The Power of Mobile Analytics
|
|
- Adele Jordan
- 8 years ago
- Views:
Transcription
1 The Power of Mobile Analytics Cellphones have become our umbilical cords to the world Check your pocket. Check your purse. If you are like 90 percent of mobile users, you ll find your cellphone there or no more than three feet away (Morgan Stanley). Cellphones have become our umbilical cords to the world. With that comes a wealth of information that when extracted, analyzed and skillfully used gives businesses powerful tools to fulfill needs and reach goals. Mobile is far different and more effective for sales than the desktop and laptop. It is unique in that it is totally personal. It belongs to one owner. A desk/laptop may be accessed and used by many people brother, sister, father, grandmother, coworkers. A mobile device, on the other hand, travels with its owner. Information from the mobile device can give insights into the patterns and habits of that particular person. The sophisticated sensors and always on nature of modern smartphones give you the opportunity to capture data about user behavior in the real world. This information, combined with Web analytics, allows you to create and deliver highly targeted, relevant, and timely incentives. How is this data obtained? Through the device s GPS accelerator camera voice recording connections with social media s texts calendar appointments music and video library When companies are permitted to use this information, they can create personalized content in applications. This can lead to increased customer traffic, loyalty and satisfaction. Which in turn increases profits. The unique features of mobile computing work in concert to make the mobile device one of the best datagathering tools ever invented. There are several factors that contribute to this. Pg. 1
2 Unique Features of Mobile Personalization: Because mobile devices are generally used by a single person, the information mined from the device will be user specific and more accurate than that gathered from PC sources. Knowing that the interests, likes, dislikes and buying patterns are that of 17-year-old girl and not a 34-year old man will lead to different conclusions on what messages are appropriate and will yield the most desired responses. It is this personalization that gives mobile analytics such incredible power. More and more, people are using their mobile devices in place of PCs for tasks such as searching the Web, checking and online shopping. Research shows that the percentage of Web browsing done over mobile devices has more than doubled within the last year. Source: BGR Proximity: Because mobile devices are almost always on, users receive and respond quickly to information sent to them. Whether the information is a news article, an especially clever or insightful tweet, or a push notification for a new sale, mobile users are in the position to react quickly, regardless of where they are. The ramifications of this can be enormous. Companies are already exploiting users tethered to their devices to drive sales in a variety of ways. These include offering a limited number of coupons to subscribers on a first-come, first-serve basis, informing subscribers of offers at nearby retail outlets or restaurants and many more. Along with these new opportunities to drive sales come ways to monitor their effectiveness right away. Mobile analytics allows for an instant evaluation of how effective, say, a sale is. Location-Based Data: One of the most important technological features of the modern smartphone is the GPS. The ability to locate itself anywhere in the globe has become a ubiquitous feature, and this brings with it seemingly endless opportunities for user engagement and data collection. From live traffic monitoring, to crowdsize estimation, to seeing the effect of a sale based on where the user is, location-based data represents a potential wealth of information that has yet to be fully tapped and the analysis of which is unique to mobile analytics. Social Context: Social media and mobile devices go hand in hand. The massive success of Twitter and Foursquare, among others, could not have been possible without the proliferation of smartphones. This relationship between social media and mobile devices allows marketers to understand the social context of information. What people buy, with whom they talk, where they go and what they do can be monitored and understood through mobile analytics. Pg. 2
3 Built-in Payment System: Mobile devices make paying easier and quicker. The cost of apps already gets folded into a phone bill or credit card, and app revenue is expected to exceed $35 billion by Online shopping using mobile devices is extremely popular. Recently, major carriers like Verizon and AT&T have teamed up with credit-card companies to create services that allow users to pay for virtually any purchase in store or on the Web. Mobile devices may eventually replace credit and debit cards as the most popular and convenient form of payment. Source: IDC Sensorization, Point of Inspiration or Decision: The don t leave home without it mentality of mobile-device owners means their smartphones are on hand anytime, anywhere. People can share experiences, creative inspiration, thoughts, jokes, and so on instantaneously. Although this impulse communication is often characterized as frivolous, researchers and doctors are tapping into the ubiquity of smart devices to provide valuable health information such as how much a patient is exercising, his or her pulse and heart rate, and more. This sort of real-time feedback creates a virtuous feedback loop that could lead to positive changes in behavior. Mobile Analytics in Action The power of analytics can be seen in the example of a hip clothes shopper. Erica receives a J.Crew catalog in the mail. Flipping through, she spots a pair of super-cute suede MacAlister wedge boots. She scans the QR code on the page with the J.Crew app on her iphone, and the app displays several pictures of the boots along with additional data. She taps to view the boots in mink, size 7 and adds them to her cart. The app displays some items that go well with the boots: a pair of matchstick jeans and a contrast stripe tee. Erica taps on the shirt, selects medium size, and then goes back and forth a few times viewing it in neon peach pink and yacht blue. At this point, Erica s phone rings, and she closes the app. Even though she has not purchased anything, we already have a lot of useful information: Erica received and read her catalog the catalog prompted her to launch the app the time she launched the app where she was when she launched the app current weather conditions in her area she seems to be very interested in size 7 wedge boots in mink she appears to be considering the contrast stripe tee, but is undecided on the color she s probably not interested in matchstick jeans Pg. 3
4 Erica is an existing J.Crew customer, so we can cross-reference this mobile data against her previous browsing history and purchases across all channels (e.g., online, in-store and in-app) to determine things like: whether she typically pays full retail or waits for clearance or sale items what colors and styles she tends to prefer whether she likes to buy in-store, in-app or online. how often she launches the app without being prompted externally her preferred communication channel (e.g., , SMS, push notifications, direct mail, voice, chat, etc.) Based on her previous behavior, the system determines that Erica is often willing to pay full price for items, but will take advantage of discount opportunities. This is especially true when offers are sent via push notification while she is within two miles of a physical store. She browses online and in-app often, but rarely buys there. She prefers to purchase in a retail outlet, usually the one nearest her house. In the last year, she has visited her local store 18 times, but never on a day when it was raining and always between the hours of 10 a.m. and 3 p.m. Admittedly, this is a lot of information to crunch but its value will be obvious to anyone with a cash register. The power of mobile analytics to collect so much behavioral data presents marketers with an unprecedented opportunity. Namely, to forge relationships with consumers that border on the intimate. Put another way, J.Crew will know things about Erica that she doesn t know about herself. Given this information, there a high probability that the manager of Erica s local J.Crew store could sell her a $198 pair of MacAlister boots and perhaps a $39.50 contrast stripe tee by sending her a push notification for 10 percent off on the next sunny day that she s within two miles of the store between 10 and 3. Pg. 4
5 Delivering a Richer Mobile Experience White Paper The Power of Mobile Analytics A. Increased User Engagement By analyzing customer activity on mobile applications, developers can understand how an app (or mobile site) is used. For example, by identifying which features are being used most, and for how long, developers can focus on improving the experience of the app s most important functions to increase usage and time spent on it. As users visit more frequently and stay longer, the ROI on the app will probably go up. B. Increased Loyalty Consumers like promotions and coupons. Apps can deliver them straight to their mobile devices. Coupling market responses with customer profiles and demographics provides analysts the data needed to segment and identify audiences through Cluster Analysis. By designing optimal offers and rewards to specific customer segments, companies are able to acquire, build and maintain loyal customer bases. C. Customer Satisfaction Customer-satisfaction ratings measures the application s appeal to users, but does not show how to make improvements. By analyzing comments using text-mining techniques to discover common themes on requested features, application developers are given clear directions on what users want. D. ROI All these different functions come together to help increase an app s ROI, especially one that is business related. Whether an app is meant to drive sales, sell in-app content, increase user interest in a product or any other income-related goal, mobile analytics will provide a better understanding of how to boost revenue. Mobile analytics help you deliver the right information to the right audience at the right time and place so that you may achieve your business objectives. The sooner you seize this opportunity, the greater your competitive advantage will be. Contact Us info@ Barbara Strozzilaan HN Amsterdam The Netherlands Pg. 5
Why have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationof the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) App You need an A brief guide to affordable Apps
72% of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) You need an App A brief guide to affordable Apps Mobile Marketing is the most powerful media ever invented!
More informationFive Tips. For Assembling Integrated Marketing Campaigns
Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing
More informationGrow Your Business wi w t i h a a Mobil i e l A p A p
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
More information5 Key Mobile Trends For 2016 What s changing, and how to get ready
5 Key Mobile Trends For 2016 What s changing, and how to get ready sales@swrve.com INTRODUCTION As 2016 approaches, we re long past needing to point out how totally the smartphone has changed our lives.
More informationMobile Marketing. Trends and Perspective by AT&T
Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%
More information- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationLeveraging the Internet of Things in Marketing
Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags
More informationIt costs 5 to 10 more times to acquire a new customer than to retain an existing one (Inc)
Loyax is a white-label loyalty platform designed to fit the needs of any business. It blends web, mobile, social and in-store interactions to create a unique customer experience and make your business
More informationTheRetailerApp Platform Brochure A PRODUCT OF
TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the
More informationWhy Your Business Needs a Mobile Site
Why Your Business Needs a Mobile Site Mobile apps usage is on the rise During Q4 2014, mobile owners used 26.8 apps on average per month and spent 30 hours, 15 minutes in them. 30 25 20 15 18:18 23:02
More informationThe changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
More informationMobile Marketing for the Restaurant & Retail Industries
Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing
More informationGrow Your Business with a Mobile App
Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant
More informationJoin the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
More informationMODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing
MODERN MARKETING ESSENTIALS GUIDE MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing INTRODUCTION The sheer volume of marketing information available today is nearly impossible
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationthe mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions
the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions Are You Ready for the Mobile Web? Technology is evolving
More informationMobile Apps for Retail and Entertainment
Mobile Apps for Retail and Entertainment MAS 490: Theory and Practice of Mobile Applications Professor John F. Clark Smart and Mobile The Gartner Group predicts that 40% of the total mobile handset market
More informationMOBILE MARKETING PROSPECTUS
RED FISH MEDIA 2010. All Rights Reserved STRONGER SALES IN THE PALM OF THEIR HANDS Build brand loyalty, grow your customer database, and of course increase revenue by engaging your consumers with mobile
More informationPICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.
euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH
More informationBoost Your Direct Marketing Success with Prepaid Incentive Cards
Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett Director, Sales Solutions Consultant First Data 2013 First Data Corporation. All trademarks, service marks and trade
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More information2012 REALTORS Use of Mobile Technology & Social Media
2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More informationDesigning a Successful Mobile Strategy
Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key
More informationHow To Create A Retail Analytics Platform With Tapway
How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper
More informationChanging The Face! Of Business! (Websites & Mobile Apps)!
Changing The Face! Of Business! (Websites & Mobile Apps)! Introduction! BIO! Attended Rowan University (Double Major Economics & Mathematics)! Member Of Phi Beta Sigma Fraternity! Owner Of MobileFusionSoft.com,
More information30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION
VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online
More informationHOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
More informationThe Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
More informationSmartphone Marketing
Smartphone Marketing Mobile Marketing Platform We now offer an affordable but sophisticated smartphone marketing solution. It focuses on location based technology, revenue, rich push messaging and user
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More informationUSING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0
USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented
More informationONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014
A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationHow to Set Up a Loyalty
How to Set Up a Loyalty Program: Tips for Small Business Owners For questions or comments, click the feedback tab on pbsmartessentials.com How do I keep my customers coming back? It is a question that
More informationCommon Short Code and SMS Mobile Marketing
Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,
More informationWeb vs. Mobile Analytics
Web vs. Mobile Analytics What web analytics won t tell you about your mobile customers May 2013 Medio, Inc. One Convention Place 701 Pike Street, Suite 1500 Seattle, WA 98101 www.medio.com 206.262.3700
More information95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets
We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match
More informationTHE MOBILE SHOPPER IS HERE
THE MOBILE SHOPPER IS HERE 88% of Respondents Use Retail Mobile Apps HOW RETAIL MOBILE APPS HAVE SHAKEN UP THE INDUSTRY The way customers shop, browse, and purchase is evolving. Retail sales have become
More informationClick Labs Report: How Retail Leverages Mobile
Click Labs Report: How Retail Leverages Mobile Table of Contents: Transforming Retail via Mobile...4 Mobile Apps vs. Mobile-Optimized Websites for Retail...6 How to Leverage Mobile Retail Apps to Increase
More informationBricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
More informationAdobe Experience Manager Apps
Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher
More information4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy
4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationLeapfrog customer experience management with omni-channel communications
Leapfrog customer experience management with omni-channel communications Fast Facts on Present-day TRENDS Today s customers are empowered by the internet, social media and mobile technologies. They reach
More informationSOCIAL MEDIA VALUATION AND THE VALUE OF A USER
SOCIAL MEDIA VALUATION AND THE VALUE OF A USER Overview What is a social media website worth? What are you worth to these sites and companies? The answer might surprise you. Understanding social media
More informationThe Changing Face of Mobile Customer Engagement
The Changing Face of Mobile Customer Engagement Sheryl Kingstone, Research Director, Yankee Group Mobile Research Summit: Data & Insights 2014 June 19, 2014 Page 1 Copyright 2014 Agenda Why Mobile is Changing
More informationSmart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
More informationBoost Your Direct Marketing Success with Prepaid Incentive Cards
December 2010 Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett, Director, Sales Solutions Consultant First Data 2010 First Data Corporation. All trademarks, service
More information2013 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT: 213 CONSUMER VIEWS OF EMAIL MARKETING For two consecutive years, BlueHornet has surveyed over 1, consumers across the United States to better understand their behavior and sentiment
More informationbrought to you by waterfall mobile Retail
brought to you by waterfall mobile Retail This Waterfall Quick6 LookBook provides an insider s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
More information...use your umajination!
...use your umajination! UMAJIN APPS ARE 80% FASTER TO BUILD THAN TRADITIONAL NATIVE APPS Brand-First Mobile Apps Umajin delivers the world s first mobile app publishing platform for digital marketers,
More informationTechnology Services...Ahead of Times. Enterprise Application on ipad
Technology Services...Ahead of Times Enterprise Application on ipad Diaspark, 60/2 Babu Labhchand Chhajlani Marg, Indore M.P. (India) 452009 Overview This white paper talks about the capabilities of ipad
More informationMobility in Retail. RapidValue Solutions
Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce
More informationThe Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet
The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing
More informationCustomer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs
Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationHow To Use Big Data To Help A Retailer
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud
5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud
More informationOmni-Channel Retail. Happiest People Happiest Customers
Omni-Channel Retail Happiest People Happiest Customers Contents Abstract...3 Introduction...4 Retail Industry Perspective Need for Omni-Channel... 4 Fulfilment and Delivery Process...4 Current Process
More informationMobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology
Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud
5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More information2010-2011 Mobilozophy L.L.C. All Rights Reserved
Published by: Mobilozophy LLC 13119 Linebaugh Ave. Suite 102 Tampa, FL 33626 Toll Free: Fax: 813.448.1053 Copyright 2011 No part of the contents of the publications may be reproduced or transmitted in
More informationIs your Business Mobile-Ready? A quick audit to check your business website is mobile-ready
Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?
More informationPut Your Restaurant in Your Customer s Pocket!
A New Direct, Immediate Relationship with Your Customers Put Your Restaurant in Your Customer s Pocket! Your Smartphone is The Most Disruptive Technology Since the Printing Press! Common Methods of Advertising
More informationHOW TO ENGAGE CUSTOMERS
In-store At-home On-the-go Social Everywhere HOW TO ENGAGE CUSTOMERS In Stores Traditional store merchandising decided by retailers and vendors Handwritten client books managed by associates (usually only
More informationOvercoming basket abandonment through effective implementation of real-time communications services.
Overcoming basket abandonment through effective implementation of real-time communications services. The benefits of real-time customer engagement For the vast majority of online retailers, converting
More informationThe Modern Traveler: A Look at Customer Engagement in the Travel Industry
The Modern Traveler: A Look at Customer Engagement in the Travel Industry Executive Summary This report is the latest in our series of SDL original research that looks at how a new empowered consumer is
More informationSocial Business Intelligence For Retail Industry
Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media
More informationHow To Go Omni Channel Using Beacons
Beaconstac How Retailers can go Omni channel using Beacons 1 Contents Why beacons are the key to omni channel retail 3 What is omni channel and why it is a must have for retailers 3 How retail stores can
More informationThe Role of Mobile in Retail Commerce. June 2013
The Role of Mobile in Retail Commerce June 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and
More informationDAY. SMALL BUSINESS MOBILE APPS Smart Business Owners + Smart Apps = Appy Monkeys TIMES PER. www.appymonkey.com. On Average We Look At Our Phones
www.appymonkey.com The average person is never more then 3 metres away from their mobile phone. It s a surprise that we still call them phones nowadays. We use them to organise our lives, manage our work
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More information2014 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior
More informationPrepaid and Convenience: A Profitable Partnership
CONVENIENCE Prepaid and Convenience: A Profitable Partnership 2014 Copyright InComm. All Rights Reserved. CONVENIENCE 2 Convenience channels continue to show doubledigit growth year over year. (Mercator)
More informationIf your organization is still struggling with this age old ROI problem, you have come to the right place.
"Half the money I spend on advertising is wasted, the trouble is... I don't know which half." - John Wanamaker (Modern Advertising Pioneer) If your organization is still struggling with this age old ROI
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationSILVERWARE INSIGHT. BUSINESS INTELLIGENCE. REAL-TIME REPORTING, ALERTS, & ANALYTICS.
SILVERWARE INSIGHT. BUSINESS INTELLIGENCE. REAL-TIME REPORTING, ALERTS, & ANALYTICS. A compelling solution for multi-unit organizations and independents alike, Avrio s Real-Time Cloud Reporting produces
More informationWhy Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.
Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationINTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF
INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationSocial Media Marketing for Music Events
BRITEPAPER Social Media Marketing for Music Events Smarter. Stronger. Faster. Further. Eventbrite explores the financial impact of social sharing for event organizers and promoters. Whether crowd surfing
More informationMotorola Enterprise Mobility Retail Solutions: Driving customer loyalty and sales to new heights with mobility
Motorola Enterprise Mobility Retail Solutions: Driving customer loyalty and sales to new heights with mobility Regardless of whether you have a large retail operation or a small specialty store, you can
More information6 A/B Tests You Should Be Running In Your App
6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re
More informationHow Mobile Shopping Drives Omnichannel Conversions
Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More information10$ HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS
HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS YOUR CUSTOMERS ARE MOBILE. WE MAKE IT EASY TO CONNECT WITH YOUR CUSTOMERS ON ANY DEVICE, GATHER CUSTOMER PROFILES AND DRIVE SALES. Likely, you re finding it
More informationOmni-Channel Marketing for Customer Driven Interaction
Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints
More information%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$
$%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8
More informationInside the Mobile Wallet: What It Means for Merchants and Card Issuers
Inside the Mobile Wallet: What It Means for Merchants and Card Issuers Welcome to the age of Universal Commerce commerce that is integrated, personalized, secure, open, and smart. The lines between in-store
More informationBuilding Customer Loyalty with Prepaid Cards
Building Customer Loyalty with Prepaid Cards 2 Introduction Retail purchases with prepaid cards are expected to exceed $200 billion in 2014, or five percent of all U.S. retail spending. Some well-known
More information