Portaltech Reply: A target functional architecture for successful international trading

Transcription

1 Portaltech Reply: A target functional architecture for successful international trading

2 Introduction The international business challenge Target architecture Recommendations Q&A

3 Overview Portaltech enables customers to maximize their multi-channel success Portaltech Reply is a European leader in ecommerce and multi-channel consulting services. We bring a wealth of experience in online and multi-channel strategy providing flexibility to simplify the online proposition through standards based integration, unified product management and customer experience strategy, leading to increased margins and revenue 3

4 Customers 4 The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited

5 Introduction The international business challenge Target architecture Recommendations Q&A

6 of Complex Information, People & Processes Complexity is increasing with each: Channel Language Currency Brand 6 The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited

7 Successful Strategy Technology is just an enabler Technology can help with more efficiently managing international commerce operations but Success also relies on: sound business strategy Solid architecture clear implementation planning and governance good functional design in harmony with great end-user experience well designed business processes and business change Fast implementation and delivery 7

8 Portaltech Reply international customers The international business challenge Target architecture Recommendations Q&A

9 Globalisation Strategy Key Business Services Content Presentation Service Merchandising Analytics Self - Service Channel Rendering Information Aggregation Searchandising Customer Experience Social Collaboration Integration Services Enterprise Application Integration Ecosystem Integration Business Process Integration Channel Integration Key Business Services Workflow Product Business Process Master Data Search Service Rules Lifecycle Inventory & Fulfilment Enterprise Reporting Channel Integration Core Infrastructure Services Identity & Access Information Assurance Audit Logging Monitoring Planning & Performance Mgmt 9

10 Key Business Services Internationalisation Strategy Content Presentation Service Merchandising Analytics Self - Service Channel Rendering Information Aggregation Searchandising Customer Experience Social Collaboration Integration Services Enterprise Application Integration Ecosystem Integration Business Process Integration Channel Integration Key Business Services Workflow Product Business Process Master Data Search Service Rules Lifecycle Inventory & Fulfilment Enterprise Reporting Channel Integration Core Infrastructure Services Identity & Access Information Assurance Audit Logging Monitoring Planning & Performance Mgmt 10

11 Localisation Strategy Key Business Services Content Presentation Service Merchandising Analytics Self - Service Channel Rendering Information Aggregation Searchandising Customer Experience Social Collaboration Integration Services Enterprise Application Integration Ecosystem Integration Business Process Integration Channel Integration Key Business Services Workflow Product Business Process Master Data Search Service Rules Lifecycle Inventory & Fulfilment Enterprise Reporting Channel Integration Core Infrastructure Services Identity & Access Information Assurance Audit Logging Monitoring Planning & Performance Mgmt 11

12 Front Office Strategic Architectural Approach Back Office Platform Web Call Center Retail Store Mobile Print Cross Channel Integration Search Service Digital Asset Customer Proposition Business Process Integration Order & Inventory Order Warehouse & Fulfillment Billing & Revenue Other Enterprise Services Data & Analytics 12

13 Delivery Systems Integrators Service Delivery Approach Multiple suppliers Markets Channels Web Call Centre Mobile Client etc. Capability Commerce Browse Customer Service Reporting Search Cache DAM Other Different capabilities divided into discrete services. Deliver each incrementally. Platforms Commerce Backend Systems Search Platform Digital Asset Mgmt 3 rd parties Right platform for each service 13

14 Delivery Systems Integrators Service Delivery Approach Multiple suppliers Markets Channels Web Call Centre Mobile Store Capability Commerce Browse Customer Service Reporting Search Cache DAM Other Different capabilities divided into discrete services. Deliver each incrementally. Platforms Commerce Backend Systems Search Platform Digital Asset Mgmt 3 rd parties Right platform for each service 14

15 Delivery Systems Integrators Service Delivery Approach Multiple suppliers Markets Channels Web Call Centre Mobile Client etc. Capability Commerce Browse Customer Service Reporting Search Cache DAM Other Different capabilities divided into discrete services. Deliver each incrementally. Platforms Commerce Backend Systems Search Platform Digital Asset Mgmt 3 rd parties Right platform for each service 15

16 Functional Architecture Frontend Enabling Services Core Functionality 16 Source : hybris

17 Portaltech Reply International Customers The international business challenge Target functional architecture Recommendations Q&A

18 Summary If your infrastrcture cannot support your strategy replace early before you invest heavily in international trading Must localise language, how do you expect customers to understand T&C s, return policies etc without speaking to them in their language? Get local advisors on board (legals, commercial operations) Get local people or those with local knolwedge into the team Pop Up Stores can be very successful in supporting international site launches if no physical presence exists Support with DM fully localised 18 The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited

19 Portaltech Reply International Customers The international business challenge Target functional architecture Recommendations Q&A