Safe Harbor Statement

Transcription

1 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2014 Oracle and/or its affiliates. All rights reserved. 1

2 Oracle Big Data Management and Analytics Balaji Yelamanchili Senior Vice President, Product Development Business Analytics and Big Data Copyright 2014 Oracle and/or its affiliates. All rights reserved.

6 Oracle Big Data Strategy Discover And Predict, Fast BIG DATA ANALYTICS BIG DATA APPLICATIONS Accelerate Data- Driven Action DATA CAPITAL Simplify Access To All Data BIG DATA MANAGEMENT BIG DATA INTEGRATION Connect And Govern Any Data Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential 6

7 Oracle Big Data Architecture Data Streams Event Engine Actionable Events Enterprise Data Actionable Insights Web & Social Data Execution Data Reservoir Data Factory Data Warehouse BI and Reporting Actionable Information Innovation Events & Data Discovery Lab Discovery Output Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Company Confidential 7

8 Breakthrough Innovation: Oracle Big Data Discovery Oracle Big Data Discovery automatically transforms raw data in Hadoop into interactive, in-memory business intelligence, with no ETL; inspired by Endeca Radically simplify data prep and Analysis process Spend your time finding insights by starting with data as-is Announcement: OpenWorld Copyright 2014 Oracle and/or its affiliates. All rights reserved.

10 Not Easy to Get Analytic Value from Hadoop Data Reservoir Existing analytic tools fall short Too much effort on upfront data preparation Manual exploration for understanding new data sets Depend on ETL to cleanse data and make it ready Assume questions known in advance Only point solutions emerging Separate data wrangling, visualization Leads to constant context switching Need end-to-end capabilities Native Hadoop tools are complex Pig, Oozie, Sqoop, Hive, Spark Specialized skills are scarce Programming languages (e.g. Map Reduce, Python, Scala) Statistics and machine learning Command line interfaces Copyright 2014 Oracle and/or its affiliates. All rights reserved. 10

11 Big Data Analytics. Requires a Fundamentally New Approach An intuitive, interactive and visual user interface for anyone to quickly find, explore, transform and analyze data in Hadoop then share results for enterprise leverage Find Discover Explore Transform Copyright 2014 Oracle and/or its affiliates. All rights reserved. 11

13 Easily Find Relevant Data Sets Navigate a rich catalog of all data in the Hadoop cluster Familiar search and guided navigation for ease of use Access data set summaries, annotation and recommendations Provision your own data through self-service upload Data is automatically enriched with extracted locations, terms, sentiment Browse personal big data projects and those shared by the community Copyright 2014 Oracle and/or its affiliates. All rights reserved. 13

14 Explore the Data and Understand Potential Understand shape of the data. Visualize attributes by type Machine learning algorithms sort attributes by importance View attribute statistics, data quality and outliers See statistical correlations between attribute combinations Evaluate whether a data set is worthy of further investment Copyright 2014 Oracle and/or its affiliates. All rights reserved. 14

15 Transform and Enrich Data to Make it Ready Interactive, intuitive user-driven data wrangling Library of data transformations to replace values, convert types, collapse, reshape, pivot, group, custom tag, merge and much more Data enrichments for inferring location and language. Theme, entity and sentiment enrichments for text Preview results, undo, commit and replay transforms Run on sample data in memory or full data set in Hadoop Copyright 2014 Oracle and/or its affiliates. All rights reserved. 15

16 Analyze the Data to Discover New Insights Mash up different data sets for deeper perspectives Filter through data with powerful search and intuitive guided navigation Drag and drop from a rich library of interactive visualizations to compose discovery dashboards Publish blended data sets back to Hadoop Share projects, bookmarks and snapshots with team members for collaboration Copyright 2014 Oracle and/or its affiliates. All rights reserved. 16

17 Statistical & Predictive Analytics Bring the Analytics to the Data Hadoop Oracle R Distribution 1 Oracle R Advanced Analytics for Hadoop 2 SAS High Performance Analytics Oracle Database Oracle Advanced Analytics Option SAS High Performance Analytics 1 Included with BDA 2 Included w/oracle Big Data Connectors Copyright 2014 Oracle and/or its affiliates. All rights reserved.

18 Share Results and Publish for Enterprise Leverage Find Discover Explore Transform Share & Collaborate raw data transformed data Publish data reservoir (HDFS) Leverage advanced analytics Oracle Big Data Discovery plays well with the Big Data ecosystem business intelligence other hadoop tools data warehouse Share and collaborate with the team Share projects, bookmarks and snapshots then collaborate and iterate Publish back to Hadoop Transforms and enrichments may be applied to original data sets in Hadoop Publish blended data sets back to HDFS Leverage results in other tools Publish data to Hadoop in format optimized for advanced analytic tools (e.g. ORAAH) Hadoop compliant BI tools (e.g. OBIFS) can burst out to the masses Leverage any native Hadoop tooling (e.g. Pig, Hive, Impala, Python, etc) Integrate BDD data sets with DWH to secure, govern and optimize for query performance (e.g. Oracle Big Data SQL) Copyright 2014 Oracle and/or its affiliates. All rights reserved. 18

37 Oracle Big Data Architecture Data Streams Event Engine Actionable Events Enterprise Data Actionable Insights Web & Social Data Execution Data Reservoir Data Factory Data Warehouse BI and Reporting Actionable Information Innovation Events & Data Discovery Lab Discovery Output Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Company Confidential 37

38 Breakthrough Innovation: Oracle Big Data SQL One fast query, on all your data. Oracle SQL on Hadoop, NoSQL and beyond, with a Smart Scan service as in Exadata and the security and certainty of Oracle Database. In production Copyright 2014 Oracle and/or its affiliates. All rights reserved.

40 Barriers to Big Data Adoption Complexity Skills Lack tools and training to exploit Big Data IT Operations ability administer and manage Big Data Integration Adding Big Data to existing architecture is complex Too much effort required in data preparation Security No clear route to governance or enforcement Copyright 2014 Oracle and/or its affiliates. All rights reserved.

41 Big Data Management Hadoop + NoSQL + Relational The Power of Oracle SQL Wide variety of Big Data types Structured data Numeric, string, date, Unstructured data LOBs, Text, XML, JSON, Spatial, Graph, Multimedia Rich SQL Analytic Functions Ranking, Windowing, LAG/LEAD, Aggregate, Statistical, Linear Regression, Correlations, Cross Tabs, Hypothesis Testing, Distribution Fitting, Copyright 2014 Oracle and/or its affiliates. All rights reserved. 41

42 What gives Exadata extreme performance? SQL Small data subset quickly returned Hadoop & NoSQL Oracle Database 12c Offload Query to Exadata Storage Servers Copyright 2014 Oracle and/or its affiliates. All rights reserved. 42

43 Introducing Oracle Big Data SQL Massively Parallel SQL Query across Oracle, Hadoop and NoSQL SQL SQL Offload Query to Data Nodes data subset Small data subset quickly returned Offload Query to Exadata Storage Servers Hadoop & NoSQL Oracle Database 12c Copyright 2014 Oracle and/or its affiliates. All rights reserved. 43

44 Apply Advanced Security on Hadoop & NoSQL Same security policies apply to Hadoop & Relational JSON JSON data unconverted in Hadoop SQL Customer data in Oracle Redaction Virtual Private Database Fine-grain Access Control Hadoop Redacted data subset Oracle Database 12c Small data subset quickly returned DBMS_REDACT.ADD_POLICY( object_schema => 'txadp_hive_01', object_name => 'customer_address_ext', column_name => 'ca_street_name', policy_name => 'customer_address_redaction', function_type => DBMS_REDACT.RANDOM, expression => 'SYS_CONTEXT(''SYS_SESSION_ROLES'', ''REDACTION_TESTER'')=''TRUE''' ); Copyright 2014 Oracle and/or its affiliates. All rights reserved. 44

52 Oracle Business Analytics on Big Data OBIEE Query & Report on Hadoop, NoSQL & Relational Certified with 12c & Big Data SQL Endeca Use and extend your existing investment Copyright 2014 Oracle and/or its affiliates. All rights reserved.

53 Big Data Integration & Governance Capabilities Real-Time Data Movement Low impact data staging in Hadoop Continuous data availability Data Transformation Bulk data movement Pushdown data processing Data Federation Query Hadoop SQL via JDBC Data Quality & Verification Fix quality at the source Verify data consistency Metadata Management Lineage and Impact Analysis Business Glossary Semantics Oracle GoldenGate (Movement) Data Governance Foundation Oracle Data Integrator (Transformation) ETL Offload & Machine Learning Continuous Availability Enterprise Data Quality (Profile, Cleanse, Match and De-duplicate) Fast Load Data Service Integrator (Federation) Veridata (Online Data Verification) Enterprise Metadata Management & Business Glossary (Business Glossary, Data Lineage, Impact Analysis and Data Provenance) Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Company Confidential 53

55 Discovery Lab in a Box Big Data Appliance X4-2 6 Ready Node Starter to Go Rack just add Data 2 * 8 Core Intel Xeon E5 Processors/Node 384 GB / 3 TB (64 GB Memory / expandable to 512 GB/Node) 288 TB (48TB Disk space/node) Pre-configured, Tuned Integrated Management Integrated Software Run any 3 rd party software Oracle Linux, Oracle Java VM Install Exalytics into a BDA Starter Rack Oracle Big Data SQL*, Oracle Big Data Connectors* Cloudera Distribution of Apache Hadoop EDH Edition In-memory Database & Analytics Cloudera Manager Oracle OBIEE R Distribution Certified with 12c & Big Data SQL Oracle NoSQL Database Install Exalytics into BDA Starter Rack 21 % Cost Savings 33 % Faster Time to Value * Licensed separately Copyright 2014 Oracle and/or its affiliates. All rights reserved. 55

56 Cloud Platform: Big Data Analytics Big Data Service Integrated with DBaaS SQL on Hadoop Hadoop 2.0 Cluster NoSQL Service for key value data Persistent Data Reservoir in Storage Service Single tenant or multitenant IaaS offerings for performance/qos commodity with NAS, Big Data Appliance Big Data Discovery The Visual Face of Big Data Business user and data scientist collaboration Self-service data discovery and exploration to separate signal from noise Fully managed infrastructure by Oracle Cloud operations Hadoop scalability and cost economies Copyright 2014 Oracle and/or its affiliates. All rights reserved. 56

57 How To Get Started 1. Transform the business BIG DATA ANALYTICS BIG DATA APPLICATIONS CREATE VALUE FROM DATA BIG DATA MANAGEMENT BIG DATA INTEGRATION Copyright 2014 Oracle and/or its affiliates. All rights reserved. 57

58 How To Get Started BIG DATA ANALYTICS BIG DATA APPLICATIONS 1. Transform the business 2. Lay the foundation CREATE VALUE FROM DATA BIG DATA MANAGEMENT BIG DATA INTEGRATION Copyright 2014 Oracle and/or its affiliates. All rights reserved. 58

59 How To Get Started BIG DATA ANALYTICS BIG DATA APPLICATIONS 1. Transform the business 2. Lay the foundation 3. Discovery Lab CREATE VALUE FROM DATA BIG DATA MANAGEMENT BIG DATA INTEGRATION Copyright 2014 Oracle and/or its affiliates. All rights reserved. 59

62 SOURCES BIG DATA MANAGEMENT BUSINESS ANALYTICS BIG DATA APPLICATIONS Oracle Big Data Stack BY INDUSTRY & z LINE OF BUSINESS DISCOVERY BUSINESS ANALYTICS DATA RESERVOIR DATA WAREHOUSE Copyright 2014 Oracle and/or its affiliates. All rights reserved.