Developing and Implementing a Social Media Strategy
|
|
- Carmel Young
- 8 years ago
- Views:
Transcription
1 Medical Technology Insights: Developing and Implementing a Social Media Strategy Medical Technology Insights: Developing and Implementing a Social Media Strategy 2013 The Atticus Group, LLC. All rights reserved
2 Establishing a social media presence can be a vital part of a companies effort s to obtain consumer feedback and also functions as a way for the company to inform the public and the scientific community about their work. Social media sites are online tools that enable large groups of people to communicate with one another. These sites also permit the sharing of resources and information, and through this sharing, the development of both social and professional contacts. With the introduction of Web 2.0, many companies quickly jumped on the social media bandwagon as it became vital for them to keep up with the fast changing pace of technology, or risk being left behind. Social media can be beneficial for businesses in that it provides a chance to build affinity with consumers and establish real and personal connections within a target market. Similar to every business plan, a strategy must be carefully planned out in order to achieve maximum success, especially when marketing in the biomedical industry. Social media is essentially another kind of information platform, a way for the world to become smaller for businesses so that they can efficiently get their information and products to the correct consumers. However, while other types of information platforms present a oneway type of interaction, social media presents a type of two-way communication. In this model, both creator and consumer are active participants. Consumer-generated content on a company s social media site presents both benefits and risks to a biomedical company. Establishing a social media presence can be a vital part of a company s effort s to obtain consumer feedback and also functions as a way for the company to inform the public and the scientific community about their work. However, these sites do fall under the spectrum of the Food and Drug Administration (FDA), which in turn, creates other risks and factors to be considered. This white paper will provide suggestions on how to successfully leverage social media for maximum business success. Currently, 79% of companies in the United States use or plan to use social media to support their business effort s (Harvard Business Review, 2013) illuminating how beneficial it can be if used efficiently. The following are 3 key areas considered when planning a social media campaign, based on the author s experience and knowledge in the art of social media marketing. Establishing the Correct Presence The first step in a successful campaign plan is deciding whether social media would truly benefit the company s growth and success. To do this the company must determine whether the target market exists on these types of platforms. Today, the top three most utilized social media networks are; Facebook, Twitter and LinkedIn (The Washington Post, 2013). Each of these platforms presents different benefits, capabilities and audiences. Facebook, the most popular of the three, reaches the largest audience. Since Facebook is not geared toward any specific market, it is optimal for companies looking to reach a wide variety of consumers. Facebook easily allows users to upload content, whether it s photos, videos, information, or statistics, and has a large character limit. Twitter, the next most popular social networking site, has almost as large of an audience base, but it s content is limited to 140 characters. While Twitter does support the sharing of photos, information and videos, this limit often present some issues in company efforts to communicate a message to their target audience. The third most utilized network, LinkedIn, is specifically for users in the professional world. LinkedIn suggests for users to become connections rather than friends, illustrating its professional nature. While LinkedIn does have the option of sharing activities,
3 One of the biggest mistakes companies make while using social media is trying to spread themselves too thin. In this type of marketing approach, quality is always best over quantity. most users focus their efforts on widening their professional network, as opposed to informing the public about company products or goals. While most companies today are choosing Facebook for their social media efforts, YouTube, a popular video sharing website has just as many users as Facebook, which at this time is more than one billion (The Washington Post, 2013). While this site is limited in it s capabilities by only permitting the sharing of video content, businesses are finding that it s also useful for building brand awareness. Consumers may tire of reading long content and this site presents an entertaining way to host information and engage the audience in the content. Aside from the benefits this channel offers, it does present the downside of including ads in all videos uploaded to the site, which for some company efforts isn t ideal. One of the biggest mistakes companies make while using social media is trying to spread themselves too thin. In this type of marketing approach, quality is best over quantity. It is much more productive to have a highly detailed page with informative content than multiple pages that do not provide much substance. As with every new marketing plan, the costs and benefits must be analyzed. The major benefit of utilizing social media is it s low financial costs. It is essentially the most intelligent way to economically market a product. Many employees will already have a basic idea of how to use the site, which also takes away the financial burden of training an individual to efficiently run the site. While the economic costs of running a Facebook page and training an individual to ensure it s success are low, the time commitment is higher than other forms of marketing. Because the content is easily created, it means that consumers will come to expect constant updates. While weekly content updates are sufficient for newsletters and websites, this approach will not be successful in the social media world. Content has a way of becoming static fairly quickly on social media site and failing to update content frequently will give the impression that the company is not serious about their work, which in the biomedical world can be disastrous. Maximizing Success When the Internet became accessible to the public in the 1990 s, many in the business world assumed it would be another fad that would quickly lose steam. Yet, 18 years later, it remains deeply instilled in the inner workings of every corporation in the United States. Social media is the Internet of the new millennium, and it certainly is not going anywhere anytime soon. Nearly 1 in 4 people worldwide use social networking sites daily (Media Bistro, 2013) and that number will only continue to grow over the next few years. Not only is social media here to stay, many companies have tested and proven how it s use can lead to business success. According to the 2012 Social Media Marketing Industry Report 83% of marketers found social media to be important for their business.(social Media Examiner, 2013) The difficult part when creating an online marketing strategy however is that the minute guidelines are set in place, new updates are released from the site and everything must be adjusted accordingly. While it might seem daunting at first keeping up with the never-ending tide of changes, there are three things to always avoid in this process. This means that for all companies who have yet to take the leap into social media, now is a better time than ever. The main aspect that sets social media apart from other kinds of marketing 3
4 All medical and biomedical technology companies in the United States must consider the FDA and it s policies before making any business related decisions. plans is the user s ability to completely revolutionize the content in seconds. This means that the actual content matters more than ever. As mentioned above, too little content can be fatal for company efforts. However, just as damaging is having an overabundance of information. The first thing to avoid with social media marketing is the act of clogging the company s page with too much of the same old news. This alone has the capability to drive followers elsewhere for their information, such as or a source that does not fill their newsfeed with the same post repeatedly. The second thing to avoid, which many professionals are failing to come to terms with, is referred to as the 80/20% rule. Because social media is intended for a type of two-way communication, when visiting the company s page, it s visitors are in fact looking for a social experience. While it is essential to promote the brand or product that the page is designed for, consumers are not looking for a sales pitch. Posts, or the content being shared should focus mainly on information that the audience can relate to or are intending to learn about. Hence, 80% of the content should focus on information pertaining to the audience, while only 20% should focus on the company or product. This method is proven to not only help the company to stand out against similar competitors, but presents the opportunity to engage with the target market. The final thing to acknowledge and avoid in the social media world is the failure to respond to followers. While there will always be consumers looking to portray a company s efforts negatively, those with questions about information posted should be addressed in a timely manner. Many companies find the best way to make sure each follower is always met with a prompt response is by directing this specific responsibility onto an individual in the company. This method will ensure that no comment ever goes unnoticed, and for those looking to tarnish the company s image this position will also serve to protect against those efforts. Table 1. Things to avoid Overloading the social media page with too much content or similar content repeatedly Focusing too much of the content on the company rather than the audience Ignoring the audience The Watchful Guard Dog All medical and bio-medical-technology companies in the United States must consider the FDA and it s policies before making any business related decisions. As referenced before, social media is constantly updating itself, which makes it difficult to place restrictions on. Because social media sites are essentially another type of information platform, content is protected by the first amendment, which protects the right of freedom of speech. Included in this protection is also the freedom of commercial speech, with direct-toconsumer advertising falling under this spectrum. With the content contained on social media having the tendency to change daily, it has complicated the FDA s job of pinpointing a violation within the system. With a major increase in the volume of content on the Internet, the FDA must monitor these sites even more carefully. While the FDA acknowledges that the industry has for the most part handled social media correctly, they have taken action against misleading promotional materials (US Department of Human Health and Services, 2013). 4
5 Do you need help with the development of a strategic marketing plan for your novel medical technology or tactical support for your Company s marketing initiatives? The Atticus Group can help. Contact us at: The Atticus Group, LLC 80 Daniel St., #455 Portsmouth, NH Phone: info@theatticusgroup.net Internet: FDA guidelines do allow the promotion of a product, but it is not sufficient enough to state the benefits alone, the risks to consumers must be clearly advertised as well when promoting medical products on social media. With FDA guidelines being as undefined as they are at the moment, it means that medical technology companies must cautiously navigate the world of social media. However, companies nervous of these unmarked waters can be comforted by the fact that many biomedical companies have already implemented social media campaigns and have proven these platforms to be beneficial to their efforts. It appears that by benchmarking and building off of what other companies have done with social media, while at the same time being compliant with the FDA, a company can successfully navigate these waters. However, with social media constantly revolutionizing itself, companies must continue to educate themselves on the changing guidelines and trends in the industry and implement updates onto their sites in a timely matter. Conclusion As with any business decision, implementing and executing a strategy is the most important part of a successful plan and social media is of no exception to this. It is crucial to have every aspect of a social media campaign decided before the page is presented to the public. This includes, but is not limited to; deciding whether the target market utilizes social media, which specific social media platform to use for the campaign, avoiding the mistakes past companies have made and maximizing success by taking advantage of every benefit these sites have to offer for marketing to an audience. All of these items must be addressed, and for medical technology companies, they must be addressed while at the same time keeping up to date with current FDA guidelines. References: 1. Ennes, Meghan. "Social Media: What Most Companies Don't Know - Harvard Business Review." Social Media: What Most Companies Don't Know - Harvard Business Review. Harvard Business Review, n.d. Web. 31 July < 2. Harrison, J.D. "Small Business Advice: Which Social Media Sites Are worth the Time and Energy?" Washington Post. The Washington Post, 06 June Web. 31 July < 3. Bennett, Shea. "One In Four People Worldwide Use Social Media [STUDY]."AllTwitter. Media Bistro, 18 June Web. 31 July < 4. Stelzner, Michael. "2012 Social Media Marketing Industry Report." Social Media Examiner RSS. Social Media Examiner, n.d. Web. 31 July < 5. "For Consumers." Keeping Drug Advertising Honest and Balanced. US Department of Health & Human Services, 5 June Web. 31 July < dates/ucm htm>. About the author: As a part of her summer internship with The Atticus Group, Jenni Donovan has advised the company and it's clients on social media and related communication strategies. Jenni is beginning her Senior year at the University of New Hampshire (UNH) where she is pursuing a Bachelor of Liberal Arts degree in both Communications and Justice Studies. She is currently a member of the Marketing and Advertising Club at UNH, and upon graduation, would like to pursue a career that takes advantage of both her communication and marketing capabilities and her strong desire to travel. 5
SEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationStrategic Sourcing Outlook: Emerging Techniques and Media
Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on
More informationThe Public Sector Guide to Social Media Strategy and Policy
The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationWhy Social Media Marketing?
OMG LOL Why Social Media Marketing? 10 reasons to take your marketing to the next level 2011 Constant Contact, Inc. 11-2286 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING By now, you ve probably heard everyone
More informationThank you for your interest in our marketing & media business solutions!
Thank you for your interest in our marketing & media business solutions! About Us: Morgan Publishing, Inc. founded in 2002 now offers a full line of print, digital, web, social media, graphic design, and
More informationSocial Media For Small Business. Presented by: Sara Nguyen
Social Media For Small Business Presented by: Sara Nguyen 1 Who Am I? 2 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big
More informationSocial Media in Business How to Harness and Use its Powers to Benefit Your Brand
How to Harness and Use its Powers to Benefit Your Brand In this White Paper, you'll learn how Social Media is revolutionizing the way we do business every day and why it is important to get in now, or
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationTips for a Solid Facebook Fan Page
social marketing software 10 Tips for a Solid Facebook Fan Page Perspectives on Facebook An Industry ebook from Awareness Creators of the Social Marketing Hub @awarenessinc awarenessnetworks.com Introduction
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationHow to Use Facebook Ads to Promote your Insurance Agency
1 How to Use Facebook Ads to Promote your Insurance Agency Since its beginnings in 2004, the Facebook advertising platform has grown exponentially in terms of its potential reach and its capabilities.
More informationAgile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing
Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,
More informationIntroduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
More informationEMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The benefits of
More informationEMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL GraphicMail White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More informationResource 2.19 An Introduction to Social Media for Business Types of social media
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
More informationPOV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER
POV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER JANUARY 2015 GOOD ALL ON THEIR OWN, BUT BETTER TOGETHER EXECUTIVE SUMMARY Marketers have long understood the utility of email marketing
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationboost Your Business with Social Media
Superfast Business Wales Whether it s celebrity tweets or teenage Facebook parties, social media is rarely far from the news. What s not so often highlighted is their usefulness for business. Business
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationConferences Going Mobile: 2012 Trends
Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought
More informationdigital mums THE Strategic Social Media Manager Programme COURSE BROCHURE
digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some
More informationA Brief History About Social Media
Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationCFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation
#CFOPERFORMANCE Building Your Brand: The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationSocial Media Marketing: ENGAGE rather than SELL involvement leads to purchase!
Approximately 90% of the people you find on the internet in today s world know at least one social network and are registered as an active user on it. The imminence and influence of social media is what
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationHow To Be Successful At Relentless Marketing
WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationIncrease Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
More informationInbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten
More informationThe Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
More informationBusiness Impacts of Social Media
Research Note Business Impacts of Social Media By Akshay Bhagwatwar Copyright 2009, ASA Applicable Sectors: Management Consulting, Information Technology, IT Enabled Services, Communications, Advertising,
More informationOnline Video in the Insurance Industry
Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationSocial Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More informationChildcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program
Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationTen top tips for social media success
Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for
More information1. Layout and Navigation
Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationSocial Media: Making it Work for Your Business
Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social
More information6 Social Media Tips for Property Management Companies
6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase
More informationSOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER
The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered
More informationSocial Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationDIGITAL STRATEGY AND TACTICS FOR BRAND REPUTATION MANAGEMENT
FOR BRAND REPUTATION MANAGEMENT Do you know what your customers are saying about your brand in the online world? How about your competitors? What about your ex-employees? The Internet and many Web 2.0
More informationWSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI
Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one
More informationChapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
More informationHow much does this all cost?
Welcome Introduction Online marketing is growing at an exponential rate where thousands of websites, blogs, videos, tweets and posts are created and distributed every single day. A digital strategy that
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationNAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
More informationBest Practices for Maximizing Your Hotel s Online Revenue & ROI
Best Practices for Maximizing Your Hotel s Online Revenue & ROI Table of Contents Executive Summary... 2 Introduction & Methodology... 3 Websites... 4 Survey Findings The Pulse of the Industry... 5 Best
More informationCity of Edmonton Social Media Guidelines
City of Edmonton Social Media Guidelines June, 2011 Table of Contents Introduction What are Social Media? Risks and Benefits of using Social Media General guidelines Speaking to the media Personal accounts
More informationMaking Your Marketing Interactive
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationCreate a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page
5 super easy tips to get social asap! Social media can be a daunting frontier for business owners. Don t let it intimidate you! Here are 5 easy steps you can take immediately to tame the social media beast
More informationBEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
More informationCONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
More informationSocial Media - The Ideal Workstation For Technical Professionals
IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience
More informationGuide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals
Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page
More informationI N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationHow to find your next job using Social Media?
How to find your next job using Social Media? Practical applications By John Roland, MDiv Director of Alumni Services & Student Success Twitter: @luther_rice or Email: jroland@lru.edu A survey by Jobvite
More informationSocial media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
More informationSmall Business Growth
5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small
More information#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
More informationSOCIAL MEDIA VALUATION AND THE VALUE OF A USER
SOCIAL MEDIA VALUATION AND THE VALUE OF A USER Overview What is a social media website worth? What are you worth to these sites and companies? The answer might surprise you. Understanding social media
More informationWhat is Social Media Optimization? Why Employ Social Media Optimization?
What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,
More informationTips for cost effective marketing in a recession (or at any other time)
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
More informationSocial Media & Events Report 2011: How Is The Event Industry Using Social Networks?
Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? amiando.com - July 2011 Table of Contents Executive Summary... 2 Analysis... 3 What we have asked... 3 How important
More informationONLINE REPUTATION MANAGEMENT
ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be
More informationWHAT IS SOCIAL RECRUITING? A Starter Guide Powered by
WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by What is Social Recruiting? The term "social recruiting" can simply be defined as the process of attracting, finding, and hiring talent through the
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationSocial Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
More informationA Comprehensive Guide to Attracting Prospects with Video
A Comprehensive Guide to Attracting Prospects with Video Why would you want to use video to attract prospects? It's easier (and cheaper) to write a blog or post on Facebook. But it's a proven fact that
More informationFive Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1
Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of
More informationOnline Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
More informationINTRODUCTION TO THE WEB
INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the
More informationVideo #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series
Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationDigitalKitbag. Social Media Management
Social Media Management Who are Digital Kitbag? We re your business marketing team Digital Kitbag is owned and operated by Johnston Press, one of the largest regional media publishers in the UK and Ireland.
More information