hotelleriesuisse. Skilful. Dynamic. Sincere.

Transcription

1 hotelleriesuisse Skilful. Dynamic. Sincere.

2 Slide 2 Contents Who are we? The Swiss hotel industry Our key responsibilities Our partners

3 Slide 3 Our vision The Swiss hotel industry is the powerful heart of Swiss tourism.

4 Slide 4 hotelleriesuisse who are we? hotelleriesuisse is the centre of excellence for the Swiss hotel industry and is the trade association which represents the interests of the nationally and internationally-oriented hotel businesses.

5 Slide 5 hotelleriesuisse key figures Founded in 1882 Umbrella organization of 13 regional hotelier associations and their sections members and around 200 classified hotels Around 100 employees

6 Slide : The dream figures of hotelleriesuisse 40 percent of the hotels in Switzerland are members of the industry association hotelleriesuisse, they represent 60 percent of all beds, and achieve 75 percent of all overnight stays within our country. The formula demonstrates the success of the clear strategic alignment of hotelleriesuisse.

7 Slide 7 The Swiss hotel industry - an important economic sector The backbone of tourism: The hotel industry alone generates an annual turnover of more than 10 billion Swiss francs. A diverse market: 5500 hotels generate 35.5 million overnight stays each year. The only location-bound export industry: 55 percent of the overnight stays are from foreign guests. A major employer: The Swiss hotel industry employs around 63,000 full-time employees. A typical cross-sectional industry: From three Swiss francs which a guest spends in Switzerland, two francs end up in cash registers not belonging to the tourism industry.

8 Slide 8 Structural changes continue Development of the number of businesses, beds, business sizes, indexed (1994 = 100), and overnight stays City Mountain area Logiernächte (Rechte Achse) Overnight stays (right axis) Average business size in large cities Businesses in cities Beds in cities Overnight stays (right axis) Average business size in mountain areas Businesses in mountain areas Beds in mountain areas Source: Swiss Federal Statistical Office

9 Slide 9 The key responsibilities of hotelleriesuisse Classification of Swiss hotels Representation of politico-economic interests Promoting young talent, training and further education Legal advice Representation of the hotel industry's interests in social partnerships Publication of the independent trade journal htr hotel review

10 Slide 10 Classification of Swiss hotels

11 Slide 11 Classification of Swiss hotels Introduced in 1979 as one of the first private-sector classification systems worldwide Guests and hoteliers benefit: Classification of hotels serves to guarantee the guests of the desired hotel standard and at the same time provide a marketing tool for the hotelier Development of the range on offer based upon guests' wishes Clear separation of powers between the association and classification Comprehensively Swiss hotel directory on Market access with Switzerland Tourism and STC Switzerland Travel Centre

12 Slide 12 Representation of political interests

13 Slide 13 Central politico-economic demands Opening to foreign trade policy Domestic economic liberalization Financial and fiscal policy which favours growth Liberal labour market policy and fair social partnership Future-oriented education policy Market-oriented tourism policy instruments

14 Slide 14 Formation

15 Slide 15 Promoting young talent, career paths, development of entrepreneurs Sponsor association for Hotel&Gastroformation strategic development & educational policy Vocational information, support in the choice of profession Online job market and support for exchange of apprenticeships 5 hotel schools (vocational schools) with approx. 900 students 10 commercial business schools for hotels and tourism throughout the whole of Switzerland Hotelfachschule Thun (hotel management school) with approx. 250 students SSTH: Swiss Hospitality Management School, German and English, GFG Grisons (Vocational hospitality programme) Post-graduate studies HF Hotel Management Ecole hôteliere de Lausanne (University of Applied Sciences) International College of Hospitality Management, Adelaide AUS Leadership courses (Führungsfachmann/-frau FA), Reception desk courses in German/French Safety courses; online marketing courses (e-learning) Quality seal for Swiss Tourism, levels I + II

16 Slide 16 Social partnership

17 Slide 17 Social partnership: National collective labour agreement (NCLA) for the hospitality industry in Switzerland More than 25 years of social peace for the industry Largest national collective agreement in Switzerland Over 220,000 employees assumed under the agreement More than 30,000 business assumed under the agreement Comprehensive labour protection for all employees Equal terms and protection from disloyal competition Political credibility Regulation from the industry for the industry

18 Slide 18 Advisory and information service

19 Slide 19 Advisory and information service Legal advice Educational advice Network of advisors: Arranging technical experts online job market website Ombudsman's office Communication services

20 Slide 20 htr hotel revue

21 Slide 21 htr hotel revue the independent trade journal Compulsory reading for professionals in the hotel industry, gastronomy, tourism and leisure Printed and online

22 Slide 22 Our partnerships

23 Slide 23 Strategic partners Switzerland Tourism Swiss Association for Hotel Credit (SGH) HOTELA - insurance products from one single partner

24 Folie 24 Preferred Partner attractive offers for members

25 Slide 25 Memberships Swiss Employers Association Swiss Business Federation - economiesuisse Swiss Tourism Federation (STV) Swiss association of small and medium-sized enterprises (sgv)

26 Folie 26 hotelleriesuisse Skilful. Dynamic. Sincere.