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1 1 of 5 7/2/2008 5:02 AM About Videos Tools Jobs Books Consulting Webanalytics guide Admob Mobile Analytics beta Posted by admin on June 17th, 2008 filed in mobile analytics Google Analytics Web analytics from Google - Improve your marketing ROI. Pharmaceutical Consultant Strategic management consultants enhancing commercial value Track mobile ad campaigns Measure the success of mobile ads with an independent tool for free. Today I attended the Admob Mobile Analytics webinar. Admob Analytics is a mobile analytics solution and currently still in beta. Here are some notes, that I took: - The expected launch is within the next 6 weeks. Admob will be open to all mobile website owners for free(!) and I could not hear anything about charging their users (=following in the steps of Google Analytics). - The deployment of mobile analytics software is not comparable with web based analytics solutions. Admob has to be installed server side, but their team is planning to add a 1 1 Pixel tracking some time later (problem is the accuracy which comes with that). - Admob Tracking can be used also for full website(!). - Admob Analytics is not only used to provide data to mobile webmasters, but it will be used to optimize the advertising that is spent with Admob s PPC platform. Main functionalities that are offered: Dashboard overview: Tracks Pageviews, Visits, Pageviews per Visit and Average Time spent. (Change data range posssible. Also Top5 Content URls, Top 5 Events (e.g. login attempt) and Top 5 Keywords are available. Additionally Pageview by source (organic, Referrals, search, advertising). Visitors : Visitors on daily bases, BPagevieww, PVs/Visit, Bounce Rate and Average Time Spent. Segmentation with different sources possible (Advertising: Admob/Adwords, Search traffic, Direct, Referral, or just all) Engagement: Length of Visit, Depth of Visit, Loyalty, Visit Interval(=Numbers of Days since last visit. Geo Stats: Shows traffic by Region (visits/pageviews/pv/visit. Segmentation down to country possible Operators: List of operators that send traffic. Segmentation also available. Device Details: Manufacturer, Model, Browser, Operating system, Markup Language, Screen resolution. Starts are sortable with different tabs (e.g. Models that create most pageviews). Sources: Overrview, Advertising, Referrals, Search Engines, Keywrors, Track Sources Site Usage: Top Content, Page Titles, Entrance Pages, Exit pages Events: Top 10 Events by Occurences (custom build events = goals). Setting up events can be done within the system. Up to 25 events possible. All there has to be done is add a little piece of code in the URL.. Overall I am really impressed with the capabilities of Admob Analytics. I am sure they still have to figure out the fine tuning, but it looks very promising so far. I also think it is really smart to put the user s interests before financial interests (the product is free for anybody!). After viewing the webinar, I am sure that Admob, which already has a strong brand and a lot of coverage from the tech media, will be the top runner for becoming the Mobile Analytics solution. Competitors like Amethon, Bango or Mobilytics need to improve their game in order to compete with Admob Analytics. This can be done by distinguishing themselves e.g by offering better functionalities (e.g. API) and/ or placing themselves as a high-end solution in the market place (kind of like Omniture does it in order to compete with Google Analytics).

2 2 of 5 7/2/2008 5:02 AM If you enjoyed this post, make sure you subscribe to my RSS feed and feel free to rate/review one of 150 web analytics solutions This entry was posted on Tuesday, June 17th, 2008 at 5:05 pm and is filed under mobile analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Related Posts Admob Mobile Analytics beta (Jun 17, 2008) BI 2.0 For new generation of businesses where legacy BI approaches fail Marketing Mix Modeling Fortune 500 clients. Beyond CPG. Since Maximize Sales & ROI. 3 Responses to Admob Mobile Analytics beta 1. dean collins Says: June 17th, 2008 at 5:49 pm Hi Sebastian, Thanks for the mention. We were also online for the Admob webinar. Being free is a great advantage for a lot of smaller content providers as our starting point is $250 a month for 1million page views or less per month, however our analytics solution is already better, all of the functionality listed has been available since V1.4 (and then some), recently we launched version 1.5 which has extensive segmentation around additional demographic information eg. average page views for males/females or average bandwidth consumption for New York users Vs San Francisco users. Admob isn t the first free mobile analytics technology to be made available, since we launched the very first mobile specific mobile analytics solution onto the market over a year ago we ve seen a number of very reasonable free analytics providers launch. It s nice to be imitated but I think all of our customers consider their monthly Amethon license fee a great investment in the very best mobile analytics technology available and as there are no long term contracts (amethon is a month to month only commitment) they are free to try out alternative providers at any time. Regards, Dean Collins

3 3 of 5 7/2/2008 5:02 AM 2. admin Says: June 17th, 2008 at 6:31 pm Hey Dean, 3. Thanks for your input and I certainly agree that Amethon and others can keep up and even be better than Admob. However I noticed that Admob made the biggest noise out of every mobile analytics solution (which is certainly not fair, but should be an incentive for Amethon and other to get their name out more effectively). On my part I will come up with a comparison of the different solutions, so the readers can get a full picture of where each mobile analytics solution stands. Thanks again, Sebastian dean collins Says: June 18th, 2008 at 3:42 am Yep I get sent a copy of all their press announcements every day (thanks google alerts) so I see all of the announcements. not a lot of them actually talk about analaytics, lots of press about number of ads served in this country or that country, which is great - but If I m using admob for my analytics I d like to see them talking about advances they are making in analytics, not how big the other part of their business is. It s the same I guess as google analytics, apart from buying urchin and making it free google has pretty much been a one hit wonder in desktop analytics. Sure everyman and his dog installs it and then remembers to look at it once or twice. but when you have people who live and die by their daily numbers they are off using Omniture, Webtrends,.. Amethon etc etc I m very happy their is a free service out there because I see a lot of mobile content providers who call me here in the Amethon New York office but they have zero revenue model so $250 a month is too much for them, now I have someone that I can can reccomend to them. Not being a wireline capture technology it wont be as good as Amethon with all of it s capabilities but maybe it s enough to get them started. Cheers, Dean Collins Post a Comment Name (required) (required for Gravatar) Website (optional) Please answer the math question before you hit submit! Anti-Spam: = Submit Your Comment

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