MSc in International Tourism Management

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1 MSc in International Events & Conference Management AIMING FOR GLOBAL EXCELLENCE MSc in International Tourism Management offered by Sheffield Hallam University ENTRY DATES January, March, July and October

2 INTRODUCTION TO IMI IMI University Centre Switzerland is a unique, private, International Management Institute founded in We have deliberately remained small, with a maximum of 220 students per semester. This way our students can be assured of a highly personalised and individual approach to their learning. The combination of quality academic teaching, Swiss practical training, excellent industry contacts and breathtaking scenery are a recipe for success. Our graduates can be found in Senior Management positions all around the globe. Their success shows that to reach the top it pays to start at the top. INTRODUCTION TO SHEFFIELD HALLAM UNIVERSITY Sheffield Hallam is a modern university with a long and proud history, dating from the opening of two 19th century schools which would later become the foundations for Sheffield Polytechnic. Based in South Yorkshire in the UK, the university has two campuses: City Campus, located near to the city centre and Collegiate Crescent campus around two miles away to the South West of Sheffield. The university is the third largest in the UK with over 37,000 students (over 4,000 of whom are international students) and offers over 700 courses. Its Sheffield Business School faculty has a specialist Tourism, Hospitality & Events Management department. IMI is delighted to be able to offer these programmes from such an internationally recognised institution. Master of Science in International Events & Conference Management and Master of Science in International Tourism Management Events, Conferences and Tourism are among the world s fastest growing industries. With this growth comes the need for well qualified managers to meet the challenges of this market. The MSc in International Events & Conference Management is a 12 month Sheffield Hallam University, UK programme offered in Luzern by IMI University Centre. It is designed to enable you to move directly from an undergraduate programme to a Masters, to enhance your employability in this highly competitive sector. The MSc in International Tourism Management is also a 12 month programme from Sheffield Hallam University, UK, that will develop your professional and management expertise in tourism, whether you work in the international tourism industry or are from a non-tourism background. SHU MASTER OF SCIENCE IN INTERNATIONAL EVENTS & CONFERENCE MANAGEMENT Semester 1 TERM 1 TERM 2 - Sector Industry Analysis - Events Project Management - Marketing - Contemporary Conference Management - Research Methods - Visitor Attraction Management - Managing People - Events Venues and Facilities - Research and Consultancy Project Semester 2 TERM 3 TERM 4 Professional Practice (optional) Semester 3 TERM 5 TERM 6 1 1/2 YEARS SHU MASTER OF SCIENCE IN INTERNATIONAL TOURISM MANAGEMENT Semester 1 TERM 1 TERM 2 - Sector Industry Analysis - Tourist Destination Management & Marketing - Marketing - Tourism Consultancy Study Visit - Research Methods - Visitor Attraction Management - Managing People - Tourism and Globalisation - Tourism Policy and Planning Semester 2 TERM 3 TERM 4 Professional Practice (optional) Semester 3 TERM 5 TERM 6 1 1/2 YEARS

3 International Events & Conference Management WHO IS THE PROGRAMME FOR? You should hold a good first degree and show that you are capable of adjusting to the study of events related subjects. Successful applicants will be able to demonstrate a combination of qualifications, communication skills and experience to show they are able to fulfil the learning objectives of the programme and to achieve the required standard for the award. If English is not your first language you will be required to provide evidence of an English language proficiency equivalent to an IELTS score of 6.0. PROGRAMME OBJECTIVE The Sheffield Hallam MSc in International Events & Conference Management at IMI is a 12 month postgraduate degree designed for those progressing from an undergraduate programme. The international events industry is one of the fastest growing sectors within the hospitality industry. While most other industries are suffering a downturn, the events and tourism sectors have shown a strong and sustained growth. The emphasis of the programme is on enhancing your employment opportunities in this vibrant and highly competitive sector. The skills taught as part of the programme are transferable and highly desirable. As well as marketing management, human resources management and consultancy reporting you will develop your knowledge of events and venue management, conference and exhibitions management and examine the obstacles and planning behind the staging of International Mega Events like the Olympics, music festivals and international exhibitions. PROGRAMME CONTENT This is a highly intensive postgraduate programme with five compulsory units of study and three specialist pathway units. You will have the option of one professional practice placement after completing the first semester. You could either go directly onto the dissertation or opt for a period of five months professional practice before starting your dissertation. WHAT MODULES WILL I STUDY? - Sector Industry Analysis - Marketing - Research Methods - Managing People - Events Venues and Facilities - Events Project Management - Contemporary Conference Management - Visitor Attraction Management - - Research and Consultancy Project SEMESTER 1 SEMESTER 2 SEMESTER 3 Residential Study at IMI Professional Practice (optional) WHAT QUALIFICATION WILL I RECEIVE? On successful completion of this programme you will be awarded the following degree: A Master of Science in International Events & Conference Management awarded by Sheffield Hallam University This MSc programme is offered by

4 International Tourism Management WHO IS THE PROGRAMME FOR? You should hold a good first degree and show that you are capable of adjusting to the study of tourism related subjects. Successful applicants will be able to demonstrate a combination of qualifications, communication skills and experience to show they are able to fulfil the learning objectives of the programme and to achieve the required standard for the award. If English is not your first language you will be required to provide evidence of an English language proficiency equivalent to an IELTS score of 6.0. PROGRAMME OBJECTIVE The Sheffield Hallam MSc in International Tourism Management at IMI is a 12 month postgraduate degree designed for those progressing from an undergraduate programme. As the tourism industry continues to grow, so too has the need for senior planners and managers to meet the complex needs of the customers and host communities. Environmental, economic, destination management and social issues are now key considerations for senior managers in this field. On this programme you will learn critical evaluation techniques and decision making strategies to give you the edge to secure those senior management roles in the tourism industry. The skills taught as part of the programme are transferable and highly desirable. As well as marketing management, human resources management and consultancy reporting you will develop your knowledge of tourism resort management and policy, destination management and marketing and visitor attraction planning. PROGRAMME CONTENT This is a highly intensive postgraduate programme with five compulsory units of study and three specialist pathway units. You will have the option of one professional practice experience after completing the first semester. You could either go directly onto the dissertation or opt for a period of five months professional practice before starting your dissertation. WHAT MODULES WILL I STUDY? - Sector Industry Analysis - Marketing - Research Methods - Managing People - Tourism and Globalisation - Tourist Destination Management and Marketing - Tourism Consultancy Study Visit - Visitor Attraction Management - - Tourism Policy and Planning SEMESTER 1 SEMESTER 2 SEMESTER 3 Residential Study at IMI Professional Practice (optional) WHAT QUALIFICATION WILL I RECEIVE? On successful completion of this programme you will be awarded the following degree: A Master of Science in International Tourism Management awarded by Sheffield Hallam University This MSc programme is offered by

5 WHY CHOOSE IMI UNIVERSITY CENTRE SWITZERLAND? - Our postgraduate programmes are designed to guide you through a personal transformation and to put you on the path to Senior Management. - We offer exceptional value: a highly qualified faculty, intensive courses and excellent student/ teacher ratios. - As part of our programmes you are given the opportunity to undertake a professional practice in Switzerland or overseas. - We guarantee to source job opportunities for all our graduates and support you throughout your career. - You will return to the work-place with the analytical and practical skills to make a difference and be successful. - You will benefit from our excellent industry contacts and on-campus recruitment. - These degrees are designed by Sheffield Hallam University, one of the most progressive and innovative universities in the UK.

6 ONE Best Swiss Practice TWO Your Employability THREE A Wealth of FOUR Live Green, with British Academic Excellence. is our Top Priority. Experience and a Network for Life. Live Clean - This is Switzerland! Accreditation and Memberships: INTERNATIONAL HIGHER EDUCATION ACCREDITATION SCHEME PRIVATSCHULREGISTER PRIVATE SCHOOL REGISTER REGISTRE DES ECOLES PRIVEES REGISTRO DELLE SCUOLE PRIVATE SCHWEIZ - SWITZERLAND - SUISSE - SVIZZERA Seeacherweg Kastanienbaum. Switzerland Phone www. imi-luzern.com

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