An Integrated Big Data & Analytics Infrastructure June 14, 2012 Robert Stackowiak, VP Oracle ESG Data Systems Architecture

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1 An Integrated Big Data & Analytics Infrastructure June 14, 2012 Robert Stackowiak, VP ESG Data Systems Architecture

2 Big Data & Analytics as a Service Components Unstructured Data / Sparse Data of Value Structured Data / Highly dense data Acquire Organize Analyze & Decide

3 Incremental Value by including Big Data? Collect unsolicited opinions on services Determine public / group mood Analyze data from sensors & other automated devices

4 Technical Challenges & Strategies CHALLENGES Fragmented Solutions Difficulty of Self-Service BI Data Not Current Time to ROI / Development Time Rapidly Growing Diverse Data & User Communities Deployment Manageability, Security & Expense STRATEGY Specialized but integrated data stores and tools Flexible, guided, automated, easy-to-use tools, data discovery Solutions for Just-in-Time well-understood data Horizontal and industry pre-built solutions, appliance-like solutions & Cloud solutions where feasible Enterprise class solutions serving 1000s of users optimized for diverse workloads and providing 100s TB of data (and more) Pre-integrated solutions that are centrally managed with advanced security / governance

5 Data Integrator / Connectors s Software Components Unstructured Data / Sparse Data of Value NoSQL DB Cloudera Hadoop Endeca Information Discovery Transactional Database & Applications Data Warehouse & Embedded Analytics BI Foundation Suite Structured Data / Highly dense data Acquire Organize Analyze & Decide

6 Data Integrator / Connectors Exalytics In-Memory Machine and Engineered Systems Unstructured Data / Sparse Data of Value NoSQL DB Cloudera Hadoop Big Data Appliance Endeca Information Discovery Structured Data / Highly dense data Transactional Database & Applications Acquire Exadata Platforms Organize Data Warehouse & Embedded Analytics BI Foundation Suite Analyze & Decide

7 Matured vs. New Data Analysis Processes DECIDE ACQUIRE DECIDE ACQUIRE Matured New ANALYZE ORGANIZE ORGANIZE ANALYZE

8 Data Discovery Value in Sources of Data? Typical Website Analytics Solution Build-out Database DW Sensors Website Logs & Data NoSQL DB Surfing Site

9 Determine Value of Data of All Types Typical Website Analytics Solution Build-out Endeca Information Discovery Structured Data Database DW Unstructured / Semi-Structured Data Cloudera HDFS Sensors Website Logs & Data NoSQL DB Surfing Site

10 Valuable Data Found Now Store it Securely Typical Website Analytics Solution Build-out Endeca Information Discovery Discoveries Database DW Persistent Data Store for All Data of Value Cloudera HDFS MapReduce code separates valued data, then sent to Loader for Hadoop Load Mappings produced via Data Integrator Sensors Website Logs & Data NoSQL DB Surfing Site

11 Deploy Widely Available Reports & Analytics Typical Website Analytics Solution Build-out Endeca Information Discovery Cloudera HDFS Database DW BI Foundation Suite Enterprise-class BI tools & dashboards Persistent Data Store for reporting & analysis for All Data of Value, In-DB Analytics MapReduce code separates valued data, then sent to Loader for Hadoop Load Mappings produced via Data Integrator Sensors Website Logs & Data NoSQL DB Surfing Site

12 Feed the Recommendation Engine Typical Website Analytics Solution Build-out Endeca Information Discovery Database DW BI Foundation Suite Cloudera HDFS Persistent Data Store for All Data of Value, In-DB Analytics MapReduce code separates valued data, then sent to Loader for Hadoop Load Mappings produced via Data Integrator Update Website Recommendations Real-Time Decisions Sensors Website Logs & Data NoSQL DB Surfing Site

13 Make Well-Tuned Real-Time Recommendations Typical Website Analytics Solution Build-out Endeca Information Discovery Database DW BI Foundation Suite Cloudera HDFS Persistent Data Store for All Data of Value, In-DB Analytics MapReduce code separates valued data, then sent to Loader for Hadoop Load Mappings produced via Data Integrator Real-Time Decisions Location & User Profile Recommend Sensors Website Logs & Data NoSQL DB Surfing Site

14 Summary: Our Customers Goals Better Insights, Decisions, Actions From measurement to analysis, forecasting & optimization Insights across time, functions and roles Persistent version of the truth for ALL DATA Complete, Open, Integrated From discovery to dashboards to analytics to data management Standards based & blending of Open Source components Systems & software integration & optimization World Class Analytics Infrastructure Best of Breed capabilities at each layer of the stack Complete analysis of ALL DATA Enterprise Architecture: scalable, reliable, manageable & secure 2012 Corporation

15 2012 Corporation

An Integrated Analytics & Big Data Infrastructure September 21, 2012 Robert Stackowiak, Vice President Data Systems Architecture Oracle Enterprise

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