates. All rights reserved. 14

15 Digital Forces Powering Growth and Innovation Big Data & Analytics IoT Oracle and the Digital Forces Cloud Social Mobile Copyright 2014 Oracle and/or its affiliates. All rights reserved. 15

16 Create Value with Analytics Retail and CPG Consumer Products Improving Demand Management Retail Accelerate Customer Insights Consumer Products Improve Product Adoption Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal 16

17 Create Value with Analytics Healthcare and Life Science National Health Service Mayo Clinic Argonne Reduce Fraud Personalized Medicine Improving R&D Productivity Copyright 2014 Oracle and/or its affiliates. All rights reserved.

18 Create Value with Analytics Communications Communications Communications Communications Predict and Explain Customer Behavior Monetize Location Data Improve Network Operations And Customer Satisfaction Copyright 2014 Oracle and/or its affiliates. All rights reserved. 18

19 Create Value with Analytics Financial Services Financial Services Banking Credit Services Create New Products Monetize Location Data Improve Cross Channel Selling Copyright 2014 Oracle and/or its affiliates. All rights reserved.

20 Businesses Oracle offers complete solutions for complex data management, analytics and governance Copyright 2014 Oracle and/or its affiliates. All rights reserved. 20

21 What s Needed: An Enterprise Data Analytics Strategy Discovery + Business Analytics BIG DATA ANALYTICS BIG DATA APPLICATIONS Mobile + Web + On-device CREATE VALUE FROM DATA Data Reservoir + Data Warehouse BIG DATA MANAGEMENT BIG DATA INTEGRATION Streaming + Batch Copyright 2014 Oracle and/or its affiliates. All rights reserved. 21

22 Mostly unstructured data Mostly structured data The Oracle Enterprise Analytics Platform Data generation Data Collection Data Storage and Processing Reporting, visualization and analytics Oracle EPM External Batch ODI Analytics Warehouse Oracle EPM BI / Reporting Platform Dashboards Business User Partners/ 3rd party data Line of Business (LOB) Applications Near Real Time GoldenGate Oracle BI (OBIA/OBIEE) Mobile Analytics Mobile Analytics User Company s Files Shares Real Time GoldenGate Big Data SQL BI As a Service (BICS/OTBI-E) Customer Service Representative Exadata Exalytics SQL Join Enterprise Analytics Unstructured Data Reservoir Visual Analyzer Oracle Data Mining Oracle R Power User Sensors Endeca Oracle RTD Customers Web Mobile ODI Cloudera Hadoop Distributed File System Oracle Data Mining Big Data Analytics Oracle R for Hadoop Data Scientist Social Interactions Big Data Appliance Big Data Discovery Copyright 2014 Oracle and/or its affiliates. All rights reserved.

23 Solutions Beyond basic visualization numbers and words Governed sandbox Consumer-driven and predictive modeling Personal, Departmental and Enterprise Endeca info discovery R integration Interactive dashboard 23

24 Today Solutions Rapid technology adoption Non-disruptive Data scientist sandbox Big Data Discovery 24

25 Oracle Big Data Discovery. The Visual Face of Hadoop find explore transform discover share Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal 25

26 Most Complete Built for cloud with enterprise class software Business driven self-service Advanced visualizations including mobile Fast cloud based data loading & metadata modelling BI Cloud Service BICS BDDS (Future) 26

27 close the divide? Create a winning journey for your customers Oracle well positioned to leverage market inflection Exciting new innovations on the horizon Copyright 2014 Oracle and/or its affiliates. All rights reserved. 27

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