1 Danny Wang, Ph.D. Vice President of Business Strategy and Risk Management Republic Bank
2 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Transforms utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
3 Overview» According to IDC, a leading tech research firm, data is growing exponentially at rate of 50% a year.» More than doubling every two years.» We create 2.5 quintillion (10 18 ) bytes of data every day.» 90% of the data in the world today has been created in the last two years alone.
4 Overview» This data comes from everywhere:» sensors used to gather climate information» posts to social media sites» digital pictures and videos» purchase transaction records» cell phone GPS signals» McKinsey Global Institute, a consulting firm, projected the U.S. needs» 140,000 to 190,000 more workers with deep analytical expertise» 1.5 million more data literate managers, retrained or hired.
5 Overview of impact» The impact of big data is being felt beyond marketing departments.» The position of chief data officer, data scientist is commonplace in the U.S.» If used effectively, big data can be a powerful tool.» Talent, not just technology. People matter!» The evidence for the power of big data can obscure the difficulties that many companies face when working with it.
6 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Transforms utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
7 What is Big Data?» A meme and a marketing term» Meme -- an idea, behavior, style, or usage that spreads from person to person within a culture Source: Merriam Webster» A lot of people talk about it, especially in IT, analytics world.» Southland for advancing trends in technology» Open the door to a new approach to understanding the world and making decisions» Big data is more than simply a matter of size» It is an opportunity to find insights in new and emerging types of data and content» Makes your business more agile, and answers questions that were previously considered beyond your reach
8 Examples» Wal-Mart handles more than a million customer transactions each hour and imports those into databases estimated to contain more than 2.5 petabytes of data.» Radio frequency identification (RFID) systems used by retailers and other scan generate 100 to 1,000 times the data of conventional bar code systems.» Facebook handles more than 250 million photo uploads and the interactions of 800 million active users with more than 900 million objects (pages, groups, etc.) each day.» More than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide.
9 What is Big Data?» Big Data refers to relatively large amounts of structured and unstructured data that require machine-based systems and technologies in order to be fully analyzed. Ad Age» Big data usually includes data sets with sizes beyond the ability of commonly-used software tools to capture, curate, manage, and process the data within a tolerable elapsed time. Wikipedia» Big Data is the massive amounts of data that collect over time that are difficult to analyze and handle using common database management tools. PCMac
10 Definition Source:
11 4 Vs» Volume: Enterprises are awash with ever-growing data of all types, easily amassing terabytes even petabytes of information. Turn 12 terabytes of Tweets created each day into improved product sentiment analysis Convert 350 billion annual meter readings to better predict power consumption» Velocity: Sometimes 2 minutes is too late. For time-sensitive processes such as catching fraud, big data must be used as it streams into your enterprise in order to maximize its value. Scrutinize 5 million trade events created each day to identify potential fraud Analyze 500 million daily call detail records in real-time to predict customer churn faster» Variety: Big data is any type of data - structured and unstructured data such as text, sensor data, audio, video, click streams, log files and more. New insights are found when analyzing these data types together. Monitor 100 s of live video feeds from surveillance cameras to target points of interest Exploit the 80% data growth in images, video and documents to improve customer satisfaction» Veracity: 1 in 3 business leaders don t trust the information they use to make decisions. How can you act upon information if you don t trust it? Establishing trust in big data presents a huge challenge as the variety and number of sources grows. Source:
12 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Transforms utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
13 Volume increasing, scope expanding» In addition to an increasing volume of data, the scope of data sources is also expanding.» Particularly, unstructured data such as words, images, video on the web and those streams of sensor data.» Unstructured data is not typically grist for traditional database.
14 Hardware advancements» Cheap, abundant storage and server processing capacity» Faster processors» Affordable large-memory capabilities, such as Hadoop» New storage and processing technologies designed specifically for large data volumes, including unstructured data» Parallel processing, clustering, MPP, virtualization, large grid environments, high connectivity and high throughputs» Cloud computing and other flexible resource allocation arrangements
15 Software advancements»artificial Intelligence technologies» Natural language processing» Pattern recognition» Machine perception, computer vision, and speech recognition» Machine learning»advanced algorithms
16 A virtuous circle Hardware Software/ Algorithms Big Data/ Analytics
17 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Transforms utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
18 Traditional data measurement
19 Fine-grained measurement» Prof. Erick Brynjolfsson at MIT s Sloan School of Management, thinks data measurement is the modern equivalent of the microscope.» The microscope, invented four centuries ago, allowed people to see and measure things as never before at the cellular level.» Big data, such as Google search, Facebook posts and Twitter messages, make it possible to measure behavior and sentiment in fine details.» Big data can change how we view the world.
20 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Increases utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
21 How does big data impact business?» Big data has a robust influence on business, economics and other fields.» Decisions will increasingly be based on data and analytics rather than on experience and intuition.» Plenty of evidence now exists of the payoff from data-first thinking.» Using analytical input to increase profit and make the most astute decisions is key to success in current business environments.
22 Research highlights» There is a strong link between financial performance and the effective use of big data.» Companies become successful at exploiting data by focusing on business priorities.» Talent matters as much as technology» Social media analytics and web-tracking technologies can transform the way business collect data about customers Source: Big data Lesson from the leaders, The Economist Intelligence Unit Limited 2012
23 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Transforms utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
24 Impact on social networks» Big data is already transforming the study of how social networks function.» Huge digital data sets of collective online behavior can be collected and unitized.» Patterns of influence and peaks in communication on a subject can be found.» Actionable results can be yielded.» These patterns and results also can be used to make future predictions.
25 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Increases utility of Social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
26 Impact on analytics» Big data has an impact on analytics through the development and utilization of new and enhanced procedures and tools.» Data is tamed and understood using computer algorithms and mathematical models.» The predictive power of big data is being explored and shows promise in fields like public health, economic development and forecasting, etc.» Retailers, such as Walmart and Kohl s, use big data driven approach for their businesses.» Logistics such as UPS, FedEx, mine big data to get a optimal solution.
27 Compete on analytics» Companies in many industries offer similar products and use comparable technologies.» High-performance business processes are among the last remaining points of differentiation.» Make the smartest business decision possible.» Execute the business with maximum efficiency and effectiveness.
28 Big Data analytics
29 Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement» Influences business and economics» Increases utility of social networks» Promotes analytics and decision making» Introduces new challenges, risks, and pitfalls
30 Challenges in the financial market»how can we improve our risk forecasting at the point of origination?»how can we increase the number of approved loan/credit card/mortgage applications?»how can we reduce the level of risk?» How can we streamline operations for increased cost efficiencies?» How can we maintain regulatory compliance?
31 Scoring tools
32 The bigger, the better?» We see mountains of data today.» The existing mountains are continually growing, and new ones are being built daily.» Are we collecting the right data? In a good manner?» Sometimes, we are swamped with more data that we can use.» No one addresses the cost of data mining» System/software/computers» People/staff infrastructure» Maintaining the hardware and software» Data storage
33 Cost benefit analysis» Data collection, storage, analysis and use in government and the private sector is necessary.» It is also important to ask ourselves if a project is truly needed.» Does the data collection and analysis activities and expenditures really provide tangible benefits?» Numbers tell us something, but don t tell us everything we need to know.» We need to engage people and human intellect and insight.
34 Don t head in a wrong direction» Large benefits can be realized from a data driven approach.» However, with huge data sets and fine-grained measurement, there is also an increased risk of false discoveries.» The challenge of data mining is to find a meaningful needle in massive haystacks.» The trouble is that there are a lot of straws that look like needles.
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