Transformational Case Study How we leveraged the benefits of Cloud and changed the way we do business. Clare Porter Infinity 16 Sept 2010

Transcription

1 Transformational Case Study How we leveraged the benefits of Cloud and changed the way we do business Clare Porter Infinity 16 Sept 2010

2 Agenda Introduction Drivers for Adoption Software as a Service Impact on Software Development and Deployment Conclusions 2

3 Introduction Cloud Infinity SaaS Solution SaaS Solution SaaS Solution 3

4 Why SaaS? 4

5 Customer Pain Points Complex environments A desire to buy in smaller pieces OS App DB OS App DB OS App DB $$$ $$$ APP DB + OS APP App SOA Middleware + BPM + Components And a need to map IT costs to revenue st Qtr 2nd Qtr 3rd Qtr 4th Qtr Revenue Upfront Costs Subscription 5

6 Top Challenges Facing CIO s Available right priced technology 4 key reasons why SaaS may be beneficial in a downturn based on a recent Gartner Report* Tight capital budgets Limited Available Resources due to IT staff reduction Favourable payment schedule to help cash flows Exit clauses reduce upside financial exposure * Gartner Report Four Key Reasons that Dried Up Capital Budgets Prompt Companies to Consider SaaS 30 January

7 The New Software Users 7

8 The Emperor s New Clothes? 8

9 Is this just ASP in disguise? Hosting Managed Hosting ASP SaaS Dedicated Environment Manual Provisioning & Billing Single Application Stack Dedicated Environment Manual Provisioning & Billing Single Application Stack Shared Environment Shared Environment Customer is the driver: Reduced Manualcosts Automated Provisioning Minimized & Billing risk Provisioning & Billing Measurable quality of service Single Application Stack Mashable Application Fixed Capacity Capacity managed by provider Capacity managed by provider Services on Demand Manage Infrastructure Environment Manage Infrastructure & App Environment Manage Infrastructure & App Environment Manage Complete Environment Purchase by Defined Hardware Capacity Purchase by Defined Hardware Capacity CONFIDENTIAL FOR INTERNAL USE ONLY Purchase by Business Function Purchase by Business Function 9

10 Research 10

11 Nothing Interesting Happens in The Office Ref Pragmatic Marketing 11

12 Questions to be Answered What attributes do SaaS products have? How can I identify a possible SaaS project? How can I pick the most likely-to-succeed SaaS project? How much should we charge for it? 12

13 SaaS Attributes Aside from hosting and maintenance characteristics, successful SaaS products often share these characteristics: Reduced complexity, compared to similar installed products SO They often have a larger pool of qualifiable customers than similar installed products Inter-communications with other systems is bus-oriented not point-to-point SO Integration with other systems is loosely coupled a Good Thing Licensed on subscription terms, with shorter termination periods than for installed products SO Revenue streams are smooth and continuous, not annual lumps Extensibility and composability SO...You can build composite applications ( mash-ups ) using services and components 13

14 Delivering SaaS 14

15 Development and Deployment Cost Drivers Solution Logic (e.g. A file converter) Generic Solution Components (e.g. UI Portal Frameworks, BPM) Developers create Software libraries UI screens Business process models Message format definitions Business rules Basic Technology Stack (e.g. Java,.NET Platforms, App Servers, Databases) Infrastructure (Operating System, Network, Storage) Significant time and cost drivers during solution development per customer installation/deployment maintenance (release rollouts, patches) 15

16 Supporting SaaS 16

17 IaaS underpins SaaS Using flexible infrastructure to provide flexible solution delivery Enterprise grade infrastructure with enterprise class SLA s Devolved management responsibility Minimal capital expenditure needed Resilient design Failover to a second location Redundant data centre architecture e.g. Power and communications Redundant server architecture e.g. Failover servers, replicated data Ability to scale quickly without the need for upfront investment Hosted within the EU 17

18 The Infinity Stack SOA framework (Infinity Application Framework) Ability to decompose business functionality Business process management to map and execute business processes and information flows (Infinity Process Platform) IAF IPP Infinity SaaS Platform Infra structure Software-as-a Service delivery platform (Infinity SaaS Platform) Registry with access to software and process assets Procurement and Provisioning Cloud environment (Infinity Infrastructure) 18

19 Conclusions 19

20 The Management Challenge Change methodologies and processes Increased dependence on others Not invented here 20

21 Benefits For the vendor? Providing add-ons to existing implementations Selling new solutions based on existing code New opportunities with different commercial models For Customers? Added value for existing applications New solutions to solve major pain points Quick emerging market expansion 21

22 Key Takeaways Software as a Service Business Model Change - Technology is the enabler High and low value solutions Low value: high volume sales High value add on s Opportunities for professional and consulting services Identify new components - Create solutions on site 22

23 Clare Porter, SVP Infinity